We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop, which is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience, and we are likely […]
Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks. Next, you will find tiny energy filaments that vibrate […]
Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]
The road to a powerful digital strategy!
It has never been easier for companies to reach their audience.
With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy.
We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate.
In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own ??
Defining your marketing plan cost or budget is essential. Every company should take the time to think about it as a part of their marketing strategy. But creating a marketing plan cost depends on many elements and it is difficult to define it precisely. In this article, we give you all our tips for building […]
When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]
For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.
With just over 1 billion websites on the internet, it is very easy for yours to become one of the many. With this number continuing to grow by the second (literally), so does competition. If your website is looking to make any kind of profit, it’s going to need to stand out amongst the crowd, […]
Your marketing team are no longer the only marketers in your company. Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]
Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]
Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely. But which outsourcing options do […]
In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]
Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]
Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]
Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]
2021 Update One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there […]
Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]
How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]
2020 was quite a particular year for marketing and in particular, creative marketing strategies. On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]
Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]
Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing solutions eliminate the middleman and transform the way you relate to clients. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of […]
Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!