Online shopping using a laptop.

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
5.00/5
Marketing
brand authority

5 Easy Steps to Build Brand Authority

22 March 2021 ∙ 7 minutes of reading time

With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.  With this number continuing to grow by the second (literally), so does competition.  If your website is looking to make any kind of profit, it’s going to need to stand out amongst the crowd, […]

By Anne-Gaëlle Sy
5.00/5
Marketing
Buzz Marketing: Get in on the Buzz

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 7 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age.  At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
5.00/5
Marketing
inbound marketing funnel

The Importance of Inbound Marketing Funnels and How They Work

1 March 2021 ∙ 7 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5
Marketing

The road to a powerful digital strategy!

It has never been easier for companies to reach their audience. 

With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy. 

We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate. 

In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own ?‍?

in-house and outsourcing

In-House vs. Outsourcing – Which One to Choose and When?

3 March 2021 ∙ 6 minutes of reading time

Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right person or department to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely.   But which outsourcing options do […]

By Anne-Gaëlle Sy
4.00/5
Digital & Marketing Strategy
marketing positioning

What Is Marketing Positioning and Why Is It So Important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]

By Tancrède d'Aspremont Lynden
4.50/5
Marketing
inbound outbound marketing

What is the Difference Between Inbound and Outbound Marketing?

27 April 2020 ∙ 6 minutes of reading time

Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever.  As […]

By Tancrède d'Aspremont Lynden
4.00/5
Marketing
inbound marketing

How to Build an Inbound Marketing Strategy?

27 April 2020 ∙ 6 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Marketing
Google My Business

How to Use Google My Business in Your Digital Marketing Strategy

9 February 2021 ∙ 8 minutes of reading time

Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

By Sarah Madimba
5.00/5
Marketing
evolution of marketing

How the Industry of Online Marketing Will Evolve in 2019 (2021 Update)

2 April 2019 ∙ 4 minutes of reading time

2021 Update One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there […]

By Sortlist Team
5.00/5
Marketing
Sortlist helps non profit organizations

“Help49” Launches an Appeal to Agencies to Tackle Covid-19 Crisis

10 December 2020 ∙ 4 minutes of reading time

Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]

By Charlotte Maghe
5.00/5
Marketing
Marketing trends 2021

8 Essential Marketing Trends for Your Business in 2021

3 December 2020 ∙ 7 minutes of reading time

How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]

By Charlotte Maghe
5.00/5
Marketing
Creative Strategies to Fight COVID-19

Marketing & COVID-19: 5 Creative Marketing Solutions Adopted By Major Brands 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 was quite a particular year for marketing and in particular, creative marketing strategies.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]

By Tancrède d'Aspremont Lynden
5.00/5
Marketing
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
5.00/5
Marketing
direct marketing solutions

Direct Marketing: How You Can Use It Effectively

19 November 2020 ∙ 7 minutes of reading time

Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing solutions eliminate the middleman and transform the way you relate to clients. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of […]

By Sarah Madimba
5.00/5
Marketing
Nike brand positioning - branding

Branding Case Study: How 5 Brands Tripled Their Leads/Sales With Brand Positioning

28 August 2020 ∙ 7 minutes of reading time

Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

By Alyzza Junett Cabuenas
5.00/5
Marketing
How to identify the ideal customers in marketing

Top Marketing Facts You Must Know As An Entrepreneur

23 July 2020 ∙ 10 minutes of reading time

Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

By Alyzza Junett Cabuenas
5.00/5
Marketing

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