Marketing & COVID-19: 5 Creative Strategies Adopted By Major Brands 🦠

Marketing & COVID-19: 5 Creative Strategies Adopted By Major Brands 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 has been quite a particular year for marketing.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing social climate. The question is: […]

By Tancrède d'Aspremont Lynden
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Digital & Marketing Strategy
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
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Digital & Marketing Strategy
Increase sales and loyalty

Direct Marketing: How You Can Use It Effectively

19 November 2020 ∙ 7 minutes of reading time

Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing is a practical approach that eliminates the middleman and transforms the way you relate to clients. If you’d like to understand what’s involved in this approach, we can help. Read on to […]

By Sarah Madimba
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Digital & Marketing Strategy
How Covid-19 is impacting the marketing industry

Marketing Barometer: How Covid-19 is impacting the marketing industry – Update Q2 and Q3 2020

20 October 2020 ∙ 6 minutes of reading time

In spring 2020, Sortlist published its first Marketing Barometer on the impact of the Covid-19 pandemic on the industry. Measures such as contact and travel restrictions had left serious traces in just a few days and weeks. Some industries experienced a severe blow, others were suddenly more in demand than ever. Two full quarters have […]

By Doris Pundy
5.00/5
Digital & Marketing Strategy

The road to a powerful digital strategy!

It has never been easier for companies to reach their audience. 

With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy. 

We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate. 

In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own 👨‍💻

Nike brand positioning - branding

Brand Positioning Case Study: How 5 Brands Tripled Their Leads/Sales

28 August 2020 ∙ 7 minutes of reading time

Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy
Online shopping using a laptop.

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy
How to identify the ideal customers in marketing

Top Marketing Facts You Must Know As An Entrepreneur

23 July 2020 ∙ 10 minutes of reading time

Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy
smb_website_cover

SMBs and their website in 2020: Where do European Small & Medium Businesses stand? – Survey

2 June 2020 ∙ 16 minutes of reading time

With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet.  All this is true, but what about the facts? More specifically, what is happening […]

By Tancrède d'Aspremont Lynden
5.00/5
Digital & Marketing Strategy
covid_cover

Marketing and COVID-19: Which sectors are most affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by an increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is […]

By Tancrède d'Aspremont Lynden
4.60/5
Digital & Marketing Strategy
marketing_positioning

What is marketing positioning and why is it so important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, marketing positioning is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively simple concept to understand, […]

By Tancrède d'Aspremont Lynden
4.50/5
Digital & Marketing Strategy
inbound_outbound

What is the difference between inbound and outbound marketing?

27 April 2020 ∙ 6 minutes of reading time

Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever.  As […]

By Tancrède d'Aspremont Lynden
4.00/5
Digital & Marketing Strategy
inbound_marketing

How to build an inbound marketing strategy?

27 April 2020 ∙ 6 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Digital & Marketing Strategy
covid_barometer_article3

Marketing & COVID-19: Develop your strategies on the long run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Digital & Marketing Strategy
covid_barometer_article1

Marketing & COVID-19 : E-Commerce & Digital have never been so crucial

6 April 2020 ∙ 5 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.60/5
Digital & Marketing Strategy
How the Industry of Online Marketing Will Evolve in 2019

How the Industry of Online Marketing Will Evolve in 2019

2 April 2019 ∙ 4 minutes of reading time

One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no […]

By Florence Claasen
5.00/5
Digital & Marketing Strategy

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