Digital & Marketing Strategy

Data-driven marketing has long become crucial in boosting sales, improving customer experience, making better decisions, and overall growing your business. Brand chiefs are pressured to employ data-driven marketing strategies as soon as possible. Otherwise, they will be left behind, unable to beat the fierce competition. Nowadays, customers expect unique and tailor-made solutions to their struggles. Customer […]

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Nowadays, having a communication plan is necessary, crucial, and beneficial for any business. Throughout this article, we will go over the different reasons why we say this. But, most importantly we will explain what are those key elements of a communication plan and how you can create your own. Have you ever stopped to think […]

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Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an […]

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Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk about […]

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Businesses outsource for a variety of reasons. Outsourcing services can be a great way to increase efficiency and productivity as compared to in-house costs. This type of direct cost allows businesses to remain competitive in the global marketplace. It is a practice that has become increasingly popular over the last few decades as companies look […]

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Inbound marketing is a marketing strategy that focuses on creating, distributing, and sharing content that attracts customers to your products and services. It’s a form of marketing that earns the attention of your prospects and customers through various channels, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Inbound […]

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Whenever a business starts experiencing losses due to negative reviews on the internet or social media, the first thing that comes to mind is, ‘should I invest in reputation management?’ But most people don’t have much knowledge about online reputation management and online reputation management cost. Businesses would also like to know how online reputation […]

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There comes a time in almost every business’ life when things seem to be stagnating and the company isn’t sure how to pick things back up. With a fast, ever-evolving society, they can fall out of touch with their customers and fall behind the competition. Market research helps businesses uncover hidden opportunities, fine-tune their marketing […]

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Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

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IT systems are becoming increasingly complex. And with the growing demand for online applications in online marketing such as application development, many companies are no longer able to manage their software themselves. As a result, more companies are opting to outsource their IT services to specialized IT agencies. On this page, we explain the advantages […]

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Digital engagement is the manner in which your customers interact with you using technology and digital platforms. And it has become the need of the hour ever since online presence started gaining traction.  Brands are in constant search of methods through which they can create an engaging experience for their visitors and prospective customers. Because now […]

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Are you planning to open a restaurant but aren’t sure where to start? Write a restaurant business plan! This is because, no matter how many hours of effort you add into researching the industry or conceptualizing the idea, without an adequate business plan in place, your restaurant is bound to fail. After all, who would […]

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If your marketing efforts aren’t paying off, it might be time to consider a marketing partnership. Partner marketing involves teaming up to promote each other’s products and services, giving both parties access to new customers. And it works: high-growth brands are three times more likely to use partner marketing as part of their overall strategy […]

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How does it feel when a website or a page interacts with you on an individual level?  Let’s say you visited a page, and the first thing that pops up is a greeting with your name. Or Facebook display ads that specifically target your recent browsing history. It’s like, wow! I have been looking for this […]

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“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online. In this article, you will find 10 examples of digital strategies that have brought successful results. You can use these examples of digital strategy […]

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Nowadays, businesses are turning towards digital marketing. Nowadays, having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media pages, it does not necessarily mean […]

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Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. Even today, a majority of websites have no conversion goals. In reality, many companies view their websites as mere presentation pages, often overlooking important […]

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The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also advise you on the best […]

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What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]

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Marketing is a vital aspect of any business, and having a solid plan in place is crucial to achieving success. A marketing plan acts as a roadmap that guides a company’s marketing efforts toward a common goal. But building a marketing plan is not a one-size-fits-all task, as each plan must be tailored to the […]

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It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world’s population owned a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]

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Understanding the natural progression of a B2B buyer’s journey is critical to developing a B2B digital marketing strategy. When we do this with our customers, it helps us look at their entire marketing strategy rather than focusing on discrete marketing approaches and minor concerns. We may use an informed approach to enhance a prospective client’s […]

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The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps for uncomplicated shopping […]

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Digital marketing is a must for all types and sizes of businesses, especially small ones and startups. As a small business owner, you can’t find a better way to increase your brand awareness and build a brand identity. Using digital marketing channels to their full potential is the best chance you have these days. This […]

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In today’s time, maintaining a strong online presence is instrumental to your business’ survival. Businesses that don’t have a strategic and intentional online footprint may as well not exist at all in today’s increasingly digital world—and there’s a good possibility they won’t for long. It’s probably time for a digital marketing audit if you’re looking […]

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Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That not only means the right know-how, and […]

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Marketing plays a vital role in the success of your architecture firm. Even if you’re the best architect in your state or city, if no single person knows about it, your firm won’t thrive. The absence of an architecture marketing plan will prevent you from hauling in clients, earning profits, and standing out from the […]

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In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. From this perspective, the choice of the person who will occupy the position of manager should not be made lightly. Therefore, […]

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Let’s start with good news: digital is a much simpler concept than it seems. However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access. How to digitalize your company in a simple and accessible way? Let us explain everything! Three Tools to […]

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Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]

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Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger on it? You don’t have to manage […]

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Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]

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Being the first stage of digital marketing, search engine optimization (SEO) is important in generating interest and driving organic traffic to your website. Yet, simply getting a high level of website traffic is never enough. The actual goal is to convert traffic into profits. There are hundreds of thousands, if not millions, of companies that […]

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Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]

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There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: differentiated marketing, undifferentiated marketing, and concentrated marketing. Each one of them has its […]

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When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on the other […]

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Psychographic segmentation is a form of market segmentation that helps to know consumers in much depth. There’s a reason behind every purchase of a customer, psychographic segmentation helps to decipher the ‘why‘ of the decision-making process. When combined with other market segmentation data, many marketers believe it provides a more holistic view of audiences. In […]

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In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]

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Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more by targeting their needs […]

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Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of dollars wasted in addition to […]

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Everyone’s heard of marketing, which involves increasing people’s interest in a product or service. However, demarketing is a concept you might not know much about. Implementation strategies include price discrimination, bait and switch, stock outage, crowding cost, and differentiation. You can find many examples of businesses and governments using such tactics to reduce demand for […]

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A company’s marketing team is the key to business success and is one of the most competitive departments. You can use various marketing strategies, and the marketing team is constantly looking for new ways to promote your product or the services you provide. One of the strategies we will be discussing is ambush marketing.  Think […]

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Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster.  Several marketing strategies work well in the digital world. These include content […]

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Marketing is the act of promoting products or services, to increase sales, and can happen through various channels. It can, however, be broken down into two main categories: differentiated marketing and undifferentiated marketing.  Let’s take a look at which of these two options your product or service would be better off with. What is Undifferentiated […]

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Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services. But publishing them can be tricky as there are […]

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Today, having a visually appealing and effective online business is a must. Especially in light of the ongoing epidemic, the conventional brick-and-mortar model is no longer a stable source of consistent revenue for retailers. Millions of retail businesses have already closed worldwide, with the remainder turning to the internet and marketing directories to stay afloat. […]

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As an agency, you may be looking to be part of marketing directories online to increase your chances at visibility and leads. You may have stumbled on the Facebook Partner Directory but are unsure as to whether it is worth the investment… Several substantial improvements have been made to the Facebook Partner Directory. These changes […]

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Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

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In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

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At first glance, this term may seem like a scary concept. But as it turns out, market cannibalization is a valuable tool for companies looking to take their business to the next level. So what exactly is market cannibalization? Simply put, it’s the process of producing and marketing products that compete with your own. This […]

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We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days.  We’re always switched on. And we’re constantly connected to one device or another.  And while it would be wonderful to have the opportunity to frolic […]

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Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]

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Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

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Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’ll want to develop a presence on numerous marketing directories to boost exposure, […]

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The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

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eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create an e-commerce site for fan-favorite apparel. You may be asking […]

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Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]

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Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

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If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

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Marketing today is the exchange of values between a seller and a buyer. It creates a demand for a company’s products or services. If there is value in a product or service, then a buyer will want to pay. Marketing Management is the planning, organizing, and implementing of marketing plans and strategies. These plans should […]

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Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]

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Not putting in enough effort is not the reason people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

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Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

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Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]

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Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important.  What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]

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Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

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Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]

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If you want to create a successful eCommerce business, Amazon is a clear winner to get started. But when creating a successful Amazon FBA business plan can still be challenging. That’s why we’ve created a cheat sheet of Amazon FBA tips to get businesses started. But with all the other options available, what makes Amazon […]

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For any brand, creating a strong marketing strategy and stand-out advertising is a difficult craft. But to cross borders, marketing localization is fundamental. At SWC Partnership throughout the years we’ve helped many clients build businesses globally through localization. And fundamental is ensuring that their marketing strategy works just as well in their new county as […]

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If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]

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At its core, the market segmentation theory assumes that there is no correlation between short-term and long-term interest rates, and the interest rate for each different maturity segment is different from the other. Introduced in 1957 by John Mathew Culbertson, an American economist, the theory works on the premise that each bond securities market segment […]

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Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out communication strategy is, therefore, a must for […]

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Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for customers to buy your inventory. Customers need […]

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The future of digital marketing is near. Digital marketing keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends. As digital marketing tools grow, companies adopt the latest ways of communicating and creating content. For example, research shows that money utilized on email marketing, instream video, banner video, search marketing, and out-stream […]

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We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 2020. And as these figures are […]

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Online marketing has become an inevitable strategy since the revolution of the internet to increase the reach and success of a company regardless of its size. Marketing actions such as banners, posts, SEO, or even email marketing can now be adapted very cost-effectively to the appropriate target groups. However, to ensure that your marketing concept […]

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As we inch forward towards reopenings, after over a year of on-and-off lockdown, one thing that every brand has learned is that competitive positioning is one of the most important aspects that will impact their sustainability in the long term. Winning your customers’ trust among the myriad of businesses offering services and products in your […]

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For brands looking to enter new markets, it’s imperative that they think long and hard about their localization strategy. This means the tiny incremental gains, that on the face of it don’t mean much, but when added together combine to build the intangible values of trust, closeness and familiarity that will translate to sales in […]

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Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]

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No technology has made its breakthrough quite as smoothly as voice assistants. Siri, Alexa, and Google Home have won a place in our hearts faster than television, the Internet, or smartphones. Although voice-activated technology is still in its infancy, it can greatly enhance your company’s customer experience and we will list the latest developments around […]

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We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop. This is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience. In fact, we are […]

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If you’ve expanded and just entered new territory with your business, it can be difficult to get to grips with international differences. These differences mean that doing business in Germany can seem like doing business on Mars: it’s hard enough to get business etiquette right at home, let alone across borders. Knowledge on taxes, rebates, […]

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Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks.  Next, you will find tiny energy filaments that vibrate […]

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Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

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The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is therefore a key data to accurately assess the market coverage of a product or service. This is why it is also called “market penetration“. Penetration rate = (Number of […]

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Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

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When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

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For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

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The consumer behavior of many customers has changed greatly in recent years.  Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerce, and on company websites, thus using an SEM strategy is key. In order to be able to compete against a multitude of competitors, a powerful […]

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Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

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Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

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Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely.    But which outsourcing options […]

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In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]

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We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one key performance indicator to the next depending on who you’re talking to. Yes, more or less everything can be […]

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Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]

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Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]

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Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

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Writing press releases can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard to get the words down […]

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One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort, but the undeniable reality is that you have to build your audience. It can be a very stressful […]

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Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

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More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content, and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020.  Keep an eye on […]

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One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no […]

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All is fair in love and war, but the same can’t be said for marketing techniques about online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, they can increase traffic, expose new users to […]

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Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]

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How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]

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2020 was quite a particular year for marketing and in particular, creative marketing strategies.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]

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Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

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Direct marketing solutions eliminate the middleman and transform how you relate to clients. Growing your customer base can be challenging. There are so many possible methods that knowing where to start is difficult. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of practical marketing […]

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Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

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