virtual marketing

How Virtual Marketing Can Help Maximize Customer Engagement

30 November 2021 ∙ 6 minutes of reading time

Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster.  Several marketing strategies work well in the digital world. These include content […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Undifferentiated Marketing: A Unique-less Feature in Advertising?

Undifferentiated Marketing: A Unique-less Feature in Advertising?

29 November 2021 ∙ 7 minutes of reading time

Marketing is the act of promoting products or services, to increase sales, and can happen through various channels. It can, however, be broken down into two main categories: differentiated marketing and undifferentiated marketing.  Let’s take a look at which of these two options your product or service would be better off with. What is Undifferentiated […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
evolution vs revolution

Evolution Vs Revolution Explained For Organizational Growth

9 November 2021 ∙ 6 minutes of reading time

Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
cannibalization marketing

Should You Be Doing Cannibalization Marketing? The Pros and Cons

9 November 2021 ∙ 6 minutes of reading time

At first glance, this term may seem like a scary concept. But as it turns out, market cannibalization is a valuable tool for companies looking to take their business to the next level. So what exactly is market cannibalization? Simply put, it’s the process of producing and marketing products that compete with your own. This […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy

The road to a powerful digital strategy!

It has never been easier for companies to reach their audience. 

With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy. 

We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate. 

In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own ?‍?

localized digital marketing

6 Easy Hacks to Localized Digital Marketing + Examples

2 November 2021 ∙ 8 minutes of reading time

In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
Technologies to Help Digital Marketing Pros Unwind and Get Inspired

Technologies to Help Digital Marketing Pros Unwind and Get Inspired

20 October 2021 ∙ 5 minutes of reading time

We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days.  We’re always switched on. And we’re constantly connected to one device or another.  And while it would be wonderful to have the opportunity to frolic […]

By Anthony Gaenzle
5.00/5
Digital & Marketing Strategy
b2b marketing funnel

Grasping the B2B Marketing Funnel: 4 Steps to Creating Your Own

12 October 2021 ∙ 7 minutes of reading time

Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
peso model

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
esports marketing

10 Of The Most Effective eSports Marketing Strategies

29 September 2021 ∙ 6 minutes of reading time

eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create an e-commerce site for fan-favorite apparel. You may be asking […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
marketing ploy

Marketing Ploy: See If You Can Spot Them in These 8 Examples

28 September 2021 ∙ 8 minutes of reading time

Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
external analysis

5 Steps to a Thorough External Analysis and Which Tools to Use

20 September 2021 ∙ 6 minutes of reading time

Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
digital analytics

Digital Analytics In Marketing: Using Data to Map Out Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting enough effort is not the reason why people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
marketing models

9 Popular Marketing Models You Need to Know in 2021

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
airbnb marketing strategy

Airbnb Marketing Strategy | 1 Couch to 5.6 Million Holiday Experiences

6 September 2021 ∙ 7 minutes of reading time

Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
internal analysis

Internal or External Analysis? | What Is It and How to Conduct One

1 September 2021 ∙ 6 minutes of reading time

Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important.  What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Tesla SWOT Analysis

The End of Tesla? | Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
target audience analysis

Target Audience Analysis: What Is It? How to Do It?

31 August 2021 ∙ 7 minutes of reading time

Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
amazon fba tips

6 Amazon FBA Tips to Start a Successful eCommerce Business

30 August 2021 ∙ 7 minutes of reading time

If you want to create a successful eCommerce business, Amazon is a clear winner to get started. But when creating a successful Amazon FBA business plan can still be challenging. That’s why we’ve created a cheat sheet of Amazon FBA tips to get businesses started. But with all the other options available, what makes Amazon […]

By AMZScout
5.00/5
Digital & Marketing Strategy
project management timeline

What Is a Project Management Timeline and 7 Steps to Make It for Free

26 August 2021 ∙ 9 minutes of reading time

If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]

By Clara Gil
5.00/5
Digital & Marketing Strategy
communication strategy

Communication Strategy – What Is It and How to Create One

17 August 2021 ∙ 7 minutes of reading time

Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out communication strategy is, therefore, a must for […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
product tagging

Product Tagging: Your ECommerce Won’t Survive Without It

16 August 2021 ∙ 7 minutes of reading time

Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for customers to buy your inventory. Customers need […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
future of digital marketing

The Future Of Digital Marketing: AI, Chatbots and Push Notifications

12 August 2021 ∙ 7 minutes of reading time

The future of digital marketing is near. Digital marketing keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends. As digital marketing tools grow, companies adopt the latest ways of communicating and creating content. For example, research shows that money utilized on email marketing, instream video, banner video, search marketing, and out-stream […]

By Rithesh Raghavan
5.00/5
Digital & Marketing Strategy
ecommerce tips

7 Best Kept Secrets To ECommerce Exposed

11 August 2021 ∙ 7 minutes of reading time

We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 2020. And as these figures are […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
marketing metrics

With the Right Marketing Metrics, Your Company Stays on Track

11 August 2021 ∙ 9 minutes of reading time

Online marketing has become an inevitable strategy since the revolution of the internet to increase the reach and success of a company regardless of its size. Marketing actions such as banners, posts, SEO, or even email marketing can now be adapted very cost-effectively to the appropriate target groups. However, to ensure that your marketing concept […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
market space

Market Space – What Is It and How Can You Use It for Your Business Marketing?

10 August 2021 ∙ 6 minutes of reading time

Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time you have probably heard the term market space used? The term market space as it is used now is a relatively new concept that’s been made […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Localization Strategy: 5 Tips That Can Make or Break Yours

Localization Strategy: 5 Tips That Can Make or Break Yours

4 August 2021 ∙ 9 minutes of reading time

For brands looking to enter new markets, it’s imperative that they think long and hard about their localization strategy. This means the tiny incremental gains, that on the face of it don’t mean much, but when added together combine to build the intangible values of trust, closeness and familiarity that will translate to sales in […]

By Beth Bayliss (SWC Partnership)
5.00/5
Digital & Marketing Strategy
operational marketing

Operational Marketing: Success With Classic Measures!

2 August 2021 ∙ 6 minutes of reading time

Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Doing Business in Germany

Doing Business in Germany: 10 Pitfalls You Have to Avoid

21 July 2021 ∙ 10 minutes of reading time

If you’ve expanded and just entered new territory with your business, it can be difficult to get to grips with international differences. These differences mean that doing business in Germany can seem like doing business on Mars: it’s hard enough to get business etiquette right at home, let alone across borders. Knowledge on taxes, rebates, […]

By Beth Bayliss (SWC Partnership)
5.00/5
Digital & Marketing Strategy
phygital

Phygital: Blending Physical And Digital Worlds

20 July 2021 ∙ 7 minutes of reading time

We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop, which is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience, and we are likely […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
digital communication

A Deep Dive Into Digital Communication [2021 Edition]

19 July 2021 ∙ 8 minutes of reading time

Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks.  Next, you will find tiny energy filaments that vibrate […]

By Gaurav Roy
5.00/5
Digital & Marketing Strategy
smarketing

Smarketing – The Fusion of Sales and Marketing to Increase Revenue

23 June 2021 ∙ 6 minutes of reading time

Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
penetration rate

Penetration Rate – Definition, Examples, and How to Calculate It in 2021

8 June 2021 ∙ 5 minutes of reading time

The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is therefore a key data to accurately assess the market coverage of a product or service. This is why it is also called “market penetration“. Penetration rate = (Number of […]

By Maxime Lebail
5.00/5
Digital & Marketing Strategy
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
4.75/5
Digital & Marketing Strategy
marketing plan cost

How to Define Your Marketing Plan Cost: 5 Essential Steps

24 May 2021 ∙ 7 minutes of reading time

Defining your marketing plan cost or budget is essential. Every company should take the time to think about it as a part of their marketing strategy. But creating a marketing plan cost depends on many elements and it is difficult to define it precisely. In this article, we give you all our tips for building […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Omnichannel vs Multichannel Marketing: Which is Best?

Omnichannel vs Multichannel Marketing: Which is Best?

17 May 2021 ∙ 6 minutes of reading time

When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
Online shopping using a laptop.

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy
brand authority

5 Easy Steps to Build Brand Authority

22 March 2021 ∙ 7 minutes of reading time

With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.  With this number continuing to grow by the second (literally), so does competition.  If your website is looking to make any kind of profit, it’s going to need to stand out amongst the crowd, […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
buzz marketing

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 8 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
inbound marketing funnel

The Importance of an Inbound Marketing Funnel and How It Works

1 March 2021 ∙ 8 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
In-House vs. Outsourcing – Which One to Choose and When?

In-House vs. Outsourcing – Which One to Choose and When?

3 March 2021 ∙ 6 minutes of reading time

Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely.   But which outsourcing options do […]

By Anne-Gaëlle Sy
4.50/5
Digital & Marketing Strategy
marketing positioning

What Is Market Positioning and Why Is It So Important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]

By Tancrède d'Aspremont Lynden
4.50/5
Digital & Marketing Strategy
inbound outbound marketing

What is the Difference Between Inbound and Outbound Marketing? – Examples

27 April 2020 ∙ 6 minutes of reading time

Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]

By Tancrède d'Aspremont Lynden
4.00/5
Digital & Marketing Strategy
inbound marketing

How to Build an Inbound Marketing Strategy?

27 April 2020 ∙ 7 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Digital & Marketing Strategy
google my business

Best Google My Business Strategy For Your Digital Marketing

9 February 2021 ∙ 8 minutes of reading time

Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

By Sarah Madimba
5.00/5
Digital & Marketing Strategy
evolution of marketing

How the Industry of Online Marketing Will Evolve in 2019 (2021 Update)

2 April 2019 ∙ 4 minutes of reading time

2021 Update One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there […]

By Sortlist Team
5.00/5
Digital & Marketing Strategy
Sortlist helps non profit organizations

“Help49” Launches an Appeal to Agencies to Tackle Covid-19 Crisis

10 December 2020 ∙ 4 minutes of reading time

Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]

By Charlotte Maghe
5.00/5
Digital & Marketing Strategy
Marketing trends 2021

8 Essential Marketing Trends for Your Business in 2021

3 December 2020 ∙ 7 minutes of reading time

How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]

By Charlotte Maghe
5.00/5
Digital & Marketing Strategy
Creative Strategies to Fight COVID-19

Marketing & COVID-19: 5 Creative Marketing Solutions Adopted By Major Brands 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 was quite a particular year for marketing and in particular, creative marketing strategies.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]

By Tancrède d'Aspremont Lynden
5.00/5
Digital & Marketing Strategy
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
5.00/5
Digital & Marketing Strategy
Direct Marketing Solutions: The Best Ways to Grow Your Customer Base

Direct Marketing Solutions: The Best Ways to Grow Your Customer Base

19 November 2020 ∙ 8 minutes of reading time

Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing solutions eliminate the middleman and transform the way you relate to clients. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of […]

By Sarah Madimba
5.00/5
Digital & Marketing Strategy
branding case study

Branding Case Study: How 5 Brands Tripled Their Leads/Sales With Brand Positioning

28 August 2020 ∙ 7 minutes of reading time

Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy
Marketing Strategy for Dummies: Everything You Need to Know + Examples

Marketing Strategy for Dummies: Everything You Need to Know + Examples

23 July 2020 ∙ 10 minutes of reading time

Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

By Alyzza Junett Cabuenas
5.00/5
Digital & Marketing Strategy

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