Digital Marketing

116 articles in Digital Marketing
digital-marketing-trends-2024

Digital Marketing Trends to Watch in 2024

14 February 2024 ∙ 10 minutes of reading time

As the world of digital marketing continues to accelerate, we can expect 2024 to be a year full of promise and uncertainty. What digital marketing trends will happen in 2024? How will they influence how companies around the world approach digital marketing activities? How can companies use these changing dynamics to gain a competitive advantage […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
The Essential Guide to Business Data Privacy and Compliance

Data Privacy and Compliance: The Essential Guide for Businesses of All Sizes

7 February 2024 ∙ 10 minutes of reading time

Is your company ready for the consumer data privacy and compliance revolution? The digital world is changing thanks to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The stakes have never been higher!  Are you aware that a single violation can result in fines of up to $7,500 or 4% […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
what is competitive intillegince by Sortlist

What Is Competitive Intelligence? Examples & Tools [2024]

16 January 2024 ∙ 8 minutes of reading time

Why are top-tier businesses seemingly always one step ahead of the competition? How do they predict their competitors’ next moves? The term “competitive intelligence” may sound like a plot from a corporate espionage movie. However, it’s less about mysterious tactics and more about savvy strategic insights. Going more profound than a casual scroll through competitors’ […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing

The road to a powerful digital strategy!

It has never been easier for companies to reach their audience. 

With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy. 

We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate. 

In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own ?‍?

Digital Strategy Resolutions for 2024

Digital Strategy Resolutions for 2024

26 December 2023 ∙ 9 minutes of reading time

Is your company positioned for success in the digital sphere as we approach 2024? Can you afford to keep your digital marketing strategy the same in the new era of constant change? Think about this: According to 93% of businesses, adopting new technology is necessary to maintain competitiveness. Companies must embrace a new perspective on their digital […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
New Year Marketing Ideas How to Set Digital Marketing Goals for the New Year

New Year Marketing Ideas: How to Set Digital Marketing Goals for the New Year

12 December 2023 ∙ 8 minutes of reading time

The New Year is not just a date on the calendar; it’s a psychological reset button for many people. As individuals set resolutions and plan for self-improvement, businesses should seize this moment to revamp their marketing strategies. It’s a time of reflection and anticipation, making it the perfect moment to set new marketing goals and […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
Yule Love It Creative and Advanced Christmas Marketing Ideas for Agencies

Yule Love It: Creative and Advanced Christmas Marketing Ideas for Agencies

8 December 2023 ∙ 11 minutes of reading time

You may’ve heard the adage… “If you fail to plan, you plan to fail.” And when it comes to marketing during the Christmas holiday season, this advice couldn’t be more accurate.  Whether you market for big SaaS brands, growing ecommerce stores, or small business owners, planning your clients’ Christmas campaigns is crucial to helping them […]

By Joanne Camarce
5.00/5(1)
Digital Marketing
Partnership Marketing A Quick-Start Guide to Selecting The Perfect Marketing Partner for Your Business

Partnership Marketing: A Quick-Start Guide to Selecting The Perfect Marketing Partner for Your Business

27 October 2023 ∙ 7 minutes of reading time

While many business owners miss out on this opportunity, partnership marketing is one of the best ways to reach new audiences, generate leads, and boost sales. The proof is in the numbers. Over half of companies say partnerships drive more than 20% of total revenue. In this guide, you’ll learn how to leverage partnership marketing […]

By Joanne Camarce
5.00/5(1)
Digital Marketing
Benefits of Subscription Model The Psychology Behind Consumers Love for Regular Deliveries

Benefits of Subscription Model: The Psychology Behind Consumers Love for Regular Deliveries

11 September 2023 ∙ 10 minutes of reading time

Why do people love their monthly coffee subscriptions as much as they love Netflix? What makes consumers stick to their fitness box subscriptions with the same loyalty they show their favorite magazine? More importantly, how can your business harness the power of these insights to build a successful subscription business model? If you’re considering subscription […]

By Brian Shelton
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
6 Advantages of Comparing Service Providers Over Those Who Just Settle - How to Compare

6 Advantages of Comparing Service Providers Over Those Who Just Settle – How to Compare

7 September 2023 ∙ 7 minutes of reading time

Outsourcing a project is like making a prudent investment. When you work with an external service provider, it’s not just about the cost of the project; it’s a careful investment in the growth of your business.  Choosing the right service provider can make a real difference to your business goals.  Just like having a look […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
Avoiding Misunderstandings: 6 Essential Tips for Communicating With Service Provider

Avoiding Misunderstandings: 6 Essential Tips for Communicating With Service Provider

8 August 2023 ∙ 8 minutes of reading time

One of the most important keys to a successful partnership between a company and a service provider is the ability to communicate effectively. Communicating with service provider is essential to keep the business smoothsailing. From providing relevant information and adopting a collaborative approach to using collaborative evaluation sheets and giving constructive feedback, these practices promote […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
The 20/60/20 Method: How to Evaluate and Feedback a Service Provider

The 20/60/20 Method: How to Evaluate and Feedback a Service Provider

8 August 2023 ∙ 10 minutes of reading time

As your project draws to a close (or maybe not even) and your relationship with a service provider may be coming to an end, there is an important task that both parties need to complete before parting ways: drafting up an evaluation and providing feedback.  Feedback is a valuable part of a successful collaboration, and […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Ultimate Guide To White Label Marketing

Ultimate Guide To White Label Marketing

17 July 2023 ∙ 8 minutes of reading time

Marketing is gradually shifting from the old-school way where you must develop your marketing strategy to sell your products and services to your target audience. A new approach has emerged, and many businesses that offer digital marketing services are queuing into it. Imagine a company providing and equipping you with their tool to rebrand their […]

By Chuks Chukwuemeka
5.00/5(1)
Digital Marketing
Subscription Marketing: How to Build a Successful Subscription Business Model

Subscription Marketing: How to Build a Successful Subscription Business Model

26 April 2023 ∙ 12 minutes of reading time

The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for certain products and services.   In the year 2020, the global […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
Predictive Analytics in Marketing: Using Data-Driven Insights to Drive Growth and Increase ROI

Predictive Analytics in Marketing: Using Data-Driven Insights to Drive Growth and Increase ROI

12 April 2023 ∙ 11 minutes of reading time

Predictive analysis is a type of advanced analytics that forecasts future events, outcomes and overall behaviour. It employs statistical techniques, including sophisticated predictive modelling and machine learning algorithms, to scrutinize both historical data and current data. It also gauges the likelihood of something happening, even if it isn’t visible on your business radar.   With the […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
Hyperlocal Marketing Strategies You Need For Growth

Hyperlocal Marketing Strategies You Need For Growth

4 April 2023 ∙ 8 minutes of reading time

In today’s digital era, consumers are inclined towards local businesses that cater to their immediate needs. This paved the way for hyperlocal marketing, focusing on niche audience groups in a particular locality. By creating geographically targeted campaigns, businesses can engage with their audience more effectively and drive growth. Hyperlocal marketing has become increasingly essential for […]

By Josef Mohamed
5.00/5(1)
Digital Marketing
Top 22 Digital Marketing Tools for 2023

Top 22 Digital Marketing Tools for 2023

17 March 2023 ∙ 11 minutes of reading time

If you have a business online in 2023, you need digital marketing tools. This is a collective term for all the programs people use to launch and maintain online marketing campaigns.  This can get a little tricky because no single platform for digital marketing does everything. Every year, companies release new tools. It can be […]

By Vladislav Puccini
5.00/5(4)
Digital Marketing
data driven marketing strategies by Sortlist

Data-driven Marketing Strategy: Importance and Best Practices

21 February 2023 ∙ 7 minutes of reading time

Data-driven marketing has long become crucial in boosting sales, improving customer experience, making better decisions, and overall growing your business. Brand chiefs are pressured to employ data-driven marketing strategies as soon as possible. Otherwise, they will be left behind, unable to beat the fierce competition. Nowadays, customers expect unique and tailor-made solutions to their struggles. Customer […]

By Nadia Basaraba
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Digital Marketing
Key Elements of a Communication Plan & Steps to Create Yours

Elements of a Communication Plan & Steps to Create Yours

5 February 2023 ∙ 21 minutes of reading time

Nowadays, having a communication plan is necessary, crucial, and beneficial for any business. Throughout this article, we will go over the different reasons why we say this. But, most importantly we will explain what are those key elements of a communication plan and how you can create your own. Have you ever stopped to think […]

By Clara Gil
5.00/5(1)
Digital Marketing
advisory board

Why create an Advisory Board for your agency?

30 January 2023 ∙ 5 minutes of reading time

Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
cold calling

Get more meetings thanks to cold calling

30 January 2023 ∙ 6 minutes of reading time

Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk about […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
outsource cost

How to Easily Calculate Your Total Outsourcing Costs

27 December 2022 ∙ 6 minutes of reading time

Businesses outsource for a variety of reasons. Outsourcing services can be a great way to increase efficiency and productivity as compared to in-house costs. This type of direct cost allows businesses to remain competitive in the global marketplace. It is a practice that has become increasingly popular over the last few decades as companies look […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
4 Tips to Help You Choose the Best Inbound Marketing Agency

4 Tips to Help You Choose the Best Inbound Marketing Agency

26 December 2022 ∙ 7 minutes of reading time

Inbound marketing is a marketing strategy that focuses on creating, distributing, and sharing content that attracts customers to your products and services. It’s a form of marketing that earns the attention of your prospects and customers through various channels, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Inbound […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
reputation management price

Investing in Reputation Management? Here’s How Much It Costs

5 December 2022 ∙ 8 minutes of reading time

Whenever a business starts experiencing losses due to negative reviews on the internet or social media, the first thing that comes to mind is, ‘should I invest in reputation management?’ But most people don’t have much knowledge about online reputation management and online reputation management cost. Businesses would also like to know how online reputation […]

By Anne-Gaëlle Sy
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Digital Marketing
market research cost

Decoding Market Research Costs: What’s Included in the Price?

29 November 2022 ∙ 9 minutes of reading time

There comes a time in almost every business’ life when things seem to be stagnating and the company isn’t sure how to pick things back up. With a fast, ever-evolving society, they can fall out of touch with their customers and fall behind the competition. Market research helps businesses uncover hidden opportunities, fine-tune their marketing […]

By Anne-Gaëlle Sy
4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 55.00/5(4)
Digital Marketing
Digital Marketing Cost: How to Calculate Your Budget for 2024

Digital Marketing Cost: How to Calculate Your Budget for 2024

22 November 2022 ∙ 10 minutes of reading time

Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

By Anne-Gaëlle Sy
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Digital Marketing
Why and How IT Outsourcing Can Pay Off

Why and How IT Outsourcing Can Pay Off

21 November 2022 ∙ 6 minutes of reading time

IT systems are becoming increasingly complex. And with the growing demand for online applications in online marketing such as application development, many companies are no longer able to manage their software themselves. As a result, more companies are opting to outsource their IT services to specialized IT agencies. On this page, we explain the advantages […]

By Sandra Redlich
5.00/5(1)
Digital Marketing
Digital Engagement

How to Boost Your Digital Engagement? 7 Examples to Get Started

6 December 2022 ∙ 9 minutes of reading time

Digital engagement is the manner in which your customers interact with you using technology and digital platforms. And it has become the need of the hour ever since online presence started gaining traction.  Brands are in constant search of methods through which they can create an engaging experience for their visitors and prospective customers. Because now […]

By Ashley Kemper
5.00/5(2)
Digital Marketing
Restaurant Business Plan: 12 Key Elements You Need to Succeed

Restaurant Business Plan: 12 Key Elements You Need to Succeed

3 October 2022 ∙ 8 minutes of reading time

Are you planning to open a restaurant but aren’t sure where to start? Write a restaurant business plan! This is because, no matter how many hours of effort you add into researching the industry or conceptualizing the idea, without an adequate business plan in place, your restaurant is bound to fail. After all, who would […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
Partner Marketing 101: 10 Types of Marketing Partnerships

Partner Marketing 101: 10 Types of Marketing Partnerships

8 September 2022 ∙ 7 minutes of reading time

If your marketing efforts aren’t paying off, it might be time to consider a marketing partnership. Partner marketing involves teaming up to promote each other’s products and services, giving both parties access to new customers. And it works: high-growth brands are three times more likely to use partner marketing as part of their overall strategy […]

By Sam O'Brien
5.00/5(1)
Digital Marketing
Smart Targeting: Reach Your Target Audience Effectively with This Tool

Smart Targeting: Reach Your Target Audience Effectively with This Tool

1 August 2022 ∙ 7 minutes of reading time

How does it feel when a website or a page interacts with you on an individual level?  Let’s say you visited a page, and the first thing that pops up is a greeting with your name. Or Facebook display ads that specifically target your recent browsing history. It’s like, wow! I have been looking for this […]

By Saket Aggarwal
5.00/5(1)
Digital Marketing
Digital Strategy Unleashed 10 Inspiring Examples of Success and Innovation

Digital Strategy Examples: 10 Ideas That Work

20 June 2022 ∙ 7 minutes of reading time

“Digital strategy” refers to the company’s mechanisms to create value with digital tools. In other words, it is the actions you can take to develop your business online. It encompasses various actions and initiatives to develop and enhance the organization’s online presence and operations. At its core, digital strategy involves utilizing digital tools and platforms […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
cro marketing title

CRO Marketing: Strategies to Increase Your Online Conversions

30 June 2022 ∙ 7 minutes of reading time

Nowadays, businesses are turning towards digital marketing. Nowadays, having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media pages, it does not necessarily mean […]

By Karen Hau
5.00/5(1)
Digital Marketing
How a Conversion Optimization Specialist Helps Boost Transactions

How a Conversion Optimization Specialist Helps Boost Transactions

5 July 2022 ∙ 7 minutes of reading time

Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. Even today, a majority of websites have no conversion goals. In reality, many companies view their websites as mere presentation pages, often overlooking important […]

By Sarah Madimba
5.00/5(1)
Digital Marketing
Applying the 4Ps Principles to Optimize Your Marketing Mix

4Ps: How to Use the Principles of Marketing in Your Marketing Mix?

28 June 2022 ∙ 5 minutes of reading time

The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also advise you on the best […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
Mastering Your Media Plan: 9 Simple Steps to Craft an Effective Strategy

Mastering Your Media Plan: 9 Simple Steps to Craft an Effective Strategy

27 June 2022 ∙ 9 minutes of reading time

What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
marketing plan

Marketing Plan: Advice From a Brand Growth Agency to Help You

21 June 2022 ∙ 7 minutes of reading time

Marketing is a vital aspect of any business, and having a solid plan in place is crucial to achieving success. A marketing plan acts as a roadmap that guides a company’s marketing efforts toward a common goal. But building a marketing plan is not a one-size-fits-all task, as each plan must be tailored to the […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
digital communication tools

Essential Digital Communication Tools for Your Company’s Success

20 June 2022 ∙ 5 minutes of reading time

It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world’s population owned a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
b2b digital marketing

How to Adapt B2B Digital Marketing to the Buyer Journey

13 June 2022 ∙ 9 minutes of reading time

Understanding the natural progression of a B2B buyer’s journey is critical to developing a B2B digital marketing strategy. When we do this with our customers, it helps us look at their entire marketing strategy rather than focusing on discrete marketing approaches and minor concerns. We may use an informed approach to enhance a prospective client’s […]

By Dhruv Mehta
5.00/5(1)
Digital Marketing
conversational commerce

Conversational Commerce: Trend or Revolution?

3 June 2022 ∙ 6 minutes of reading time

The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps for uncomplicated shopping […]

By Valerie Ritter
5.00/5(1)
Digital Marketing
small business automation

13 Small Business Automation Tools to Master Your Marketing

6 June 2022 ∙ 7 minutes of reading time

Digital marketing is a must for all types and sizes of businesses, especially small ones and startups. As a small business owner, you can’t find a better way to increase your brand awareness and build a brand identity. Using digital marketing channels to their full potential is the best chance you have these days. This […]

By Tom Siani
5.00/5(2)
Digital Marketing
digital marketing audit

4 Digital Marketing Audit Aspects You Probably Don’t Know About

25 April 2022 ∙ 6 minutes of reading time

In today’s time, maintaining a strong online presence is instrumental to your business’ survival. Businesses that don’t have a strategic and intentional online footprint may as well not exist at all in today’s increasingly digital world—and there’s a good possibility they won’t for long. It’s probably time for a digital marketing audit if you’re looking […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
integrated marketing agency

10 Reasons to Choose an Integrated Marketing Agency and What to Look Out For

23 May 2022 ∙ 6 minutes of reading time

Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That not only means the right know-how, and […]

By Jim Carpenter
5.00/5(3)
Digital Marketing
10 Effective Marketing Strategies for Architecture Firms

10 Effective Marketing Strategies for Architecture Firms

12 April 2022 ∙ 7 minutes of reading time

Marketing plays a vital role in the success of your architecture firm. Even if you’re the best architect in your state or city, your firm won’t thrive if no one knows about it. The absence of an architecture marketing plan will prevent you from hauling in clients, earning profits, and standing out from the competition. […]

By Kristin Gray
5.00/5(1)
Digital Marketing
Finding the Perfect Ecommerce Manager to Boost Your Business

Finding the Perfect Ecommerce Manager to Boost Your Business

29 March 2022 ∙ 3 minutes of reading time

In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. From this perspective, the choice of the person who will occupy the position of manager should not be made lightly. Therefore, […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
digitalizing

Digitalizing Your Business: 3 Tips and 6 Tools to Get There!

28 March 2022 ∙ 4 minutes of reading time

Let’s start with good news: digital is a much simpler concept than it seems. However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access. How to digitalize your company in a simple and accessible way? Let us explain everything! Three Tools to […]

By Karine Lanctuit
5.00/5(1)
Digital Marketing
marketing audit

How to Conduct a Successful Marketing Audit For Your Business

14 March 2022 ∙ 6 minutes of reading time

Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
marketing consulting

Finding Good Marketing Consulting: The Key to Success?

8 March 2022 ∙ 6 minutes of reading time

Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger on it? You don’t have to manage […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
outsourced marketing

5 Reasons Outsourcing Marketing Is the Right Choice to Make

14 February 2022 ∙ 6 minutes of reading time

Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
CRO agency

Why Is CRO Important, and How Should You Choose a CRO Agency?

24 January 2022 ∙ 6 minutes of reading time

Being the first stage of digital marketing, search engine optimization (SEO) is important in generating interest and driving organic traffic to your website. Yet, simply getting a high level of website traffic is never enough. The actual goal is to convert traffic into profits. There are hundreds of thousands, if not millions, of companies that […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
one to one marketing

How to Do One to One Marketing and Why You Should Be Doing It

4 January 2022 ∙ 7 minutes of reading time

Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Why Using Differentiated Marketing Can Save Your Company

Why Using Differentiated Marketing Can Save Your Company

17 January 2022 ∙ 6 minutes of reading time

There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: differentiated marketing, undifferentiated marketing, and concentrated marketing. Each one of them has its […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
concentrated marketing

Concentrated Marketing: A Crucial Step of Market Targeting Strategies

3 January 2022 ∙ 7 minutes of reading time

When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on the other […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
psychographic segmentation

Psychographic Segmentation: How to Understand Consumer Behavior

27 December 2021 ∙ 7 minutes of reading time

Psychographic segmentation is a form of market segmentation that helps to know consumers in much depth. There’s a reason behind every purchase of a customer, psychographic segmentation helps to decipher the ‘why‘ of the decision-making process. When combined with other market segmentation data, many marketers believe it provides a more holistic view of audiences. In […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
full service agency

How Does a Full Service Agency Actually Work?

22 December 2021 ∙ 5 minutes of reading time

In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]

By Valerie Ritter
5.00/5(1)
Digital Marketing
attraction marketing

Seduce Your Customers in With Attraction Marketing

21 December 2021 ∙ 7 minutes of reading time

Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more by targeting their needs […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
hiring a marketing agency

6 Essential Factors to Consider When Hiring a Marketing Agency

13 December 2021 ∙ 7 minutes of reading time

Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of dollars wasted in addition to […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Demarketing: How Marketing Backwards Is the New Solution

Demarketing: How Marketing Backwards Is the New Solution

7 December 2021 ∙ 8 minutes of reading time

Everyone’s heard of marketing, which involves increasing people’s interest in a product or service. However, demarketing is a concept you might not know much about. Implementation strategies include price discrimination, bait and switch, stock outage, crowding cost, and differentiation. You can find many examples of businesses and governments using such tactics to reduce demand for […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
ambush marketing

How to Successfully Use AMBUSH MARKETING in Advertising

6 December 2021 ∙ 7 minutes of reading time

A company’s marketing team is the key to business success and is one of the most competitive departments. You can use various marketing strategies, and the marketing team is constantly looking for new ways to promote your product or the services you provide. One of the strategies we will be discussing is ambush marketing.  Think […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
virtual marketing

How Virtual Marketing Can Help Maximize Customer Engagement

30 November 2021 ∙ 6 minutes of reading time

Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster.  Several marketing strategies work well in the digital world. These include content […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Undifferentiated Marketing A Unique-less Feature in Advertising

Undifferentiated Marketing: A Unique-less Feature in Advertising?

29 November 2021 ∙ 8 minutes of reading time

Marketing is the act of promoting products or services, to increase sales, and can happen through various channels. It can, however, be broken down into two main categories: differentiated marketing and undifferentiated marketing.  Let’s take a look at which of these two options your product or service would be better off with. What is Undifferentiated […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Puddding Your Case Studies? Here’s What to Do

Puddding Your Case Studies? Here’s What to Do

16 November 2021 ∙ 4 minutes of reading time

Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services. But publishing them can be tricky as there are […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
shopify experts directory

Is the Shopify Experts Directory Your Solution for Visibility?

15 November 2021 ∙ 3 minutes of reading time

After the pandemic, millions of retail businesses closed worldwide, and many got used to the internet and marketing directories to stay afloat. Shopify is everyone’s favorite when building online stores; thus, Shopify store development companies are finding the current conditions favorable. Getting maximum visibility is their aim, and being listed on the Shopify Experts Directory […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
evolution vs revolution

Evolution Vs Revolution Explained For Organizational Growth

9 November 2021 ∙ 7 minutes of reading time

Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
localized digital marketing

6 Easy Hacks to Localized Digital Marketing + Examples

2 November 2021 ∙ 8 minutes of reading time

In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
cannibalization marketing

Should You Be Doing Cannibalization Marketing? The Pros and Cons

9 November 2021 ∙ 6 minutes of reading time

At first glance, this term may seem like a scary concept. But as it turns out, market cannibalization is a valuable tool for companies looking to take their business to the next level. So what exactly is market cannibalization? Simply put, it’s the process of producing and marketing products that compete with your own. This […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Technologies to Help Digital Marketing Pros Unwind and Get Inspired

Technologies to Help Digital Marketing Pros Unwind and Get Inspired

20 October 2021 ∙ 5 minutes of reading time

We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days.  We’re always switched on. And we’re constantly connected to one device or another.  And while it would be wonderful to have the opportunity to frolic […]

By Anthony Gaenzle
5.00/5(1)
Digital Marketing
Which of These 6 Strategic Frameworks is Right For Your Business?

Which of These 6 Strategic Frameworks is Right For Your Business?

14 October 2021 ∙ 7 minutes of reading time

Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
Mastering the B2B Marketing Funnel A Proven 4-Step Blueprint for Success

Grasping the B2B Marketing Funnel: 4 Steps to Creating Your Own

12 October 2021 ∙ 7 minutes of reading time

Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
The Best and the Worst Marketing Directories For Your Business

The Best and the Worst Marketing Directories For Your Business

6 October 2021 ∙ 6 minutes of reading time

Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’ll want to develop a presence on numerous marketing directories to boost exposure, […]

By Gaurav Roy
5.00/5(2)
Digital Marketing
esports marketing

10 Of The Most Effective eSports Marketing Strategies

29 September 2021 ∙ 6 minutes of reading time

eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create an e-commerce site for fan-favorite apparel. You may be asking […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
digital content strategy

10 Steps to Build a Flawless Digital Content Strategy

28 September 2021 ∙ 7 minutes of reading time

Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
marketing ploy

Marketing Ploy: See If You Can Spot Them in These 8 Examples

28 September 2021 ∙ 8 minutes of reading time

Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

By Gaurav Roy
4.50/5(2)
Digital Marketing
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
Marketing Management Optimize Your Marketing Mix Before It's Too Late

Marketing Management: Optimize Your Marketing Mix Before It’s Too Late

14 September 2021 ∙ 6 minutes of reading time

Marketing today is the exchange of values between a seller and a buyer. It creates a demand for a company’s products or services. If there is value in a product or service, then a buyer will want to pay. Marketing Management is the planning, organizing, and implementing of marketing plans and strategies. These plans should […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
external analysis

5 Steps to a Thorough External Analysis and Which Tools to Use

20 September 2021 ∙ 6 minutes of reading time

Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
digital analytics

Digital Analytics In Marketing: Using Data for Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting in enough effort is not the reason people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
Essential Marketing Models for 2024 Explore 9 Trending Strategies Every Marketer Should Master

9 Popular Marketing Models You Need to Know in 2024

6 September 2021 ∙ 7 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the critical drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. In their simplest forms, all digital marketing models express how internal […]

By Gaurav Roy
4.50/5(2)
Digital Marketing
airbnb marketing strategy

Airbnb Marketing Strategy – 1 Couch to 5.6 Million Holiday Experiences

6 September 2021 ∙ 7 minutes of reading time

Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
internal analysis

Internal or External Analysis? | What Is It and How to Conduct One

1 September 2021 ∙ 6 minutes of reading time

Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important.  What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Tesla SWOT Analysis

The End of Tesla? Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
target audience anaylsis

Target Audience Analysis: What Is It? How to Do It?

31 August 2021 ∙ 7 minutes of reading time

Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
amazon fba tips

6 Amazon FBA Tips to Start a Successful eCommerce Business

30 August 2021 ∙ 7 minutes of reading time

If you want to create a successful eCommerce business, Amazon is a clear winner to get started. But when creating a successful Amazon FBA business plan can still be challenging. That’s why we’ve created a cheat sheet of Amazon FBA tips to get businesses started. But with all the other options available, what makes Amazon […]

By AMZScout
5.00/5(1)
Digital Marketing
Marketing Localization in 9 Steps: Lessons From Cross-Border Campaigns

Marketing Localization in 9 Steps: Lessons From Cross-Border Campaigns

20 August 2021 ∙ 11 minutes of reading time

For any brand, creating a strong marketing strategy and stand-out advertising is a difficult craft. But to cross borders, marketing localization is fundamental. At SWC Partnership throughout the years we’ve helped many clients build businesses globally through localization. And fundamental is ensuring that their marketing strategy works just as well in their new county as […]

By Beth Bayliss (SWC Partnership)
5.00/5(1)
Digital Marketing
Crafting a Cost-Free Project Management Timeline A Comprehensive Guide with 7 Simple Steps

What Is a Project Management Timeline and 7 Steps to Make It for Free

26 August 2021 ∙ 9 minutes of reading time

If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]

By Clara Gil
5.00/5(1)
Digital Marketing
Market Segmentation Theory Unveiling the Myths of Interests

Market Segmentation Theory: Unveiling the Myths of Interests

23 August 2021 ∙ 6 minutes of reading time

At its core, the market segmentation theory assumes that there is no correlation between short-term and long-term interest rates, and the interest rate for each different maturity segment is different from the other. Introduced in 1957 by John Mathew Culbertson, an American economist, the theory works on the premise that each bond securities market segment […]

By Gaurav Roy
-
Digital Marketing
communication strategy

Communication Strategy – What Is It and How to Create One

17 August 2021 ∙ 7 minutes of reading time

Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out communication strategy is, therefore, a must for […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Product Tagging Essentials A Must-Have for E-Commerce Success

Product Tagging: Your ECommerce Won’t Survive Without It

16 August 2021 ∙ 7 minutes of reading time

Tags are not only for tagging social media content in your Instagram posts, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, must also learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for customers to buy your inventory. Customers need to […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
future of digital marketing

Shaping the Digital Marketing Landscape: Exploring AI, Chatbots, and Push Notifications in Tomorrow’s Strategies

12 August 2021 ∙ 7 minutes of reading time

The future of digital marketing is near. Digital marketing keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends. As digital marketing tools grow, companies adopt the latest ways of communicating and creating content. For example, research shows that money utilized on email marketing, instream video, banner video, search marketing, and out-stream […]

By Rithesh Raghavan
5.00/5(1)
Digital Marketing
Navigating the Business Landscape with Strategic Marketing Metrics

With the Right Marketing Metrics, Your Company Stays on Track

11 August 2021 ∙ 8 minutes of reading time

Online marketing has become an inevitable strategy since the internet revolution to increase a company’s reach and success regardless of its size. Moreover, marketing actions such as banners, posts, SEO, or even email marketing can now be adapted cost-effectively to the appropriate target groups. To ensure the success of your marketing concept and the corresponding […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
competitive positioning

Competitive Positioning: Standing Out Without Getting Overlooked

9 August 2021 ∙ 5 minutes of reading time

Approaching reopenings post-lockdown, brands recognize competitive positioning’s vital role in ensuring long-term sustainability. Earning customer trust amid competition demands solid, unique reasons for them to choose you over others. Crafting competitive positioning isn’t rocket science; it’s about adapting your brand in a dynamic market. In a way, it defines how and why your customers connect […]

By Gaurav Roy
5.00/5(1)
Digital Marketing
Mastering Localization 5 Crucial Tips for a Successful Strategy

Localization Strategy: 5 Tips That Can Make or Break Yours

4 August 2021 ∙ 9 minutes of reading time

Brands looking to enter new markets must think long and hard about their localization strategy. This means the tiny incremental gains that don’t mean much, but when added together, they combine to build the intangible values of trust, closeness, and familiarity that will translate to sales in the long term. A successful localization strategy includes: […]

By Beth Bayliss (SWC Partnership)
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Digital Marketing
operational marketing

Operational Marketing: Success With Classic Measures!

2 August 2021 ∙ 6 minutes of reading time

Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
Phygital: Blending Physical and Digital Worlds

Phygital: Blending Physical and Digital Worlds

20 July 2021 ∙ 8 minutes of reading time

We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop. This is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience. In fact, we are […]

By Gaurav Roy
5.00/5(3)
Digital Marketing
Mastering Business in Germany Navigating the Top 10 Pitfalls for Success

Doing Business in Germany: 10 Pitfalls You Have to Avoid

21 July 2021 ∙ 10 minutes of reading time

If you’ve expanded and just entered new territory with your business, it cannot be easy to get to grips with international differences. Business in Germany feels like Mars: navigating etiquette at home is tough, let alone across borders. Knowledge of taxes, rebates, and name registration. Those are areas where you can get a competitive advantage. […]

By Beth Bayliss (SWC Partnership)
5.00/5(2)
Digital Marketing
A Deep Dive Into Digital Communication [2023 Edition]

A Deep Dive Into Digital Communication [2023 Edition]

19 July 2021 ∙ 6 minutes of reading time

Let us guess the device you currently use to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and atoms. There are electrons and neutrons, again a group of three quarks.  Next, you will find tiny energy filaments that vibrate to produce what we know as […]

By Gaurav Roy
5.00/5(2)
Digital Marketing
Smarketing - The Fusion of Sales and Marketing to Increase Revenue

Smarketing: The Fusion of Sales and Marketing to Increase Revenue

23 June 2021 ∙ 6 minutes of reading time

Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
What is Penetration Rate

Penetration Rate – Definition, Examples, and How to Calculate It in 2024

8 June 2021 ∙ 8 minutes of reading time

The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is, therefore, critical data to assess the market coverage of a product or service accurately. This is why it is also called “market penetration.” Penetration rate = (Number of consumers […]

By Maxime Lebail
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
Netflix's Nearly Flawless Marketing Strategy - What You Can Learn

Netflix’s Nearly Flawless Marketing Strategy – What You Can Learn

31 May 2021 ∙ 10 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
6 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 54.83/5(6)
Digital Marketing
Omnichannel vs Multichannel Marketing: Which is Best?

Omnichannel vs Multichannel Marketing: Which is Best?

17 May 2021 ∙ 6 minutes of reading time

When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
How Businesses Can Prepare For Digital Transformation

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
5.00/5(1)
Digital Marketing
search engine-marketing-successful-digital-marketplace

SEM Strategy: Successful Digital Marketplace with SEO/SEA

9 March 2021 ∙ 8 minutes of reading time

The consumer behavior of many customers has changed dramatically in recent years.  Today, users can find everything they need for their private and professional lives on digital platforms, e-commerce, and company websites; thus, using an SEM strategy is critical. To compete against many competitors, a powerful search engine marketing strategy (SEM) is becoming increasingly important […]

By Anne-Gaëlle Sy
4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 55.00/5(4)
Digital Marketing
Buzz Marketing Get in on the Buzz

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 8 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital Marketing
Discover the significance of an inbound marketing funnel and gain insights into its mechanics

The Importance of an Inbound Marketing Funnel and How It Works

1 March 2021 ∙ 8 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital Marketing
What Is Market Positioning and Why Is It So Important

Marketing Strategy and Competitive Positioning: What Is Market Positioning and Why Is It So Important?

27 April 2020 ∙ 6 minutes of reading time

In marketing strategy and competitive positioning, the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. […]

By Tancrède d'Aspremont Lynden
5 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 54.60/5(5)
Digital Marketing
How can one effectively formulate B2B marketing KPIs amidst the overwhelming amount of available data?

How To Define B2B Marketing KPIs in a World of Data Overload?

22 February 2021 ∙ 5 minutes of reading time

We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one key performance indicator to the next depending on who you’re talking to. Yes, more or less everything can be […]

By Glenn Vanderlinden
4.86/5(7)
Digital Marketing
Inbound and Outbound Marketing in 2023 Key Differences & Examples

Inbound and Outbound Marketing in 2023: Key Differences & Examples

27 April 2020 ∙ 6 minutes of reading time

Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]

By Tancrède d'Aspremont Lynden
4.00/5(4)
Digital Marketing
A Step-by-Step Guide to Crafting a Winning Inbound Marketing Strategy

A Step-by-Step Guide to Crafting a Winning Inbound Marketing Strategy

27 April 2020 ∙ 7 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5(4)
Digital Marketing
how to get traffic to your blog

Quick and Easy Tips on How to Get Traffic to Your Blog

1 February 2021 ∙ 6 minutes of reading time

One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort, but the undeniable reality is that you have to build your audience. It can be a very stressful […]

By Sarah Madimba
5.00/5(2)
Content Marketing
10 Key Things We Learned from Sortlist Beyond Marketing Podcast

10 Key Things We Learned from ‘Beyond Marketing’

2 February 2021 ∙ 10 minutes of reading time

More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content, and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020.  Keep an eye on […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
Online Marketing Industry Evolution in 2019 (2022 Update)

Online Marketing Industry Evolution in 2019 (2022 Update)

2 April 2019 ∙ 4 minutes of reading time

One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no […]

By Sortlist Team
5.00/5(1)
Digital Marketing
Sortlist helps non profit organizations

“Help49” Launches an Appeal to Agencies to Tackle Covid-19 Crisis

10 December 2020 ∙ 4 minutes of reading time

Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]

By Charlotte Maghe
5.00/5(1)
Digital Marketing
8 Essential Marketing Trends for Your Business in 2021

8 Essential Marketing Trends for Your Business in 2023

3 December 2020 ∙ 7 minutes of reading time

How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]

By Charlotte Maghe
5.00/5(1)
Digital Marketing
Marketing & COVID-19: 5 Creative Marketing Solutions 🦠

Marketing & COVID-19: 5 Creative Marketing Solutions 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 was quite a particular year for marketing and in particular, creative marketing strategies.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
Harness Human Psychology Using Sensory Marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 7 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Emmaree Lozada
5.00/5(1)
Digital Marketing
Direct Marketing Solutions How to Increase Sales and Loyalty

Direct Marketing Solutions: How to Increase Sales and Loyalty

19 November 2020 ∙ 8 minutes of reading time

Direct marketing solutions eliminate the middleman and transform how you relate to clients. Growing your customer base can be challenging. There are so many possible methods that knowing where to start is difficult. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of practical marketing […]

By Sarah Madimba
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
Marketing Strategy for Dummies: Everything You Need to Know

Marketing Strategy for Dummies: Everything You Need to Know

23 July 2020 ∙ 10 minutes of reading time

Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

By Alyzza Junett Cabuenas
5.00/5(1)
Digital Marketing
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