Digital Strategy Unleashed 10 Inspiring Examples of Success and Innovation
Digital & Marketing Strategy

Digital Strategy Examples: 10 Ideas That Work


Digital strategy” refers to the company’s mechanisms to create value with digital tools. In other words, it is the actions you can take to develop your business online. It encompasses various actions and initiatives to develop and enhance the organization’s online presence and operations.

At its core, digital strategy involves utilizing digital tools and platforms to effectively engage with customers, optimize business processes, and capitalize on emerging opportunities in the digital realm. This can include activities such as:

  • Online Marketing: Developing and implementing digital marketing campaigns to raise brand awareness, attract potential customers, and drive website traffic.
  • E-commerce: Establishing and managing online sales channels, enabling customers to purchase products or services through digital platforms.
  • Customer Experience Enhancement: Leveraging digital tools to create personalized and seamless customer experiences across various touchpoints, such as websites, mobile apps, and social media platforms.
  • Data Analytics: Utilizing data analytics and insights to understand customer behavior, track performance metrics, and make data-driven decisions for optimizing strategies and improving business outcomes.
  • Digital Transformation:Integrating digital technologies into various aspects of the organization’s operations, processes, and offerings to enhance efficiency, innovation, and competitiveness.
  • Social Media Engagement: Leveraging social media platforms to interact with customers, build brand loyalty, and generate valuable insights for business growth.
  • Mobile Optimization: Ensuring that the organization’s digital presence, such as websites or applications, is optimized for mobile devices to accommodate the growing number of mobile users.
  • Technology Adoption: Identifying and implementing relevant digital tools, software, and platforms to streamline operations, enhance productivity, and facilitate collaboration within the organization.

Key Components

A digital strategy typically includes several key components. Here are some elements commonly found in a digital strategy:

  1. Goals and Objectives: Clearly define the specific outcomes and objectives the organization aims to achieve through digital initiatives.
  2. Target Audience Analysis: Understanding the target audience’s demographics, preferences, behaviors, and needs to tailor digital strategies and campaigns effectively.
  3. Competitive Analysis: Assessing the digital landscape and evaluating competitors’ digital strategies to identify opportunities and differentiate from the competition.
  4. Channel Selection: Identifying the most suitable digital channels (e.g., websites, social media, email marketing, mobile apps) to reach and engage the target audience.
  5. Content Strategy: Develop a plan for creating and distributing valuable, relevant, and engaging content across digital channels to attract and retain customers.
  6. Customer Journey Mapping: Understanding the end-to-end customer journey and optimizing touchpoints to enhance the customer experience and drive conversions.
  7. Metrics and Analytics: Defining key performance indicators (KPIs) and implementing tools to measure and analyze the performance of digital initiatives, enabling data-driven decision-making.
  8. Technology and Tools: Identifying and leveraging digital tools, platforms, and technologies that support the digital strategy’s execution, such as customer relationship management (CRM) systems, analytics tools, or marketing automation software.
  9. Budget and Resource Allocation: Allocating the necessary budget, human resources, and expertise to implement and execute the digital strategy effectively.
  10. Monitoring and Iteration: Continuously monitoring the performance of digital initiatives, gathering feedback, and making adjustments or iterations as needed to improve results and achieve the desired outcomes.

Below are ten examples of digital strategies that have brought successful results. You can use these examples of digital strategy to build your strategy. However, ensure that your strategy, means, targets, and objectives are consistent!

1) The Content Well

This is one of the most common examples of digital strategy. It consists in hosting all the content of your brand on your website.

This allows you to transform your website into a showcase for your business. The content well attracts more traffic, allowing inbound marketing development.

Moreover, you can optimize the presence of your customers on your site by developing an interactive means of communication.

Source: Envato Tuts+

For example, by using a chatbot or a forum. Your customers will be able to chat with each other, which gives them one more reason to stay on your site, but they will also be able to get quick answers from your customer service.

2) The Entertainer’s Strategy

The entertainer’s strategy is to become a source of entertainment for new customers.

To do this, organize games, contests, or raffles with prizes. Of course, you need to be able to finance these rewards.

But if you can do this, you can create a real interest in your customers: they will want to participate in your games.

3) Guest Blogging

This digital strategy consists of increasing your brand’s visibility by inviting qualified, famous, or reputable people to your site.

You must select your guests carefully. The more the guest will be coherent with your brand’s communication, the more likely he will accept and the more interesting his presence on your blog will be!

digital strategy example - guest blogging by Publicity for Pet Businesses

Source: Publicity for Pet Businesses

In addition to attracting new customers, this partnership will allow you to build relationships, hence the interest in meeting people who are references in your sector.

Here’s an example of guest blogging we did on another website, where we explain how to work with influencers to generate growth. Working with influencers is a digital strategy you could use as well.

Look for |

Discover the most relevant agencies for your project based on your own specific requirements.

Find an agency?

4) Multimedia Content

Have you thought about developing a YouTube channel? Producing interactive content on your social networks? Offering podcasts?

digital strategy example - Youtube podcast

Source: Envato

The more diversity you have in your media, the more likely you are to build customer loyalty. Multimedia content, especially audiovisual content, allows you to create a link with your customers. Think of your customers in this light as well: they are a community that appreciates you!

5) Participatory Financing

Also called crowdfunding, it allows Internet users to contribute to the development of your company.
This strategy is particularly effective if your company has an innovative project and you already have some visibility.

digital strategy example - crowd funding project D example

Source: Project D | Newsco Insider

To make more people want to participate, consider offering rewards in increments of donations.
Consider crowd lending: it is participative financing in the form of a loan rather than a donation.

In other words, Internet users lend you money and expect a return on investment by developing your business. This is an opportunity to create value for everyone, whether your company or your lenders.

6) Use Your Performance Tracking

A good digital strategy is essentially tracking. It allows you to collect information on its evolution and, thus, analyze its performance.

To track your performance effectively, having the right KPIs (Key Performance Indicators) is best. The more your KPIs are rich in information and relevant to analyzing the evolution toward your objectives, the more you can readjust your strategy.

Consider enrolling in a good digital marketing course for more examples and ideas on using KPIs in your marketing strategy.

7) Syndication

Syndication consists in integrating an external distribution system. It is about sharing data with other companies to help each other. Syndication allows the reproduction of the same content and the distribution of the same program on different sites or RSS feed readers.

In other words, it’s an exchange of goodwill. Syndication allows you to distribute your content outside your company’s boundaries, create links with partner companies, and to gain visibility with new customers.

Having links on each page of your website or blog allows you to create connections between its different parts. Moreover, it is easy to measure the relevance of a link by analyzing its popularity.

Give your customers the opportunity to create backlinks themselves: by sharing a link to a page of your site, they encourage their friends to visit your website.

To do so, create informative, moving, entertaining content, in short, something that is interesting to share. Create a buzz!

Also, note that the multiplication of links to your site greatly affects the quality of your referencing in search engines.

Read our article on netlinking to learn more.

This strategy takes place on social networks. It consists in developing your activity on social networks by :

  • Broadcasting advertisements.
  • Creating a community of loyal members.
  • Increasing the visibility of your brand.

Social networks are particularly interesting because they allow you to develop a close relationship with your customers. Thus, with serious community management, your customers will develop a particular affection for your brand.

10) The Newsletter

Having a newsletter is one example of a digital strategy that allows you to maintain communication with your targets. The newsletter can broadcast information about your promotions, your new products, and the news of your website and maintain your online presence.

To ensure that you remain visible, scrupulously respect the edition’s rules. This will prevent you from landing in the spam of your customers.

In Conclusion

Don’t forget that these strategies must align with your needs, your means, and your global communication. There are many, many strategies, most of which can be combined.

Try out these digital strategy examples and keep the ones that will be the most effective for your company!


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