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A Deep Dive Into Digital Communication [2023 Edition]
Last update: 8 December 2023 at 03:09 pm
5.00/5Let us guess the device you currently use to read this article. It’s most probably a digital screen.
Zoom in, and you will soon bump into molecules and atoms. There are electrons and neutrons, again a group of three quarks.
Next, you will find tiny energy filaments that vibrate to produce what we know as matter. String theory summarizes and actively assists us in communication by functioning as an extensive array of perfectly orchestrated energy through this screen.
We are slowly transcending such concepts, but today, we will try to look retrospectively at the digital communications tech we use daily. Let’s dive deeper into digital communication.
What Exactly Is Digital Communication?
Digital communication includes an organization’s online communication efforts. Today, most organizations use various online communication channels, from their website to mobile chat to blogs, to connect with current and prospective clients, employees, and other stakeholders.
All these individuals need digital marketing professionals who can leverage this convergence of technology and text to their advantage. Businesses and companies can use digital communication to expand their reach and build valuable relationships with their audiences. Companies may try to launch digital communication campaigns for various reasons, such as –
Creating Awareness: Campaigns can cast a wide net to inform potential and loyal customers about services, products, and values.
Digital communication campaigns: have the capability to customize and build unique experiences and brand affinity through one-on-one messaging apps, targeted social movements, or Livestream videos. Additionally, in customer service, businesses can employ VoIP for call center solutions to ensure efficient and cost-effective communication with their clients.
Constructing A Brand: Businesses can create a brand image for a company’s startup or change the brand image for a legacy organization, pivoting in a new direction.
Providing Customer Service: Community managers can answer real-time questions to solve follow-ups or issues with satisfied customers to go the extra mile.
Essential Digital Communication Platforms And Strategies For Boosting Brands
So, how can you leverage different channels based on your goals?
Contact Audiences Through Emails
Marketers can use email to reach customers directly through their inboxes, which they visit daily.
As the most mature digital communications channel, various devices can access emails. It is most effective for providing a broad range of content, including behaviourally triggered, promotional, and newsletters.
It can also be used as a digital identifier and driver for numerous forms of social media. While most email communications move one way, from companies to people, it also should enable customers to respond.
Strategies to build a brand include –
- Choose an attractive Subject line – It grabs the client’s attention, and your email will not end up in the spam folder or get lost in the inbox.
- Segment your email list – Segment your audiences by engagement level, interests, or demographics. For instance, brands can send new customers one type of welcome email. Then, they can send the second type of email to the customers who are loyal to their brand.
- Provide them with a direct call to action – Use words like “Visit Website,” “Subscribe,” “Shop Now,” or “Learn More.”
Include Social Media Campaigns
A social media campaign is a coordinated digital marketing effort to assist or reinforce a business goal using one or more social media platforms. These campaigns differ from everyday social media efforts because of their increased focus, measurability, and targeting.
Several social media platforms to build brands are –
It is the most popular social networking site in the world. After all, it has more than two billion users. As a result, you can find almost anyone on Facebook, provided that you both have access to the Internet, which means nearly everyone in your customer base has a Facebook account; that is why it is the top social media site for businesses.
With this, you can turn your customer base into a community. And you can also use Facebook to promote new content you have created to get visitors to your site.
It provides a constant stream of information and new content from the Internet. It has millions of engaged users every month, and practically every brand globally has a Twitter account to update its customers.
This social media for businesses may not have the same large audience as Facebook, but it is easily one of the most used social tools on the planet. Twitter is one of the best social media platforms for expanding awareness of the brand.
It is the youngest social media platform, as most users are under 25. That makes it a perfect fit for social networks for your companies and brands that target young demographics.
Short videos and photos with a small amount of text do exceptionally well on Instagram. It also integrates with your Twitter and Facebook accounts to use the same images and videos across multiple platforms.
No social media can beat LinkedIn in terms of professionalism. It is a community of workers and business owners who share and connect on professional levels, making it much more formal than other social media platforms.
Because of that, its users tend to respond more to B2B content than B2C, and LinkedIn advertising agencies in the United States have started to help businesses work through this platform.
Apply The Power Of Mass Media
Mass media is a technology intended to reach and communicate with a mass audience.
Mass media communication traditionally encompassed radio, TV, movies, and outlets that reach many people with universally consumable content. Meanwhile, digital communication platforms, including Hulu and Netflix, have somewhat replaced TV, and podcasts have emerged as an alternative to radio.
Brands can make use of mass media communication with these strategies:
Advertising on podcasts allows experts to share their knowledge and communicate with people worldwide. Audio content is booming, and podcasts are a game-changer since people can hear them on mobile phones or computers.
Shift to digital video platforms – TV budgets are more efficient when combined with Facebook budgets and YouTube. Brands can advertise in digital video or buy pre-roll ads on YouTube and Facebook.
Find inspiration in traditional mass media content and experiment with producing your digital content inspired by it. Brands can switch on traditional media reach by creating videos, articles, and social content based on trending books, movies, and TV shows.
Opting for Digital Communication As A Career
One of the main benefits of getting a degree in digital communication is that it gives you the freedom to try your hand at numerous aspects of the field.
Digital communication is vast; most professionals focus on a specific area instead of acting as generalists.
Visually oriented individuals might gravitate towards a career in videos. Part of choosing a career in digital communication is understanding your main interests, but it is also about understanding why you are doing the work.
In 2022 and beyond, digital communication will only be more rewarding than ever.
Advantages Of Digital Communication
- In digital communication, multiplexing enables the merging and transmitting video, speech, and other data over a shared channel.
- Digital communication is cheaper and much more straightforward.
- While digital transmission and channel encoding are utilized, long-distance communication does not accumulate noise from repeater to repeater.
- As the transmitted signal is digital, much noise interference may be tolerated.
- While digital communication involves channel coding, the receivers may detect and correct errors.
- Digital communication is adaptive to other advanced data processing branches, such as image processing, digital signal processing, and data compression.
Origins Of Digital Communication: Digital Communication Before The Internet
The Internet is a platform for global communication. All you have to do is plug a device into any internet connection, and you can communicate with any other point on earth.
There were communication devices even before the Internet.
Let’s look at some of the best digital communication technologies that enabled people to communicate in the pre-internet world.
The Five-Needle Telegraph
The five-needle telegraph is amazing in its simplicity. It only requires a single pair of wires to enable communication.
The Telegraph
The five-needle telegraph worked, but the Morse telegraph would link the world. The Morse system allowed an operator to press the key to send a signal over the telegraph wire. This system was fast and simple with a skilled operator and required the correct minimum amount of infrastructure investment.
Baud
The telegraph worked fine, but it required trained operators. But they were limited by their speed and human perception. While Baud requires fewer wires and is easy to operate compared to telegraph, you can still send only one message at a time over any given wire.
The Hush-A-Phone
It was a device originally invented in the 1920s to allow individuals to have more private conversions to improve customer experience and have less noise pollution over the home phone service.
Dataphone
It was the first-ever commercially available modem capable of moving data over the phone system at 110 bits per second.
Ethernet
Ethernet has some amazing characteristics, including the ability to plug additional computers into the network whenever required without difficult reconfiguration and for nodes to drop off the network without other failures. They can also achieve 98% throughput, much higher than others could achieve.
Wi-Fi
The NCR (National Cash Register) corporation invented Wi-Fi for cash registers. The Wi-Fi system was made possible through historic government deregulation.
From 2005 until now, digital communication has been widely spread in many advanced ways through social media, smartphones, broadband internet, cloud computing, the transition from analog to digital television, and much more.
