22 February 2021 ∙ 7 minutes of reading time
Augmented reality filters, a new technology It is now well known that augmented reality is preparing for a great future. Users of augmented reality experiences have doubled since 2018 from 1 million to 1.94 million in only 2 years (source: Statista). The curve is exponential and we are only at the beginning. Having its own […]
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18 January 2021 ∙ 23 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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18 January 2021 ∙ 10 minutes of reading time
Social Media has become an integral part of most people’s lives over the last few years. Businesses have had to adapt their social media management strategies, and this landscape has rapidly evolved and developed with the advent of the Covid-19 epidemic. As more companies are embracing remote working, the time has increased that people spend […]
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18 January 2021 ∙ 11 minutes of reading time
In this guide, you’ll discover different ways to gain followers on Pinterest. The main purpose of this is to build credibility and authority in your niche, boost website traffic, and increase email subscribers. Other benefits include free marketing for your business and therefore more money flow. Table of contents Reform and Transform By adding branded […]
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No matter what industry you work in, in one way or another, social media should have a place in your marketing strategy. Of course, you can’t be strong everywhere and choices have to be made.
Depending on your brand and your target audience, one social network or another, such as Instagram, YouTube or Facebook, will be more suitable and you will need to build a content strategy that is relevant to the platform(s) you choose.
If you want to get started on Facebook Ads, understand the workings of community management, develop your influence on LinkedIn, or work with Instagram influencers, you’ve come to the right place. It is in this category of Sortlist’s blog that we talk about all the strategies you can put in place on social media 📲
11 January 2021 ∙ 11 minutes of reading time
Are you wondering how to make your company’s social media as attractive as possible? Instagram branding is an excellent way to achieve that goal. Keep reading to understand why and how to put this strategy into practice. Table of contents Why Branding is Essential Why should you consider branding on Instagram and other social media […]
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4 January 2021 ∙ 6 minutes of reading time
Whether you want to make a name for yourself as a writer, start an intellectual conversation or create exposure in your field of work- posting well-written articles on LinkedIn is the place to start. We understand it can be stressful, so we’ve prepared this piece to help you write eye-catching articles for your LinkedIn page. […]
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4 January 2021 ∙ 12 minutes of reading time
The defining feature of video posts is that they show and don’t tell. It’s the most effective way to relay second-hand information and a captivating story. The old adage, “you eat with your eyes,” has never been truer. The effect of a well-placed video with relevant content can generate incredible results. LinkedIn native video proved […]
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4 January 2021 ∙ 16 minutes of reading time
Considering that LinkedIn is the world’s largest professional network, it’s the perfect environment for digital marketers to promote their campaigns using automation tools. According to the website, LinkedIn has more than 660 million professionals registered on the app. With its extensive networking functionalities, LinkedIn serves as a platform for job seekers and a portal for […]
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4 January 2021 ∙ 6 minutes of reading time
With social media being the most commonly used platform amongst Millennials and Generation Z, reaching out to them would be best effective on social media. You could need to get through to your target audience for various reasons; promoting your business, making people aware of your products, researching about the kind of content they consume […]
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17 December 2020 ∙ 8 minutes of reading time
The observation is irrefutable: with its two billion users worldwide, YouTube has become a real paradise for companies and individuals wishing to promote their brand, to become famous online or to generate very important profits. A real online paradise, indeed! How to have a good YouTube referencing and thus improve and boost the visibility of […]
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