29 September 2023 ∙ 8 minutes of reading time
Suppose you have spent time on major social media platforms like TikTok or Instagram. In that case, you will immediately identify with this trend – An influencer will publish a post that promotes a particular product or service. With this post, they try to convince their hundreds (or millions in some cases) of followers that […]
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6 June 2023 ∙ 8 minutes of reading time
Growing a business on Instagram is more challenging now as different companies jump into this visual platform with over 1 billion users to attract and engage their target audience. It isn’t enough to brag you have over 1 million followers on Instagram. The question is: how many of them contribute to the growth of your […]
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12 June 2023 ∙ 10 minutes of reading time
Are you considering whether to choose Vimeo or YouTube for hosting your videos? With video taking up 82% of all internet data (2022) and social media being more present in our lives than ever before, Vimeo and YouTube are the most popular video hosting platforms to market and create awareness about your name, brand, product, […]
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No matter what industry you work in, in one way or another, social media should have a place in your marketing strategy. Of course, you can’t be strong everywhere and choices have to be made.
Depending on your brand and your target audience, one social network or another, such as Instagram, YouTube or Facebook, will be more suitable and you will need to build a content strategy that is relevant to the platform(s) you choose.
If you want to get started on Facebook Ads, understand the workings of community management, develop your influence on LinkedIn, or work with Instagram influencers, you’ve come to the right place. It is in this category of Sortlist’s blog that we talk about all the strategies you can put in place on social media ?
10 May 2023 ∙ 9 minutes of reading time
Feeling discouraged that you don’t have the means to partner with celebrities and mega-influencers to promote your new campaign? We have good news for you. You don’t need to work with mega-influencers if you serve a small or medium audience in a specific niche. You need micro-influencers. While micro-influencers can’t boast about the same impressive […]
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19 April 2023 ∙ 10 minutes of reading time
The term “Dark Social,” was first coined by Alexis Madrigal – a former deputy editor of The Atlantic, in an article. The article clearly suggests that Dark Social is a vast trove of social traffic that is invisible to most of the analytics programs available in the market. In layman’s terms, dark social pertains to […]
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16 March 2023 ∙ 5 minutes of reading time
When running campaigns, you need the best social media dashboards that offer marketers a better approach to handling their daily marketing activities. Social media offers an excellent network for marketers to diversify their operations and communicate directly with consumers. A recent analysis report has revealed that 75% of the world’s population uses social media. However, marketers should […]
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24 February 2023 ∙ 9 minutes of reading time
Instagram is a goldmine for growing small businesses on social media. Over 200 million companies on this visual platform are fighting to grow their brands, attract more target audiences and boost sales. Every marketer’s most practical advice is to grow your business on Instagram. The competition is fierce, and it has become the survival of the […]
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9 February 2023 ∙ 8 minutes of reading time
Digital marketers today are raving about visual marketing for all the right reasons. Visual content marketing can create the most profound impressions on viewers, given that most humans are visual learners. Marketers take advantage of this fact to connect, engage, and convert their target audiences using various visual marketing content. When Venngage asked marketers how […]
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24 January 2023 ∙ 10 minutes of reading time
According to our report on the state of social media, more SMBs than ever are seeking professional assistance with their social media, as demand has skyrocketed in the last year and a half. So owners often wonder if the amounts we are investing in social media marketing are within the normal range or not. If […]
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2 January 2023 ∙ 8 minutes of reading time
Snapchat ads are one of the most popular forms of digital advertising. With over 319+ million daily active users, Snapchat is an ideal platform for reaching a broad audience. Snapchat ads are designed to be interactive and engaging, allowing brands to create immersive and creative ad experiences. The platform offers a variety of ad formats […]
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10 November 2022 ∙ 10 minutes of reading time
“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website. Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]
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10 November 2022 ∙ 9 minutes of reading time
Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]
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31 October 2022 ∙ 11 minutes of reading time
When you invest in social media management, you gain multiple advantages. You get to elevate brand equity, produce leads, enhance website traffic, and encourage community involvement. Administrators and investors might think that’s fantastic, but they might not comprehend how social media marketing costs relate to organizational objectives and their marketing strategy. Our state of social […]
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25 October 2022 ∙ 12 minutes of reading time
In today’s digital realm, influencer marketing has become an effective way to reach out to all the targeted audiences, especially the ones available on social media platforms. But the influencer price can differ greatly depending on an individual’s posting frequency, the platforms they’re targeting, industry, business objectives, etc. In 2018, already 92% of marketer had planned on […]
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17 October 2022 ∙ 9 minutes of reading time
Did you know that there are 7 million active advertisers on Facebook? This stat not only showcases the popularity of Facebook ads but also implies their effectiveness in boosting an online business. Otherwise, why would marketers spend their energy, time, and money on creating them? As a business owner, if you are looking for ways to expand […]
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25 September 2022 ∙ 9 minutes of reading time
In January 2022, there were 3.96 billion social media users worldwide. This means that more than half the world is on various social media platforms in this digital age. No wonder social media platforms have emerged as an exciting source to drive purchase decisions for many industries. This includes architects too. Architectural social media has become an […]
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21 September 2022 ∙ 11 minutes of reading time
Compared to other channels, Instagram is particularly powerful for raising brand awareness, driving organic engagement and boosting your brand’s reputation. But not everybody realizes that Instagram can also be used as a powerful tool for lead generation. Keep reading to learn how to fully take advantage of this social media channel. About Instagram Lead Generation […]
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17 August 2022 ∙ 15 minutes of reading time
According to a survey done by Social Media Today, 30% of millennials avoid restaurants with a weak social media presence, especially on Instagram. With the number of options social media users have nowadays, a weak restaurant social media marketing strategy can negatively affect your revenue and long-term success. It can be hard to know which […]
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21 June 2022 ∙ 6 minutes of reading time
As a business owner in today’s day and age, you will know that social media plays an important role in attracting new customers to grow your digital presence. But, what if you don’t have the time or resources to create a digital branding strategy from scratch? Don’t worry, as that’s where a social media kit […]
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13 June 2022 ∙ 7 minutes of reading time
YouTube analytics is a powerful tool that channel owners can use to gain insights into their video and channel performance. The data gathered from YouTube analytics can help you understand which videos are performing well, who is watching them, and how average viewers are engaging with them. This information can be used to optimize your […]
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16 May 2022 ∙ 7 minutes of reading time
You have whopping chances of business survival and growth through Social Media Marketing. Regardless of your business genus or scope, social media marketing seamlessly contribute to your business growth more than anything else. One of the reasons it has in-depth effects on your business escalation is that it has over 4.62 billion users, which steers your brand’s […]
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16 May 2022 ∙ 7 minutes of reading time
As Facebook’s advertising algorithm grows ever more complex and brands from near and far wade into the competition for click-through, you might be finding that the organic posts on your Facebook business page aren’t getting the reach they used to. More SMBs than ever are searching for professional help with their social media, as demand […]
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2 May 2022 ∙ 7 minutes of reading time
How much does it cost to hire a community manager? For what tasks and for what quality of output? These are the questions that many companies ask themselves, because it is not easy to correctly evaluate the cost of a community manager. This is due to the diversity of the missions that are offered, but […]
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2 May 2022 ∙ 11 minutes of reading time
Social media marketing. It’s almost inevitable for a modern company to come into contact with it in one way or another. Companies that like to be up-to-date with the latest trends often opt to outsource their social media. Outsourcing social media marketing is the solution for many companies to keep up with the latest trends […]
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28 March 2022 ∙ 6 minutes of reading time
Social media marketing has become an integral part of many companies’ communications mix. After all, social media enable direct contact with customers and can have a positive impact on a brand’s image at the same time. Social media consulting can help with this. However, a poor social media presence can also have the opposite effect. […]
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14 May 2022 ∙ 7 minutes of reading time
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
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7 March 2022 ∙ 7 minutes of reading time
An Instagram newsfeed is not just a bunch of your friends’ Friday party pics anymore. It is a massive social media platform hosting regular users, influencers, and, of course, businesses, including big brands. Read further to find out some Instagram Ad Examples. Yet, despite the overwhelming popularity of Instagram, some brands still feel dubious about opting […]
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8 February 2022 ∙ 10 minutes of reading time
If you want to develop your brand’s presence on social networks, you will need to create a LinkedIn company page. This is a channel that can help you achieve several goals and will largely complement your personal profile. In this article, we explain why LinkedIn is interesting, and share the 5 steps to follow to […]
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18 January 2022 ∙ 9 minutes of reading time
Social media has proven to be a fantastic marketing tool for businesses of all sizes and types in the past few years. With the hit of the COVID-19 global pandemic in 2020, social media became one of the main ways of connecting with other social media users worldwide. It’s a tool that allows you to […]
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15 November 2021 ∙ 4 minutes of reading time
Today, having a visually appealing and effective online business is a must. Especially in light of the ongoing epidemic, the conventional brick-and-mortar model is no longer a stable source of consistent revenue for retailers. Millions of retail businesses have already closed worldwide, with the remainder turning to the internet and marketing directories to stay afloat. […]
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15 November 2021 ∙ 3 minutes of reading time
As an agency, you may be looking to be part of marketing directories online to increase your chances at visibility and leads. You may have stumbled on the Facebook Partner Directory but are unsure as to whether it is worth the investment… Several substantial improvements have been made to the Facebook Partner Directory. These changes […]
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25 October 2021 ∙ 9 minutes of reading time
The festive shopping season is almost here. With 1 billion monthly active users, 83% of whom discover new products and services on Instagram, it’s more likely that your holiday are also active in-app. If you market your products or services on Instagram, it’s high time to interact with holiday shoppers on the platform as the […]
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9 September 2021 ∙ 4 minutes of reading time
Social media is about building a relationship, creating a bond with your followers and maintaining it. Nowadays, social media is ever more business as well – for to build a community, to promote your product, your brand, or to position yourself as a thought leader with these quotes for business. Given the amount of time […]
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13 July 2021 ∙ 11 minutes of reading time
Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your social media marketing on Facebook to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy as part […]
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29 June 2021 ∙ 19 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others molder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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21 June 2021 ∙ 9 minutes of reading time
Snapchat vs TikTok… perhaps not a debate that lights up your social gatherings of a weekend (unless you’re a teenager yourself!) but a fight to the death that’s sure to rumble on in the battle for the attention of the teen market. These are two social media apps that have skyrocketed in popularity over recent […]
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11 June 2021 ∙ 13 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]
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3 May 2021 ∙ 8 minutes of reading time
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos with a YouTube tag generator will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at […]
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3 May 2021 ∙ 9 minutes of reading time
The power of influencers in modern-day marketing, cannot be denied. Influencers are quickly becoming a force to be reckoned with. Their opinions can make or break entire businesses especially if the market is millennials. So we know the importance of influencers, but what differentiates Instagram influencers from influencers on other platforms? Instagram is where followers […]
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6 April 2021 ∙ 7 minutes of reading time
A micro-influencer is someone who creates content in a certain niche and posts it on social media platforms like Instagram, Facebook, Snapchat, and TikTok. People who are searching these platforms might find these and decide to follow them. Anyone who acquires 10,000 to 50,000 followers is labeled a micro-influencer. A micro influencer’s content can be […]
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31 July 2020 ∙ 11 minutes of reading time
What does a social media manager do? Find out what "The Office" series can teach you about the vital role that they play in the growth of a business.
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8 March 2021 ∙ 7 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research and search engine optimization is the best approach to increase your outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times […]
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2 March 2021 ∙ 8 minutes of reading time
Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]
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22 February 2021 ∙ 7 minutes of reading time
Augmented reality filters, a new technology It is now well known that augmented reality is preparing for a great future. Users of augmented reality experiences (more commonly known as social media filters) have doubled since 2018 from 1 million to 1.94 million in only 2 years (source: Statista). The curve is exponential and we are […]
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18 January 2021 ∙ 12 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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18 January 2021 ∙ 11 minutes of reading time
Social Media has become an integral part of most people’s lives over the last few years. Businesses have had to adapt their social media management strategies, and this landscape has rapidly evolved and developed with the advent of the Covid-19 epidemic. As more companies are embracing remote working, the time has increased that people spend […]
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18 January 2021 ∙ 12 minutes of reading time
In this guide, you’ll discover different ways to gain followers on Pinterest. The main purpose of this is to build credibility and authority in your niche, boost website traffic, and increase email subscribers. Other benefits include free marketing for your business and therefore more money flow. Reform and Transform By adding branded keywords that are […]
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11 January 2021 ∙ 11 minutes of reading time
Are you wondering how to make your company’s social media as attractive as possible? Instagram branding is an excellent way to achieve that goal. Keep reading to understand why and how to put this strategy into practice. Why Branding is Essential Why should you consider branding on Instagram and other social media platforms? Maybe you’re […]
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4 January 2021 ∙ 7 minutes of reading time
Whether you want to make a name for yourself as a writer, start an intellectual conversation, or create exposure in your field of work- posting well-written articles on LinkedIn is the place to start. We understand it can be stressful, so we’ve prepared this piece to help you write eye-catching articles for your LinkedIn page. […]
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4 January 2021 ∙ 11 minutes of reading time
The defining feature of video posts is that they show and don’t tell. It’s the most effective way to relay second-hand information and a captivating story. The old adage, “you eat with your eyes,” has never been truer. The effect of a well-placed video with relevant content can generate incredible results. LinkedIn native video proved […]
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4 January 2021 ∙ 16 minutes of reading time
Considering that LinkedIn is the world’s largest professional network, it’s the perfect environment for digital marketers to promote their campaigns using automation tools. According to the website, LinkedIn has more than 660 million professionals registered on the app. With its extensive networking functionalities, LinkedIn serves as a platform for job seekers and a portal for […]
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4 January 2021 ∙ 6 minutes of reading time
With social media being the most commonly used platform amongst Millennials and Generation Z, this is your best medium to reach them. You could need to get through to your target audience for various reasons; promoting your business, making people aware of your products, researching about the kind of content they consume, or just customizing […]
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17 December 2020 ∙ 8 minutes of reading time
The observation is irrefutable: with its two billion users worldwide, YouTube has become a real paradise for companies and individuals wishing to promote their brand, to become famous online, or to generate very important profits. A real online paradise, indeed! How to have good YouTube referencing and thus improve and boost the visibility of your […]
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