17 April 2024 ∙ 9 minutes of reading time
We are amid an exciting transformation in the digital marketing landscape. Amid this shift, marketers rely heavily on digital advertising to become efficient and drive higher ROI. This combination leads to a dilemma for marketers. They want to extract the best possible outcomes from digital marketing but aren’t sure where to allocate their budgets. Two […]
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10 April 2024 ∙ 23 minutes of reading time
More often than not, companies need an extra push to accelerate their pace to reach their marketing goals. Strategies like SEO and content marketing, while effective, will always appeal to your patience and time. Fortunately, you can turn to Search Engine Advertising (SEA) for that extra boost to reach a broader audience and drive more […]
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17 August 2022 ∙ 6 minutes of reading time
As a restaurant owner, you want to ensure that your business reaches the right customers at the right time. Google Ads can help you do this by letting you target specific audiences with your ads. You can also use Google Ads to connect with people who have recently searched for specific keywords or visited your […]
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14 June 2022 ∙ 5 minutes of reading time
What are your methods for measuring the effectiveness of your advertising efforts? Do you measure click through rate and conversion rate? Both are reliable indicators. However, they need to be accompanied with ROAS (Return on Ad Spend) to be even more effective on your return on investment. In this article, you will learn a simple […]
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28 February 2022 ∙ 8 minutes of reading time
Bing Ads is growing in power and is gradually gaining ground. When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]
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22 February 2022 ∙ 7 minutes of reading time
Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]
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1 December 2021 ∙ 2 minutes of reading time
To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]
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4 August 2021 ∙ 7 minutes of reading time
Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’s online presence. PPC optimization strategies remain one of most businesses’ most important forms of advertising. One of the best things about this kind of advertising is that […]
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27 July 2021 ∙ 7 minutes of reading time
Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]
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6 August 2021 ∙ 5 minutes of reading time
Dynamic Search Ads (DSA) is Google’s system to help advertisers find a wider audience. Contrasting with ads created by the advertiser, dynamic ads are generated automatically based on your website’s content. Source: Seer Interactive Dynamic Search Ads represent a shift from traditional search ads. They’re dynamic, responsive, and tailored to the user’s intent. The key […]
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1 June 2021 ∙ 7 minutes of reading time
The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]
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11 January 2021 ∙ 9 minutes of reading time
Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic prove costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find […]
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27 November 2020 ∙ 5 minutes of reading time
Digital advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person, or service online. Discover with us the different types of digital ads, their advantages, and above all how to use them well to make a profit! Advertising Strategies You Should Know Advertising is […]
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