21 August 2023 ∙ 9 minutes of reading time
We are amid an exciting transformation in the digital marketing landscape. Amid this shift, marketers rely heavily on digital advertising to become efficient and drive higher ROI. This combination leads to a dilemma for marketers. They want to extract the best possible outcomes from digital marketing but aren’t sure where to allocate their budgets. Two […]
Read more
3 April 2023 ∙ 11 minutes of reading time
Online sales growth is reshaping ecommerce, and the recent pandemic impact affects product listings too. Industry experts predict global online sales will reach $6 trillion by 2024 alone. In this climate, it is a great time to be a consumer. If you are an online retailer, now’s the time to adopt an approach that tackles […]
Read more
17 August 2022 ∙ 6 minutes of reading time
As a restaurant owner, you want to ensure that your business reaches the right customers at the right time. Google Ads can help you do this by letting you target specific audiences with your ads. You can also use Google Ads to connect with people who have recently searched for specific keywords or visited your […]
Read more
Compared to SEO, SEA enables companies to achieve results much faster. Of course, paid referencing or SEA will only work if you allocate a certain budget to your campaign, select the right keywords, have well-written ads or ads that are relevant to the page that is being promoted.
Running SEA campaigns is a lot of work, you need to be able to manage your budgets and quickly identify opportunities. You also need to be able to measure the return on investment of a campaign and monitor several metrics, such as the CPC.
We talk about all these elements in this category of Sortlist’s blog, dedicated to paid referencing, to help you optimise your campaigns ?
14 June 2022 ∙ 5 minutes of reading time
What are your methods for measuring the effectiveness of your advertising efforts? Do you measure click through rate and conversion rate? Both are reliable indicators. However, they need to be accompanied with ROAS (Return on Ad Spend) to be even more effective on your return on investment. In this article, you will learn a simple […]
Read more
28 February 2022 ∙ 8 minutes of reading time
Bing Ads is growing in power and is gradually gaining ground. When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]
Read more
22 February 2022 ∙ 7 minutes of reading time
Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]
Read more
1 December 2021 ∙ 2 minutes of reading time
To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]
Read more
25 August 2021 ∙ 6 minutes of reading time
To improve the traffic of your website, you can use 2 SEO techniques: SEO and SEA. To choose the right SEO strategy, it is essential to understand all the options available to you. Specifically, you can opt for paid search engine optimization (SEA) or for organic search engine optimization (SEO). In this article, we define […]
Read more
4 August 2021 ∙ 7 minutes of reading time
Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’s online presence. PPC optimization strategies remain one of most businesses’ most important forms of advertising. One of the best things about this kind of advertising is that […]
Read more
27 July 2021 ∙ 7 minutes of reading time
Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]
Read more
6 August 2021 ∙ 5 minutes of reading time
Google Ads offers Dynamic Search Ads (DSA), enabling the automatic generation of search engine ads based on website content. The advertiser provides a target based on the desired landing pages or the type of audience they want to attract. Ads feature dynamically generated elements like headlines, URLs, keyword targeting, and curated ad descriptions from the […]
Read more
1 June 2021 ∙ 7 minutes of reading time
The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]
Read more
9 March 2021 ∙ 7 minutes of reading time
The consumer behavior of many customers has changed greatly in recent years. Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerce, and on company websites, thus using an SEM strategy is key. In order to be able to compete against a multitude of competitors, a powerful […]
Read more
11 January 2021 ∙ 9 minutes of reading time
Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic prove costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find […]
Read more
27 November 2020 ∙ 5 minutes of reading time
Digital advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person, or service online. Discover with us the different types of digital ads, their advantages, and above all how to use them well to make a profit! Advertising Strategies You Should Know Advertising is […]
Read more
