SEA

12 articles in SEA
The Future of Search Engine Advertising: AI vs Paid Search Ads

The Future of Search Engine Advertising: AI vs Paid Search Ads

21 August 2023 ∙ 9 minutes of reading time

We are amid an exciting transformation in the digital marketing landscape. Amid this shift, marketers rely heavily on digital advertising to become efficient and drive higher ROI.  This combination leads to a dilemma for marketers. They want to extract the best possible outcomes from digital marketing but aren’t sure where to allocate their budgets. Two […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Budget Tactics for Restaurant Google Ads to Grow Your Business

Budget Tactics for Restaurant Google Ads to Grow Your Business

17 August 2022 ∙ 6 minutes of reading time

As a restaurant owner, you want to ensure that your business reaches the right customers at the right time. Google Ads can help you do this by letting you target specific audiences with your ads. You can also use Google Ads to connect with people who have recently searched for specific keywords or visited your […]

By Anne-Gaëlle Sy
7 votes, average: 3.29 out of 57 votes, average: 3.29 out of 57 votes, average: 3.29 out of 57 votes, average: 3.29 out of 57 votes, average: 3.29 out of 53.29/5(7)
SEA
How To Calculate ROAS for Measuring Effectiveness of Ad Campaigns?

How To Calculate ROAS for Measuring Effectiveness of Ad Campaigns?

14 June 2022 ∙ 5 minutes of reading time

What are your methods for measuring the effectiveness of your advertising efforts? Do you measure click through rate and conversion rate? Both are reliable indicators. However, they need to be accompanied with ROAS (Return on Ad Spend) to be even more effective on your return on investment. In this article, you will learn a simple […]

By Sarah Madimba
2.33/5(3)
Marketing & Advertising

Winning over the digital world with the SEA

Compared to SEO, SEA enables companies to achieve results much faster. Of course, paid referencing or SEA will only work if you allocate a certain budget to your campaign, select the right keywords, have well-written ads or ads that are relevant to the page that is being promoted. 

Running SEA campaigns is a lot of work, you need to be able to manage your budgets and quickly identify opportunities. You also need to be able to measure the return on investment of a campaign and monitor several metrics, such as the CPC. 

We talk about all these elements in this category of Sortlist’s blog, dedicated to paid referencing, to help you optimise your campaigns ?

bing ads

Bing Ads: Why and How to Use It? (Complete Guide)

28 February 2022 ∙ 8 minutes of reading time

Bing Ads is growing in power and is gradually gaining ground.  When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]

By Tancrède d'Aspremont Lynden
2.33/5(3)
SEA
amazon ppc

The Ultimate Guide to Your Amazon PPC Strategy

22 February 2022 ∙ 7 minutes of reading time

Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]

By Sandra Redlich
3.00/5(4)
SEA
Crucial Factors to Consider When Selecting the Ideal Google Ads Agency

What Are the Criteria for Choosing the Best Google Ads Agency?

1 December 2021 ∙ 2 minutes of reading time

To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]

By Yves Attias
2.33/5(3)
Marketing & Advertising
Unlocking SEA Success Your Guide to Harnessing the 7 Golden Rules of PPC Optimization

7 Golden Rules of PPC Optimization: Take Control of Your SEA

4 August 2021 ∙ 7 minutes of reading time

Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’s online presence. PPC optimization strategies remain one of most businesses’ most important forms of advertising. One of the best things about this kind of advertising is that […]

By Anne-Gaëlle Sy
2.33/5(3)
Marketing & Advertising
sponsored links

Sponsored Links: Mini Guide – What, How, and How Much?

27 July 2021 ∙ 7 minutes of reading time

Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]

By Gaurav Roy
2.33/5(3)
Marketing & Advertising
Unleashing the Power of Dynamic Search Ads A Comprehensive Guide to Understanding and Utilizing Their Potential

What Are Dynamic Search Ads and How Do We Use Them?

6 August 2021 ∙ 5 minutes of reading time

Dynamic Search Ads (DSA) is Google’s system to help advertisers find a wider audience. Contrasting with ads created by the advertiser, dynamic ads are generated automatically based on your website’s content. Source: Seer Interactive Dynamic Search Ads represent a shift from traditional search ads. They’re dynamic, responsive, and tailored to the user’s intent. The key […]

By Nicolas Finet
4.00/5(4)
Marketing & Advertising
5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

1 June 2021 ∙ 7 minutes of reading time

The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]

By Anne-Gaëlle Sy
3.00/5(2)
SEA
Everything You Want to Know About Negative Keywords

Everything You Want to Know About Negative Keywords

11 January 2021 ∙ 9 minutes of reading time

Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic prove costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find […]

By Sarah Madimba
3.00/5(2)
SEA
types of digital advertising

11 Types of Digital Advertising You Need to Know (Paid & Free)

27 November 2020 ∙ 5 minutes of reading time

Digital advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person, or service online.  Discover with us the different types of digital ads, their advantages, and above all how to use them well to make a profit! Advertising Strategies You Should Know Advertising is […]

By Charlotte Maghe
5.00/5(1)
SEA
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