27 November 2020 ∙ 5 minutes of reading time
What are the different types of online advertising? Online advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person or service online. Discover with us the different types of online advertising, their advantages and above all how to use them well to make a […]
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Compared to SEO, SEA enables companies to achieve results much faster. Of course, paid referencing or SEA will only work if you allocate a certain budget to your campaign, select the right keywords, have well-written ads or ads that are relevant to the page that is being promoted.
Running SEA campaigns is a lot of work, you need to be able to manage your budgets and quickly identify opportunities. You also need to be able to measure the return on investment of a campaign and monitor several metrics, such as the CPC.
We talk about all these elements in this category of Sortlist’s blog, dedicated to paid referencing, to help you optimise your campaigns 💰
