1 December 2021 ∙ 2 minutes of reading time
To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]
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25 August 2021 ∙ 6 minutes of reading time
To improve the traffic of your website, you can use 2 SEO techniques: SEO and SEA. To choose the right SEO strategy, it is essential to understand all the options available to you. Specifically, you can opt for paid search engine optimization (SEA) or for organic search engine optimization (SEO). In this article, we define […]
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4 August 2021 ∙ 7 minutes of reading time
Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’ online presence. PPC optimization strategies remain one of the most important forms of advertising for most businesses. One of the best things about this kind of advertising […]
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27 July 2021 ∙ 7 minutes of reading time
Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]
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Compared to SEO, SEA enables companies to achieve results much faster. Of course, paid referencing or SEA will only work if you allocate a certain budget to your campaign, select the right keywords, have well-written ads or ads that are relevant to the page that is being promoted.
Running SEA campaigns is a lot of work, you need to be able to manage your budgets and quickly identify opportunities. You also need to be able to measure the return on investment of a campaign and monitor several metrics, such as the CPC.
We talk about all these elements in this category of Sortlist’s blog, dedicated to paid referencing, to help you optimise your campaigns ?
6 August 2021 ∙ 5 minutes of reading time
Within Google Ads, Google provides access to Dynamic Search Ads (DSA) which is an option to have google automatically generate search engine ads based on the content of the advertisers website. The advertiser provides a target based on the desired landing pages or the type of audience they want to attract. The ads are made […]
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1 June 2021 ∙ 7 minutes of reading time
The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]
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9 March 2021 ∙ 7 minutes of reading time
The consumer behavior of many customers has changed greatly in recent years. Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerces, and on company websites. In order to be able to compete against a multitude of competitors, a powerful search engine marketing strategy (or SEM strategy) […]
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11 January 2021 ∙ 9 minutes of reading time
Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic prove costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find […]
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27 November 2020 ∙ 5 minutes of reading time
Digital advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person, or service online. Discover with us the different types of digital ads, their advantages, and above all how to use them well to make a profit! Advertising Strategies You Should Know Advertising is […]
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