30 September 2021 ∙ 6 minutes of reading time
Anyone who publishes content for print publications such as magazines, books, or brochures should be no stranger to the term editorial design. But there are many marketers who are not familiar with the specifics and details of editorial design. That’s why in this article we’ll take a closer look at what editorial design actually is, […]
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17 August 2021 ∙ 7 minutes of reading time
The core responsibility of visual communication design is to develop and nurture the relationship between the viewer and visuals. To create the desired impact, set design characteristics, and instilling emotional responses are among its major objectives. In a way, they design the experience of how various design elements capture a viewer’s attention first, create common […]
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26 July 2021 ∙ 8 minutes of reading time
The world is facing yet another revolution! Artificial Intelligence and automation dominate the graphic design industry and leave businesses and designers to rethink their future and livelihood. The fear of ‘being replaced’ is evident and valid, but it is important to understand the big picture to move your brand forward with the tide, not against […]
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7 June 2021 ∙ 6 minutes of reading time
Graphic design can be considered a form of modern art and can breathe fresh life into your digital marketing campaigns. The importance of graphic design doesn’t stop after adding an element of beauty to your advertising. It’s an essential part of creating brand awareness and helping potential clients make buying decisions. The way you present […]
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Brochure design, logo and business card creation: all companies are concerned with graphic design. The subject is broad, both in terms of the tools at your disposal and the communication channels that have a graphic dimension.
For example, you can use Photoshop, Illustrator, InDesign, or more simply Canva, to create the 2 or 3D design of a whole series of communication channels: Facebook ads, email signatures, Instagram posts, ebooks, the list is long!
Especially as all the channels you use must be consistent with your graphic charter and user interface to maintain a consistent brand image.
In this category, Sortlist offers you all the content you need to better understand the graphic design and reinforce your brand’s visual identity ?
17 May 2021 ∙ 6 minutes of reading time
In many ways, a graphic designer and a visual designer sound like they have the same job. Some businesses may even use the titles interchangeably. However, while there are many similarities, these two careers are also vastly different. Visual designers and graphic designers do very jobs. If you’re interested in joining one of these careers, […]
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19 April 2021 ∙ 6 minutes of reading time
The term ‘Design’ covers a broad spectrum of options, all of which contribute in some shape or form to the success or failure of your marketing materials. For marketers, possibly the most-used types of design are graphic design vs web design. While these two roles work hand-in-hand to a large degree, there are some vital […]
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12 April 2021 ∙ 7 minutes of reading time
When people talk about graphic design, they often use it as an umbrella term. It describes the visual elements of anything from business cards and signage to websites and advertisements. While it’s become an essential part of any brand awareness campaign or marketing strategy, there’s a lot more to graphic design than aesthetic appeal. It’s […]
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29 March 2021 ∙ 5 minutes of reading time
With the evolution of communication and digitalization, companies have more and more varied needs for their graphic design teams. Not only do their in-house graphic design studio need to be up to date, with more and more graphic designers working from home in their own office, it is difficult to know which gadgets and tools […]
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