Public Relations

22 articles in Public Relations

All you need to know about the world of Public Relations

In the digital age, the role of the press in a company’s communication strategy may seem derisory. And yet, even if the press captures less attention from the younger generations, it is still considered a source of reliable and verified information. 

For a company, appearing in the press helps to establish its credibility, provided that the journalist talks about it in a positive way, of course. Otherwise, the press has a real power to damage the reputation of brands, and this risk should not be overlooked. 

Public relations will continue to play an important role for companies, and it remains crucial to develop a good understanding with journalists. 

Whether it is to organise press conferences, write press releases and press kits, build a media kit or manage a crisis communication, it is in this category of Sortlist’s blog that you will find all the necessary information  ?

architecture public relations

6 Top Public Relations Tips for Your Architectural Firm

24 October 2022 ∙ 7 minutes of reading time

The success of any firm boils down to attracting the right client to the business. And to do so, investing in solid marketing strategies is inevitable. Not only does marketing help in establishing a strong presence in the architectural marketplace, but it also makes you capable of rubbing shoulders with the more high-paying clients.  Establishing […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing & Advertising
restaurant public relation

10 Top PR Tips for Every Restaurant to Use

18 August 2022 ∙ 8 minutes of reading time

Restaurants are one of the most popular businesses to promote and using proven public relations (PR) techniques is one of the best ways to do that. Have you heard of restaurant public relation? Read more to find out. This article will explain public relations for a restaurant and 10 tips for promoting a restaurant or […]

By Anne-Gaëlle Sy
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Public Relations
pr campaign

5 Impactful PR Campaign Examples and Steps to Successfully Create One

5 July 2022 ∙ 8 minutes of reading time

A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. And demand for PR has only increased in 2022 and 2023 (for more on that, check out our state of PR report) Yet, there’s more to PR than just launching a press […]

By Karen Hau
5.00/5(2)
Marketing & Advertising
How Much Does it Cost to Hire a Communication Agency?

How Much Does it Cost to Hire a Communication Agency?

21 February 2022 ∙ 11 minutes of reading time

Any company, whatever its size and sector of activity, needs to deploy a communication strategy to gain visibility, popularity, and notoriety. Have you thought about hiring a communication agency? Communication agencies are there to accompany you in this quest and to help you reach your sales objective. But what are the rates of these agencies, […]

By Mialy Soa
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Marketing & Advertising
The Ultimate Guide to Crafting an Effective Press Kit

The Ultimate Guide to Crafting an Effective Press Kit

14 February 2022 ∙ 9 minutes of reading time

For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, investing enough time in creating such a file is necessary. It is important to include as much relevant information about your company as possible in order to attract the interest of journalists […]

By Tancrède d'Aspremont Lynden
5.00/5(2)
Marketing & Advertising
key opinion leader

Key Opinion Leader: The New, Better Influencers?

15 December 2021 ∙ 7 minutes of reading time

Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. The areas in which they do this […]

By Valerie Ritter
5.00/5(1)
Public Relations
Simplified Strategies Crafting Your Communication Budget with Ease

How to Easily Create a Communication Budget

25 October 2021 ∙ 7 minutes of reading time

Defining a communication budget, or marketing communications budget, is far from easy because many factors come into play to determine it. For example, your communications budget will depend on It is, therefore, challenging to say precisely how much you should invest. However, we do know that communication is an expense item often neglected, especially in VSEs and SMEs. However, […]

By Tancrède d'Aspremont Lynden
4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 55.00/5(4)
Marketing & Advertising
Legendary PR Moments 6 Epic Stunts Engraved in History

6 Epic PR Stunts That Went Down In History

20 October 2021 ∙ 7 minutes of reading time

People often do the craziest things for coverage by the press. Nothing tops shock and surprise when you want to stick in mind: and that’s why so many top brands use PR stunts. As demand for PR increases (per our state of PR report), PR stunts launched by top public relations agencies are becoming increasingly […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
tech PR

6 Ways to Reach Your Audience With a Tech PR Strategy

11 October 2021 ∙ 5 minutes of reading time

You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]

By Anne-Gaëlle Sy
5.00/5(1)
Public Relations
peso model

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
5.00/5(1)
Marketing & Advertising
Pr planning

PR Planning: 6 Quick and Easy Steps to Creating a PR Plan

5 October 2021 ∙ 6 minutes of reading time

Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals.  It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]

By Anne-Gaëlle Sy
5.00/5(1)
Public Relations
PR budget

Guide: How to Build a Convincing PR Budget

18 August 2021 ∙ 5 minutes of reading time

Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. In times of unprecedented change, the right PR strategy can make […]

By Florian Schafroth
5.00/5(2)
Marketing & Advertising
Revolutionizing Sports Marketing Expanding Horizons in the Marketing Arena!

Innovative Sports Marketing: Open up New Marketing Playing Fields!

27 July 2021 ∙ 6 minutes of reading time

Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing & Advertising
What are Communication Channels and How Do You Use Them in Business

What are Communication Channels, and How Do You Use Them in Business?

15 July 2020 ∙ 11 minutes of reading time

With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!

By Alyzza Junett Cabuenas
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Marketing & Advertising
Why is Crisis Communication Important 5 Effective Strategies to Use

Why is Crisis Communication Important: 5 Effective Strategies to Use

9 July 2020 ∙ 7 minutes of reading time

It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.

By Alyzza Junett Cabuenas
5.00/5(2)
Marketing & Advertising
how long-should-a-press-release-be

Press Release Length: How Long Is Too Long?

17 February 2021 ∙ 5 minutes of reading time

Writing press releases can be stressful. Announcing company updates becomes easier as you grow comfortable with your audience, and they remain interested in your announcements. When the audience extends outside the company, getting the words down on paper can be hard. What is too much? What is too little? What is the right press release […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
Brief a Communication Agency

The Most Effective Strategies for Briefing a Communication Agency

2 May 2018 ∙ 6 minutes of reading time

Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]

By Anne-Gaëlle Sy
4.50/5(6)
Public Relations
Ultimate Guide On How To Make An Effective Communication Plan

Ultimate Guide On How To Make An Effective Communication Plan

22 July 2020 ∙ 23 minutes of reading time

How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.

By Alyzza Junett Cabuenas
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Marketing & Advertising
What Is a Communications Agency and Should You Hire One?

What Is a Communications Agency and Should You Hire One?

20 July 2020 ∙ 7 minutes of reading time

What is a communications agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communications agencies work and what they can do for businesses.  For any communication strategy to be successful, there needs to be a well-organized system and fluid synergy among […]

By Alyzza Junett Cabuenas
5.00/5(1)
Public Relations
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