17 February 2021 ∙ 5 minutes of reading time
Writing a press release can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard to get the words […]
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22 July 2020 ∙ 25 minutes of reading time
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
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20 July 2020 ∙ 7 minutes of reading time
What is a communication agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communication agencies work and what they can do for businesses. For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]
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15 July 2020 ∙ 12 minutes of reading time
With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!
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In the digital age, the role of the press in a company’s communication strategy may seem derisory. And yet, even if the press captures less attention from the younger generations, it is still considered a source of reliable and verified information.
For a company, appearing in the press helps to establish its credibility, provided that the journalist talks about it in a positive way, of course. Otherwise, the press has a real power to damage the reputation of brands, and this risk should not be overlooked.
Public relations will continue to play an important role for companies, and it remains crucial to develop a good understanding with journalists.
Whether it is to organise press conferences, write press releases and press kits, build a media kit or manage a crisis communication, it is in this category of Sortlist’s blog that you will find all the necessary information 📰
9 July 2020 ∙ 7 minutes of reading time
It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.
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14 April 2020 ∙ 6 minutes of reading time
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]
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2 May 2018 ∙ 6 minutes of reading time
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. At the slightest misunderstanding between the company and its communication agency, the whole communication strategy is put to the test. Sometimes it’s back to square one. Given her […]
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