26 April 2024 ∙ 18 minutes of reading time
More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to be successful, reach a wider […]
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16 January 2023 ∙ 6 minutes of reading time
If you ever wondered if a press release is good for SEO, the short answer is yes, it is. The purpose of a press release is to generate publicity and attention about newsworthy content. Controlling a crisis isn’t the only reason a company will send out a press release. They also use it to build […]
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26 December 2022 ∙ 9 minutes of reading time
Cultivating positive public perception has become inevitable in today’s competitive marketplace. If customers don’t find anything good about your company, they won’t proceed with doing business with you. In fact, you could lose more business than you make profits. And this is where PR or public relations come into the picture. It is a process […]
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5 December 2022 ∙ 8 minutes of reading time
Whenever a business starts experiencing losses due to negative reviews on the internet or social media, the first thing that comes to mind is, ‘should I invest in reputation management?’ But most people don’t have much knowledge about online reputation management and online reputation management cost. Businesses would also like to know how online reputation […]
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24 October 2022 ∙ 7 minutes of reading time
The success of any firm boils down to attracting the right client to the business. And to do so, investing in solid marketing strategies is inevitable. Not only does marketing help in establishing a strong presence in the architectural marketplace, but it also makes you capable of rubbing shoulders with the more high-paying clients. Establishing […]
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18 August 2022 ∙ 8 minutes of reading time
Restaurants are one of the most popular businesses to promote and using proven public relations (PR) techniques is one of the best ways to do that. Have you heard of restaurant public relation? Read more to find out. This article will explain public relations for a restaurant and 10 tips for promoting a restaurant or […]
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5 July 2022 ∙ 8 minutes of reading time
A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. And demand for PR has only increased in 2022 and 2023 (for more on that, check out our state of PR report) Yet, there’s more to PR than just launching a press […]
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20 June 2022 ∙ 5 minutes of reading time
It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world’s population owned a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]
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21 February 2022 ∙ 11 minutes of reading time
Any company, whatever its size and sector of activity, needs to deploy a communication strategy to gain visibility, popularity, and notoriety. Have you thought about hiring a communication agency? Communication agencies are there to accompany you in this quest and to help you reach your sales objective. But what are the rates of these agencies, […]
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14 February 2022 ∙ 9 minutes of reading time
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, investing enough time in creating such a file is necessary. It is important to include as much relevant information about your company as possible in order to attract the interest of journalists […]
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15 December 2021 ∙ 7 minutes of reading time
Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. The areas in which they do this […]
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25 October 2021 ∙ 7 minutes of reading time
Defining a communication budget, or marketing communications budget, is far from easy because many factors come into play to determine it. For example, your communications budget will depend on The total budget of your company (how much money they are willing to spend on marketing) The channels you will use to reach your audience (Facebook Ads will be cheaper […]
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20 October 2021 ∙ 7 minutes of reading time
People often do the craziest things for coverage by the press. Nothing tops shock and surprise when you want to stick in mind: and that’s why so many top brands use PR stunts. As demand for PR increases (per our state of PR report), PR stunts launched by top public relations agencies are becoming increasingly […]
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11 October 2021 ∙ 5 minutes of reading time
You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]
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5 October 2021 ∙ 7 minutes of reading time
The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]
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5 October 2021 ∙ 6 minutes of reading time
Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals. It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]
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18 August 2021 ∙ 5 minutes of reading time
Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. In times of unprecedented change, the right PR strategy can make […]
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27 July 2021 ∙ 6 minutes of reading time
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]
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15 July 2020 ∙ 11 minutes of reading time
With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!
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9 July 2020 ∙ 7 minutes of reading time
It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.
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17 February 2021 ∙ 5 minutes of reading time
Writing press releases can be stressful. Announcing company updates becomes easier as you grow comfortable with your audience, and they remain interested in your announcements. When the audience extends outside the company, getting the words down on paper can be hard. What is too much? What is too little? What is the right press release […]
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2 May 2018 ∙ 7 minutes of reading time
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]
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22 July 2020 ∙ 23 minutes of reading time
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
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20 July 2020 ∙ 7 minutes of reading time
What is a communications agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communications agencies work and what they can do for businesses. For any communication strategy to be successful, there needs to be a well-organized system and fluid synergy among […]
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