4 September 2023 ∙ 8 minutes of reading time
The video has emerged as the leading content format for engaging online users. A whopping 91% of marketers use video as a marketing tool, proving how helpful video can be for engaging audiences. But to succeed with video marketing, you must take advantage of the growing popularity of short-form video content. Consumers have short attention […]
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24 July 2023 ∙ 11 minutes of reading time
Hey there, marketing maestros! Are you ready to unleash the full potential of your content distribution strategy? In today’s digital age, standing out in the sea of content is no easy feat. Your content marketing plan is incomplete without the right content distribution tool stack. With the ever-expanding array of content distribution software and tools available, choosing […]
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4 January 2023 ∙ 7 minutes of reading time
YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it needs a higher investment of interest from viewers in […]
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With the development of the Internet, the cost of producing and distributing content has collapsed.
Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc.
For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience.
Copywriting, video production, podcast production, use of CMS, storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing ?
3 January 2023 ∙ 7 minutes of reading time
With more than 2 billion monthly active users, YouTube has become a household name. In fact, YouTube is accountable for 37% of all mobile internet traffic, thereby showcasing its popularity among ordinary people. What’s interesting is that more and more people are now leaning toward becoming YouTube content creators. And why not? Given top YouTubers make anywhere between $20 […]
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29 December 2022 ∙ 7 minutes of reading time
Today, there are many channels and types of content you can use to talk about your expertise (and indirectly give visibility to your agency). Content strategy is one of them. To talk about it, we organized a private call with Théo Lion, CEO and Founder of the Social Ads agency Coudac. The goal of the […]
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10 January 2023 ∙ 8 minutes of reading time
Blogging is an essential part of today’s digital marketing landscape and an effective way to build an online presence and draw in potential customers. It can also be a great way to connect with your audience and share your expertise in a particular field. Blog managers must have a plan in place to make sure […]
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14 December 2022 ∙ 9 minutes of reading time
If your expectation is to reach more customers, appear on the top of search engines and earn double revenue online, then content marketing should be your priority. Not only does content marketing help deliver valuable information to your audience, but it also helps the audience understand your business/brand in-depth. In fact, 72% of marketers believe that content […]
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11 January 2023 ∙ 7 minutes of reading time
Creating high-quality content takes a lot of time and effort. One winning system is to create content pillars to unify your content and provide a clear structure for your users to enjoy when interacting with your brand. By creating a pillar with a web of content around it, you create a coherent story for your […]
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13 December 2022 ∙ 7 minutes of reading time
As a business owner, you know that marketing is essential to your company’s success. But how do you make an impact in an overcrowded online marketplace? Words can play a vital role in the effectiveness of your marketing campaigns. After all, each month, nearly 409 million people view more than 20 billion web pages. It […]
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19 December 2022 ∙ 9 minutes of reading time
Isn’t it downright exhausting to be creative each day and deliver content that converts? Drumming up blog topics that make money and attract followers isn’t easy. Choosing the right topic to cover is key to monetize your blog. Hence, we are here to help you with a comprehensive guide that’ll help you generate innovative and […]
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12 September 2022 ∙ 9 minutes of reading time
If you’re a business owner, you’ve likely thought about how to get more customers in the door. You may have even come up with some ideas for how to do just that. But when it comes down to writing the copy on your website, creating Google ads or social media pages, things can get a […]
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7 July 2022 ∙ 8 minutes of reading time
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we define content marketing and […]
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13 July 2022 ∙ 8 minutes of reading time
According to Cisco, consumer internet traffic has increased 15 times since 2017. Companies that aren’t launching corporate videos online are missing out on opportunities to attract a large number of online consumers. So, how do you create great corporate video productions that fulfill your business’s corporate video marketing objectives? In this complete guide, we cover […]
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22 June 2022 ∙ 7 minutes of reading time
Content marketing has now gone mainstream. This means that companies large and small rely on content distribution to increase brand awareness and attract new customers. But creating successful content also requires an associated content seeding strategy. On this page, we’ll tell you exactly what content seeding is and what you need to keep in mind. […]
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23 May 2022 ∙ 7 minutes of reading time
User-generated content is a great way for companies to create authentic and compelling content for their social media marketing. In this article, we’ll therefore tell you what exactly UGC is, what advantages and disadvantages it entails, and how you can profitably use different forms of user-generated content for your business. What is User Generated Content? […]
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3 May 2022 ∙ 7 minutes of reading time
Businesses design numerous strategies and try out disparate ways in which they can acquire more sales leads and increase the customer base. The predominant work, regardless of the type of organization today, is to generate sales. Imagine any business that does not go under any sales processes and does not have a sales and marketing […]
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18 April 2022 ∙ 6 minutes of reading time
Digital marketing has increased exponentially in the last few years with the digital age booming. Businesses now have to keep up with the latest trends, stay active on social media and upload content on multiple platforms daily. With more and more online content, people are flooded with digital information every single day. The more content […]
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8 March 2022 ∙ 6 minutes of reading time
Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is achieved within your marketing strategy, outsourcing content marketing […]
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1 March 2022 ∙ 6 minutes of reading time
The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]
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28 February 2022 ∙ 4 minutes of reading time
Why Think About the Name of Your YouTube Channel? If you want to share video content to promote your business on the Internet, YouTube is inevitable. And to succeed on YouTube, the name of your channel is very important. In addition to the title of your videos and their thumbnails, these are the only elements […]
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21 December 2021 ∙ 12 minutes of reading time
Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]
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14 December 2021 ∙ 7 minutes of reading time
To persuade customers to buy things from your website, you need exceptional content. Great material, on the other hand, might be tough to come by. It must be interesting, instructive, and valuable. Rich content improves long text fields by allowing you to use the Rich Text Editor to format the text. You may customize the […]
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30 November 2021 ∙ 6 minutes of reading time
Nowadays, most businesses around the world are run using online platforms. They require a strong, effective content plan to grab the attention and create content engagement. Content marketing is one of the best strategies in regards to attracting visitors to these platforms. However, you need to keep a watchful eye on its results. To analyze […]
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4 October 2021 ∙ 8 minutes of reading time
If you run your own photography website, you already know about planning content versus randomly posting. Your photography blog needs a purpose and a plan to stick out against your competition. A photography business can benefit from organic traffic to its website because it will bring in potential clients looking for a photoshoot. But, what […]
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14 September 2021 ∙ 5 minutes of reading time
Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]
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15 September 2021 ∙ 7 minutes of reading time
Content marketing in the form of blog posts continues to be one of the most important tools this year for increasing the reach of one’s own company and products and, accordingly, increasing sales. The different forms of blogging, whether on the company’s own website or through posts, guest posts, and blogs on social media, are […]
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30 August 2021 ∙ 8 minutes of reading time
Every day, more blogs and websites are being created, and it ends up being a little difficult to make your blog stand out from the crowd and make it as profitable as possible. The realization that blogs can bring extra income, or even turn into your main source of income, only makes the blogging and […]
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2 August 2021 ∙ 5 minutes of reading time
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
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4 August 2021 ∙ 9 minutes of reading time
A copy strategy is a one to two-page document that summarizes a digital marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. […]
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28 June 2021 ∙ 8 minutes of reading time
If you’re trying to improve your search engine optimization (SEO), you need to be constantly publishing high-quality content on your website. And, to get the best results, one of the most useful content writing tips is to plan a lot of your content in advance. In this article, we’re going to outline how you can […]
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23 March 2021 ∙ 5 minutes of reading time
If you have stumbled upon this article, you might consider restructuring your website content creation. Maybe it’s time for a change, or maybe you’re starting something new. Regardless of the situation you may be in, this blog post is valuable to you. It’s time to start thinking about slow content. In recent decades, society has […]
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22 March 2021 ∙ 8 minutes of reading time
Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]
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8 March 2021 ∙ 6 minutes of reading time
For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]
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1 March 2021 ∙ 7 minutes of reading time
When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]
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18 February 2021 ∙ 6 minutes of reading time
Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]
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1 February 2021 ∙ 6 minutes of reading time
One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort, but the undeniable reality is that you have to build your audience. It can be a very stressful […]
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9 February 2021 ∙ 7 minutes of reading time
The History of Content Marketing Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]
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25 January 2021 ∙ 14 minutes of reading time
The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]
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3 May 2018 ∙ 5 minutes of reading time
Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more! It is no secret that […]
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11 January 2021 ∙ 10 minutes of reading time
Clickbait is everywhere. From social media platforms to news websites, clickbait headlines have even found their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is, how it works, and we’ll even show you some clickbait examples to get you started. What is Clickbait? We’ve all experienced […]
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26 November 2020 ∙ 6 minutes of reading time
Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]
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