A mother telling a story to her child, representing storytelling in marketing.

Storytelling in Marketing: How Your Business Can Benefit From It

21 July 2020 ∙ 7 minutes of reading time

What is storytelling in marketing and how can it help your business? Check out this article and learn how you can use it to your advantage.

By Alyzza Junett Cabuenas
Content Marketing
Gamification: How To Use The Game In Your Content Marketing

Gamification: How To Use The Game In Your Content Marketing

3 May 2018 ∙ 4 minutes of reading time

Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, specialist in the subject, who tells you a bit more! It is no secret that consumer […]

By Florence Claasen
Content Marketing

The content marketing guide to make you ranked!

With the development of the Internet, the cost of producing and distributing content has collapsed. 

Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc. 

For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience. 

Copywriting, video production, podcast production, use of CMS, storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing 💥

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