28 September 2021 ∙ 7 minutes of reading time
Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]
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15 September 2021 ∙ 7 minutes of reading time
Content marketing in the form of blog posts continues to be one of the most important tools this year for increasing the reach of one’s own company and products and, accordingly, increasing sales. The different forms of blogging, whether on the company’s own website or through posts, guest posts, and blogs on social media, are […]
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14 September 2021 ∙ 5 minutes of reading time
Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]
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30 August 2021 ∙ 8 minutes of reading time
Every day, more blogs and websites are being created, and it ends up being a little difficult to make your blog stand out from the crowd and make it as profitable as possible. The realization that blogs can bring extra income, or even turn into your main source of income, only makes the blogging and […]
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With the development of the Internet, the cost of producing and distributing content has collapsed.
Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc.
For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience.
Copywriting, video production, podcast production, use of CMS, storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing ?
2 August 2021 ∙ 5 minutes of reading time
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
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3 May 2021 ∙ 7 minutes of reading time
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]
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23 March 2021 ∙ 6 minutes of reading time
If you have stumbled upon this article, you might be thinking about restructuring your website content creation. Maybe it’s time for a change, or maybe you’re starting something new. Regardless of the situation you may be in, this blog post is valuable to you. It’s time to start thinking about slow content. In recent decades, […]
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8 March 2021 ∙ 6 minutes of reading time
For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]
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1 March 2021 ∙ 7 minutes of reading time
When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]
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9 February 2021 ∙ 7 minutes of reading time
The History of Content Marketing Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]
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1 February 2021 ∙ 7 minutes of reading time
One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort but the undeniable reality is that you have to build your audience. It can be a very stressful […]
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3 May 2018 ∙ 5 minutes of reading time
Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more! It is no secret that […]
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11 January 2021 ∙ 10 minutes of reading time
Clickbait is everywhere. From social media platforms to news websites, clickbait headlines have even found their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is, how it works, and we’ll even show you some clickbait examples to get you started. What is Clickbait? We’ve all experienced […]
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26 November 2020 ∙ 6 minutes of reading time
Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]
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