To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]
If you have stumbled upon this article, you might be thinking about restructuring your website content creation. Maybe it’s time for a change, or maybe you’re starting something new. Regardless of the situation you may be in, this blog post is valuable to you. It’s time to start thinking about slow content. In recent decades, […]
For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]
When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]
The content marketing guide to make you ranked!
With the development of the Internet, the cost of producing and distributing content has collapsed.
Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc.
For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience.
Copywriting, video production, podcast production, use of CMS, storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing ?
The History of Content Marketing Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]
One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort but the undeniable reality is that you have to build your audience. It can be a very stressful […]
Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more! It is no secret that […]
Clickbait is everywhere. From social media platforms to news websites, clickbait headlines have even found their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is, how it works, and some examples. What is Clickbait? We’ve all experienced it, but what is clickbait? Clickbait is typically an […]
Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]