Top 22 Digital Marketing Tools for 2023
Digital Marketing

Top 22 Digital Marketing Tools for 2023


If you have a business online in 2023, you need digital marketing tools. This is a collective term for all the programs people use to launch and maintain online marketing campaigns. 

This can get a little tricky because no single platform for digital marketing does everything. Every year, companies release new tools. It can be hard to tell what’s useful or just a waste of money.

Don’t worry. We’ve compiled a list of user-friendly tools that will help your business stand out from the competition. We’ve also listed prices and a handy buying guide.

Top 22 Digital Marketing Tools

Here are our top 22 best digital marketing tools to improve your digital marketing strategy and optimize your efforts. From social media management to email automation, we’ve got you covered.

Google Analytics

Price: Free

Google Analytics is a must-have tool for any business with an online presence. It allows you to track visitor activity on your website, measure ROI from your marketing campaigns, and identify trends in user behavior. It also lets you see how customers interact with your website.

Google analytics logo
Image from Google Analytics

The tool provides comprehensive reports and data to help you make informed decisions. You can gain insights into the performance of your website and create strategies that will improve customer engagement.


Price: Venngage includes a free edition and a Premium and Business version with more features.

Venngage helps you make your content more engaging and visually appealing. You can use it to quickly organize data into a compelling narrative that will draw in readers and keep them hooked.

Introducing Beam: The Free Chart Maker - Venngage
Image from Venngage

Create captivating infographics, share your story, and display your facts creatively using Venngage Infographic Maker’s templates, which come in various themes and color palettes. You can edit your pictures’ text, graphics, and symbols and add information in one click. As a result, design becomes fast and easy.

Instant Logo Design

Price: Starts at $119/month

A good logo is crucial for establishing a professional visual identity. InstantLogoDesign offers a quick and easy way to create logos for businesses of all sizes. You’ll get access to a giant library of design templates, icons, fonts, and customizable features to personalize your logo to fit your brand’s style.

The platform’s intuitive interface makes it easy for even amateur designers to create an eye-catching logo that will grab your customers’ attention. Plus, you can use the logo in all media types, such as websites, printed materials, and social media.


Price: Starts at $99/month

If you’re trying to reach a younger demographic, you need a social media marketing tool. Hootsuite is a powerful social media management platform that helps you manage multiple social accounts in one place, track essential metrics and results, and collaborate with marketing teams.

Hootsuite also offers advanced analytics and reporting helping you measure the success of your activities.

Hootsuite homepage
Image from Hootsuite

You can schedule social media posts ahead of time and save them as drafts. Plus, Hootsuite provides suggestions on how to optimize your social media campaigns and increase engagement. This way, you keep a unified brand strategy for everything.


Price: Free for up to 1000 subscribers, then plans start at $13/month

Mailchimp is an email marketing automation tool that allows you to create and send newsletters, automate campaigns, and track performance metrics. With Mailchimp, you can create beautiful email newsletters with drag-and-drop functionality and a wide range of templates.

Mailchimp homepage
Image from Mailchimp

It also offers an intuitive segmentation system that allows you to target different groups of subscribers based on their characteristics.


Price: Starts at $99/month

Ahrefs is an all-in-one tool to drive web traffic to your site. It helps you analyze your website’s backlink profile, track keyword rankings, and discover new content ideas. It also offers powerful analysis tools to help you uncover valuable insights about competitors and the overall industry. 

Ahrefs logo
Image from Ahrefs

With this tool, you have everything you need to boost your website’s visibility in search engines. Advanced features like content gap analysis, site explorer, and keyword explorer make it easy to uncover new opportunities and optimize your SEO performance.

Yoast SEO

Price: Limited free version, Premium starts at $99/year

If you’re already using WordPress, Yoast SEO is an excellent choice. It’s a great option for new website owners looking to get their SEO off the ground. The plugin helps you optimize your website’s on-page SEO. This includes metadata, internal linking, and readability.

It also provides helpful suggestions and feedback on how to improve your content’s SEO.

Image from Yoast SEO homepage
Image from Yoast SEO

Plus, with the premium version, you can use features like keyword optimization and redirect manager, making optimizing your website even more accessible.


Price: Limited free version, Premium starts at $119/year

Canva is one of the top logo maker apps for new and experienced users. The platform has intuitive tools, templates, and features to help you design stunning visuals. You can create flyers, posters, logos, banner designs, and other visuals that you can use to promote your business.

Canva dashboard
Source: Desircle

With the drag-and-drop feature, you can customize your visual content. You can also use the built-in library of icons, images, and fonts to make your design unique. The free version has plenty of features and tools to help you get started.

With the premium version, you can unlock more customizability and advanced design capabilities.


Price: Free for up to 3 channels; additional channels start at $6/month

Buffer aims to help small businesses execute effective social media advertising campaigns. It allows you to schedule posts across platforms, track performance metrics, and engage with the community. 

Buffer homepage
Image from Buffer

The tool provides detailed analytics to help you understand your campaigns’ performance. This way, you can make data-driven decisions on what to post and when. Plus, you can use the platform’s scheduling feature to automate your content strategy. 


Price: Starts at $119/month

Want to stay on top of engaging topics and real-time trends? BuzzSumo is a content research tool. It helps you find popular content in your industry, identify upcoming influencers, and track social media engagement. 

Buzzsumo dashboard
Image from Buzzsumo

The platform allows you to create organized lists of influencers and content that you can use as a reference for future campaigns. It also provides powerful analytics tools to help you uncover valuable insights about your audience’s interests and preferences.

Google Search Console

Price: Free

If you need to identify and resolve an issue, use the Google Search Console. Google provides a free tool that gives you insights into your website’s performance in its search engine. This includes keyword rankings, click-through rates, and crawl errors.

It’s a great way to monitor your website’s health and optimize it for better visibility. Moreover, you can use it to submit your sitemap, track backlinks, and generate a URL inspection report. These features make it an invaluable resource for tracking and improving your website’s SEO.


Price: Free for up to 35 daily sessions; paid plans start at $32/month

Any analytics tool will give you numbers. Hotjar arranges the data in a visual representation that makes sense to non-numbers people. It tracks user behavior on your website through heatmaps, recordings, and surveys.

Hotjar heatmap feature
Image from Hotjar

The platform also helps you identify problem pages, so you can improve your digital marketing strategy to increase conversions. Additionally, Hotjar’s feedback feature allows users to fill out surveys and polls, providing valuable insights into user opinion.

Google Ads

Price: Ranges depend on the keyword; most are $1 or $2 per click

Google Ads is a pay-per-click advertising platform that allows you to create and run ads on Google search and display networks. When you search for something, Google Ads instantly go to the top of the page. Ads are targeted to users based on their keywords and search behaviors. When someone clicks on your ad, they will be directed to a specific page on your website.

The system can be tailored to target a specific audience, giving you more control over who sees your ads and the return on investment. You can monitor your campaigns in real-time and make adjustments as needed.

Sprout Social

Price: Starts at $249/month

Sprout Social is an all-in-one social media management tool. It allows you to schedule posts, engage with followers and track performance metrics across all your platforms. The price tag is pretty high, but they let you try it for a month before you commit.

Sprout Social dashboard
Image from Sprout Social

The platform also lets you customize your look and feel with various themes. You can create custom reports, white-label them for clients, and export them as PDFs. It also includes a secure content library to store and share media.

Google Optimize

Price: Free

Want to see which digital strategy performs better? Google Optimize is a free tool that allows you to run A/B tests on your website. This powerful tool helps you make data-driven decisions and maximize the effectiveness of your website.

Google Optimize dashboard
Image from Google Optimize

Google Optimize makes it easy to set up experiments, make changes and analyze results. The platform also integrates with Google Analytics to see your results in real-time. This way, you can easily optimize conversion rates and user experience.


Price: Some tools are free, starting at $18/month

If you’re doing online retail, you must invest in CRM software. HubSpot is an all-in-one marketing and sales platform. It gives you tools for email marketing, lead generation, social media management, and customer relationship management.

Hubspot homepage
Image from HubSpot

HubSpot’s unified platform allows you to manage your entire marketing and sales strategy in one place, making it easier to measure, optimize and scale your business. It offers features such as a website builder, contact manager, and content creation tool that you can customize to meet your needs.


Price: Free up to 10,000 emails a month; Pro costs $49/month

Sumo boasts it’s the “#1 free email capture tool.” The claim is debatable, but the suite of tools will help you grow your email list. It also helps increase social shares and improve website traffic through lead generation and content promotion. It has WordPress, Shopify, and Google Tag Manager plugins. 

Sumo platform
Image from Sumo

SumoMe has additional features, including A/B split testing, analytics, and heatmaps. You can choose from one of their pre-built popup templates or create your custom design. It is easy to use, and the free version should be enough for most small businesses.


Price: Starts at $249/month

Kissmetrics aims to boost your sales through comprehensive analytics. They provide insights into user behavior, conversion rates, and customer engagement across multiple channels. They also help you optimize your checkout page, so you don’t lose customers before purchasing. 

Kissmetrics dashboard
Image from Kissmetrics

The tool also provides advanced segmentation capabilities, targeting different audiences with tailored messages. It integrates with various services like MailChimp and Salesforce to create comprehensive customer profiles.


Price: Starts at $99/month

A good landing page makes visitors customers. Unbounce is an AI-powered landing page builder that helps you create complex page designs quickly without any need for coding or web development experience.

Unbounce dashboard
Image from Unbounce

The drag-and-drop builder allows you to customize everything, from the fonts and colors to the forms and images. You can also integrate Unbounce with digital marketing tools like MailChimp, HubSpot, and Salesforce to streamline lead generation.

Moz Pro

Price: Starts at $99/month

Here’s another comprehensive SEO tool. With Moz Pro, you can track keyword rankings, analyze website traffic, and audit your website for technical SEO issues. Moz Pro makes SEO easy. You can spot problems with your website, devise an improvement plan, and track the progress of your marketing efforts

Moz Pro logo
Image from Moz Pro

The software also comes with a keyword explorer, which shows you relevant keyword suggestions and their search volume, cost-per-click information, and competitiveness rating.

Google Tag Manager

Price: Free

Google Tag Manager is a free tool that helps you manage and deploy analytics and marketing tags. It’s easy to set up and use and simplifies the process of adding tracking codes to your website.

Google Tag Manager flow
Image from FSB Medya

Google Tag Manager offers extensive features, including tag templates, preview and debug mode, version control, and website security. It’s an especially useful tool for digital marketers who need to manage multiple tags across different digital marketing platforms.


Price: Starts at $49/month

AdEspresso helps you pinpoint your target demographics and where to reach them. With just a few clicks, you can create marketing campaigns for Facebook, Instagram, and Google Ads. It’s a complete toolset with features like A/B testing, creative optimization, and ad targeting.

AdEspresso by Hootsuite logo
Image from AdEspresso

With detailed analytics and performance metrics, you can see what’s working best in your strategy and adjust accordingly. AdEspresso also integrates with popular e-commerce platforms like Shopify and Woocommerce, so you can easily promote your products.

How To Select Your Marketing Tools 

There’s a lot out there. How do you choose? The right tools can be crucial for achieving your business goals. It’s essential to consider various factors before deciding. Here are some tips for selecting the marketing tools that are best suited to you.

Marketing goals

What specific purpose do you want this campaign to achieve? Do you want to increase website traffic? Generate leads? Improve conversions? Different tools are more effective for achieving other goals. Start with your objective first and work backward. 

Current tools/integrations

Everything newly acquired needs to work with what you’re already using. For example, if you want to make YouTube videos and own a Mac, you need to pick any Mac video editor, and you’re ready to start. Otherwise, any free YouTube editing tool might work. Furthermore, check your devices to see what can integrate. That can save you a lot of time and help avoid errors. 


Everything comes down to the bottom line. Some tools are free; others aren’t.

Most require a monthly or annual subscription fee, so factor that into your overhead cost. How much money do you have to spend every month on your tools?

  • Features: Evaluate the scope of functionality of each tool and how they align with your goals and budget. For example, a more expensive tool may have features that eliminate the need for other tools, ultimately saving you money. 
  • Target demographic: Who is your target audience? Which channels are they most active on? Choose tools that align with your audience’s preferences. Analyze specific trends in your niche and try to fit in.
  • User-friendliness: Before you sign up for a subscription, consider whether you have the necessary skills to use the tool. Some require technical expertise, while others are more user-friendly and intuitive. Don’t buy something you can’t use well. 

Wrap Up

These are 22 digital marketing tools you can use to boost your business. Evaluate your goals, budget, and target market and select the best fit for your needs. Whether you need to create a website design, manage SEO, make visuals, or increase customer satisfaction, there’s a right tool for that.


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