Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

The Fake Followers Files

The Fake Followers Files

5 November 2021 ∙ 7 minutes of reading time

The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]

By Sortlist Team
Sortlist Insights
Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
Sortlist Insights
under armour marketing strategies

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

3 August 2021 ∙ 5 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
interactive facebook posts

9 Fun Interactive Facebook Posts Ideas to Boost Your Engagement

13 July 2021 ∙ 8 minutes of reading time

Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page […]

By Anne-Gaëlle Sy
Social Media
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
Digital & Marketing Strategy


google ads agency

What Are the Criteria for Choosing the Best Google Ads Agency?

1 December 2021 ∙ 2 minutes of reading time

To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]

By Yves Attias
virtual marketing

How Virtual Marketing Can Help Maximize Customer Engagement

30 November 2021 ∙ 6 minutes of reading time

Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster.  Several marketing strategies work well in the digital world. These include content […]

By Anne-Gaëlle Sy
Digital & Marketing Strategy
content engagement

Why Content Engagement is Key To Your Content Marketing + Equation

30 November 2021 ∙ 6 minutes of reading time

Nowadays, most businesses around the world are run using online platforms. They require a strong, effective content plan to grab the attention and create content engagement. Content marketing is one of the best strategies in regards to attracting visitors to these platforms. However, you need to keep a watchful eye on its results. To analyze […]

By Anne-Gaëlle Sy
Content Marketing
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Web & Software Development

social retailing

Social Retailing’s Most Important Features + Case Study

22 November 2021 ∙ 5 minutes of reading time

Modern technology is transforming the way businesses are interacting with customers and the traditional offering of branded content is not making the cut anymore. Retailers are now under pressure to build an immersive experience for the tech-savvy millennial and Gen Z shoppers.  However, it must also have a psychological appeal. Thus, the social retail concept […]

By Alessandro Bogliari
QR code flyers

QR Codes: The Power of Marketing Technology Through QR Codes on Flyers and Proximity Marketing

1 November 2021 ∙ 7 minutes of reading time

QR codes are emerging into the mainstream method for easy transactions, building a direct connection between businesses and customers, and gathering first-party information. There is anticipation that QR codes will have widespread usage in almost every business sector in the future.  Moreover, with the increasing practice of touch-less transactions, we see the majority of businesses […]

By Jyesht Diwani
Mobile & App Development
analytics frameworks

Full Guide to Building Your Own Analytics Framework

27 October 2021 ∙ 7 minutes of reading time

We must discover a means to arrange data analysis to gain insights into today’s environment, as we grapple with the data explosion. Data and analytics frameworks are very important when we need to automate the tracking of a product’s performance. A framework provides context for measurements. It aids in the identification of a company’s core […]

By Gaurav Roy
Web Development
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