Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time. Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]
Comprehensive guides and tips for getting started in marketing.
“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website. Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]
Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]
Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
Long before retail even entered the digital realm, it was given that to compete, retailers need to create distinct identities for themselves. Retail branding helps customers recognize brands and their positioning in the marketplace. This same philosophy holds for the digital market as well. Sure, customer engagement and consumer behavior are different when a customer shops […]
This article presents all the elements that a graphic design quote should contain and explains how to analyze them. Graphic design estimate: what are the mandatory mentions? In order to conclude their contract, the design agency has to make an estimate. But what should graphic design quotes contain? Firstly, a step-by-step summary of the project, […]
Small businesses are often seen as the underdog in the world of business. They are up against large corporate giants and often have to fight for their share of the market. But, when it comes to branding, small enterprises have a unique opportunity to make an impact in a crowded market. Through effective branding, small […]
YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it needs a higher investment of interest from viewers in […]
If you want to reach a particular target group, the best way to do so is to use radio advertising. After all, radio is one of the most popular media in the US. You have the opportunity to reach your audience by advertising on the radio and playing a radio ad. There are many customers […]
Drip email campaigns are like a secret weapon in a marketer’s arsenal. They’ve been known to make the most significant impact on the bottom line. Drip campaigns register a 119% increase in clickthrough rates compared to a regular email marketing campaign. When it comes to sales, drip campaigns generate 80% more sales at a 33% […]
E-commerce has been growing steadily for the last 8 years. According to Statista, in 2015 it concentrated only 7.4% of the sales market share. Today, that figure has risen to 20%, and the trend is expected to continue. But, what’s an e-commerce website price? If you are thinking of setting up an e-commerce platform, this […]
Did you know that there are 300 million plus active Amazon users? And one thing in common between all these users is the “high purchase intent.” The high conversion rate, in combination with Amazon’s low cost-per-click, makes it an absolute goldmine for advertisers. But the problem is that not every Amazon seller is aware of the available Amazon […]
The world of B2B eCommerce is becoming increasingly competitive, with businesses of all sizes entering the landscape. They need to stand out and make sure their online presence is optimized to attract customers. Creating or optimizing a B2B eCommerce website can be daunting. It requires careful planning, research, and an understanding of the essential features […]
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