Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

13 January 2022 ∙ 9 minutes of reading time

Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world.  Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]

By Sortlist Team
5.00/5
Sortlist Insights
Interactive content

Experts Talk: Interactive Content Is the 2022 Trend You Can’t Ignore

21 December 2021 ∙ 11 minutes of reading time

Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]

By Jorge Uceda
5.00/5
Content Marketing
The Fake Followers Files

The Fake Followers Files

5 November 2021 ∙ 7 minutes of reading time

The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]

By Sortlist Team
5.00/5
Sortlist Insights
Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
4.40/5
Sortlist Insights
under armour marketing strategies

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

3 August 2021 ∙ 5 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
5.00/5
Branding
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
4.75/5
Digital & Marketing Strategy
arrow_back
arrow_forward

Creative & Design

aesthetic youtube banner

The Secrets to Designing an Aesthetic YouTube Banner for Your Channel

17 January 2022 ∙ 8 minutes of reading time

YouTube algorithms work so that a person discovers a video first and then goes to its creator’s channel to learn more. And the first they’ll see there is an aesthetic YouTube banner (cover, header) — your instrument to engage and convince them to subscribe. Not only does this banner serve as a design element, but […]

By Anne-Gaëlle Sy
5.00/5
Graphic Design
website creation agency

Should You Hire a Website Creation Agency for Your Web Design?

11 January 2022 ∙ 6 minutes of reading time

There are websites for everything and everyone these days. The internet presence has become one of the most important marketing tools for companies, but also private persons tell about travels, about their hobbies etc. on their own website. The creation and programming of a homepage needs knowledge and know-how. This is where the website creation […]

By Valerie Ritter
5.00/5
Web Design
graphic design agency

How to Find the Perfect Graphic Design Agency!

11 January 2022 ∙ 6 minutes of reading time

Communication between companies and customers is one of the crucial key points that can increase the success of products immensely. People have always left messages via images and symbols. Colors and shapes have certain effects. Nowadays, graphic design has become one of the most important pillars in all communication channels. It doesn’t matter if it […]

By Valerie Ritter
5.00/5
Graphic Design
More articles in Creative & Designarrow_forward

Marketing

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

13 January 2022 ∙ 9 minutes of reading time

Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world.  Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]

By Sortlist Team
5.00/5
Sortlist Insights
Why Using Differentiated Marketing Can Save Your Company

Why Using Differentiated Marketing Can Save Your Company

17 January 2022 ∙ 6 minutes of reading time

There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: differentiated marketing, undifferentiated marketing, and concentrated marketing. Each one of them has its […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
bureaucratic leadership

How Best to Carry Out Bureaucratic Leadership in Marketing

10 January 2022 ∙ 8 minutes of reading time

A Bureaucratic Leadership management approach is still used by many significant businesses today. This leadership style may have a significant influence if you are dealing with a highly regulated corporate environment. It is also particularly effective in organizations that do not demand a lot of invention or originality from their staff.  In this bureaucratic leadership […]

By Gaurav Roy
5.00/5
Human Resources
More articles in Marketingarrow_forward

Working in an agency?

Join the largest community of experts.

Web & Software Development

More articles in Web & Software Developmentarrow_forward
What is Sortlist?

Sortlist makes it easy to find your ideal agency

Compare, contrast and discover agencies from 28 marketing expertises and 80 countries

With only a few clicks our matchmakers will give you a selection of quality agencies, and help you find your perfect creative partner in just 48 hours.

Best of all, it’s free!

Find your ideal agency here

Access our exclusive content!

Exclusive content and advice directly by email!