Comprehensive guides and tips for getting started in marketing.

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Influencer Survey 2022: 1 Out of 5 Users Trusts Influencers More Than Their Specialists

5 July 2022 ∙ 8 minutes of reading time

Tl;dr: Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers on social media, and users who follow finance and wealth influencers. The goal was to understand the power of influencers on […]

By Jorge Uceda
5.00/5(3)
Sortlist Insights
MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
4.00/5(5)
Sortlist Insights
The Productivity Tools That Lead the Marketing Industry

The Productivity Tools That Lead the Marketing Industry

1 April 2022 ∙ 6 minutes of reading time

Somewhere in Benjamin Franklin’s immensely quotable wisdom lies a scarcely cited phrase: “The best investment is in the tools of one’s own trade.” Even if we tried, we could not have said it clearer. In today’s day and age, productivity tools for every craft imaginable live all around us, from automating tasks, scheduling meetings on […]

By Jorge Uceda
3.50/5(2)
Marketing & Advertising
Metaverse For Business (2022 State of the Metaverse Study)

Metaverse For Business (2022 State of the Metaverse Study)

22 March 2022 ∙ 10 minutes of reading time

Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]

By Jorge Uceda
5.00/5(3)
Sortlist Insights
social media marketing price

Social Media Marketing Price: What to Expect When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(4)
Social Media
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Creative & Visuals

26 articles
Redesign Your Site: 7 Reasons Why You Need a Website Revamp

Redesign Your Site: 7 Reasons Why You Need a Website Revamp

16 August 2022 ∙ 9 minutes of reading time

Your website represents your brand. It should make an impression on its visitors, be easy to use, hold their interest, and entice them to return.  Your website needs to attract new customers, keep them on your site, and convince them to trust your brand. An inferior website can cost you customers and sales in the […]

By Sam Hops
5.00/5(1)
Creative & Visuals
How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It

How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It

16 August 2022 ∙ 8 minutes of reading time

Today’s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this new era of branding. Think about one of the biggest brand, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose message […]

By Karen Hau
5.00/5(2)
Branding
co-branding

3 Types of Co-branding and How to Find Your Perfect Match

16 August 2022 ∙ 5 minutes of reading time

What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Branding
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Marketing & Advertising

194 articles See all articles
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Development & Product

12 articles
app gamification

Do You Want More People to Use Your Mobile Solution? Consider App Gamification

15 August 2022 ∙ 7 minutes of reading time

The number of mobile apps is growing rapidly, as is the number of downloads. New software products keep entering the market. These are fintech, educational, language learning, fitness apps, etc. In 2021, people installed about 230 billion apps on their smartphones, which is 63% more than in 2019. However, along with this seemingly positive trend, […]

By Alexandr Homich
5.00/5(1)
Mobile & App Development
Live Commerce: The Latest Multi-Billion E-Commerce Trend

Live Commerce: The Latest Multi-Billion E-Commerce Trend

22 June 2022 ∙ 8 minutes of reading time

We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
E-commerce
WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

3 June 2022 ∙ 5 minutes of reading time

You want to create a website for your business but you don’t know where to start? You’ve heard that WordPress is a good option, but you don’t know how to use it? Don’t worry – we’re here to help! In this WordPress tutorial, we’ll show you step-by-step how to create a professional website. Everything from […]

By Kai Spriestersbach
5.00/5(1)
Web Development
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