Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

The Ultimate Social Media Marketing Guide

The Ultimate Social Media Marketing Guide: Tips and Tools for Success

29 May 2024 ∙ 19 minutes of reading time

Social media is here to stay. While it is constantly evolving, the fact that every day users spend more than 2 hours and 23 minutes a day consuming content and engaging through these platforms has us thinking about how we can leverage each channel. Through this Social Media Marketing Guide, we will introduce you to […]

By Clara Gil
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Marketing & Advertising
Content Marketing World: Your Ultimate Guide to Success

Content Marketing World: Your Ultimate Guide to Success

22 May 2024 ∙ 19 minutes of reading time

Today’s shoppers are tired of constant interruptions and ads. In fact, they are constantly looking for effective ad blocking options. In response, marketers have turned to the world of content marketing. Content marketing is a smart and strategic approach to driving profitable customer actions. It opens the doors to attract potential customers and start a […]

By Clara Gil
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Content Marketing
The Ultimate Guide to Web Design

The Ultimate Guide to Web Design

15 May 2024 ∙ 20 minutes of reading time

Today, almost every business needs a web page. Even small businesses just starting out. It’s the perfect way to stay ahead of the game and attract new customers. But it can’t just be a random page with some pictures and a few words. You need a web design that converts visitors into customers. Our “Ultimate […]

By Clara Gil
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Web Design
The Ultimate Guide to Public Relations in Marketing

The Ultimate Guide to Public Relations in Marketing

26 April 2024 ∙ 18 minutes of reading time

More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to be successful, reach a wider […]

By Clara Gil
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Public Relations
The Ultimate Guide to Mobile Marketing

The Ultimate Guide to Mobile Marketing

8 May 2024 ∙ 22 minutes of reading time

How many times a day do you check your phone? We live in a world where mobile devices rule our lives. We use them to find a good restaurant, look up an address, chat with friends and family, join an online meeting, and even monitor our health. Brands that want to reach their target markets […]

By Clara Gil
5.00/5(1)
Mobile Marketing
Ultimate Guide to Google SEO by Sortlist

The Ultimate Guide to Google SEO

6 March 2024 ∙ 29 minutes of reading time

This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]

By Clara Gil
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
SEO
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Business Insights

7 articles
How To Start a Consulting Business A Step-By-Step Guide

How To Start a Consulting Business: A Step-By-Step Guide

5 April 2024 ∙ 7 minutes of reading time

Helping people start or improve their businesses is important and meaningful consulting work.  Not only are you guiding people toward their dreams and goals, but you’re also playing an integral role in stimulating the economy. The more successful consulting businesses there are on the market — the more job opportunities there are, too. If you’re […]

By Joanne Camarce
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Business Insights
Enhancing Product Development Five Key Roles HR Plays in Support

Five Ways HR Can Support Product Development Teams

30 August 2023 ∙ 8 minutes of reading time

While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources.  HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]

By Emmaree Lozada
5.00/5(1)
Human Resources
What's the Future Impact of Artificial Intelligence on Customer Service

Exploring the Impact of Artificial Intelligence in Call Centers

5 July 2023 ∙ 5 minutes of reading time

The call center sector has been one of the most heavily influenced businesses by digital transformation in recent years. With the advancements in cloud technology, it has been a breeze for businesses to create a seamless call center experience for their customers compared to the past. But cloud technology is not the only new development […]

By Parichehr Parsi
5.00/5(1)
Marketing & Advertising
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Sortlist News

2 articles
Sortlist Celebrates the UAE’s Best Providers: 2023

Sortlist Celebrates the UAE’s Best Providers: 2023

29 November 2023 ∙ 7 minutes of reading time

We’re proud to announce the winners of Sortlist’s 2023 UAE Agency Awards – recognising the top-performing agencies in the country, as well excellent performance in two key expertises. The categories are: Best Agency in the UAE, Best Event Agency, and Best Advertising Agency.Based on over 20,000 validated provider reviews added in 2023, these awards take […]

By Sortlist Team
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Sortlist Awards
What to expect working with a provider: A Roadmap (100 Days and Beyond)

What to expect working with a provider: A Roadmap (100 Days and Beyond)

21 July 2023 ∙ 10 minutes of reading time

Navigating the relationship with your new provider can be a complex journey, filled with opportunities for growth and potential pitfalls. This comprehensive guide, “What to Expect – An Provider-Client Roadmap (100 Days and Beyond)”, is designed to help you, as a business, to understand and manage this crucial relationship effectively.  Drawing on research and industry […]

By John Platt
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Sortlist Insights
Cracking the Code: Guide to Resolving Agency-Client Conflict

Cracking the Code: Guide to Resolving Agency-Client Conflict

7 July 2023 ∙ 7 minutes of reading time

Agency-client relationships can be rewarding and challenging in equal measure. Successful collaborations require a delicate balance of clear expectations, effective communication, and conflict resolution skills.  From the very beginning, establishing a shared understanding of goals and objectives sets the stage for a fruitful partnership. But conflicts are an inevitable part of any relationship, so knowing […]

By John Platt
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Sortlist Insights
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Marketing & Advertising

281 articles
How To Become an Influencer in this Economy (2024 Guide)

How To Become an Influencer in this Economy (2024 Guide)

18 June 2024 ∙ 12 minutes of reading time

Stepping into the digital spotlight as an influencer can be a rewarding journey. It all starts with identifying your niche, understanding your audience, and creating a unique brand. While the process may sound simple, there’s a lot to consider and implement. Through this guide, we will help you understand how to become an influencer. From […]

By Clara Gil
5.00/5(1)
Influencer Marketing
How to Turn Off Google AI and Get Your Search Results Back

How to Turn Off Google AI and Get Your Search Results Back

4 June 2024 ∙ 9 minutes of reading time

Navigating Google’s world of artificial intelligence (AI) can be overwhelming, especially when it comes to AI Overviews. While there is no direct way to turn off Google AI, there are workarounds to get rid of it. These range from reconfiguring your browser’s default search engine settings to using extensions to block AI scripts. This article […]

By Clara Gil
5.00/5(1)
Marketing & Advertising
fooh

FOOH: All There Is to Know in 2024 (+ Examples)

11 June 2024 ∙ 24 minutes of reading time

In today’s competitive environment, it’s essential for marketing professionals to stay on top of advertising trends in order to meet market expectations and create effective advertising campaigns. Recently, a new phenomenon widely adopted by major brands has been making headlines: FOOH (fake out of home). It’s a true revolution in the marketing world, combining creativity […]

By Clara Gil
5.00/5(1)
Advertising
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Development & Product

51 articles
Unleashing AI's Power Elevating Holiday Marketing Campaigns for Success

Successful Holiday Marketing Campaigns: Transforming this Season’s Data with the Help of Artificial Intelligence (AI)

19 December 2023 ∙ 9 minutes of reading time

The holiday season is upon us once more.  Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones. While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]

By Joanne Camarce
5.00/5(1)
Artificial Intelligence
Crafting Your eCommerce Store for Holiday Optimal Performance

eCommerce Holiday Success: Your Ultimate Guide to Maximizing Sales

5 December 2023 ∙ 10 minutes of reading time

The Christmas holiday is not just a time for cozy gatherings and festive cheer; it’s also the most lucrative period for e-commerce businesses. Your target audience will wait all year round, hoping to get the most amazing deals and savings at this time of the year. Also, there is a 61% chance they will buy something on these […]

By Emmaree Lozada
5.00/5(1)
E-commerce
Reimagining Digital Engagement The AI Revolution in Social Media Marketing

AI in Social Media: How AI is Reshaping SM Marketing

20 October 2023 ∙ 7 minutes of reading time

Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

By Emmaree Lozada
5.00/5(1)
Artificial Intelligence
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