Comprehensive guides and tips for getting started in marketing.

Digital Marketing Cost: How to Calculate Your Budget for 2023

Digital Marketing Cost: How to Calculate Your Budget for 2023

22 November 2022 ∙ 9 minutes of reading time

Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

By Anne-Gaëlle Sy
3.00/5(4)
Digital & Marketing Strategy
cost of twitter ads

What is the Cost of Twitter Ads and How to Build a Campaign

10 November 2022 ∙ 10 minutes of reading time

“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website.  Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]

By Anne-Gaëlle Sy
2.33/5(3)
Social Media
cost to advertise on linkedin

Cost to Advertise on LinkedIn: The Price of B2B Social Media Advertising

10 November 2022 ∙ 9 minutes of reading time

Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]

By Anne-Gaëlle Sy
3.00/5(4)
Social Media
PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

10 October 2022 ∙ 13 minutes of reading time

Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]

By Ayoub Rhillane
2.33/5(3)
Development & Product
social media marketing price

Social Media Marketing Price: Expectations When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
3.67/5(6)
Social Media
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Creative & Design

38 articles
Design Guidelines Creating Consistent and Cohesive Designs Across Multiple Platforms in 2023

Design Guidelines: Creating Consistent and Cohesive Designs Across Multiple Platforms in 2023

24 March 2023 ∙ 10 minutes of reading time

Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains recognizable, user-friendly, and visually captivating. But how can you achieve this design nirvana without breaking the bank? Fear not, marketing and design enthusiasts, for we have the answers you seek. Are you ready to […]

By Joanne Camarce
3.00/5(2)
Branding
5 Advanced Tips on How to Brand Yourself on Social Media in 2023

5 Advanced Tips on How to Brand Yourself on Social Media in 2023

28 February 2023 ∙ 7 minutes of reading time

Understanding how to brand yourself on social media platforms helps you differentiate yourself from your competitors offering similar services, helps build trust with potential clients, and ultimately lands you more (and more lucrative) work. It’s 2023, and you’re likely aware of the importance of building a personal brand on social media, whether you’re an agency […]

By Lucy Manole
2.33/5(3)
Branding
11 Visual Marketing Tips for Brands in 2023

11 Visual Marketing Tips for Brands in 2023

9 February 2023 ∙ 8 minutes of reading time

Digital marketers today are raving about visual marketing for all the right reasons.  Visual content marketing can create the most profound impressions on viewers, given that most humans are visual learners. Marketers take advantage of this fact to connect, engage, and convert their target audiences using various visual marketing content.  When Venngage asked marketers how […]

By Gaurav Sharma
3.00/5(4)
Branding
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Marketing & Advertising

202 articles
Top 22 Digital Marketing Tools for 2023

Top 22 Digital Marketing Tools for 2023

17 March 2023 ∙ 11 minutes of reading time

If you have a business online in 2023, you need digital marketing tools. This is a collective term for all the programs people use to launch and maintain online marketing campaigns.  This can get a little tricky because no single platform for digital marketing does everything. Every year, companies release new tools. It can be […]

By Vladislav Puccini
2.33/5(3)
Digital & Marketing Strategy
Best Social Media Dashboards to Use for Business and Clients

Best Social Media Dashboards to Use for Business and Clients

16 March 2023 ∙ 5 minutes of reading time

When running campaigns, you need the best social media dashboards that offer marketers a better approach to handling their daily marketing activities. Social media offers an excellent network for marketers to diversify their operations and communicate directly with consumers. A recent analysis report has revealed that 75% of the world’s population uses social media. However, marketers should […]

By Emmaree Lozada
2.33/5(3)
Marketing & Advertising
Overcome Ad Fatigue with these 7 Effective Strategies

Overcome Ad Fatigue with these 7 Effective Strategies

9 March 2023 ∙ 8 minutes of reading time

How do you generate more leads? Most marketers would vote for aggressive advertising. But this can easily lead to ad fatigue as your audience gets bored and frustrated by repeatedly seeing the same ads.  What’s the result? Potential customers may ignore your ads, skip them, or block them altogether.  Knowing that 37% of global internet […]

By Gaurav Sharma
2.33/5(3)
Advertising & Display
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