In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses. At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]
Our Marketing Guides
Comprehensive guides and tips for getting started in marketing.
Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020. With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium. We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]
For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]
Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]
Times are changing and they are changing for the better, as inclusive web design is finally becoming a priority in the digital realm. As such, brands need to be aware of this and need to fully implement everything inclusivity brings to keep up with the trends in the digital world. No matter which niche you […]
Do you have an idea for a brand and are you planning on becoming an entrepreneur? One of the challenges you will face is creating and choosing a brand name. Choosing a brand name can be complex and time-consuming. In this article, we share with you the secrets to having an original and striking name […]
Constant improvements to software are undeniably crucial. Every company wants to deliver the next killer app that changes both the industry and the way we look at technology. Product designers work endlessly to determine what the next big thing in the tech world might be and how to turn it into a reality. However, a […]
Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]
Customer lifecycle marketing is a rapidly growing concept in the marketing world that generates goodwill, and, when executed properly, continues the customer journey until the customer becomes a firm supporter of a business or a service. It aims to turn prospects into customers and customers into brand advocates – and thus turning the sales funnel […]
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]
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Chatbots are software applications that use programmed or AI-generated responses to interact with and help users. They’re quickly rising in popularity, with many businesses adopting the technology to optimise their processes and enhance their customers’ experiences. Are you planning to build a chatbot? While there are significant benefits to doing so, there are a few […]
As technology continues to reach new frontiers, we’re finding better ways to make our lives easier. One of the most exciting and progressive fields to study in tech is AI development and becoming an AI developer. If the thought of programming a machine to perform complex tasks excites you, a career in artificial intelligence may […]
To build a well-performing website that is user-friendly and drives conversions, it’s important that your website fits the needs and expectations of your users. But how do you discover what your target audience wants? Let us introduce you to a couple of UX Research Techniques. This article is brought to you by World of Digits. […]
Sortlist makes it possible to buy more efficiently from suppliers with minimum effort.
Digitisation has left the business world in a state of unprecedented change, with power shifting from supply to demand. Buyers, just like you, are now in charge.
That’s exactly what Sortlist is all about: we help you stay in control and start your journey surrounded by trusted professionals at the right time.