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Comprehensive guides and tips for getting started in marketing.

The Next Level of Purpose-Driven Marketing- Creating Authentic Connections with Tech-Savvy Consumers

Next-Level Purpose-Driven Marketing and Its Impact on Marketing Strategies

23 May 2023 ∙ 8 minutes of reading time

Modern-day tech-savvy consumers can see right through the inauthentic partnerships. This could damage your brand’s equity instead of building it. Hence, focusing on purpose-driven marketing is a must. Similar to other marketing techniques, even purpose-driven marketing shares a similar goal: capturing the customer’s attention. However, the route taken by this marketing practice is a little […]

By Emmaree Lozada
5.00/5(1)
Branding
How to Find Micro-Influencers and Reach Niche Audiences Leveraging Smaller Social Media Following

How to Find Micro-Influencers? Using Smaller Social Media Followings to Reach Niche Audiences

10 May 2023 ∙ 9 minutes of reading time

Feeling discouraged that you don’t have the means to partner with celebrities and mega-influencers to promote your new campaign?  We have good news for you. You don’t need to work with mega-influencers if you serve a small or medium audience in a specific niche. You need micro-influencers.  While micro-influencers can’t boast about the same impressive […]

By Joanne Camarce
5.00/5(1)
Marketing & Advertising
Sortlist's Insider Insights from Front-Row at BrightonSEO 2023-GA4 ChatGPT SEO and More

Sortlist in the Front Row at BrightonSEO 2023

8 May 2023 ∙ 10 minutes of reading time

Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]

By Jazmin Villarino
5.00/5(1)
Marketing & Advertising
7 Underused Data Tactics to Boost Your Product Listings Performance on Google

7 Underused Data Tactics to Boost Your Product Listings Performance on Google

3 April 2023 ∙ 11 minutes of reading time

Online sales growth is reshaping ecommerce, and the recent pandemic impact affects product listings too. Industry experts predict global online sales will reach $6 trillion by 2024 alone. In this climate, it is a great time to be a consumer. If you are an online retailer, now’s the time to adopt an approach that tackles […]

By Jacques van der Wilt
5.00/5(1)
E-commerce
Digital Marketing Cost: How to Calculate Your Budget for 2023

Digital Marketing Cost: How to Calculate Your Budget for 2023

22 November 2022 ∙ 10 minutes of reading time

Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

By Anne-Gaëlle Sy
3.00/5(4)
Digital & Marketing Strategy
cost of twitter ads

What is the Cost of Twitter Ads and How to Build a Campaign

10 November 2022 ∙ 10 minutes of reading time

“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website.  Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]

By Anne-Gaëlle Sy
2.25/5(4)
Social Media
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Creative & Design

43 articles
The Next Level of Purpose-Driven Marketing- Creating Authentic Connections with Tech-Savvy Consumers

Next-Level Purpose-Driven Marketing and Its Impact on Marketing Strategies

23 May 2023 ∙ 8 minutes of reading time

Modern-day tech-savvy consumers can see right through the inauthentic partnerships. This could damage your brand’s equity instead of building it. Hence, focusing on purpose-driven marketing is a must. Similar to other marketing techniques, even purpose-driven marketing shares a similar goal: capturing the customer’s attention. However, the route taken by this marketing practice is a little […]

By Emmaree Lozada
5.00/5(1)
Branding
2023 Design Trends Proven Techniques for High-Performing Websites

2023 Design Trends: Proven Techniques for High-Performing Websites

1 April 2023 ∙ 7 minutes of reading time

A website is essential for businesses. But what’s more important is knowing the latest web design trends in 2023. Design is one of the leading keys to making your website engaging and converting. The year 2023 has brought recent web design trends worth considering. From minimalist to colorful designs, they are excellent options for developing […]

By Andre Oentoro
5.00/5(1)
Creative & Design
Design Guidelines Creating Consistent and Cohesive Designs Across Multiple Platforms in 2023

Design Guidelines: Creating Consistent and Cohesive Designs Across Multiple Platforms in 2023

24 March 2023 ∙ 10 minutes of reading time

Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains recognizable, user-friendly, and visually captivating. But how can you achieve this design nirvana without breaking the bank? Fear not, marketing and design enthusiasts, for we have the answers you seek. Are you ready to […]

By Joanne Camarce
3.00/5(2)
Branding
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Marketing & Advertising

219 articles
Zero Click Search Optimize Your Way to Google's Instant Answers

Zero Click Search: How to Optimize Your SEO for Google’s Answer Box and Drive Traffic

24 May 2023 ∙ 8 minutes of reading time

Did it ever happen that you conducted a Google search and were provided with the answer on the search results page itself? For instance, you asked Google for the age of your favorite celebrity, and it displayed the period on the top, preventing you from clicking on any link to gain the information.  Well, this […]

By Emmaree Lozada
5.00/5(1)
Marketing & Advertising
How to Find Micro-Influencers and Reach Niche Audiences Leveraging Smaller Social Media Following

How to Find Micro-Influencers? Using Smaller Social Media Followings to Reach Niche Audiences

10 May 2023 ∙ 9 minutes of reading time

Feeling discouraged that you don’t have the means to partner with celebrities and mega-influencers to promote your new campaign?  We have good news for you. You don’t need to work with mega-influencers if you serve a small or medium audience in a specific niche. You need micro-influencers.  While micro-influencers can’t boast about the same impressive […]

By Joanne Camarce
5.00/5(1)
Marketing & Advertising
Sortlist's Insider Insights from Front-Row at BrightonSEO 2023-GA4 ChatGPT SEO and More

Sortlist in the Front Row at BrightonSEO 2023

8 May 2023 ∙ 10 minutes of reading time

Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]

By Jazmin Villarino
5.00/5(1)
Marketing & Advertising
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Development & Product

41 articles
Amplify eCommerce Sales: Empowering Growth with Manufacturing Resource Planning

Boost eCommerce Sales with Manufacturing Resource Planning

30 May 2023 ∙ 8 minutes of reading time

Manufacturing resource planning (MRP II) is one way to achieve maximum sales and minimum costs in the manufacturing industry. It increases production efficiency by determining the resources needed to meet customers’ orders. And ensuring these resources are always available when needed. This, in turn, ensures that there’s no overproduction or excess unprocessed inventory — both […]

By Gaurav Sharma
5.00/5(1)
E-commerce
7 Underused Data Tactics to Boost Your Product Listings Performance on Google

7 Underused Data Tactics to Boost Your Product Listings Performance on Google

3 April 2023 ∙ 11 minutes of reading time

Online sales growth is reshaping ecommerce, and the recent pandemic impact affects product listings too. Industry experts predict global online sales will reach $6 trillion by 2024 alone. In this climate, it is a great time to be a consumer. If you are an online retailer, now’s the time to adopt an approach that tackles […]

By Jacques van der Wilt
5.00/5(1)
E-commerce
How To Prevent Ecommerce Fraud In Your Online Store

How To Prevent Ecommerce Fraud In Your Online Store in 2023

24 March 2023 ∙ 8 minutes of reading time

As the rate at which people shop online increases, it’s a mixed feeling for e-commerce merchants. While they are happy the sales keep rolling in, they worry about fraudsters targeting their online store and shoppers patronizing them. Before now, it used to be physical store owners fighting to shoplift. Now online store owners lose sleep […]

By Chuks Chukwuemeka
3.67/5(3)
E-commerce
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