Our Marketing Guides

Modern-day tech-savvy consumers can see right through the inauthentic partnerships. This could damage your brand’s equity instead of building it. Hence, focusing on purpose-driven marketing is a must. Similar to other marketing techniques, even purpose-driven marketing shares a similar goal: capturing the customer’s attention. However, the route taken by this marketing practice is a little […]

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A website is essential for businesses. But what’s more important is knowing the latest web design trends in 2023. Design is one of the leading keys to making your website engaging and converting. The year 2023 has brought recent web design trends worth considering. From minimalist to colorful designs, they are excellent options for developing […]

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Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains recognizable, user-friendly, and visually captivating. But how can you achieve this design nirvana without breaking the bank? Fear not, marketing and design enthusiasts, for we have the answers you seek. Are you ready to […]

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Did it ever happen that you conducted a Google search and were provided with the answer on the search results page itself? For instance, you asked Google for the age of your favorite celebrity, and it displayed the period on the top, preventing you from clicking on any link to gain the information.  Well, this […]

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Feeling discouraged that you don’t have the means to partner with celebrities and mega-influencers to promote your new campaign?  We have good news for you. You don’t need to work with mega-influencers if you serve a small or medium audience in a specific niche. You need micro-influencers.  While micro-influencers can’t boast about the same impressive […]

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Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]

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Manufacturing resource planning (MRP II) is one way to achieve maximum sales and minimum costs in the manufacturing industry. It increases production efficiency by determining the resources needed to meet customers’ orders. And ensuring these resources are always available when needed. This, in turn, ensures that there’s no overproduction or excess unprocessed inventory — both […]

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Online sales growth is reshaping ecommerce, and the recent pandemic impact affects product listings too. Industry experts predict global online sales will reach $6 trillion by 2024 alone. In this climate, it is a great time to be a consumer. If you are an online retailer, now’s the time to adopt an approach that tackles […]

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As the rate at which people shop online increases, it’s a mixed feeling for e-commerce merchants. While they are happy the sales keep rolling in, they worry about fraudsters targeting their online store and shoppers patronizing them. Before now, it used to be physical store owners fighting to shoplift. Now online store owners lose sleep […]

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