Comprehensive guides and tips for getting started in marketing.
22 November 2022 ∙ 9 minutes of reading time
Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time. Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]
Read more
10 November 2022 ∙ 10 minutes of reading time
“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website. Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]
Read more
10 November 2022 ∙ 9 minutes of reading time
Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]
Read more
10 October 2022 ∙ 13 minutes of reading time
Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]
Read more
14 May 2022 ∙ 7 minutes of reading time
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
Read more
24 March 2023 ∙ 10 minutes of reading time
Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains recognizable, user-friendly, and visually captivating. But how can you achieve this design nirvana without breaking the bank? Fear not, marketing and design enthusiasts, for we have the answers you seek. Are you ready to […]
Read more
28 February 2023 ∙ 7 minutes of reading time
Understanding how to brand yourself on social media platforms helps you differentiate yourself from your competitors offering similar services, helps build trust with potential clients, and ultimately lands you more (and more lucrative) work. It’s 2023, and you’re likely aware of the importance of building a personal brand on social media, whether you’re an agency […]
Read more
9 February 2023 ∙ 8 minutes of reading time
Digital marketers today are raving about visual marketing for all the right reasons. Visual content marketing can create the most profound impressions on viewers, given that most humans are visual learners. Marketers take advantage of this fact to connect, engage, and convert their target audiences using various visual marketing content. When Venngage asked marketers how […]
Read more
17 March 2023 ∙ 11 minutes of reading time
If you have a business online in 2023, you need digital marketing tools. This is a collective term for all the programs people use to launch and maintain online marketing campaigns. This can get a little tricky because no single platform for digital marketing does everything. Every year, companies release new tools. It can be […]
Read more
16 March 2023 ∙ 5 minutes of reading time
When running campaigns, you need the best social media dashboards that offer marketers a better approach to handling their daily marketing activities. Social media offers an excellent network for marketers to diversify their operations and communicate directly with consumers. A recent analysis report has revealed that 75% of the world’s population uses social media. However, marketers should […]
Read more
9 March 2023 ∙ 8 minutes of reading time
How do you generate more leads? Most marketers would vote for aggressive advertising. But this can easily lead to ad fatigue as your audience gets bored and frustrated by repeatedly seeing the same ads. What’s the result? Potential customers may ignore your ads, skip them, or block them altogether. Knowing that 37% of global internet […]
Read more
24 March 2023 ∙ 8 minutes of reading time
As the rate at which people shop online increases, it’s a mixed feeling for e-commerce merchants. While they are happy the sales keep rolling in, they worry about fraudsters targeting their online store and shoppers patronizing them. Before now, it used to be physical store owners fighting to shoplift. Now online store owners lose sleep […]
Read more
8 February 2023 ∙ 8 minutes of reading time
The purpose of websites can vary, but each is an online beacon allowing you to communicate with the public. It can help form a first impression in your customers’ hearts and minds, enabling us to your products, offer services, show off your work, share your expertise, and so much more. Every business needs a website. […]
Read more
5 February 2023 ∙ 14 minutes of reading time
The pandemic has highlighted the need for all businesses, regardless of size or sector, to move into the digital world. But this is not just about having social media channels. Digitization must be experienced both in the optimization of processes and resources, as well as in the use of technology to market their products, services, […]
Read more
Sortlist makes it easy to find your ideal agency
Compare, contrast and discover agencies from 28 marketing expertises and 80 countries
With only a few clicks our matchmakers will give you a selection of quality agencies, and help you find your perfect creative partner in just 48 hours.
Best of all, it’s free!
