Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
4.40/5
Sortlist Insights
How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

5 July 2021 ∙ 10 minutes of reading time

It’s not just humans that get themselves ready for the summer.  Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]

By Anne-Gaëlle Sy
5.00/5
Marketing
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
4.75/5
Digital & Marketing Strategy
Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

31 May 2021 ∙ 11 minutes of reading time

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

By Anne-Gaëlle Sy
4.33/5
Marketing
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
5.00/5
Marketing
in house vs agency

Save $170,000 A Year On Your Marketing Team With This Top Tip

23 June 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
5.00/5
Marketing
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Technologies to Help Digital Marketing Pros Unwind and Get Inspired

Technologies to Help Digital Marketing Pros Unwind and Get Inspired

20 October 2021 ∙ 5 minutes of reading time

We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days.  We’re always switched on. And we’re constantly connected to one device or another.  And while it would be wonderful to have the opportunity to frolic […]

By Anthony Gaenzle
5.00/5
Digital & Marketing Strategy
pr stunt

6 Epic PR Stunts That Went Down In History

20 October 2021 ∙ 7 minutes of reading time

People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]

By Anne-Gaëlle Sy
5.00/5
Public Relations
employee spotlight template

6 Examples of an Employee Spotlight Template for You to Use

19 October 2021 ∙ 6 minutes of reading time

Fostering genuine connections amongst coworkers is one of the essential measures organizations can take to keep staff engaged. Many businesses, especially in the digital era, rely on company newsletters. And, with so many of us working remotely, it’s a great way to keep everyone up to date on what’s going on at work without having […]

By Gaurav Roy
5.00/5
Human Resources
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