Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

5 July 2021 ∙ 10 minutes of reading time

It’s not just humans that get themselves ready for the summer.  Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
5.00/5
Marketing
Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

31 May 2021 ∙ 11 minutes of reading time

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

By Anne-Gaëlle Sy
4.33/5
Sortlist Insights
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
in house vs agency

Save $170,000 A Year On Your Marketing Team With This Top Tip

23 June 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
media channels

Media or Non Media: Your A-Z Guide to Communication Channels

27 April 2018 ∙ 8 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]

By Sortlist Team
4.00/5
Marketing
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Creative & Design

user experience consultant

User Experience Consultant: Why You Need One or How to Become One

20 July 2021 ∙ 7 minutes of reading time

In recent years, with the individualization of personal computers and the increasing number of devices per person, more and more software companies have begun putting customers first. While trying to understand the user and leverage the attention, user experience (UX) design services have become popular. The position of a user experience consultant combines what a […]

By Anne-Gaëlle Sy
5.00/5
Creative & Design
strong branding

Strong Branding: 5 Things Your Brand Needs to Stand Out Amongst the Competition

20 July 2021 ∙ 6 minutes of reading time

How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable  brand name. It can take months, if not years, of intensive […]

By Anne-Gaëlle Sy
5.00/5
Creative & Design
ai graphic design

AI Is the Future of Graphic Design and the Downfall of Designers. Fact or Fiction?

26 July 2021 ∙ 8 minutes of reading time

The world is facing yet another revolution! Artificial Intelligence and automation dominate the graphic design industry and leave businesses and designers to rethink their future and livelihood. The fear of ‘being replaced’ is evident and valid, but it is important to understand the big picture to move your brand forward with the tide, not against […]

By PrezLab's Yasmeen Ghantous
5.00/5
Graphic Design
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Web & Software Development

cyber security benefits

Cyber Security Benefits: Accelerating Business Growth and More

14 June 2021 ∙ 6 minutes of reading time

We live in a digitally interconnected world with rapid technological changes that have resulted in tectonic shifts in the ways that humans and machines are interacting. Whether you are a small business or a giant enterprise, this trend impacts you and how you do business and the benefits of cyber security are increasing at an […]

By Anthony Gaenzle
5.00/5
Web Development
How to Make a Chatbot for Your Website in 8 Simple Steps

How to Make a Chatbot for Your Website in 8 Simple Steps

11 May 2021 ∙ 9 minutes of reading time

Chatbots are software applications that use programmed or AI-generated responses to interact with and help users. They’re quickly rising in popularity, with many businesses adopting the technology to optimise their processes and enhance their customers’ experiences. Are you planning to build a chatbot? While there are significant benefits to doing so, there are a few […]

By Anne-Gaëlle Sy
5.00/5
Web Development
ai development

Becoming an AI Developer: What You Need to Know

26 April 2021 ∙ 5 minutes of reading time

As technology continues to reach new frontiers, we’re finding better ways to make our lives easier. One of the most exciting and progressive fields to study in tech is AI development and becoming an AI developer. If the thought of programming a machine to perform complex tasks excites you, a career in artificial intelligence may […]

By Anne-Gaëlle Sy
5.00/5
Website Creation Software
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