Comprehensive guides and tips for getting started in marketing.
15 September 2021 ∙ 5 minutes of reading time
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]
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5 July 2021 ∙ 10 minutes of reading time
It’s not just humans that get themselves ready for the summer. Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]
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31 May 2021 ∙ 7 minutes of reading time
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]
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31 May 2021 ∙ 11 minutes of reading time
Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]
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12 April 2021 ∙ 7 minutes of reading time
Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020. With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium. We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]
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23 June 2021 ∙ 6 minutes of reading time
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]
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21 October 2021 ∙ 9 minutes of reading time
A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. So you’ll understand: logos are real stakes for companies. One of the main qualities of a logo is to be able to easily […]
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19 October 2021 ∙ 6 minutes of reading time
One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]
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30 September 2021 ∙ 6 minutes of reading time
Anyone who publishes content for print publications such as magazines, books, or brochures should be no stranger to the term editorial design. But there are many marketers who are not familiar with the specifics and details of editorial design. That’s why in this article we’ll take a closer look at what editorial design actually is, […]
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20 October 2021 ∙ 5 minutes of reading time
We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days. We’re always switched on. And we’re constantly connected to one device or another. And while it would be wonderful to have the opportunity to frolic […]
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20 October 2021 ∙ 7 minutes of reading time
People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]
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19 October 2021 ∙ 6 minutes of reading time
Fostering genuine connections amongst coworkers is one of the essential measures organizations can take to keep staff engaged. Many businesses, especially in the digital era, rely on company newsletters. And, with so many of us working remotely, it’s a great way to keep everyone up to date on what’s going on at work without having […]
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18 October 2021 ∙ 7 minutes of reading time
Pop-up stores are shops that are intended to reach and engage customers through a creative experience. Building a pop-up shop is far less expensive than opening a physical store, and it may be used to test a new concept, generate excitement around a holiday, or just raise brand recognition. Marketers devote a significant amount of […]
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12 October 2021 ∙ 7 minutes of reading time
There are various myths about entrepreneurs that need to be busted when choosing whether or not establishing a business is good for you. Various beliefs and myths of entrepreneurship may deter you from starting your venture. Not all of these misconceptions, however, are true. Additionally, several business owner notions may urge you to establish your […]
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11 October 2021 ∙ 6 minutes of reading time
Remember the days where we had to attend conferences specifically designed to meet others within our field and create meaninfugl connections? It may be time to adapt to the digital age and start thinking of virtual social networking. Virtual reality is slowly taking over our human realities and we may need to start thinking about […]
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