Comprehensive guides and tips for getting started in marketing.

MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
4.00/5(5)
Sortlist Insights
The Productivity Tools That Lead the Marketing Industry

The Productivity Tools That Lead the Marketing Industry

1 April 2022 ∙ 6 minutes of reading time

Somewhere in Benjamin Franklin’s immensely quotable wisdom lies a scarcely cited phrase: “The best investment is in the tools of one’s own trade.” Even if we tried, we could not have said it clearer. In today’s day and age, productivity tools for every craft imaginable live all around us, from automating tasks, scheduling meetings on […]

By Jorge Uceda
3.50/5(2)
Marketing
Metaverse For Business (2022 State of the Metaverse Study)

Metaverse For Business (2022 State of the Metaverse Study)

22 March 2022 ∙ 10 minutes of reading time

Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]

By Jorge Uceda
5.00/5(3)
Sortlist Insights
social media marketing price

Social Media Marketing Price: What to Expect When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(4)
Social Media
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Creative & Design

26 articles
brand essence

Brand Essence: What Is It and 5 Examples to Create Your Own!

27 June 2022 ∙ 6 minutes of reading time

Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
ux writing

The Importance of UX Writing in Creating a Personalized Experience for Your Global Audience

6 June 2022 ∙ 6 minutes of reading time

User Experience (UX) isn’t just a visual journey but also a textual one. So if you fail to write compelling content for your website, you’ve missed the opportunity to retain your user’s attention. It only takes 15 seconds for users to decide if they should stay or look for another.  There are several factors to […]

By Sortlist Team
5.00/5(1)
Web Design
Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

17 May 2022 ∙ 7 minutes of reading time

When it comes to marketing purposes, your company probably searches and wants to try out every possible marketing strategy and tool that will work for them and improve its effectiveness, especially in the fast-developing digital world. Nowadays, when almost everyone talks about social media marketing or other popular ways of advertising, there is also outdoor […]

By Anne-Gaëlle Sy
5.00/5(1)
Graphic Design
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Marketing

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Web & Software Development

13 articles
Live Commerce: The Latest Multi-Billion E-Commerce Trend

Live Commerce: The Latest Multi-Billion E-Commerce Trend

22 June 2022 ∙ 8 minutes of reading time

We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
E-commerce
WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

3 June 2022 ∙ 5 minutes of reading time

You want to create a website for your business but you don’t know where to start? You’ve heard that WordPress is a good option, but you don’t know how to use it? Don’t worry – we’re here to help! In this WordPress tutorial, we’ll show you step-by-step how to create a professional website. Everything from […]

By Kai Spriestersbach
5.00/5(1)
Web Development
outsource web development

Outsource Web Development: Tips and Advice in 2022

15 February 2022 ∙ 5 minutes of reading time

Outsourcing software development is becoming a global phenomenon. Outsourcing web development services is a great decision for businesses that do not have the appropriate services in-house. This is especially true where web development doesn’t provide you with a competitive edge, and it isn’t an important part of your core business processes/trade secrets. After all, not […]

By Gaurav Roy
5.00/5(2)
Web Development
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