Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

TikTok monetization How does it work and make money

TikTok monetization: How does it work and make money?

18 September 2024 ∙ 1 minute reading time

TikTok has rapidly become a global cultural powerhouse, captivating more than 1 billion monthly users worldwide. Its meteoric rise has redefined how people consume content, enabling a new generation of digital creators and influencers. At the core of TikTok’s appeal is its ability to transform everyday users into viral sensations with the potential to build […]

By Emmaree Lozada
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Advertising & Marketing
When to post on TikTok to boost your views

When to post on TikTok to boost your views?

16 September 2024 ∙ 2 minutes of reading time

In the fast-paced world of social media, especially on TikTok, timing is everything. With over a billion active users, TikTok offers a wealth of opportunities for creators, but it also comes with fierce competition for attention. Knowing when to post can boost your views and engagement, helping you stand out in a crowded digital space. […]

By Emmaree Lozada
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Advertising & Marketing
Which industry needs SEO the most

What Industries Need SEO the Most?

12 August 2024 ∙ 21 minutes of reading time

Navigating the digital marketing landscape can be a challenging task, particularly when it comes to SEO utilization. It’s an important part of the marketing strategy for numerous industries, from e-commerce to local services and professional services.  We’ll explore the integral role of SEO in sectors like healthcare, hospitality, and real estate, along with its impact on […]

By Emmaree Lozada
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Advertising & Marketing
Ultimate Guide to Technical SEO Services (with a DOWNLOADABLE Checklist)

Ultimate Guide to Technical SEO Services (with a DOWNLOADABLE Checklist)

15 July 2024 ∙ 10 minutes of reading time

SEO consists of two main components: content SEO (on-page and off-page SEO) and technical SEO. The latter refers to the process of tweaking the technical aspects of your website to improve its ranking in search engines. Through the Ultimate Guide to Technical SEO Services, we explain how you can actually do this and make your […]

By Clara Gil
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Advertising & Marketing
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Marketing

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Game Development

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Animated Video

3 articles
You Asked ChatGPT. Now Here's How to Actually Find Animation Agencies

You Asked ChatGPT. Now Here’s How to Actually Find Animation Agencies

30 June 2025 ∙ 6 minutes of reading time

In a world where video content accounts for 80% of all internet traffic, animation has become one of the most effective tools for brand communication. Studies show that animated explainer videos can increase conversion rates by up to 20% because they help marketing professionals better explain complex ideas. However, not all animation partners are created […]

By Clara Gil
5.00/5(1)
Animated Video
Hiring an Animation Studio? Here’s What You Need to Know First

Hiring an Animation Studio? Here’s What You Need to Know First

26 May 2025 ∙ 6 minutes of reading time

Animation has become a powerful tool for brands looking to engage their audiences, explain complex ideas, and stand out in a competitive market. In fact, recent statistics show that 84% of people said they made a purchase after watching a video. Whether you’re launching a new product, developing a brand narrative, or refreshing your online […]

By Clara Gil
5.00/5(1)
Animated Video
Animation for Brand Marketing: How Can It Help You Stand Out?

Animation for Brand Marketing: How Can It Help You Stand Out?

19 May 2025 ∙ 5 minutes of reading time

Today’s marketplace is more crowded than ever, forcing brands to rethink how they capture and hold audiences’ attention. According to a 2025 study by Wyzowl, 89% of consumers want to see more online video content from brands, especially content that is engaging and visually dynamic, such as animation. This growing demand underscores the increasing importance […]

By Clara Gil
5.00/5(1)
Animated Video

Animation

3 articles
You Asked ChatGPT. Now Here's How to Actually Find Animation Agencies

You Asked ChatGPT. Now Here’s How to Actually Find Animation Agencies

30 June 2025 ∙ 6 minutes of reading time

In a world where video content accounts for 80% of all internet traffic, animation has become one of the most effective tools for brand communication. Studies show that animated explainer videos can increase conversion rates by up to 20% because they help marketing professionals better explain complex ideas. However, not all animation partners are created […]

By Clara Gil
5.00/5(1)
Animated Video
Hiring an Animation Studio? Here’s What You Need to Know First

Hiring an Animation Studio? Here’s What You Need to Know First

26 May 2025 ∙ 6 minutes of reading time

Animation has become a powerful tool for brands looking to engage their audiences, explain complex ideas, and stand out in a competitive market. In fact, recent statistics show that 84% of people said they made a purchase after watching a video. Whether you’re launching a new product, developing a brand narrative, or refreshing your online […]

By Clara Gil
5.00/5(1)
Animated Video
Animation for Brand Marketing: How Can It Help You Stand Out?

Animation for Brand Marketing: How Can It Help You Stand Out?

19 May 2025 ∙ 5 minutes of reading time

Today’s marketplace is more crowded than ever, forcing brands to rethink how they capture and hold audiences’ attention. According to a 2025 study by Wyzowl, 89% of consumers want to see more online video content from brands, especially content that is engaging and visually dynamic, such as animation. This growing demand underscores the increasing importance […]

By Clara Gil
5.00/5(1)
Animated Video

Business Insights

64 articles
[Complete guide] How to audit providers to keep your strategy in place

[Complete guide] How to audit providers to keep your strategy in place

10 July 2024 ∙ 19 minutes of reading time

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” Those are words from Peter Drucker, and today it feels more relevant than ever, especially in business. We are living in times defined by change. Tech advancements, market dynamics, and business goals all are subject to […]

By Jorge Uceda
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Business Insights
How To Start a Consulting Business A Step-By-Step Guide

How To Start a Consulting Business: A Step-By-Step Guide

5 April 2024 ∙ 7 minutes of reading time

Helping people start or improve their businesses is important and meaningful consulting work. If you’re considering starting a small online business, consulting can be a great way to leverage your expertise and build a client base before expanding into larger markets Not only are you guiding people toward their dreams and goals, but you’re also playing […]

By Joanne Camarce
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Business Insights
Enhancing Product Development Five Key Roles HR Plays in Support

Five Ways HR Can Support Product Development Teams

30 August 2023 ∙ 8 minutes of reading time

While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources.  HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]

By Emmaree Lozada
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Human Resources
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Sortlist News

45 articles
Dark search: 7,000 data points on ai sources

Inside dark search: 7,000 sources reveal how AI recommends your product

12 June 2025 ∙ 12 minutes of reading time

By 2026, the search funnel will have changed beyond all recognition. AI will control the information online, and the influence on most buying decisions. Google still dominates – but influence has moved behind AI-generated answers. And dark search is what happens when your customers get answers from AI (Google’s AI Mode or AI Overviews, ChatGPT […]

By John Platt
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Sortlist Insights
How an online brand got 7,000 leads from one event (playbook)

How an online brand got 7,000 leads from one event (playbook)

8 May 2025 ∙ 6 minutes of reading time

This week’s Great Business Stories is about how one of the most-online brands of the last decade cracked the code on real-life event presence (and the psychology that made it work). We’re talking about Doodles. Born in the NFT boom, famous for its pastel characters and viral GIFs (you know the ones). But it’s 2024. […]

By John Platt
5.00/5(1)
Event
Exclusive Interview with Stefano d'Alberti, CEO of SkyRocketMonster, on the Marketing Advancement Gap between Italy and Spain

Exclusive Interview with Stefano d’Alberti, CEO of SkyRocketMonster, on the Marketing Advancement Gap between Italy and Spain

2 September 2024 ∙ 2 minutes of reading time

In an exclusive interview, I had the privilege of speaking with Stefano d’Alberti, CEO of the renowned SkyRocketMonster. We delved into the challenges and prospects in the marketing world between Italy and Spain. Stefano shares valuable insights on the advancement gap in the sector and his agency’s unique approach to bridging this divide. Question: Welcome, […]

By John Platt
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Sortlist Interviews
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Creative & Visual

133 articles
Top Mistakes When Hiring Video Agency and How to Avoid Them

Top Mistakes When Hiring Video Agency and How to Avoid Them

23 June 2025 ∙ 5 minutes of reading time

According to the State of Video Marketing Report by Wyzowl, an astonishing 91% of businesses used video as a marketing tool in 2024. Whether you’re producing an explainer video, brand film, or social ad, video content continues to dominate digital marketing. Video is not just a visual asset; it’s also a conversion tool and a […]

By Clara Gil
5.00/5(1)
Video Production
The Importance of Video Marketing: Boost Engagement and Drive Results

The Importance of Video Marketing: Boost Engagement and Drive Results

16 June 2025 ∙ 5 minutes of reading time

Almost every brand faces one common challenge: grabbing their audience’s attention. This is happening for one main reason. The average human attention span has decreased to just 8.25 seconds. Consequently, businesses must adopt innovative strategies to stand out. Many have turned to video marketing, and the results are pretty conclusive, demonstrating its importance. Without a […]

By Clara Gil
5.00/5(1)
Video Production
Understanding Video Production Cost: What Should You Expect to Pay for a Professional Video?

Understanding Video Production Cost: What Should You Expect to Pay for a Professional Video?

9 June 2025 ∙ 5 minutes of reading time

Whether you’re a startup launching a product or an established brand looking to increase engagement, there’s something you need to understand: video content is no longer a luxury; it’s a necessity. Today, professional video has become one of the most powerful tools in your marketing arsenal. Despite all its proven benefits, business owners and marketers […]

By Clara Gil
5.00/5(1)
Video Production
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Advertising & Marketing

370 articles
Examples of Personalized, Interactive Emails That Drive Results

Examples of Personalized, Interactive Emails That Drive Results

7 July 2025 ∙ 8 minutes of reading time

Email marketing remains one of the most powerful tools in a digital marketer’s arsenal. However, in 2025, static messages will no longer be enough to capture attention or drive conversions. The most successful campaigns today use personalized, interactive emails to create engaging, dynamic experiences that deliver measurable results. In fact, adding interactive elements to your […]

By Clara Gil
5.00/5(1)
Email Marketing
Best LinkedIn Automation Tools

14 Best LinkedIn Automation Tools

28 March 2025 ∙ 14 minutes of reading time

Waalaxy Waalaxy is a LinkedIn automation tool designed to optimize prospecting and lead generation by simplifying connection and engagement processes on the platform. Thanks to its intuitive interface and advanced features, Waalaxy allows users to send invitations, messages, and automatic follow-ups safely, while respecting LinkedIn’s limitations to avoid any risk of restriction. One of Waalaxy’s […]

By Malo
5.00/5(1)
Default
12 Days of Christmas Marketing Campaign

12 Days of Christmas Marketing Campaign

2 December 2024 ∙ 11 minutes of reading time

 Christmas is here and with it comes days filled with joy, family, friends, nice dinners and lots of gift exchanges. It also means that people will be spending time at the mall looking for the perfect gift for their spouse, children, parents, friends, and loved ones. For your brand, hearing Mariah Carey sing “All I […]

By Clara Gil
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing
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Development & Product

58 articles
How to get any business recommended by ChatGPT (playbook inside)

How to get any business recommended by ChatGPT (playbook inside)

3 April 2025 ∙ 8 minutes of reading time

This week’s edition isn’t your typical story of one campaign, one client, one result. It’s the blueprint for surviving the next era of search. A new discipline will define how brands get discovered in the age of AI. It’s called Generative Engine Optimization (GEO) and it’s still early. But the four experts I spoke to are […]

By John Platt
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
AI Marketing
The Comprehensive Web Development Guide From Basics to Advanced Techniques

The Comprehensive Web Development Guide: From Basics to Advanced Techniques

25 November 2024 ∙ 14 minutes of reading time

Website development is much more than just coding. It’s a process that involves planning, strategizing, wireframing, coding, and testing. Through this web development guide, you will learn the basics to understand what needs to happen to create and launch a successful website.  We cover everything from key concepts, to key differences in web design, to […]

By Clara Gil
5.00/5(1)
Development & Product
Unleashing AI's Power Elevating Holiday Marketing Campaigns for Success

Successful Holiday Marketing Campaigns: Transforming this Season’s Data with the Help of Artificial Intelligence (AI)

19 December 2023 ∙ 9 minutes of reading time

The holiday season is upon us once more.  Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones. While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]

By Joanne Camarce
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Artificial Intelligence
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