Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

Online Training Courses

2021 Online Courses and Training Survey: Europeans are All Business

12 April 2021 ∙ 5 minutes of reading time

In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses.  At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]

By Anne-Gaëlle Sy
Sortlist Insights
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
Sortlist Insights
in house vs agency

Cost of In-House Marketing Team vs Marketing Agency for SMBs – Survey

6 April 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
Sortlist Insights
media channels

Media or Non Media: Your A-Z Guide to Communication Channels

27 April 2018 ∙ 7 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]

By Sortlist Team
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
Nike brand positioning - branding

Branding Case Study: How 5 Brands Tripled Their Leads/Sales With Brand Positioning

28 August 2020 ∙ 7 minutes of reading time

Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

By Alyzza Junett Cabuenas


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Web & Software Development

How to Make a Chatbot for Your Website in 8 Simple Steps

How to Make a Chatbot for Your Website in 8 Simple Steps

11 May 2021 ∙ 9 minutes of reading time

Chatbots are software applications that use programmed or AI-generated responses to interact with and help users. They’re quickly rising in popularity, with many businesses adopting the technology to optimise their processes and enhance their customers’ experiences. Are you planning to build a chatbot? While there are significant benefits to doing so, there are a few […]

By Anne-Gaëlle Sy
Web Development
ai development

Becoming an AI Developer: What You Need to Know

26 April 2021 ∙ 5 minutes of reading time

As technology continues to reach new frontiers, we’re finding better ways to make our lives easier. One of the most exciting and progressive fields to study in tech is AI development and becoming an AI developer. If the thought of programming a machine to perform complex tasks excites you, a career in artificial intelligence may […]

By Anne-Gaëlle Sy
Website Creation Software
ux techniques

How to Find the True Needs of Your Website Visitors?

15 April 2020 ∙ 6 minutes of reading time

To build a well-performing website that is user-friendly and drives conversions, it’s important that your website fits the needs and expectations of your users. But how do you discover what your target audience wants? Let us introduce you to a couple of UX Research Techniques. This article is brought to you by World of Digits. […]

By Alex Vandebeek
Web Development
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