Comprehensive guides and tips for getting started in marketing.
22 November 2022 ∙ 9 minutes of reading time
Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time. Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]
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10 November 2022 ∙ 10 minutes of reading time
“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website. Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]
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10 November 2022 ∙ 9 minutes of reading time
Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]
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10 October 2022 ∙ 13 minutes of reading time
Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]
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14 May 2022 ∙ 7 minutes of reading time
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
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15 November 2022 ∙ 9 minutes of reading time
Most people can identify certain brands merely from a logo. Think of major names such as Nike, Starbucks, or Walt Disney. These brands have managed to build an enviously effective brand image. But branding is much more than just that… Branding is a systematic endeavor to create a desirable perception of your established business in […]
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1 November 2022 ∙ 6 minutes of reading time
When it comes to brands, there is an asset that is priceless: trust. It is responsible for convincing a person to buy your products or services. It is the one that makes it easier for your satisfied consumers to recommend your brand. Trust is the one that creates close ties and stable relationships between your […]
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31 October 2022 ∙ 5 minutes of reading time
Visual content like photos, infographics, videos, etc., play a key role in today’s digital marketing realm. It not only entices the customers but also helps in conveying a brand message effectively. It is no surprise that the global visual content market is expected to grow by $7.2 billion by 2030! Even though visual content is the […]
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29 November 2022 ∙ 10 minutes of reading time
If you are a business owner you are probably wondering how much market research costs and why should you invest in it. Throughout this article, we help you get the answers. But have you ever analyzed why some products, which are supposed to win the hearts of consumers, fail? The answer is simple: because they […]
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28 November 2022 ∙ 9 minutes of reading time
It is a widespread opinion that, similar to radio advertising, print ads, billboards, and other types of traditional advertising, TV advertising is nearing its extinction. But this opinion is anything but the truth. In fact, in recent years, TV has redefined its importance to advertisers and audiences alike. TV ads’ massive reach and familiarity still […]
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28 November 2022 ∙ 9 minutes of reading time
The best thing about advertising in today’s era is the availability of various platforms. From Google ads to Instagram, Facebook ads, Twitter, etc., brand owners can use different platforms or a combination of great online advertising platforms to seek ad campaign success online. But running a successful ad campaign isn’t as straightforward as it seems. […]
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14 November 2022 ∙ 8 minutes of reading time
“How much will the software development cost?” and “how long will the process of software development take?” are two of the first few questions that pop up in every business owner’s mind considering developing an app or software. These two questions then define the constraints that most people face in the software development projects’ work […]
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10 October 2022 ∙ 13 minutes of reading time
Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]
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15 August 2022 ∙ 7 minutes of reading time
The number of mobile apps is growing rapidly, as is the number of downloads. New software products keep entering the market. These are fintech, educational, language learning, fitness apps, etc. In 2021, people installed about 230 billion apps on their smartphones, which is 63% more than in 2019. However, along with this seemingly positive trend, […]
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