Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
4.43/5
Sortlist Insights
How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

5 July 2021 ∙ 10 minutes of reading time

It’s not just humans that get themselves ready for the summer.  Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
4.75/5
Marketing
Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

31 May 2021 ∙ 11 minutes of reading time

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

By Anne-Gaëlle Sy
4.33/5
Sortlist Insights
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
in house vs agency

Save $170,000 A Year On Your Marketing Team With This Top Tip

23 June 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
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Creative & Design

Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

9 September 2021 ∙ 12 minutes of reading time

The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

By Tancrède d'Aspremont Lynden
5.00/5
Creative & Design
brand salience

What is Brand Salience, and Why is It Important For Brand Identity?

24 August 2021 ∙ 6 minutes of reading time

You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]

By Anne-Gaëlle Sy
3.67/5
Creative & Design
screen design

10 Essential Screen Design Tips to Upgrade Your User Experience

17 August 2021 ∙ 8 minutes of reading time

Screen design encompasses the graphic layout and design of user interfaces for a wide variety of displays. Screen design is considered a subcategory of user interface design. While the interface design provides the functionality, the screen design brings the function into an optimal form. The fields of application are manifold and are not limited to […]

By Anne-Gaëlle Sy
5.00/5
Creative & Design
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Marketing

team effectiveness model

8 Must-Know Team Effectiveness Models for Your Business

21 September 2021 ∙ 7 minutes of reading time

Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” As a business owner, you want high-performing teams playing on your side of the court. A successful team means a competitive advantage against your competitors. Teams are what support your business. Effective teams will hit their team’s objectives consistently and if your […]

By Anne-Gaëlle Sy
5.00/5
Human Resources
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
5.00/5
Marketing
external analysis

5 Steps to a Thorough External Analysis and Which Tools to Use

20 September 2021 ∙ 6 minutes of reading time

Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
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Web & Software Development

chatbot best practices

Chatbot Best Practices: Top-8 Mistakes to Avoid With Chatbots in Business

8 September 2021 ∙ 8 minutes of reading time

If you think a chatbot is not a popular communication channel for businesses and customers alike, think again. According to research, using chatbots as a brand communication channel has skyrocketed by a whopping 92% since 2019. This includes chatbots that are active on WhatsApp, Facebook Messenger, or standalone ones that can be integrated within your […]

By Surya Ranjan Pandita
5.00/5
Mobile & App Development
amazon automation

We Tested Out Amazon Automation…Why It’s A Scam, or Not?

7 September 2021 ∙ 7 minutes of reading time

With 197 million visitors per month, Amazon has become the number 1 eCommerce platform in the world. Counting such a large customer base, many businesses have decided to sell their products on this multi-billion-grossing platform and join the other 9.7 million vendors already on there.  With a current average of more than 1 million new vendors […]

By Anne-Gaëlle Sy
5.00/5
E-commerce
cyber security benefits

Cyber Security Benefits: Accelerating Business Growth and More

14 June 2021 ∙ 6 minutes of reading time

We live in a digitally interconnected world with rapid technological changes that have resulted in tectonic shifts in the ways that humans and machines are interacting. Whether you are a small business or a giant enterprise, this trend impacts you and how you do business and the benefits of cyber security are increasing at an […]

By Anthony Gaenzle
5.00/5
Web Development
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