Comprehensive guides and tips for getting started in marketing.

Digital Marketing Cost: How to Calculate Your Budget for 2023

Digital Marketing Cost: How to Calculate Your Budget for 2023

22 November 2022 ∙ 9 minutes of reading time

Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital & Marketing Strategy
cost of twitter ads

What is the Cost of Twitter Ads and How to Build a Campaign

10 November 2022 ∙ 10 minutes of reading time

“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website.  Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
cost to advertise on linkedin

Cost to Advertise on LinkedIn: The Price of B2B Social Media Advertising

10 November 2022 ∙ 9 minutes of reading time

Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]

By Anne-Gaëlle Sy
5.00/5(2)
Social Media
PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

10 October 2022 ∙ 13 minutes of reading time

Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]

By Ayoub Rhillane
5.00/5(1)
Development & Product
social media marketing price

Social Media Marketing Price: Expectations When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(4)
Social Media
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Creative & Design

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Marketing & Advertising

177 articles
market research cost

What Is the Price of Market Research, and What Does It Include?

29 November 2022 ∙ 10 minutes of reading time

If you are a business owner you are probably wondering how much market research costs and why should you invest in it. Throughout this article, we help you get the answers. But have you ever analyzed why some products, which are supposed to win the hearts of consumers, fail? The answer is simple: because they […]

By Clara Gil
5.00/5(1)
Digital & Marketing Strategy
how much does a tv ad cost

Cutting Down Television Advertising Costs: Is It Still Worth It in 2023?

28 November 2022 ∙ 9 minutes of reading time

It is a widespread opinion that, similar to radio advertising, print ads, billboards, and other types of traditional advertising, TV advertising is nearing its extinction. But this opinion is anything but the truth. In fact, in recent years, TV has redefined its importance to advertisers and audiences alike. TV ads’ massive reach and familiarity still […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Display
How Much Should You Budget for Online Advertising Costs?

How Much Should You Budget for Online Advertising Costs?

28 November 2022 ∙ 9 minutes of reading time

The best thing about advertising in today’s era is the availability of various platforms. From Google ads to Instagram, Facebook ads, Twitter, etc., brand owners can use different platforms or a combination of great online advertising platforms to seek ad campaign success online.  But running a successful ad campaign isn’t as straightforward as it seems. […]

By Anne-Gaëlle Sy
5.00/5(2)
Advertising & Display
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Development & Product

34 articles
cost for software development

Software Development Costs: Which Platforms Can Cut Down Costs?

14 November 2022 ∙ 8 minutes of reading time

“How much will the software development cost?” and “how long will the process of software development take?” are two of the first few questions that pop up in every business owner’s mind considering developing an app or software. These two questions then define the constraints that most people face in the software development projects’ work […]

By Anne-Gaëlle Sy
5.00/5(1)
Development & Product
PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

10 October 2022 ∙ 13 minutes of reading time

Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]

By Ayoub Rhillane
5.00/5(1)
Development & Product
app gamification

Do You Want More People to Use Your Mobile Solution? Consider App Gamification

15 August 2022 ∙ 7 minutes of reading time

The number of mobile apps is growing rapidly, as is the number of downloads. New software products keep entering the market. These are fintech, educational, language learning, fitness apps, etc. In 2021, people installed about 230 billion apps on their smartphones, which is 63% more than in 2019. However, along with this seemingly positive trend, […]

By Alexandr Homich
5.00/5(1)
Mobile & App Development
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