Comprehensive guides and tips for getting started in marketing.

Digital Marketing Cost: How to Calculate Your Budget for 2023

Digital Marketing Cost: How to Calculate Your Budget for 2023

22 November 2022 ∙ 9 minutes of reading time

Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time.  Even though there is an interest in adopting digital marketing services to spur the business growth rate, […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital & Marketing Strategy
cost of twitter ads

What is the Cost of Twitter Ads and How to Build a Campaign

10 November 2022 ∙ 10 minutes of reading time

“Twitter has reached its expiration date,” is one of the most preposterous myths you will ever come across. Many even consider it a dying social media website.  Well, according to a letter to its shareholders and Statista, Twitter’s 2021 revenue was $1,284 million, and by the end of Q2 2022, there was $237 million worth […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
cost to advertise on linkedin

Cost to Advertise on LinkedIn: The Price of B2B Social Media Advertising

10 November 2022 ∙ 9 minutes of reading time

Bid, campaign objective, and target audience are just a few variables affecting the cost to advertise on LinkedIn. However, the typical price for LinkedIn advertisements is: $0.8 for each sponsored message sent, $6.59 for every 1000 impressions, and $5.26 for each click. But there is much more to LinkedIn advertising than just its cost. It’s […]

By Anne-Gaëlle Sy
5.00/5(2)
Social Media
PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

PrestaShop vs Shopify: Which One to Choose for Your E-commerce Website?

10 October 2022 ∙ 13 minutes of reading time

Choosing the right e-commerce platform for your business is a critical decision when launching an online store. Your e-commerce platform dictates how you will: Fortunately, there are many platforms on the market. Each with different capabilities that may or may not meet your specific needs and budget. Shopify vs PrestaShop: Overview At first, PrestaShop and […]

By Ayoub Rhillane
5.00/5(1)
Development & Product
social media marketing price

Social Media Marketing Price: Expectations When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(4)
Social Media
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Creative & Design

30 articles
What is Retail Branding 7 Benefits to Get on Board

What is Retail Branding? 7 Benefits to Get on Board

24 January 2023 ∙ 7 minutes of reading time

Long before retail even entered the digital realm, it was given that to compete, retailers need to create distinct identities for themselves.  Retail branding helps customers recognize brands and their positioning in the marketplace. This same philosophy holds for the digital market as well.  Sure, customer engagement and consumer behavior are different when a customer shops […]

By Oliver Thyra
5.00/5(1)
Branding
graphic design quote

Graphic Design Quote: What Should It Contain? How to Analyze It?

25 January 2023 ∙ 5 minutes of reading time

This article presents all the elements that a graphic design quote should contain and explains how to analyze them. Graphic design estimate: what are the mandatory mentions? In order to conclude their contract, the design agency has to make an estimate. But what should graphic design quotes contain? Firstly, a step-by-step summary of the project, […]

By Tancrède d'Aspremont Lynden
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Graphic Design
small business branding

The Power of Small Business Branding: Making an Impact

10 January 2023 ∙ 10 minutes of reading time

Small businesses are often seen as the underdog in the world of business. They are up against large corporate giants and often have to fight for their share of the market. But, when it comes to branding, small enterprises have a unique opportunity to make an impact in a crowded market. Through effective branding, small […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
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Development & Product

34 articles
E-Commerce Website Price: How Much is Too Much?

E-Commerce Website Price: How Much is Too Much?

26 January 2023 ∙ 9 minutes of reading time

E-commerce has been growing steadily for the last 8 years. According to Statista, in 2015 it concentrated only 7.4% of the sales market share. Today, that figure has risen to 20%, and the trend is expected to continue. But, what’s an e-commerce website price? If you are thinking of setting up an e-commerce platform, this […]

By Clara Gil
5.00/5(1)
E-commerce
amazon marketing services

Maximize Sales on Amazon: Guide to Amazon Marketing Services

23 January 2023 ∙ 10 minutes of reading time

Did you know that there are 300 million plus active Amazon users? And one thing in common between all these users is the “high purchase intent.”  The high conversion rate, in combination with Amazon’s low cost-per-click, makes it an absolute goldmine for advertisers.   But the problem is that not every Amazon seller is aware of the available Amazon […]

By Anne-Gaëlle Sy
5.00/5(1)
E-commerce
b2b ecommerce website

Crucial Features to Create or Optimize a B2B eCommerce Website

17 January 2023 ∙ 9 minutes of reading time

The world of B2B eCommerce is becoming increasingly competitive, with businesses of all sizes entering the landscape. They need to stand out and make sure their online presence is optimized to attract customers. Creating or optimizing a B2B eCommerce website can be daunting. It requires careful planning, research, and an understanding of the essential features […]

By Anne-Gaëlle Sy
5.00/5(1)
E-commerce
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