Comprehensive guides and tips for getting started in marketing.
18 September 2024 ∙ 1 minute reading time
TikTok has rapidly become a global cultural powerhouse, captivating more than 1 billion monthly users worldwide. Its meteoric rise has redefined how people consume content, enabling a new generation of digital creators and influencers. At the core of TikTok’s appeal is its ability to transform everyday users into viral sensations with the potential to build […]
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16 September 2024 ∙ 2 minutes of reading time
In the fast-paced world of social media, especially on TikTok, timing is everything. With over a billion active users, TikTok offers a wealth of opportunities for creators, but it also comes with fierce competition for attention. Knowing when to post can boost your views and engagement, helping you stand out in a crowded digital space. […]
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12 August 2024 ∙ 21 minutes of reading time
Navigating the digital marketing landscape can be a challenging task, particularly when it comes to SEO utilization. It’s an important part of the marketing strategy for numerous industries, from e-commerce to local services and professional services. We’ll explore the integral role of SEO in sectors like healthcare, hospitality, and real estate, along with its impact on […]
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15 July 2024 ∙ 10 minutes of reading time
SEO consists of two main components: content SEO (on-page and off-page SEO) and technical SEO. The latter refers to the process of tweaking the technical aspects of your website to improve its ranking in search engines. Through the Ultimate Guide to Technical SEO Services, we explain how you can actually do this and make your […]
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20 January 2025 ∙ 17 minutes of reading time
Our guide to mobile app development is the perfect place to start the new year, especially if your business is planning to launch one in 2025. If you haven’t thought about it yet, it’s time to take it a step further than just having a website and provide your prospects and customers with a highly […]
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25 March 2025 ∙ 3 minutes of reading time
When it comes to creating an event, it is not enough to design it just for the sake of gathering a bunch of people and presenting your brand, products or services to them. You need to give people a reason to attend and actively engage with your brand. You need a WHY. Nike’s Breaking 2 […]
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20 March 2025 ∙ 4 minutes of reading time
Event management involves everything from choosing the right venue, day and time to managing budget and production costs. There are so many different details involved that in most cases it’s smarter to hire an event management company. In this article, we will walk you through the different steps of choosing an event management company. Remember, […]
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19 March 2025 ∙ 3 minutes of reading time
89% of markets say events are a critical component to achieving key business objectives. 52% of CEOs agree that event marketing delivers a higher ROI than any other marketing activity. No wonder both teams are so focused on delivering the best experience for their attendees. Fortunately, data analytics in event planning are here to make […]
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23 April 2025 ∙ 4 minutes of reading time
Esports marketing has become a priority for non-endemic brands, with companies like Red Bull and Intelleading the way. The reason. Simply because the eSports industry is a global phenomenon, with projected revenues of $1.87 billion by 2025 and a CAGR of 17.48% by 2029. It offers a unique opportunity for brands to connect with a […]
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3 April 2025 ∙ 8 minutes of reading time
This week’s edition isn’t your typical story of one campaign, one client, one result. It’s the blueprint for surviving the next era of search. A new discipline will define how brands get discovered in the age of AI. It’s called Generative Engine Optimization (GEO) and it’s still early. But the four experts I spoke to are […]
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24 December 2024 ∙ 7 minutes of reading time
For businesses, Christmas is both a great opportunity to drive sales and a challenge to get people’s attention. While everyone is in the mood to shop and looking for the perfect gift for all their loved ones, companies are trying different methods to keep their brands top of mind. That’s what this blog post is […]
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28 April 2025 ∙ 3 minutes of reading time
The vast majority of gamers say immersive technology increases their satisfaction with a game. The UAE gaming industry has been quick to understand this and has creatively integrated both AR and VR experiences into game development. This new approach allows users to explore, interact and play in ways never before imagined. Immersive technology, and its […]
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17 April 2025 ∙ 4 minutes of reading time
Taking a deep dive into a game development case study is always a smart idea, as it allows you to understand what others have done to achieve success. In this blog post, we will explore the path to more than 8 billion downloads and establish yourself as one of the largest game publishers. This is […]
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8 April 2025 ∙ 3 minutes of reading time
The UAE, particularly Dubai and Abu Dhabi, is experiencing a rapid expansion of the gaming industry. This is due to various government policies and private investment in infrastructure and innovation. As a result, many companies are opting to hire game developers in UAE. Should you do the same? How can you get started and hire […]
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13 March 2025 ∙ 6 minutes of reading time
Welcome to our first edition of the Great Business Stories newsletter! We’re keen to share with you all about the untold stories of amazing companies, amazing projects, their impact, and how you could do the same. (And if you’re not subscribed yet, you can do so here.) All around, companies big and small are breaking the […]
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![[Complete guide] How to audit providers to keep your strategy in place](https://cdn.blog.production.sortlist.cloud/wp-content/uploads/sites/2/2024/07/article-covers-for-com-and-uk-5-288x204.png)
10 July 2024 ∙ 19 minutes of reading time
“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” Those are words from Peter Drucker, and today it feels more relevant than ever, especially in business. We are living in times defined by change. Tech advancements, market dynamics, and business goals all are subject to […]
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5 April 2024 ∙ 7 minutes of reading time
Helping people start or improve their businesses is important and meaningful consulting work. If you’re considering starting a small online business, consulting can be a great way to leverage your expertise and build a client base before expanding into larger markets Not only are you guiding people toward their dreams and goals, but you’re also playing […]
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30 August 2023 ∙ 8 minutes of reading time
While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources. HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]
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2 September 2024 ∙ 2 minutes of reading time
In an exclusive interview, I had the privilege of speaking with Stefano d’Alberti, CEO of the renowned SkyRocketMonster. We delved into the challenges and prospects in the marketing world between Italy and Spain. Stefano shares valuable insights on the advancement gap in the sector and his agency’s unique approach to bridging this divide. Question: Welcome, […]
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29 November 2023 ∙ 8 minutes of reading time
We’re proud to announce the winners of Sortlist’s 2023 UAE Agency Awards – recognising the top-performing agencies in the country, as well excellent performance in two key expertises. The categories are: Best Agency in the UAE, Best Event Agency, and Best Advertising Agency.Based on over 20,000 validated provider reviews added in 2023, these awards take […]
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21 July 2023 ∙ 10 minutes of reading time
Navigating the relationship with your new provider can be a complex journey, filled with opportunities for growth and potential pitfalls. This comprehensive guide, “What to Expect – An Provider-Client Roadmap (100 Days and Beyond)”, is designed to help you, as a business, to understand and manage this crucial relationship effectively. Drawing on research and industry […]
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11 February 2025 ∙ 4 minutes of reading time
A study of the top 1 million websites found that 95.9% had detectable WCAG failures on their home pages, which got us thinking about the state of web accessibility in 2025 and what you, as an organization, can do to make it better. Let’s take a deep dive and identify action items you can take […]
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6 February 2025 ∙ 4 minutes of reading time
The rise of generative AI and web development tools has raised a common question: will web designers still be needed in 2025? The truth is, they will. According to the US Bureau of Labor Statistics, the demand for web designers is currently high and is expected to grow significantly, with employment projected to increase by […]
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11 December 2024 ∙ 12 minutes of reading time
Today’s users are more demanding in terms of website design and usability. They expect websites and applications to run smoothly and provide them with the information they need in just a few clicks. That’s where user experience (UX) and user interface (UI) design come in. In this UX UI guide, we will explore both concepts, […]
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28 March 2025 ∙ 14 minutes of reading time
Waalaxy Waalaxy is a LinkedIn automation tool designed to optimize prospecting and lead generation by simplifying connection and engagement processes on the platform. Thanks to its intuitive interface and advanced features, Waalaxy allows users to send invitations, messages, and automatic follow-ups safely, while respecting LinkedIn’s limitations to avoid any risk of restriction. One of Waalaxy’s […]
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2 December 2024 ∙ 11 minutes of reading time
Christmas is here and with it comes days filled with joy, family, friends, nice dinners and lots of gift exchanges. It also means that people will be spending time at the mall looking for the perfect gift for their spouse, children, parents, friends, and loved ones. For your brand, hearing Mariah Carey sing “All I […]
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2 October 2024 ∙ 12 minutes of reading time
Advertising has been around for years. In fact, it can be traced back to ancient Egypt, where a form of print advertising was found that promoted the capture of an escaped slave. However, many people tend to confuse advertising with marketing. These two terms are related, but they do not mean the same thing. The […]
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3 April 2025 ∙ 8 minutes of reading time
This week’s edition isn’t your typical story of one campaign, one client, one result. It’s the blueprint for surviving the next era of search. A new discipline will define how brands get discovered in the age of AI. It’s called Generative Engine Optimization (GEO) and it’s still early. But the four experts I spoke to are […]
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25 November 2024 ∙ 14 minutes of reading time
Website development is much more than just coding. It’s a process that involves planning, strategizing, wireframing, coding, and testing. Through this web development guide, you will learn the basics to understand what needs to happen to create and launch a successful website. We cover everything from key concepts, to key differences in web design, to […]
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19 December 2023 ∙ 9 minutes of reading time
The holiday season is upon us once more. Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones. While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]
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