Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

Which Attributes Describe a Good Landing Page Experience?

Which Attributes Describe a Good Landing Page Experience?

28 November 2023 ∙ 9 minutes of reading time

A landing page is a specific web page created for a singular and typically associated with marketing or advertising campaigns. Its primary goal is to capture a visitor’s attention. It guides them toward taking a specific action. This action may include making a purchase. It may also involve signing up for a newsletter or downloading […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
Flutter vs React Native for Front-End Development Process

Choosing the Right Framework: Flutter vs React Native for Front-End Development Process

14 November 2023 ∙ 8 minutes of reading time

Businesses and developers must decide which front-end development framework to use in a world where mobile applications rule. Flutter vs React Native? The secret to developing cross-platform apps quickly and effectively is this choice. A study stated that in 2022, mobile applications generated almost $431 billion in revenue. Therefore, choosing the best framework involves more than simply coding. It also involves […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
2024 Web Homepage Design Trends Elevating Digital First Impressions with Engaging Design

Anticipated Homepage Design Trends for 2024

7 November 2023 ∙ 11 minutes of reading time

Introduction As we look at transitioning to 2024 and beyond in the next few weeks, we see many new trends emerging in homepage web design. Web designers and businesses need to stay on top of the latest web design trends. Your website’s homepage is often the first point of contact with potential website visitors. This […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
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Creative & Design

63 articles
Which Attributes Describe a Good Landing Page Experience?

Which Attributes Describe a Good Landing Page Experience?

28 November 2023 ∙ 9 minutes of reading time

A landing page is a specific web page created for a singular and typically associated with marketing or advertising campaigns. Its primary goal is to capture a visitor’s attention. It guides them toward taking a specific action. This action may include making a purchase. It may also involve signing up for a newsletter or downloading […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
Flutter vs React Native for Front-End Development Process

Choosing the Right Framework: Flutter vs React Native for Front-End Development Process

14 November 2023 ∙ 8 minutes of reading time

Businesses and developers must decide which front-end development framework to use in a world where mobile applications rule. Flutter vs React Native? The secret to developing cross-platform apps quickly and effectively is this choice. A study stated that in 2022, mobile applications generated almost $431 billion in revenue. Therefore, choosing the best framework involves more than simply coding. It also involves […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
2024 Web Homepage Design Trends Elevating Digital First Impressions with Engaging Design

Anticipated Homepage Design Trends for 2024

7 November 2023 ∙ 11 minutes of reading time

Introduction As we look at transitioning to 2024 and beyond in the next few weeks, we see many new trends emerging in homepage web design. Web designers and businesses need to stay on top of the latest web design trends. Your website’s homepage is often the first point of contact with potential website visitors. This […]

By Emmaree Lozada
5.00/5(1)
Creative & Design
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Marketing & Advertising

268 articles
Latest Email Design Guide Why It Remains Significant in 2024

Email Design: What Is It, Why Does It Matter (2024 Guide)

31 October 2023 ∙ 8 minutes of reading time

A lot of emails flood the inbox of your target audience weekly, if not daily. So, it’s important you show up with engaging emails if you want them to read from start to finish. The only way to make this happen is to get your email design right.  As an online business owner, I design […]

By Chuks Chukwuemeka
5.00/5(1)
Emailing
How to Find the Right Partners for Your Partnership Marketing Campaign

Partnership Marketing: A Quick-Start Guide to Selecting The Perfect Marketing Partner for Your Business

27 October 2023 ∙ 7 minutes of reading time

While many business owners miss out on this opportunity, partnership marketing is one of the best ways to reach new audiences, generate leads, and boost sales. The proof is in the numbers. Over half of companies say partnerships drive more than 20% of total revenue. In this guide, you’ll learn how to leverage partnership marketing […]

By Joanne Camarce
5.00/5(1)
Digital & Marketing Strategy
Reimagining Digital Engagement The AI Revolution in Social Media Marketing

AI in Social Media: How AI is Reshaping SM Marketing

20 October 2023 ∙ 7 minutes of reading time

Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

By Emmaree Lozada
5.00/5(1)
Artificial Intelligence
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Development & Product

46 articles
Reimagining Digital Engagement The AI Revolution in Social Media Marketing

AI in Social Media: How AI is Reshaping SM Marketing

20 October 2023 ∙ 7 minutes of reading time

Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

By Emmaree Lozada
5.00/5(1)
Artificial Intelligence
Efficient eCommerce Logistics Navigating the Way with 5 Optimal Route Planning Best Practices

5 Best Practices for Optimal Route Planning in eCommerce Logistics

17 August 2023 ∙ 9 minutes of reading time

eCommerce logistics are crucial for customer satisfaction and business success. One critical factor contributing to seamless deliveries is optimal route planning. Route optimization ensures that goods are transported efficiently and cost-effectively, ultimately saving time, money, and resources. With the increasing volume of online orders and the rising expectations of customers, eCommerce businesses need to adopt […]

By Emmaree Lozada
5.00/5(1)
E-commerce
MVP

Minimum Viable Product (MVP) Examples and Importance in Software Development Process

1 August 2023 ∙ 11 minutes of reading time

Launching a digital product is crucial for any business looking to create and grow its digital presence. When we talk about developing digital products, it is in direct conjunction with an organization’s digital transformation initiatives. But every risk and challenge accounted for while carrying out the digital transformation initiative of launching a digital product in […]

By Prit Doshi
5.00/5(1)
Development & Product
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