31 January 2024 ∙ 10 minutes of reading time
The COVID-19 pandemic disrupted how events were conducted, leading to the rapid emergence of hybrid events. Gone are the days of solely physical gatherings; now, mixed events are the new normal. These events blend in-person and virtual components, ensuring businesses can connect with their audiences, even in uncertain times. In 2024, the lessons learned during […]
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4 October 2023 ∙ 13 minutes of reading time
The rise of virtual and hybrid formats in the event industry has revolutionized the event scene. These new formats have also transformed event engagement, leaving us to wonder, “What is the best way to engage the audience?” And since more than 82% of marketing professionals count event engagement as an essential KPI to identify an event’s success, […]
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26 June 2023 ∙ 11 minutes of reading time
Do you want your conferences, meetups, webinars, and virtual events to be packed with attendees every time? Get inside the minds of your attendees! You can accomplish this challenging endeavor via survey questions. By leveraging pre and post-event surveys, you can learn what your attendees think about your summer event, how they discovered it, and […]
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The event marketing sector has been undergoing an unprecedented transformation since March 2020. With the Covid-19 epidemic, all event organisers have had to review their strategy.
Uncertainty reigns and it is impossible to clearly predict the future of event marketing. Virtual and digital events may represent an alternative, but will they really make their mark? It seems complicated to create the atmosphere that a physical gathering can provide through digital channels alone.
We explore this new reality in this category of Sortlist’s blog and try to bring some clarity on the area most disturbed by the health crisis we are going through and help you build a digital strategy worthy of the name ?
14 June 2023 ∙ 10 minutes of reading time
Making sustainable choices is no longer a fad or trend. It has fast become a mainstream reality for most individuals. People have embraced sustainable lifestyles to preserve the environment for future generations. These people now expect organizations to take the route to sustainability, too, which isn’t much to ask. But, of course, it could be […]
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30 January 2023 ∙ 7 minutes of reading time
The retail industry has changed since covid-19 hit in 2020. We’re seeing an upward trend of consumers doing online shopping compared to visiting brick-and-mortar locations, and it’s becoming more challenging to get customers away from online shopping and into physical stores. Given how much the consumers’ shopping behaviors have changed, it’s a no-brainer that brands […]
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21 November 2022 ∙ 9 minutes of reading time
The budget is a crucial component of any event. Whether it is a small or large-scale event, your budget is there to make sure you stay within the limits of your financial capacities. It is only with the efficient use of its budget that a company can optimize its ROI. How well the budget is […]
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1 July 2020 ∙ 4 minutes of reading time
The current COVID pandemic has greatly compromised setting up any kind of events. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, […]
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29 June 2020 ∙ 6 minutes of reading time
With the current COVID pandemic, setting up events is significantly compromised. As a third of the world population was confined between February and May 2020, event organizers could not do their job, and event marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is probable that events will never look the same. […]
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17 June 2020 ∙ 4 minutes of reading time
Today, even though Europe is progressively lifting containment measures, it is probable that events will never look the same, and digital event creation may even become the norm. The current COVID pandemic has significantly compromised the setting up of any event. As a third of the world population was confined between February and May 2020, […]
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