1 July 2020 ∙ 4 minutes of reading time
With the current COVID pandemic, setting up events is greatly compromised. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is […]
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29 June 2020 ∙ 6 minutes of reading time
With the current COVID pandemic, setting up events is greatly compromised. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is […]
Read more
17 June 2020 ∙ 4 minutes of reading time
With the current COVID pandemic, setting up events is greatly compromised. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is […]
Read more
The event marketing sector has been undergoing an unprecedented transformation since March 2020. With the Covid-19 epidemic, all event organisers have had to review their strategy.
Uncertainty reigns and it is impossible to clearly predict the future of event marketing. Virtual and digital events may represent an alternative, but will they really make their mark? It seems complicated to create the atmosphere that a physical gathering can provide through digital channels alone.
We explore this new reality in this category of Sortlist’s blog and try to bring some clarity on the area most disturbed by the health crisis we are going through and help you build a digital strategy worthy of the name 😷
