20 July 2021 ∙ 6 minutes of reading time
How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable brand name. It can take months, if not years, of intensive […]
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12 July 2021 ∙ 8 minutes of reading time
Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]
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8 June 2021 ∙ 6 minutes of reading time
You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them. It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]
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17 May 2021 ∙ 4 minutes of reading time
If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this: The value of a brand lies primarily in the way it is perceived by its target audience. For this reason, it is essential that you always listen carefully to your customers, […]
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Creating, establishing and strategizing a strong brand is probably one of the most important things that companies need to do successfully.
Strong brands stand the test of time, weather crises, and are much easier to retain customer loyalty and launch new products. But branding is a very broad topic. It takes into account the search for a brand name, the visual aspect of the brand image, the company’s values, customer relations, employee management, the employer brand and much more.
It is in this category of the Sortlist blog that we explore all the topics of Branding to help you build your company’s brand ?
10 May 2021 ∙ 12 minutes of reading time
Do you have an idea for a brand and are you planning on becoming an entrepreneur? One of the challenges you will face is creating and choosing a brand name. Choosing a brand name can be complex and time-consuming. In this article, we share with you the secrets to having an original and striking name […]
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25 January 2021 ∙ 16 minutes of reading time
The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]
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18 January 2021 ∙ 11 minutes of reading time
Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]
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19 November 2020 ∙ 6 minutes of reading time
Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]
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