9 August 2022 ∙ 7 minutes of reading time
Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]
Read more
8 August 2022 ∙ 6 minutes of reading time
A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]
Read more
28 July 2022 ∙ 7 minutes of reading time
This guest article by CRU Brand Consultancy explains what lies behind the concept of the 12 archetypes and discusses its relevance and legitimacy. There are a few evergreens in the music hall of marketing: memorized popular tunes that appear again and again in the presentations of consultancies and agencies. These evergreens like to come along […]
Read more
Creating, establishing and strategizing a strong brand is probably one of the most important things that companies need to do successfully.
Strong brands stand the test of time, weather crises, and are much easier to retain customer loyalty and launch new products. But branding is a very broad topic. It takes into account the search for a brand name, the visual aspect of the brand image, the company’s values, customer relations, employee management, the employer brand and much more.
It is in this category of the Sortlist blog that we explore all the topics of Branding to help you build your company’s brand ?
25 July 2022 ∙ 6 minutes of reading time
When companies launch a new product, a wide range of aspects have to be taken into account. Starting with the product, it goes on to the appearance to the target group, and finally to the brand identity. The umbrella branding strategy encompasses all this—and more. A Brand Says More Than 1000 Words But before we […]
Read more
30 June 2022 ∙ 10 minutes of reading time
Branding is the process of generating ideas that allow you to make your own mark.. – Generator Design Agency In this era, we understand the importance of branding and how to make a brand stick in the minds of your target customers. Branding ideas are the best investment you can make to help your business […]
Read more
27 June 2022 ∙ 6 minutes of reading time
Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]
Read more
7 March 2022 ∙ 6 minutes of reading time
“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]
Read more
1 March 2022 ∙ 5 minutes of reading time
It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]
Read more
31 January 2022 ∙ 6 minutes of reading time
Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]
Read more
10 January 2022 ∙ 7 minutes of reading time
For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]
Read more
4 January 2022 ∙ 7 minutes of reading time
Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]
Read more
3 January 2022 ∙ 6 minutes of reading time
A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is an important step new brands should take. It creates an understanding of the company’s core values and benefits and as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]
Read more
28 December 2021 ∙ 7 minutes of reading time
A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. This definition itself isn’t entirely wrong, but it doesn’t tell the whole story. A brand is much more than just a sign or […]
Read more
6 December 2021 ∙ 8 minutes of reading time
Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]
Read more
24 November 2021 ∙ 8 minutes of reading time
Innovative branding is a way to help your business stand out from the competition. Businesses can be innovative by using new products, new ideas, new messages, and new designs. If you can create something different from what everyone else is doing, then it will help you stand out. A great example of this would be […]
Read more
23 November 2021 ∙ 12 minutes of reading time
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
Read more
18 November 2021 ∙ 7 minutes of reading time
Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]
Read more
16 November 2021 ∙ 7 minutes of reading time
Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have heard about it […]
Read more
10 November 2021 ∙ 7 minutes of reading time
What is the budget for a graphic design ? What is the price of a graphic charter to design a solid brand image? As a reminder, a graphic charter is a working document gathering all the fundamental rules of use of the graphic signs that constitute the visual identity of a company or a brand. […]
Read more
8 November 2021 ∙ 6 minutes of reading time
Regardless of size or shape, every business has two sides: the side of the employer or the employer brand and the side of the employee or the employee brand. The latter side is internal, its main focus being on people and their perception of the company they work for. In simple terms, employee branding is […]
Read more
8 November 2021 ∙ 8 minutes of reading time
In this article we mainly address branding tactics, but we also look at the importance of brand strategy. So, before we start, we need to be clear that we understand the difference between the two. In a nutshell, your brand strategy, or branding strategy if you prefer, sets out your long term plan to make your […]
Read more
2 November 2021 ∙ 7 minutes of reading time
If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]
Read more
1 November 2021 ∙ 6 minutes of reading time
Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth. One smart way to achieve optimal growth is through developing the brand. There’s no […]
Read more
28 October 2021 ∙ 7 minutes of reading time
The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]
Read more
26 October 2021 ∙ 7 minutes of reading time
Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]
Read more
21 October 2021 ∙ 9 minutes of reading time
A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. So you’ll understand: logos are real stakes for companies. One of the main qualities of a logo is to be able to easily […]
Read more
19 October 2021 ∙ 6 minutes of reading time
One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]
Read more
9 September 2021 ∙ 12 minutes of reading time
The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]
Read more
24 August 2021 ∙ 6 minutes of reading time
You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]
Read more
2 August 2021 ∙ 8 minutes of reading time
Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]
Read more
3 August 2021 ∙ 5 minutes of reading time
It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]
Read more
20 July 2021 ∙ 6 minutes of reading time
How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable brand name. It can take months, if not years, of intensive […]
Read more
12 July 2021 ∙ 8 minutes of reading time
Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]
Read more
8 June 2021 ∙ 6 minutes of reading time
You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them. It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]
Read more
17 May 2021 ∙ 4 minutes of reading time
If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this: The value of a brand lies primarily in the way it is perceived by its target audience. For this reason, it is essential that you always listen carefully to your customers, […]
Read more
10 May 2021 ∙ 12 minutes of reading time
Do you have an idea for a brand and are you planning on becoming an entrepreneur? One of the challenges you will face is creating and choosing a brand name. Choosing a brand name can be complex and time-consuming. In this article, we share with you the secrets to having an original and striking name […]
Read more
18 January 2021 ∙ 11 minutes of reading time
Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]
Read more
19 November 2020 ∙ 6 minutes of reading time
Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]
Read more
