How to write an about me page

How to write an about me page

25 January 2021 ∙ 16 minutes of reading time

The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]

By Sarah Madimba
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Creative & Design
Conducting a Brand Audit: a Step-By-Step Guide

Conducting a Brand Audit: a Step-By-Step Guide

18 January 2021 ∙ 10 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
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Creative & Design
Tone of voice

Tone of Voice: What It Is and Why It’s So Important

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
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Creative & Design

Create a strong visual identity for yourself!

Creating, establishing and strategizing a strong brand is probably one of the most important things that companies need to do successfully. 

Strong brands stand the test of time, weather crises, and are much easier to retain customer loyalty and launch new products. But branding is a very broad topic. It takes into account the search for a brand name, the visual aspect of the brand image, the company’s values, customer relations, employee management, the employer brand and much more. 

It is in this category of the Sortlist blog that we explore all the topics of Branding to help you build your company’s brand 💫

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