Branding

Did you know that you have 7 seconds to make a good first impression? It’s such a short time, you need to make the most of it. You need to be able to connect with your audience and entice them to learn more or take action. This is only possible if you are working from […]

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Are you ready to embark on a transformation, innovation, and evolution journey in 2024? The business world is changing, and rebranding has become a valuable tool for organizations looking to grow and adapt. But why is rebranding a good idea, and how can you avoid rash decisions? Through this series, we will help you dive […]

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Are you a business owner looking for new and improved ways to flourish your brand presence? Consider leveraging the power of event branding. It can allow you to create an experience for your audience where ideas come to life. You can even invoke a sense of excitement in the attending audience through a completely different […]

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Modern-day tech-savvy consumers can see right through the inauthentic partnerships. This could damage your brand’s equity instead of building it. Hence, focusing on purpose-driven marketing is a must. Similar to other marketing techniques, even purpose-driven marketing shares a similar goal: capturing the customer’s attention. However, the route taken by this marketing practice is a little […]

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Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains recognizable, user-friendly, and visually captivating. But how can you achieve this design nirvana without breaking the bank? Fear not, marketing and design enthusiasts, for we have the answers you seek. Are you ready to […]

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Understanding how to brand yourself on social media platforms helps you differentiate yourself from your competitors offering similar services, helps build trust with potential clients, and ultimately lands you more (and more lucrative) work. It’s 2023, and you’re likely aware of the importance of building a personal brand on social media, whether you’re an agency […]

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Some product adverts would not leave our heads. Those that pop into your thoughts during your most productive hour won’t disappear until you visit the product website. We remember them because they are catchy. And to be catchy, you need a tagline, slogan, or both. However, there are differences tagline vs slogan. Imagine slapping your […]

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Long before retail even entered the digital realm, it was given that to compete, retailers need to create distinct identities for themselves.  Retail branding helps customers recognize brands and their positioning in the marketplace. This same philosophy holds for the digital market as well.  Sure, customer engagement and consumer behavior are different when a customer shops […]

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Small businesses are often seen as the underdog in the world of business. They are up against large corporate giants and often have to fight for their share of the market. But, when it comes to branding, small enterprises have a unique opportunity to make an impact in a crowded market. Through effective branding, small […]

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Warning – this branding workshop article may provoke ideas and leave you wanting more. You know where to find us. If you’re reading this, you either work for one or you own one… So let’s get started with a simple question, what exactly is a brand? People tend to speak of “business” and “brand” as […]

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From the moment the consumers wake up until they go to bed, they are bombarded with different services and products both digitally and in real life. As an emerging company, you may find yourself struggling to establish an identity in this overly saturated marketplace.  And this is exactly where branding comes into the picture. Not […]

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There are quite a few factors to consider when it comes to a packaging design project. The first step is to understand your product and your target audience. What are your product’s features and benefits? What are your target customers’ needs and wants? Once you understand your product and your audience, you can start to […]

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Business cards are one of the most old-school networking tools, but they are still one of the most effective. Why? Because they are a physical reminder of who you are and what you do. They are also great conversation starters. If you’re in business, you know the importance of networking. And if you’re going to […]

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The world we live in today is filled with so much information and it can get overwhelming. Hence, users only look for information they truly need and won’t waste time paying attention to anything else. So, how can you showcase your brand most efficiently and effectively as possible? The answer might be brand photography. Instead […]

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Most people can identify certain brands merely from a logo. Think of major names such as Nike, Starbucks, or Walt Disney. These brands have managed to build an enviously effective brand image. But branding is much more than just that… Branding is a systematic endeavor to create a desirable perception of your established business in […]

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When it comes to brands, there is an asset that is priceless: trust. It is responsible for convincing a person to buy your products or services. It is the one that makes it easier for your satisfied consumers to recommend your brand. Trust is the one that creates close ties and stable relationships between your […]

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By definition, a branding palette, or color palette is “a color chart of different shades” that is used as a color scheme for brand colors. Your color palette meets an essential need for your brand, which is the visual identity or the graphic charter of your website, but not only! It also allows users to […]

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Your logo is the element that most represents your company. It is your main tool, allowing you to communicate your message and stand out from competitors. But a logo is not eternal and a logo redesign may be necessary. Over time, your logo no longer represents precisely what your brand has become. It is sometimes […]

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Brand storytelling is a way to connect with your customers on an emotional level. It’s much more than just writing sales copy – it’s about crafting compelling stories about your brand and products to create an authentic relationship with consumers. By effectively communicating your brand story, you can build trust between your company and your […]

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As an architect, your priority must be building world-class spaces and interiors for your clients, right? But what about your architecture brand identity in the online space? How will you let people know your architecture firm exists?   We agree you must have an architecture portfolio in place that reveals your potential skills to the job […]

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The correct implementation of brand archetypes in your marketing can change the way clients perceive your brand. In a world where emotions drive sales, you can turn this knowledge into a powerful marketing tool. But, how to do it? Familiarize yourself with the 12 brand archetypes in this article and learn how to implement them.  […]

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If you own a restaurant, you know that branding is essential. It helps to differentiate your business from other restaurants and can help you attract the right customers. However, many small business owners don’t consider how critical it is to develop and maintain their brand image to succeed in this highly competitive industry. The Importance […]

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In today’s modern world, most communication takes place through digital portals. Be it social media, the company’s own website, or digital advertisements, a company’s brand presence is now crucial for resounding success. The term brand does not only refer to the actual name of the company and its logo. Brand awareness is also currently considered […]

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Let’s face it; every organization wants to build a memorable brand so its target audience doesn’t have to think twice before purchasing its products. That’s what brand awareness is all about, and with this post, you’ll learn ten different ways to build it. What is brand awareness? This marketing term refers to the degree of […]

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Employee advocacy or employee ambassadors is a communication strategy that encourages your employees to talk about you on social networks and increase your visibility as a result. Currently, it is difficult to get an audience for a corporate speech. Make your brand known thanks to the playful and dynamic speeches of your employees through social […]

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It can be quite difficult for companies to stand out with their brand in a crowded market – especially when there are numerous competitors and rivals who have established themselves in the same product segment. To get more visibility here and stand out from the crowd with your service and marketing, good branding, and brand […]

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Consumers are increasingly interested in brands that are committed to the environment. They want them to become responsible while offering sustainable products. Becoming a sustainable brand is a real challenge for companies. They need this commitment to boost their attractiveness and increase their sales. The success of this ambition relies on various marketing actions, such […]

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When it comes to marketing you will find yourself immersed in a world filled with terms that sound very similar to one another, but with rather different definitions. Understanding each one of them is the key to success. In this article, we will deep dive and compare product branding vs corporate branding. Although these two […]

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Today’s consumers are shifting from buying standalone products to brands representing values. Creating a lifestyle brand is key to succeeding in this new era of branding. Think about one of the biggest brands, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose message goes beyond […]

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What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]

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Probably each one of you has already bought a white label product at some point without realizing it. Maybe you’ve even bought the same product one-to-one from two different brands at different prices. What exactly is white labeling, where does it come into play, and how can you take advantage of it? We’ll clarify all […]

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Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]

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A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]

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This guest article by CRU Brand Consultancy explains what lies behind the concept of the 12 archetypes and discusses its relevance and legitimacy. There are a few evergreens in the music hall of marketing: memorized popular tunes that appear again and again in the presentations of consultancies and agencies. These evergreens like to come along […]

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When companies launch a new product, a wide range of aspects must be considered. Starting with the product, it goes on to the appearance to the target group, and finally to the brand identity. The umbrella branding strategy encompasses all this—and more. A Brand Says More Than 1000 Words But before we get to the […]

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Branding is the process of generating ideas that allow you to make your own mark.. – Generator Design Agency In this era, we understand the importance of branding and how to make a brand stick in the minds of your target customers. Branding ideas are the best investment you can make to help your business […]

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Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

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“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]

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It is often a challenge for companies that have numerous products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the brand key model to raise their profile to customers. The brand key model is a slightly more modern and detailed alternative […]

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Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]

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For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. Find out why you should hire a branding agency. This is exactly what branding is responsible for. Now, not […]

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A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is a crucial step new brands should take. It creates an understanding of the company’s core values and benefits and, as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

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Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

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A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. Using branding models can help you determine your approach to branding. This definition itself isn’t entirely wrong, but it doesn’t tell the whole […]

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Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]

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Innovative branding is a way to help your business stand out from the competition. Companies can innovate by using new products, ideas, messages, and designs. If you can create something different from what everyone else is doing, it will help you stand out.  Apple’s new logo, released in September 2013, is an excellent example. They […]

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As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

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Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]

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Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have heard about it […]

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A consistent visual identity is crucial for any company or organization looking to impact the market. A graphic charter is a working document gathering all the fundamental rules of use of the graphic signs that constitute the visual identity of a company or a brand. On the other hand, branding guidelines encompass a more comprehensive […]

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Regardless of size or shape, every business has two sides: the side of the employer or the employer brand and the side of the employee or the employee brand. The latter side is internal, its main focus being on people and their perception of the company they work for. In simple terms, employee branding is […]

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In this article we mainly address branding tactics, but we also look at the importance of brand strategy. So, before we start, we need to be clear that we understand the difference between the two.  In a nutshell, your brand strategy, or branding strategy if you prefer, sets out your long term plan to make your […]

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If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]

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Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth.  One smart way to achieve optimal growth is through developing the brand. There’s no […]

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The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]

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Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

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A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. Simply put: a logo is high stakes, and that makes logo design price, an important topic. To make sure your logo design stands […]

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One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]

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The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

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You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]

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Kevin Plank didn’t take much to get the idea to create one of the world’s biggest sporting apparel brands. He set off on a mission to develop moisture-wicking athletic apparel for amateur and professional athletes. He eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the world in 2014.   So, […]

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Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]

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How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. First, building a business involves establishing a solid and stable brand name. It can take months, if not years, of intensive effort to create the loyalty, recognition, and image […]

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Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms first-time buyers into loyal customers and even turns the audience into brand evangelists. It […]

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You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

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If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this:  The value of a brand lies primarily in the way it is perceived by its target audience.  For this reason, it is essential that you always listen carefully to your customers, […]

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Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

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With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.  With this number continuing to grow by the second (literally), so does competition.  If your website is looking to make any profit, it will need to stand out amongst the crowd, and what better […]

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Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’s most important assets, and it’s critical to develop an appealing brand and story that customers can connect with emotionally. A business with excellent branding is automatically more desirable to people. However, if it […]

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Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

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Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

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