Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content.

It’s a chance to review your business goals and plan and produce content that your potential customers see. You might be asking yourself a few questions right now.

What goes into a digital content strategy? How do you create a strong digital content strategy?

This article will take you through the 10 steps to build a flawless digital content strategy. You’ll want to keep reading to find out how having a strategy will benefit your business.

Table of contents

Defining Digital Content Strategy

A digital content strategy is your business’s plan to create content and distribute it.

This plan will work to reach your target audience, generate leads, and maximize your marketing budget. It’s a guide that will dictate what and when you’ll publish content. Your digital content can be blog posts, webinars, videos, podcasts, and other relevant content.

Let’s review a few other terms often used interchangeably with digital contentstrategy but are different.

Content Marketing Strategy And Content Plan

While your content strategy governs the creation and publication of your content, a content marketing strategy focuses on the ‘why’ and the ‘who.’ Your organization would use a marketing strategy to build an audience with goals like increase revenue or lower costs.

A content plan is a tactical step taken after a content marketing strategy is created. Content planning includes key details like topics you’ll cover, what type of content is created, calls to action, and how you share your content.

Some businesses have started to turn to experienced content marketing agencies in Australia or other parts of the world to help them build their digital content strategy.

Why Is It Worth It?

Your content marketing starts with your business objectives and goals in mind. It goes through the entire marketing cycle, researching, understanding your message, defining your target audience, and creating buyer personas.

Your strategies will need to evolve as your goals and objectives do over time. As your buyers or industry changes, you’ll need to go back and review your content to make sure your message is still the same. Your digital content strategy is your plan for this. Your content will always be ready to attract new customers and keep your existing ones.

Now that we know what a digital content strategy is, let’s answer this question: What does a content strategy include?

hellenic-timeline
hellenic technologies
Athens, Greece
5 - 13 recommendations
Digital & Marketing StrategyE-commerceSocial MediaWebsite Creation Software
Discover the agencyarrow_forward
Emkan Media
Dubai, United Arab Emirates
5 - 4 recommendations
Advertising & DisplayDigital & Marketing StrategyPhotographySocial Media
Discover the agencyarrow_forward
Addicta
Cairo, Egypt
4.9 - 3 recommendations
Digital & Marketing StrategyE-commerceMobile & App DevelopmentWeb & Software DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
6W Agency
Dubai, United Arab Emirates
0 - 0 recommendation
Digital & Marketing StrategySocial MediaWebsite Creation Software
Discover the agencyarrow_forward
branding-bar-timeline
Branding Bar
Bonn,Al Maadi, Germany, Egypt
4.9 - 6 recommendations
Digital & Marketing StrategyWeb Design
Discover the agencyarrow_forward
swc-125
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
Advertising & DisplayDefaultDigital & Marketing StrategyMarketingPublic Relations
Discover the agencyarrow_forward
havas1
Socialyse Belgium
London, United Kingdom
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
op1
POP Communications
Dubai, United Arab Emirates
5/5 - 2 recommendations
MarketingPublic Relations
Discover the agencyarrow_forward
praxis1
Praxis Advertising
Dubai, United Arab Emirates
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing Strategy
Discover the agencyarrow_forward
place1
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
Digital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
roots1
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
Digital & Marketing StrategyMarketingWeb DesignWebsite Creation Software
Discover the agencyarrow_forward
asia1
ASIA MEDIA PUBLISHING GROUP CO. LTD
Bangkok, Thailand
5/5 - 6 recommendations
Advertising & DisplayDigital & Marketing StrategyPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
suz1
Suzaku Productions Co., Ltd.
Bangkok, Thailand
5/5 - 13 recommendations
Digital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
web1
Web Romandie
Lausanne, Switzerland
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
pix1
Pixels Trade SA
Geneva, Switzerland
5/5 - 12 recommendations
Digital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
evol1
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
prio1
Priority Connect Digital
Singapore, Singapore
5/5 - 1 recommendation
Advertising & DisplayDigital & Marketing StrategyPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
ab1
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
blen1
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
di1
Dice Marketing and Advertising
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayMarketingWebsite Creation Software
Discover the agencyarrow_forward
your
diARK
Bucharest, Romania
5/5 - 3 recommendations
Advertising & DisplayMarketingPublic RelationsWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
we1
Destinare Marketing Group
Doha, Qatar
5/5 - 1 recommendation
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
artx1
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
Digital & Marketing StrategyMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
redoy1
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
brand1
Brand & Image
Casablanca, Morocco
5/5 - 0 recommendation
Digital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
maroon2
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
estim1
Virtualspirit Technology
Seri Kembangan, Malaysia
5/5 - 1 recommendation
Digital & Marketing StrategyMobile & App DevelopmentWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
insta1
NEXTSCLICK DIGITAL
Kuala Lumpur, Malaysia
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyWeb DesignWebsite Creation Software
Discover the agencyarrow_forward
wave
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketing
Discover the agencyarrow_forward
ice1
Icetulip
Beirut, Lebanon
5/5 - 3 recommendations
Advertising & DisplayDigital & Marketing StrategyWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
003
Quaive Creative Studio
Hawally, Kuwait
5/5 - 4 recommendations
Advertising & DisplayDigital & Marketing Strategy
Discover the agencyarrow_forward
002
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
77
MRG Enterprise Inc. / MRG-nation
Tokyo, Japon
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing Strategy
Discover the agencyarrow_forward
56
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
45
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
30
FMG
West Jakarta City, Indonesia
5/5 - 5 recommendations
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
06
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
04
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
02
The Orangeblowfish
Hong Kong, Hong Kong
5/5 - 2 recommendations
Digital & Marketing Strategy
Discover the agencyarrow_forward
veloma
heydaysss
Hong Kong Island, Hong Kong
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
ki
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
alika
Pencil Designs
New Cairo City, Egypt
5/5 - 2 recommendations
Digital & Marketing StrategyWeb Development
Discover the agencyarrow_forward
squad2
Squad
Cairo, Egypt
5/5 - 10 recommendations
Digital & Marketing Strategy
Discover the agencyarrow_forward
gendarme
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
citrus
sendian creations
Al Maadi, Egypt
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
tamtam
Nilecode
Qesm Torah, Egypt
5/5 - 4 recommendations
Digital & Marketing StrategyWeb Development
Discover the agencyarrow_forward
bonbon
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
ses
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
Content MarketingDigital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
jjjjjjj
Indigo Media
Qism El-Nozha, Egypt
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
pppppp
bni – bright new ideas
Nasr City, Egypt
5/5 - 9 recommendations
Digital & Marketing StrategyWeb Development
Discover the agencyarrow_forward
dididid
Intcore
Giza Governorate, Egypt
5/5 - 6 recommendations
Digital & Marketing StrategySEOWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
aaaaaa
Ad Value Marketing Agency
Cairo Governorate, Egypt
5/5 - 2 recommendations
Marketing
Discover the agencyarrow_forward
lilliliil
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
Digital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
kaaaka
Baran Productions
Al Maadi, Egypt
5/5 - 2 recommendations
Digital & Marketing Strategy
Discover the agencyarrow_forward
hihi
New Step Media
Ad Doqi, Egypt
5/5 - 10 recommendations
Marketing
Discover the agencyarrow_forward
capture789
Essencius A/S
Copenhagen, Denmark
5/5 - 4 recommendations
Marketing
Discover the agencyarrow_forward
Resonance
Shanghai, China
5/5 - 0 recommendation
Digital & Marketing Strategy
Discover the agencyarrow_forward
poisson2
JungleFish Shanghai
Shanghai, China
5/5 - 0 recommendation
Digital & Marketing Strategy
Discover the agencyarrow_forward
Fabric IT
Southern Governorate, Bahrain
5/5 - 0 recommendation
Digital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
capture
HiveDigit
Bordj El Kiffan, ALGERIE
5/5 - 3 recommendations
Digital & Marketing StrategyWeb Design
Discover the agencyarrow_forward

Step One: Why?

Take a moment here and define why your business exists. What does your brand look like from a 100,000 foot view?

Once you know the core ‘why,’ your messages will be more authentic. Your brand story will resonate with your audience and your employees.

40% of millennials say they remain with their current employee because the business has a strong sense of purpose. That’s because their employer and their content live for their ‘why.’

Step Two: What Are Your Goals?

Goals should be SMART: specific, measurable, attainable, relevant, and time-bound.

Start by defining your top three goals. You can’t write content without knowing what your goal is for creating it. A sound content strategy is built upon defining your goals. They need to be achievable and measurable, both short and long term.

Step Three: Craft Your Brand’s Story

A brand story is the narrative flow of your business that embodies the spirit of the facts and feelings your brand creates. Your story should inspire an emotional reaction among your audiences. Let’s look at a few examples of brands that tell a story.

Dove promotes natural beauty while celebrating inner beauty and inspiring confidence in women. Their campaign #ShowUs showed up on social media posts all over, inviting women to show their beauty and be proud of it.

#showus dove
#ShowUs From Dove

Warby Parker resonates with their audience by sharing their foundation story with them. The founder lost their glasses on a backpacking trip and was unable to afford new ones. The idea of affordable glasses for all became the heart of why Warby Parker came into existence.

Step Four: Create Target Audience Personas

Getting your brand story to resonate with your audience requires you to understand who they are. Create three or four personas based upon the types of buyers you want to target and attract. You can’t make personas without first conducting audience research.

Personas include backgrounds, careers, goals, values, and decision-making tendencies. Once you have your personas, you can brainstorm content ideas that will reach your intended customers.

Step Five: Design Your Journey Map

Your journey map is the next step in your flawless digital content strategy creation. Having one will allow you to understand how people are already interacting with you online. Analyzing this will also allow you to see your areas of potential for other kinds of interaction. This step is important in creating a documented content strategy that works.

Content Mapping from Alexa

Start by asking yourself the following questions:

  • Where does your audience first engage your organization, offline and online?
  • What touch-points are the most vital in user decision-making?
  • What factors make them leave? What draws them back?

Step Six: Social and Digital Marketing Channels

Identify your key channels in this step. There are dozens of social media platforms and digital channels as well as content formats out there.

Your audience only uses a few of them. A social media content strategy for Tik-Tok won’t help much if your audience mostly uses Instagram.

Your content team needs to know where your audience is and pay less attention to where they are not. Using content analytics can help you find where your ideal customer is.

Step Seven: Develop Your Content Strategy

According to the Content Marketing Institute research, only 65% percent of content marketers reported they had a documented strategy.

We’re currently in the age of content marketing right now. Users consume digital content at alarming rates. Your content strategy is the primary means of achieving your business goals. Let’s develop one that gives your company a competitive advantage.

Content creation is simple, create what your audiences want, tell them what they need, and do it creatively. No one likes a commercial interrupting their favorite show when it isn’t relevant to their needs.

Sketch out valuable content types that work for your audience and categorize them. Depending on your campaign size and resources, build this out for a specific season, month, or even a whole quarter.

Step Eight: Make A Content Calendar

Creating content is just one-half of this strategy. Plotting the best times to post them is the other half. Keeping an editorial calendar will help you keep track of your content and goals.

content calendar
Content Calendar Template from Asana

Content calendars will keep your website content, blog posts, landing pages, video content, and other content strategies organized. Don’t be afraid of a color-coded Google spreadsheet calendar.

Step Nine: Promote Your Content

You’ve produced your content and planned your strategy for posting it. Let’s talk about promoting it now.

Content with relevant keywords from SEO strategy will rank higher in search engines. If search engine optimization isn’t part of your strategy, you may want to rework it to be included.

Written content with SEO will drive organic traffic due to Google’s ranking for web page search volume and competition. Make sure to assign marketing efforts to keyword research.

Email marketing is not dead and is another way to promote your content. If you don’t currently have an email list, your digital strategy should help with creating one. Social media marketing on digital platforms like LinkedIn is a great way to promote your content and reach new audiences.

Finally, consider a blog post on guest blogs. Your own content posted to an outside publication can often link back to your own website and is a valuable lead source.

Step Ten: Measure and Analyze Results

Data is at the very core of digital marketing. Your marketing and sales team can conduct a content audit to see how well it performs on various platforms.

Producing high-quality content goes beyond initial creation. It’s about the longer-term viability of the content to reach future audiences as well.

Measuring the success of key performance indicators like traffic, conversations, and lead generation can show you how effective your strategy is. It allows you the chance to review your content marketing and adjust it to increase your brand awareness.

Congratulations, You Now Have A Digital Content Strategy!

Your online marketing needs to work for your business. If you follow these 10 steps, you’ll have put in all the work to create a flawless strategy that will work. Don’t skip ahead to the end with this strategy.

How can you define your audience for your business offering if you don’t determine what you offer? This is a step-by-step process. You can’t do one step without finishing the previous one. If you haven’t created your strategy yet, there’s no better time to start than now.