ads in magazines as part of media buying

How To Use Media Buying To Boost Your Business

28 July 2020 ∙ 6 minutes of reading time

Countless hours are spent trying to create original advertising. However, no matter how creative your ads are, if they don’t reach the right audience, then its potential to attract customers would be wasted. With media buying, you can make the advertisement more effective by showing it to your target audience. Let’s dive deeper into what […]

By Alyzza Junett Cabuenas
5.00/5
Marketing
business owner being interviewed

What is Media Training and How Can It Benefit Your Business?

10 July 2020 ∙ 8 minutes of reading time

One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.

By Alyzza Junett Cabuenas
5.00/5
Marketing
media strategist looking at media plans.

The Beginner’s Guide to Media Planning & Successful Ad Campaigns

10 July 2020 ∙ 5 minutes of reading time

Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!

By Alyzza Junett Cabuenas
5.00/5
Marketing
Communication channels: Media, non-media, how to find your way around

Communication channels: Media, non-media, how to find your way around

27 April 2018 ∙ 7 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, communication is the first tool available. However, communication is a whole art, a whole universe. Given what is at stake, it is important to know how to convey your messages to the right people through the right means: […]

By Florence Claasen
3.80/5
Marketing

The 10 commandments of advertising that make your audience climb!

Some companies and media agencies manage to create hyper-impact advertising campaigns that everyone will remember. To reach such a level, you have to be able to show ingenuity and creativity. Mad Men style, the goal is also to understand what will hit the target audience. 

But you also have to be able to get that ad to the right place, on the right channels, and to make a media planning and a media buying that is consistent with the campaign that is being run. 

It’s in this category of Sortlist’s blog that you will find all the media and advertising content you need to build your next campaigns 🚀

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