5 February 2023 ∙ 21 minutes of reading time
Nowadays, having a communication plan is necessary, crucial, and beneficial for any business. Throughout this article, we will go over the different reasons why we say this. But, most importantly we will explain what are those key elements of a communication plan and how you can create your own. Have you ever stopped to think […]
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27 June 2022 ∙ 9 minutes of reading time
What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]
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25 August 2021 ∙ 4 minutes of reading time
For a company to be visible, it must broadcast its messages on the right communication channels. This is where media buying and media planning come into play. Indeed, what is the use of creating advertising if nobody sees or hears it? Of course, creativity has a huge role to play in the success of an […]
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26 April 2021 ∙ 8 minutes of reading time
The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news production. These are the prominent bastions […]
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28 July 2020 ∙ 6 minutes of reading time
Countless hours are spent trying to create original advertising. However, no matter how creative your ads are, if they don’t reach the right audience, then its potential to attract customers would be wasted. With media buying, you can make the advertisement more effective by showing it to your target audience. Let’s dive deeper into what […]
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10 July 2020 ∙ 8 minutes of reading time
One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.
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10 July 2020 ∙ 5 minutes of reading time
Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!
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27 April 2018 ∙ 8 minutes of reading time
You’ve got to communicate for a company that wishes to launch a new product or for a new company seeking notoriety. To use the jargon, your options for getting your message out there are media and nontraditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, it […]
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