Puddding Your Case Studies? Here’s What to Do
Last update: 11 January 2023 at 03:50 pm
Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services.
But publishing them can be tricky as there are only a handful of platforms and marketing directories like Puddding that allow doing so.
Generally, businesses find it more convenient to go with their own website due to obvious reasons. But before you make your mind, let us walk through some ins and outs of publishing case studies.
What Do You Need to Consider When Developing a Case Study for Puddding?
A case study is a piece of material created by a company that describes how they solved a client’s (or customer’s) problem. It is created to win the trust of potential clients, and thus, there are a few points that you need to keep in mind when dealing with case studies:
- They should describe the qualities, attributes, and situations of the client so that your leads can relate to the case study.
- The case study should be published on a platform like Puddding and distributed over social media to provide you with maximum coverage.
- Make sure to use a conversational tone and focus on the storyline that shows how their business struggled before using your solution and how it went to evolve beyond that.
- Also, ensure using statistics and statements of the concerned customer to make your point.
- Don’t make any logical contradictions, as it may dilute your case.
Steps to Publishing a Great Case Study on Puddding and Other Platforms
Here are some helpful hints for writing a stronger, more successful case study:
Decide On A Topic And A Point Of View
Choosing specific solutions, consequences, or obstacles to write about is the first stage in any case study writing process.
Every case study should emphasize the importance of your company and the impact of your job. But keep in mind that the idea is to stay laser-focused on one or two key themes with a distinct overall perspective.
It’s ideal for keeping each case study focused on a single customer. In this manner, you don’t risk overwhelming your readers with information.
Obtain Authorization to Tell the Story
It’s one thing to write about your firm, but it’s quite another to write about someone else’s. If you’re writing about previous clients, it’s a different ballgame.
Don’t merely take data and personal information from past clients and present it as a case study without first obtaining their consent.
Make a Questionnaire to Introduce Yourself
Begin to prepare your introduction questionnaire once your client or customer has consented to participate in your case study. This will assist you in gathering the facts necessary to create the tale.
Use open-ended questions to enable your clients to react on their terms and to delve into further detail. Let’s face it: yes or no questions aren’t going to deliver you the stunning tale you’re looking for.
Puddding is a platform that allows you to specifically publish case studies, and building your brand presence on such platforms can be rewarding if you introduce yourself right.
Prepare Your Interview Questions in Advance
Drafting your interview questions is the next stage in your case study research.
The questions you pose are really important. It will ensure that you have the knowledge you need while writing case studies.
If you get this step right, you’ll be on your way to a successful case study—and you’ll avoid the numerous rounds of modifications that will inevitably upset your customer. Puddding has a dedicated section for brands and agencies separately, so keep this in mind when preparing interview questions about your brand.
Keep in mind that your consumers or customers are busy. You don’t want to have to ask for further information several times. You can alter questions based on the responses you obtained from your original questionnaire to acquire any extra information you require.
Make It Simple to Read Your Case Study
No one likes to read a large block of text, no matter how engaging or instructive. Like blog entries, case studies should be scannable and easy to read.
These formatting components will assist your readers (especially those who tend to skim) in identifying the most significant portions of your case study and grasp the value you give, in addition to delivering fantastic SEO value for your website. You may also want to post your case studies on platforms like Puddding, but their traffic figures might not be so exciting.
To liven it up and make the information more interesting, consider incorporating multimedia features such as videos, PDFs, and photographs in addition to written content.
Your case study will be simpler to read and more appealing if you include images of the actual customer, results dashboards, and even video interviews.
Well-written case studies are undeniably valuable resources for marketing and sales teams. You may use them not just to attract leads, but your sales staff can also utilize them to create trust with leads.
Remember to include clear objectives, measurable achievements, and an interesting design when writing your own. It’s the most effective technique to construct a captivating case study in which potential consumers can envision themselves.
If you are hosting it on platforms like Puddding, you might want to go for alternatives with more traffic as a case study is meant to serve as social proof, and it needs to be accessible for all.