social retailing

Social Retailing’s Most Important Features + Case Study

22 November 2021 ∙ 5 minutes of reading time

Modern technology is transforming the way businesses are interacting with customers and the traditional offering of branded content is not making the cut anymore. Retailers are now under pressure to build an immersive experience for the tech-savvy millennial and Gen Z shoppers.  However, it must also have a psychological appeal. Thus, the social retail concept […]

By Alessandro Bogliari
virtual pop up shop

8 Examples Of Successful Virtual Pop-Up Shops

18 October 2021 ∙ 7 minutes of reading time

Pop-up stores are shops that are intended to reach and engage customers through a creative experience. Building a pop-up shop is far less expensive than opening a physical store, and it may be used to test a new concept, generate excitement around a holiday, or just raise brand recognition. Marketers devote a significant amount of […]

By Gaurav Roy
myths of entrepreneurship

10 Wildly Inaccurate Myths of Entrepreneurship Debunked

12 October 2021 ∙ 7 minutes of reading time

There are various myths about entrepreneurs that need to be busted when choosing whether or not establishing a business is good for you. Various beliefs and myths of entrepreneurship may deter you from starting your venture. Not all of these misconceptions, however, are true. Additionally, several business owner notions may urge you to establish your […]

By Anne-Gaëlle Sy
amazon automation

We Tested Out Amazon Automation…Why It’s A Scam, or Not?

7 September 2021 ∙ 7 minutes of reading time

With 197 million visitors per month, Amazon has become the number 1 eCommerce platform in the world. Counting such a large customer base, many businesses have decided to sell their products on this multi-billion-grossing platform and join the other 9.7 million vendors already on there.  With a current average of more than 1 million new vendors […]

By Anne-Gaëlle Sy

Launch your e-commerce in one click!

E-commerce is living its hour of glory. With the Covid-19 epidemic, it has emerged as a miracle solution to the crisis. 

From one day to the next, thousands of companies turned to it to adapt their offer and continue to sell their products and services. But launching an e-commerce business does not happen in a snap of the fingers: you have to reorganise your production line, set up a delivery system, develop a digital presence and communication, create content and invest in targeted advertising. 

Moreover, you also have to choose the software to use to launch your e-commerce, because there are many choices: Shopify, Magento, BigCommerce, … 

In this category you will find all the content you need to understand how to launch and develop your e-commerce ?

e-commerce trends

The 7 Most Important eCommerce Trends in 2020 (2021 Update)

1 December 2020 ∙ 7 minutes of reading time

Did you know that FedEx shipped 2.28 billion packages with their ground service in 2019? That comes down to an increase of no less than 1.5 billion compared to the year before. And FedEx is not the only shipping company that handles billions of packages on their way to their receiver. Ecommerce is growing faster […]

By Sarah Madimba

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