13 September 2023 ∙ 14 minutes of reading time
For sale signs. Printed brochures. Word of mouth. Are you tired of the traditional real estate marketing methodologies that deliver lackluster results for your real estate business? With 49% of marketers reporting that organic search produces the best return on investment (ROI) of any marketing channel, it’s time to take search engine optimization (SEO) seriously. […]
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21 June 2023 ∙ 9 minutes of reading time
The advantages of using SEO link building services are undeniable. Utilizing the expertise of a quality link-building agency and deploying effective strategies can help boost your search engine rankings, generate valuable referral traffic, and improve overall brand recognition. The key is finding an agency that will tailor solutions for maximum effectiveness in meeting your needs. […]
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24 May 2023 ∙ 8 minutes of reading time
Did it ever happen that you conducted a Google search and were provided with the answer on the search results page itself? For instance, you asked Google for the age of your favorite celebrity, and it displayed the period on the top, preventing you from clicking on any link to gain the information. Well, this […]
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SEO is not an easy discipline to master, despite the stakes it represents for brands.
Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.
To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way.
There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy ?
8 May 2023 ∙ 10 minutes of reading time
Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]
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1 April 2023 ∙ 6 minutes of reading time
Did you know that implementing cutting-edge machine-based technology in businesses can increase productivity by an astounding 40%, as reported by Accenture? Companies that embrace these new technologies are reaping the benefits of automation, optimization, and streamlined processes. Unsurprisingly, businesses are racing to incorporate artificial intelligence and machine learning into their operations to gain a competitive […]
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1 March 2023 ∙ 11 minutes of reading time
Today, there are many channels that can be used to give visibility to your agency and attract clients. That said, SEO remains an important channel that has proven itself and continues to do so. To talk about it, we organized an online conference with Nicolas Finet, Co-Founder and CMO of Sortlist. The objective was to […]
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30 January 2023 ∙ 7 minutes of reading time
SEO has become an essential part of any marketing effort. As a result, we see that many companies have begun to add SEO experts to their teams. But what about those who can’t afford the cost of an additional employee? For them, there is the option of hiring SEO consulting services. With this in mind, […]
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7 December 2022 ∙ 8 minutes of reading time
Your notions behind SEO auditing might be many – perhaps you want to determine how your website is working or wish to detect any issues with the site or simply want to gain additional insights. Irrespective of what the reason is, you must be wondering, “how much will I end up spending on SEO auditing,”? […]
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3 October 2022 ∙ 11 minutes of reading time
Almost every architect thinks that a website is a place to showcase their portfolio, which isn’t a wrong assumption. But, only uploading the photos of your project won’t help you accomplish the expected success online. Of course, your website might look pretty, but that’s it! And we don’t think “pretty” or “aesthetically appealing” are the […]
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5 September 2022 ∙ 9 minutes of reading time
Restaurants that rank on the first page of Google searches are much more likely to win new customers, which helps them grow. Restaurant SEO has been proved to be one of the best investments. With so many restaurants competing with each other, it can be hard to stand out. But if your restaurant appears first […]
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27 July 2022 ∙ 8 minutes of reading time
SEO is a marathon that requires continuous efforts to outrank your competitors, drive more organic traffic, and generate leads that will convert to sales. Doing it manually is fine but will require more time and energy which you can channel to other aspects of your business. Does your online business thrive through SEO, and you’re […]
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4 July 2022 ∙ 6 minutes of reading time
Search engine optimization is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, the cooperation with an agency specialized in SEO offers itself. Here, however, not only the scope of the services offered varies, […]
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17 May 2022 ∙ 7 minutes of reading time
Search engine optimization, or SEO, allows you to attract quality web traffic from major search engines like Google or Bing. The purpose of optimizing your website for SEO is to rank highly on the right search engine results pages, or SERPs. The higher you rank on relevant SERPs, the more likely your website is to […]
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9 May 2022 ∙ 4 minutes of reading time
Focus on keywords, creating new content regularly, and indexing! Pay attention to backlink building, exquisite content, and a high reputation! Use SEO tools and implement the measures there! As a website owner and SEO, you constantly read and hear about tips and optimization activities that are – supposedly – indispensable. And are supposed to boost […]
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21 February 2022 ∙ 7 minutes of reading time
As much as 80% of all purchases start online, so it’s easy to see the importance of ranking high in the SERPs (search engine results pages). However, you’ve just done a website audit and found a bunch of old content that doesn’t rank. Since you know that quality content plays a huge role in your […]
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25 November 2021 ∙ 2 minutes of reading time
As a website owner or traffic manager, you naturally want to make your company known to as many people as possible. To ensure your visibility and develop your business, it is often preferable to entrust the work of natural referencing of your site to an SEO agency. How to choose a good provider? What are […]
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25 August 2021 ∙ 6 minutes of reading time
To improve the traffic of your website, you can use 2 SEO techniques: SEO and SEA. To choose the right SEO strategy, it is essential to understand all the options available to you. Specifically, you can opt for paid search engine optimization (SEA) or for organic search engine optimization (SEO). In this article, we define […]
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23 August 2021 ∙ 6 minutes of reading time
In a world where 68% of the experience online starts with a search engine, knowing how to maximize your business website to generate more organic traffic is a priority. With various options for digital marketing out there, it can be tough to see why SEO is worth it for your business to use. Many businesses […]
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27 July 2021 ∙ 5 minutes of reading time
Achieving a sense of achievement doesn’t always take a lot of effort. Sometimes a few simple steps are enough to increase the company’s sales, for example, significantly. Strategies to get a relatively high benefit with little effort are also called low-hanging fruit. In this article, we will show you what low-hanging fruit is all about […]
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26 July 2021 ∙ 7 minutes of reading time
Semantic analysis is a mechanism that allows machines to understand a sequence of words in the same way that humans understand it. This depends on understanding what the words actually mean and what they refer to based on the context and domain which can sometimes be ambiguous. Applied to SEO, semantic analysis consists of determining […]
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12 July 2021 ∙ 7 minutes of reading time
In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]
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5 July 2021 ∙ 7 minutes of reading time
It’s so important that website owners understand that successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users. If your website is SEO-friendly, the content offers value to your readers, and the overall user experience is appealing, you can easily boost your search engine […]
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14 June 2021 ∙ 15 minutes of reading time
Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]
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30 March 2021 ∙ 7 minutes of reading time
Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]
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29 March 2021 ∙ 13 minutes of reading time
It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings. Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]
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30 July 2020 ∙ 10 minutes of reading time
An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!
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15 March 2021 ∙ 13 minutes of reading time
Search engine optimization (SEO) is one of the most critical steps you need to take to make your business thrive online. By working on your SEO results, you are boosting organic search results for your website and increasing its findability. SEO allows you to improve your ranking position in Google, and you can either do […]
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29 July 2020 ∙ 9 minutes of reading time
The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?
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16 March 2021 ∙ 6 minutes of reading time
If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]
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18 February 2021 ∙ 6 minutes of reading time
Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]
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9 February 2021 ∙ 8 minutes of reading time
Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]
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25 January 2021 ∙ 15 minutes of reading time
Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]
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25 January 2021 ∙ 10 minutes of reading time
All is fair in love and war, but the same can’t be said for marketing techniques about online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, they can increase traffic, expose new users to […]
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1 December 2020 ∙ 5 minutes of reading time
Redirection 301: interests, strategies, and implementation As a web developer or SEO manager, you already found yourself with these two questions in mind: what is a 301 redirect? and how to do a 301 redirect? Today, we bring you the answers. Browse through our complete file to find out what a “301” is and understand […]
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1 December 2020 ∙ 7 minutes of reading time
In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]
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