low hanging fruit

Low Hanging Fruit: Minimum Effort, Maximum Success for Your Business

27 July 2021 ∙ 5 minutes of reading time

It doesn’t always take a lot of effort to achieve a sense of achievement. Sometimes a few simple steps are enough to significantly increase the company’s sales, for example. Strategies to get a relatively high benefit with little effort are also called low hanging fruit. In this article, we will show you what low hanging […]

By Anne-Gaëlle Sy
5.00/5
SEO
semantic analysis

Semantic Analysis: Definition, Why Use It, and Best Tools in 2021

26 July 2021 ∙ 7 minutes of reading time

Semantic analysis is a mechanism that allows machines to understand a sequence of words in the same way that humans understand it. This depends on understanding what the words actually mean and what they refer to based on the context and domain which can sometimes be ambiguous. Applied to SEO, semantic analysis consists of determining […]

By Lucas Gravier
5.00/5
SEO
focus keyword

What Is a Focus Keyword and Why Is It So Important?

12 July 2021 ∙ 7 minutes of reading time

In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]

By Anne-Gaëlle Sy
5.00/5
SEO
website audit checklist

Website Audit Checklist: How to Uncover Critical SEO Mistakes on Your Website

5 July 2021 ∙ 8 minutes of reading time

It’s so important that website owners understand that successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users. If your website is SEO-friendly, the content offers value to your readers, and the overall user experience is appealing, you can easily boost your search engine […]

By Anthony Gaenzle
5.00/5
SEO

Google is your friend thanks to SEO

SEO is not an easy discipline to master, despite the stakes it represents for brands. 

Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.

To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way. 

There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy ?

content writing tips

The Ultimate Content Plan: 7 Content Writing Tips That Will Boost Your SEO

28 June 2021 ∙ 8 minutes of reading time

If you’re trying to improve your search engine optimization (SEO), you need to be constantly publishing high-quality content on your website. And, to get the best results, one of the most useful content writing tips is to plan a lot of your content in advance. In this article, we’re going to outline how you can […]

By Alex Ratynski
5.00/5
SEO
Ultimate Netlinking Guide: How to Build the Perfect Internal Linking Strategy With Quality Backlinks and Link Building Strategies

Ultimate Netlinking Guide: How to Build the Perfect Internal Linking Strategy With Quality Backlinks and Link Building Strategies

14 June 2021 ∙ 16 minutes of reading time

Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]

By Anne-Gaëlle Sy
5.00/5
SEO
How to Maximise Internal Linking

How to Maximise Internal Linking

30 March 2021 ∙ 7 minutes of reading time

Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]

By Anne-Gaëlle Sy
4.00/5
SEO
link building

Sustainable Link Building Techniques: Your Ultimate Guide

29 March 2021 ∙ 13 minutes of reading time

It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings.  Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]

By Anne-Gaëlle Sy
5.00/5
SEO
link bait

Unhooking Link Bait: Your Ultimate Guide to What, Why and How?

22 March 2021 ∙ 8 minutes of reading time

Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]

By Anne-Gaëlle Sy
5.00/5
SEO
4 Tips in Choosing the Right Agency for Your SEO Outsourcing

4 Tips in Choosing the Right Agency for Your SEO Outsourcing

30 July 2020 ∙ 11 minutes of reading time

An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!

By Alyzza Junett Cabuenas
5.00/5
SEO
SEO

SEO: Everything you need to know about Search Engine Optimisation!

15 March 2021 ∙ 13 minutes of reading time

Search engine optimisation (SEO) is one of the most important steps you need to take to make your business thrive online.  By working on your SEO, you are boosting organic search results for your website and increasing its findability.  SEO allows you to improve your ranking position in Google and you can either do this […]

By Anne-Gaëlle Sy
5.00/5
SEO
voice search using mobile phone

3 Easy Steps to Prepare Your Brand for Voice Search Development 🗣

29 July 2020 ∙ 9 minutes of reading time

The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?

By Alyzza Junett Cabuenas
5.00/5
SEO
The Beginner’s Guide to Writing SEO Optimised Metadata

The Beginner’s Guide to Writing SEO Optimised Metadata

16 March 2021 ∙ 6 minutes of reading time

If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]

By Anne-Gaëlle Sy
5.00/5
SEO
SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

9 March 2021 ∙ 7 minutes of reading time

The consumer behavior of many customers has changed greatly in recent years.  Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerces, and on company websites. In order to be able to compete against a multitude of competitors, a powerful search engine marketing strategy (or SEM strategy) […]

By Anne-Gaëlle Sy
5.00/5
SEA
pillar pages

Have You Thought About Pillar Pages? 4 Steps to Rebuilding Your SEO

18 February 2021 ∙ 6 minutes of reading time

Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]

By Anne-Gaëlle Sy
5.00/5
SEO
How to Increase Your Domain Authority

How to Increase Your Domain Authority

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]

By Sarah Madimba
5.00/5
SEO
black hat seo

Exposing Black Hat SEO: Examples of How You Could Lose Your Website

25 January 2021 ∙ 11 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, they can increase traffic, expose new […]

By Sarah Madimba
5.00/5
SEO
New Google Criteria: Core Web Vitals 

New Google Criteria: Core Web Vitals 

1 December 2020 ∙ 7 minutes of reading time

Updated May 2021 In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten […]

By Sarah Madimba
5.00/5
SEO

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