Have you thought about Pillar Pages?

Have you thought about Pillar Pages?

18 February 2021 ∙ 7 minutes of reading time

Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some […]

By Anne-Gaëlle Sy
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Marketing
How to Increase Domain Authority

How to Increase Domain Authority

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]

By Sarah Madimba
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Marketing
Black Hat SEO: The Dark Side of Marketing

Black Hat SEO: The Dark Side of Marketing

25 January 2021 ∙ 11 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, hey can increase traffic, expose new […]

By Sarah Madimba
5.00/5
Marketing
Everything you want to know about Negative Keywords

Everything you want to know about Negative Keywords

11 January 2021 ∙ 9 minutes of reading time

Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic proves costly in Pay-Per-Click(PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find out […]

By Sarah Madimba
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Marketing

Google is your friend thanks to SEO

SEO is not an easy discipline to master, despite the stakes it represents for brands. 

Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.

To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way. 

There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy 🤖

New Google Criteria: Core Web Vitals 

New Google Criteria: Core Web Vitals 

1 December 2020 ∙ 6 minutes of reading time

In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]

By Sarah Madimba
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Marketing
SEO letters representing an SEO agency

Tips in Choosing the Right SEO Agency for Your Business Needs

30 July 2020 ∙ 10 minutes of reading time

An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!

By Alyzza Junett Cabuenas
5.00/5
Marketing
voice search using mobile phone

Steps to Prepare Your Brand for Voice Search Development 🗣

29 July 2020 ∙ 9 minutes of reading time

The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?

By Alyzza Junett Cabuenas
5.00/5
Marketing
A graphic of Google representing search engine optimisation.

Search Engine Optimisation: Here’s How You Rank Well 🚀

8 July 2020 ∙ 14 minutes of reading time

Search engine optimisation is one of the vital steps you need to take, so your business thrives online. Help your business stand out SEO. Learn more!

By Alyzza Junett Cabuenas
5.00/5
Marketing

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