Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]
It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings. Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]
Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]
An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!
Google is your friend thanks to SEO
SEO is not an easy discipline to master, despite the stakes it represents for brands.
Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.
To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way.
There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy ?
Search engine optimisation (SEO) is one of the most important steps you need to take to make your business thrive online. By working on your SEO, you are boosting organic search results for your website and increasing its findability. SEO allows you to improve your ranking position in Google and you can either do this […]
The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?
If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]
The consumer behavior of many customers has changed greatly in recent years. Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerces, and on company websites. In order to be able to compete against the multitude of competitors, search engine marketing is becoming increasingly important for most […]
Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some […]
Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]
All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, hey can increase traffic, expose new […]
Updated May 2021 In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten […]