11 July 2023 ∙ 7 minutes of reading time
Nobody will spend money on something if they don’t even know it exists, or worse if they don’t care about it. Investing in effective marketing and advertising is essential if you want your product or service to succeed. But innovations in these areas have been on the rise in recent years, and these days traditional […]
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9 March 2023 ∙ 8 minutes of reading time
How do you generate more leads? Most marketers would vote for aggressive advertising. But this can easily lead to ad fatigue as your audience gets bored and frustrated by repeatedly seeing the same ads. What’s the result? Potential customers may ignore your ads, skip them, or block them altogether. Knowing that 37% of global internet […]
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25 January 2023 ∙ 10 minutes of reading time
If you want to reach a particular target group, the best way to do so is to use radio advertising. After all, radio is one of the most popular media in the US. You can reach your audience by advertising on the radio and playing a radio ad. Many customers listen to the radio for […]
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You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display.
Very concretely, Display brings together all the “visual” advertisements that you will see online.
These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube.
This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand.
However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog ?
2 January 2023 ∙ 11 minutes of reading time
Are you looking to create an effective billboard design? You’re not alone—billboard advertising is one of the most popular forms of advertising, and it’s been around since the 1960s. But while many people know that billboards are good for advertising, they don’t know how to create them. Billboards are everywhere. They’re on the side of […]
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28 November 2022 ∙ 9 minutes of reading time
It is a widespread opinion that, similar to radio advertising, print ads, billboards, and other types of traditional advertising, TV advertising is nearing its extinction. But this opinion is anything but the truth. In fact, in recent years, TV has redefined its importance to advertisers and audiences alike. TV ads’ massive reach and familiarity still […]
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28 November 2022 ∙ 9 minutes of reading time
The best thing about advertising in today’s era is the availability of various platforms. From Google ads to Instagram, Facebook ads, Twitter, etc., brand owners can use different platforms or a combination of great online advertising platforms to seek ad campaign success online. But running a successful ad campaign isn’t as straightforward as it seems. […]
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14 November 2022 ∙ 9 minutes of reading time
The world’s biggest online retailer is Amazon. It serves a variety of merchants. Almost any company can sell their goods on Amazon similarly to how they would to any other wholesaler or retailer. But with Amazon, they can reach 300 million customers. In order to do so, however, you’ll have to focus a lot on […]
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12 December 2022 ∙ 8 minutes of reading time
In this fast-paced world, advertising within your digital marketing budget is a challenging task. With so many brands fighting for the same audience, finding different ways to stand out and boost the market share while also remaining honest and transparent is important. To do this, you can use comparative advertising, which is when you directly […]
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25 October 2022 ∙ 8 minutes of reading time
Architecture advertising has become extremely important in today’s world. Many architecture firms seek ways to market their services to their customers or clients. When architecture firms market their services to the target market, it helps them procure new company opportunities easily and effectively. Due to time constraints and ease, many architecture firms utilize the word-of-mouth style and websites paired with several originally published projects within their portfolio to market their […]
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31 August 2022 ∙ 7 minutes of reading time
There are a tonne of automation tools available in the market today that can help your agency save time, money, and effort on every single marketing activity. More than 79% of marketing agencies already use marketing automation tools to scale their operations and be more efficient. However, there were very few tools that offer the […]
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5 July 2022 ∙ 13 minutes of reading time
We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and inequality. Garry Kasparov Garry Kasparov is not […]
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8 June 2022 ∙ 7 minutes of reading time
Marketing Agencies in 2022 are not just limited to using age-old tools like Photoshop to create every element of their creatives from scratch. It is not only a tedious and wasteful approach but also requires quite a learning curve. Not to forget the license upgrades for each user, and the costs of your operations go […]
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21 March 2022 ∙ 6 minutes of reading time
Creative marketing campaigns are a great way to promote products and services. Marketers often struggle with initiating creative campaign planning and crafting effective advertising campaigns due to uncertainty in starting points. That’s why on this page, we’ll tell you ten steps guaranteed to make your marketing campaign successful. What Does an Advertising Campaign Involve? Advertising […]
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1 February 2022 ∙ 8 minutes of reading time
Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Instead of advertising through traditional television advertisements, with cleverly staged seconds in the film industry or YouTube marketing, you […]
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31 January 2022 ∙ 3 minutes of reading time
Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital ads, especially digital ads, has only increased. In 2020, it was estimated that […]
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18 January 2022 ∙ 9 minutes of reading time
If you want your clients to prefer your product above that of your rivals, you must reach out to them in the appropriate manner and raise awareness about your product. To make your customers aware of the availability of your product and what it has to offer, you’ll need the correct advertising approach. An advertising […]
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20 December 2021 ∙ 5 minutes of reading time
Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]
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20 December 2021 ∙ 6 minutes of reading time
While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]
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8 December 2021 ∙ 8 minutes of reading time
An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is, what is the difference between an advertorial and advertising? What is an advertorial? Newspaper or magazine editors created the term “advertorial” in 1946. Sometimes it may even seem as though it […]
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14 October 2021 ∙ 7 minutes of reading time
Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]
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18 October 2021 ∙ 6 minutes of reading time
Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]
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4 October 2021 ∙ 10 minutes of reading time
Your restaurant advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant ads have always attempted to arouse the senses by emphasizing the […]
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13 September 2021 ∙ 7 minutes of reading time
When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]
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6 July 2021 ∙ 7 minutes of reading time
It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards. “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]
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28 June 2021 ∙ 6 minutes of reading time
Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoiding unethical practices, they can avoid penalties from regulatory bodies. Misleading ads erode trust, inviting competitor attacks, government action, and a […]
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11 June 2021 ∙ 13 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]
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17 May 2021 ∙ 8 minutes of reading time
The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]
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11 May 2021 ∙ 5 minutes of reading time
Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]
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6 April 2021 ∙ 7 minutes of reading time
Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]
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