Advertising & Display

27 articles in Advertising & Display

The Display to launch your digital projects!

You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display. 

Very concretely, Display brings together all the “visual” advertisements that you will see online. 

These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube. 

This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand. 

However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog  ?

How to Create An Effective Billboard Design? 7 Tips For Designing

How to Create An Effective Billboard Design? 7 Tips For Designing

2 January 2023 ∙ 11 minutes of reading time

Are you looking to create an effective billboard design? You’re not alone—billboard advertising is one of the most popular forms of advertising, and it’s been around since the 1960s. But while many people know that billboards are good for advertising, they don’t know how to create them. Billboards are everywhere. They’re on the side of […]

By Dmytro Sokhach
2.00/5(4)
Advertising & Display
how much does a tv ad cost

How Much Do TV Ads Cost? Is It Still Worth It in 2023?

28 November 2022 ∙ 9 minutes of reading time

It is a widespread opinion that, similar to radio advertising, print ads, billboards, and other types of traditional advertising, TV advertising is nearing its extinction. But this opinion is anything but the truth. In fact, in recent years, TV has redefined its importance to advertisers and audiences alike. TV ads’ massive reach and familiarity still […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
Advertising & Display
How Much Should You Budget for Online Advertising Costs?

How Much Should You Budget for Online Advertising Costs?

28 November 2022 ∙ 9 minutes of reading time

The best thing about advertising in today’s era is the availability of various platforms. From Google ads to Instagram, Facebook ads, Twitter, etc., brand owners can use different platforms or a combination of great online advertising platforms to seek ad campaign success online.  But running a successful ad campaign isn’t as straightforward as it seems. […]

By Anne-Gaëlle Sy
5 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 53.40/5(5)
Advertising & Display
cost to advertise on amazon

Amazon Advertising Cost: How Much Will Your Campaigns Cost You?

14 November 2022 ∙ 9 minutes of reading time

The world’s biggest online retailer is Amazon. It serves a variety of merchants. Almost any company can sell their goods on Amazon similarly to how they would to any other wholesaler or retailer. But with Amazon, they can reach 300 million customers. In order to do so, however, you’ll have to focus a lot on […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
Advertising & Display
Comparative Advertising

Comparative Advertising: Best Practices & Examples from Brands

12 December 2022 ∙ 8 minutes of reading time

In this fast-paced world, advertising within your digital marketing budget is a challenging task. With so many brands fighting for the same audience, finding different ways to stand out and boost the market share while also remaining honest and transparent is important. To do this, you can use comparative advertising, which is when you directly […]

By Andre Oentoro
2.33/5(3)
Advertising & Display
Architecture Advertising Strategies that Make Your Firm Stand Out

Architecture Advertising Strategies that Make Your Firm Stand Out

25 October 2022 ∙ 8 minutes of reading time

Architecture advertising has become extremely important in today’s world. Many architecture firms seek ways to market their services to their customers or clients. When architecture firms market their services to the target market, it helps them procure new company opportunities easily and effectively. Due to time constraints and ease, many architecture firms utilize the word-of-mouth style and websites paired with several originally published projects within their portfolio to market their […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
Advertising & Display
ad creative ai

What Is Adcreative.AI, and Is It a Game Changer for Your Agency? 

31 August 2022 ∙ 7 minutes of reading time

There are a tonne of automation tools available in the market today that can help your agency save time, money, and effort on every single marketing activity.  More than 79% of marketing agencies already use marketing automation tools to scale their operations and be more efficient. However, there were very few tools that offer the […]

By Tufan Gok
3.40/5(5)
Advertising & Display
creative automation

How Are Marketing Agencies Scaling Faster Than Ever With Creative Automation?

5 July 2022 ∙ 13 minutes of reading time

We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and inequality. Garry Kasparov Garry Kasparov is not […]

By Tufan Gok
3.00/5(4)
Advertising & Display
Creative Automation Tools

Creative Automation Tools: 7 Reasons Why Your Agency Needs One

8 June 2022 ∙ 7 minutes of reading time

Marketing Agencies in 2022 are not just limited to using age-old tools like Photoshop to create every element of their creatives from scratch. It is not only a tedious and wasteful approach but also requires quite a learning curve. Not to forget the license upgrades for each user, and the costs of your operations go […]

By Tufan Gok
3.67/5(6)
Advertising & Display
advertising campaign

Follow these Steps to Create a Successful Advertising Campaign

21 March 2022 ∙ 6 minutes of reading time

Creative marketing campaigns are a great way to promote products and services. Marketers often struggle with initiating creative campaign planning and crafting effective advertising campaigns due to uncertainty in starting points. That’s why on this page, we’ll tell you ten steps guaranteed to make your marketing campaign successful. What Does an Advertising Campaign Involve? Advertising […]

By Sandra Redlich
3.00/5(4)
Advertising & Display
product placement

Product Placement: Win Customers With Film & Television!

1 February 2022 ∙ 8 minutes of reading time

Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Instead of advertising through traditional television advertisements, with cleverly staged seconds in the film industry or YouTube marketing, you […]

By Valerie Ritter
3.00/5(2)
Advertising & Display
Hire a Digital Advertising Agency

4 Reasons You Need to Hire a Digital Advertising Agency

31 January 2022 ∙ 3 minutes of reading time

Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital ads, especially digital ads, has only increased. In 2020, it was estimated that […]

By Sarah Madimba
5.00/5(1)
Advertising & Display
strategic advertising

Strategic Advertising in 2022 vs Your Marketing Strategy

18 January 2022 ∙ 9 minutes of reading time

If you want your clients to prefer your product above that of your rivals, you must reach out to them in the appropriate manner and raise awareness about your product. To make your customers aware of the availability of your product and what it has to offer, you’ll need the correct advertising approach. An advertising […]

By Gaurav Roy
5.00/5(1)
Advertising & Display
Top 5 Adidas Ads and Secrets to the Brand’s Success

Top 5 Adidas Ads and Secrets to the Brand’s Success

20 December 2021 ∙ 5 minutes of reading time

Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Display
netflix ads

The Reason Behind Netflix’s No Ad Marketing Strategy

20 December 2021 ∙ 6 minutes of reading time

While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Display
Unlocking the Potential of Advertorials How to Better Connect With Your Audience Through Storytelling

Advertorial: Advertising Disguised as Storytelling to Better Connect With Your Audience

8 December 2021 ∙ 8 minutes of reading time

An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is, what is the difference between an advertorial and advertising? What is an advertorial? Newspaper or magazine editors created the term “advertorial” in 1946. Sometimes it may even seem as though it […]

By Sarah Madimba
5.00/5(1)
Advertising & Display
halloween ads

Top 10 Halloween Ads of All Time to Give You Killer Ideas

18 October 2021 ∙ 6 minutes of reading time

Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]

By Anne-Gaëlle Sy
3.50/5(2)
Advertising & Display
restaurant advertisement examples

15 Drool-Worthy Restaurant Advertisement Examples to Follow

4 October 2021 ∙ 10 minutes of reading time

Your company objectives will determine your restaurant advertising mix. Whether you’re just starting, want to rebrand, or establish yourself as the go-to spot for a specific cuisine, a strong marketing campaign may help you achieve your goals. Restaurant ads have always attempted to arouse the senses by emphasizing the food itself. While food photography is […]

By Gaurav Roy
5.00/5(1)
Advertising & Display
advertising photography

Why Advertising Photography Is the Future of Any Marketing Strategy

13 September 2021 ∙ 7 minutes of reading time

When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]

By Gaurav Roy
5.00/5(3)
Advertising & Display
Decoding Shock Advertising Is it Right for Your Brand

What Is Shock Advertising and Should You Use It?

6 July 2021 ∙ 6 minutes of reading time

It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards.  “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Display
Winning Customer's Hearts The Power of Honest Advertising

Honest Advertising: Truthfully the Best Way to Your Customer’s Heart

28 June 2021 ∙ 6 minutes of reading time

Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoiding unethical practices, they can avoid penalties from regulatory bodies. Misleading ads erode trust, inviting competitor attacks, government action, and a […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Display
display advertising

Unveiling the Potential: Is Display Advertising the Ultimate Business Advertising Solution?

17 May 2021 ∙ 8 minutes of reading time

The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]

By Anne-Gaëlle Sy
2.33/5(3)
Advertising & Display
Mirosoft advertising

Unlocking Success with Microsoft Advertising: A Game-Changer for B2B and B2C Companies?

11 May 2021 ∙ 5 minutes of reading time

Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]

By Anne-Gaëlle Sy
2.33/5(3)
Advertising & Display
Maximizing Out-Of-Home Advertising in the Digital Age

OOH Advertising: Advertising in the Digital Era

6 April 2021 ∙ 7 minutes of reading time

Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

By Anne-Gaëlle Sy
2.33/5(3)
Advertising & Display
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