Mirosoft advertising

Microsoft Advertising For Your Business

11 May 2021 ∙ 6 minutes of reading time

Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]

By Anne-Gaëlle Sy

OOH Advertising: Advertising in the Digital Era

6 April 2021 ∙ 6 minutes of reading time

Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

By Anne-Gaëlle Sy
b2b marketing kpis

How To Define Marketing KPIs in a World of Data Overload?

22 February 2021 ∙ 5 minutes of reading time

The 2021 B2B marketing KPIs challenge. We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one KPI to the next depending on who you’re talking to. Yes, more or […]

By Glenn Vanderlinden

The Display to launch your digital projects!

You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display. 

Very concretely, Display brings together all the “visual” advertisements that you will see online. 

These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube. 

This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand. 

However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog  ?

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