31 August 2022 ∙ 7 minutes of reading time
There are a tonne of automation tools available in the market today that can help your agency save time, money, and effort on every single marketing activity. More than 79% of marketing agencies already use marketing automation tools to scale their operations and be more efficient. However, there were very few tools that offer the […]
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5 July 2022 ∙ 13 minutes of reading time
We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and inequality. Garry Kasparov Garry Kasparov is not […]
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8 June 2022 ∙ 7 minutes of reading time
Marketing Agencies in 2022 are not just limited to using age-old tools like Photoshop to create every element of their creatives from scratch. It is not only a tedious and wasteful approach but also requires quite a learning curve. Not to forget the license upgrades for each user, and the costs of your operations go […]
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You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display.
Very concretely, Display brings together all the “visual” advertisements that you will see online.
These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube.
This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand.
However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog ?
21 March 2022 ∙ 7 minutes of reading time
Creative marketing campaigns are a great way to promote products and services. But many marketers often don’t know where to start in creative campaign planning and how to create a successful advertising campaign. That’s why on this page, we’ll tell you 10 steps that are guaranteed to make your marketing campaign a success. What Does […]
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1 February 2022 ∙ 8 minutes of reading time
Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Instead of advertising through traditional television advertisements, with cleverly staged seconds in the film industry or YouTube marketing, you […]
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31 January 2022 ∙ 3 minutes of reading time
Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital ads, especially digital ads, has only increased. In 2020, it was estimated that […]
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18 January 2022 ∙ 9 minutes of reading time
If you want your clients to prefer your product above that of your rivals, you must reach out to them in the appropriate manner and raise awareness about your product. To make your customers aware of the availability of your product and what it has to offer, you’ll need the correct advertising approach. An advertising […]
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20 December 2021 ∙ 6 minutes of reading time
While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]
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20 December 2021 ∙ 5 minutes of reading time
Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]
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8 December 2021 ∙ 5 minutes of reading time
An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is what is the difference between an advertorial and advertising? In this article, more about the differences between these two terms and more. What Is an Advertorial? An advertorial is a type […]
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18 October 2021 ∙ 6 minutes of reading time
Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]
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4 October 2021 ∙ 9 minutes of reading time
Your restaurant advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant advertising has always attempted to arouse the senses by emphasizing the […]
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13 September 2021 ∙ 7 minutes of reading time
When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]
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6 July 2021 ∙ 7 minutes of reading time
It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards. “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]
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28 June 2021 ∙ 6 minutes of reading time
Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoid unethical practices, they can avoid penalties from regulatory bodies. On the other hand, if people start associating your brand with […]
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17 May 2021 ∙ 8 minutes of reading time
The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]
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11 May 2021 ∙ 6 minutes of reading time
Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]
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6 April 2021 ∙ 7 minutes of reading time
Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]
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