9 Creative Interactive Posts Ideas to Boost Your Facebook Engagement

9 Creative Interactive Posts Ideas to Boost Your Facebook Engagement

13 July 2021 ∙ 8 minutes of reading time

Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive posts. Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page is […]

By Anne-Gaëlle Sy
5.00/5
Marketing
outrage marketing

What Is Outrage Marketing and Should You Use It?

6 July 2021 ∙ 7 minutes of reading time

It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even outraged because it goes against moral or ethical standards.  “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]

By Anne-Gaëlle Sy
5.00/5
Marketing
honest advertising

Honest Advertising: Truthfully the Best Way to Your Customer’s Heart

28 June 2021 ∙ 6 minutes of reading time

Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoid unethical practices, they can avoid penalties from regulatory bodies. On the other hand, if people start associating your brand with […]

By Anne-Gaëlle Sy
5.00/5
Marketing
Display Advertising – Digital Marketing for Your Business

Display Advertising – Digital Marketing for Your Business

17 May 2021 ∙ 8 minutes of reading time

The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]

By Anne-Gaëlle Sy
5.00/5
Marketing

The Display to launch your digital projects!

You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display. 

Very concretely, Display brings together all the “visual” advertisements that you will see online. 

These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube. 

This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand. 

However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog  ?

Mirosoft advertising

Microsoft Advertising For Your Business

11 May 2021 ∙ 6 minutes of reading time

Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]

By Anne-Gaëlle Sy
5.00/5
Marketing
OOH Advertising: Advertising in the Digital Era

OOH Advertising: Advertising in the Digital Era

6 April 2021 ∙ 7 minutes of reading time

Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

By Anne-Gaëlle Sy
5.00/5
Marketing
How To Define B2B Marketing KPIs in a World of Data Overload?

How To Define B2B Marketing KPIs in a World of Data Overload?

22 February 2021 ∙ 5 minutes of reading time

We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one key performance indicator to the next depending on who you’re talking to. Yes, more or less everything can be […]

By Glenn Vanderlinden
4.86/5
Marketing

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