18 October 2021 ∙ 6 minutes of reading time
Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]
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4 October 2021 ∙ 8 minutes of reading time
Your restaurant’s advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant advertising has always attempted to arouse the senses by emphasizing the […]
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13 September 2021 ∙ 7 minutes of reading time
When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]
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20 August 2021 ∙ 11 minutes of reading time
For any brand, creating a strong marketing strategy and stand-out advertising is a difficult craft. But to cross borders, marketing localization is fundamental. At SWC Partnership throughout the years we’ve helped many clients build businesses globally through localization. And fundamental is ensuring that their marketing strategy works just as well in their new county as […]
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You can use several channels to give visibility to your business, and one of them is digital advertising or more commonly known as Display.
Very concretely, Display brings together all the “visual” advertisements that you will see online.
These are typically banners and sponsored content that appear on the websites you visit or advertisements that pop up before, during or after you watch a video on YouTube.
This type of advertising has a lot of potential. You can be sure that your brand will be seen by the audience you are targeting, when they consume content that makes sense to them and is related to your brand.
However, the Display is a double-edged sword, and it needs to be used in the right way so as not to wear out your audience. This is exactly what we teach in this category of Sortlist’s blog ?
6 July 2021 ∙ 7 minutes of reading time
It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards. “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]
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28 June 2021 ∙ 6 minutes of reading time
Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoid unethical practices, they can avoid penalties from regulatory bodies. On the other hand, if people start associating your brand with […]
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17 May 2021 ∙ 8 minutes of reading time
The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]
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11 May 2021 ∙ 6 minutes of reading time
Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]
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6 April 2021 ∙ 7 minutes of reading time
Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]
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22 February 2021 ∙ 5 minutes of reading time
We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one key performance indicator to the next depending on who you’re talking to. Yes, more or less everything can be […]
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