31 October 2023 ∙ 8 minutes of reading time
A lot of emails flood the inbox of your target audience weekly, if not daily. So, it’s important you show up with engaging emails if you want them to read from start to finish. The only way to make this happen is to get your email design right. As an online business owner, I design […]
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31 July 2023 ∙ 7 minutes of reading time
In today’s fast-paced digital landscape, where new marketing channels and technologies emerge constantly, there has been some speculation about the effectiveness and relevance of email marketing. Critics may argue that email marketing is dead, overshadowed by trendier platforms and strategies. However, this couldn’t be further from the truth. Email marketing remains a powerful tool for businesses to connect […]
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18 January 2023 ∙ 8 minutes of reading time
Drip email campaigns are like a secret weapon in a marketer’s arsenal. They’ve been known to make the most significant impact on the bottom line. Drip campaigns register a 119% increase in clickthrough rates compared to a regular email marketing campaign. When it comes to sales, drip campaigns generate 80% more sales at a 33% […]
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Even today, emailing is one of the most widely used communication channels for companies, and rightly so.
Think about it: a brand that distributes content on Facebook, Instagram, or Google is not at home and can be impacted overnight by a change of algorithm. But with an email list, that same brand is at home. It’s its database, to which content such as newsletters can be sent whenever it wants, for free, and with a guaranteed reach.
The only worry? On average, a person receives more than a hundred emails a day. You have to be able to stand out from the crowd to get your content opened and consumed.
In this category, Sortlist shares best practices in email marketing and CRM to help you grow your subscriber list and increase your opening rate ?
20 December 2022 ∙ 7 minutes of reading time
Email marketing is a digital marketing strategy focused on sending emails to prospects and customers. It can be used to build relationships with customers, drive traffic to a website, or generate sales by sending regular, personalized emails. Email marketing is an effective way to reach out to your target audience, however, it is important to […]
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7 November 2022 ∙ 9 minutes of reading time
Sales professionals look at projects that may likely end up in failure with a sense of dread. That’s part of the challenge that comes with executing a prospecting email. A series of unanswered emails will do more damage than good to your confidence and edge you closer to giving up. That said, you only get […]
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29 August 2022 ∙ 10 minutes of reading time
Believe it or not, email marketing is an indispensable tool for every B2B business. And you need to get it right so your business can successfully scale through the spammy hurdles other competitors face. But that’s easier said than done. Continue reading to learn the 10 most effective ways to create engaging B2B newsletters and […]
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17 August 2022 ∙ 8 minutes of reading time
Email marketing plays an essential role for a business in converting prospects, increasing sales, and increasing revenue. But there are thousands of businesses doing the same thing. According to an estimate, 333 billion emails are sent daily. As a business owner, you need to stand out from the crowd. The easiest way to do so […]
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25 July 2022 ∙ 6 minutes of reading time
Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop into our heads! Wouldn’t that be great? Perfect marketing automation workflows without human intervention are every marketer’s dream! Over the last decade, marketing automation implementation has skyrocketed, with no signs of slowing […]
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21 March 2022 ∙ 7 minutes of reading time
Regarding marketing, agencies try out digital ads and brand collaboration to cast a wide net and hope that someone takes the plunge. However, very few personally reach out to highly qualified clients via email. Targeted email marketing campaigns can be the marker of success when your agency is vying for attention in an overcrowded market. […]
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21 December 2021 ∙ 6 minutes of reading time
One of the most effective ways to reach out to potential consumers is through EDM marketing. Many of your potential clients will be on social media, but not all of them will be. Almost everyone has access to the internet and has an email address. You’ll also need an email address to create a social […]
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25 September 2020 ∙ 7 minutes of reading time
Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But is email marketing dead? Of course not! Email has truly defied the internet odds. Outliving countless other […]
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