social media kit
Marketing & Advertising

Social Media Kit: 3 Essential Tools to Build Brand Identity

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As a business owner in today’s day and age, you will know that social media plays an important role in attracting new customers to grow your digital presence.

But, what if you don’t have the time or resources to create a digital branding strategy from scratch? Don’t worry, as that’s where a social media kit comes in handy.

A social media kit is fundamental for brand strategy. It will help you establish your brand identity and build a strong social media presence across the different platforms.

This article will cover what elements are included in a social media kit, tools to make one yourself, and some examples to get you started.

What Is a Social Media Kit?

Starting with the definition:

A social media kit is a collection of branded materials that you can use for creating cohesive content on your social media accounts.

Additionally, these kits typically include logo files, color schemes, branded fonts, and other imagery, such as photos and templates that you can easily customize and easily edit.

For this, keep in mind that it’s intended to be used by anyone who represents your company on social media, such as employees or contractors.

When referring to influencers, bloggers, or agencies, a social media kit will include a document that shows the social media statistics, type of audience, style of the brand, and basic information about them.

In other words, this document is their presentation card for working with others on digital campaigns.

Why Do You Need a Social Media Kit?

As a content creator, your brand is everything. You can have a pre-downloaded template on your mobile. This makes it convenient to post and edit on the go.

Bloggers who are constantly traveling for new and creative ideas commonly use social media kits that are ready to edit, download, and post.

You will gain a lot of brand recognition if you are consistent with the style of your brand. In addition, having a modern social media kit is a must for your branding strategy for the following reasons:

  • Gives your social platforms such as Instagram, Facebook, Twitter, Linkedin, etc, a more professional look
  • Can be very useful for creating a consistent look and feel across all your social media posts
  • Saves you time on creating content from scratch to post
  • Differentiates your brand from others
  • Helps your audience to easily identify your brand

For example: Let’s say you want to create an Instagram campaign about how much your company loves dogs. You can put together all the files needed in one place.

It will include images, photos, videos, logo, icons on png formats, templates for editing, and captions as part of your dog-loving campaign’s social media kit.

So, it’s easy for anyone in the company to use when creating content on Instagram or other platforms like Facebook or Twitter (or even LinkedIn).

different formats
Different Formats

What Elements Are Included in Social Media Kits?

A social media kit will include all your social media templates. These templates will be ready for editing. Likewise, depending on the social media platform, the dimensions change. The key elements to include are:

  • Different format of your brand logo
  • Template for images, video, and ads with different dimensions
  • Template for newsletter or communications

Social media image sizes

As already mentioned, the dimensions for images or photos vary depending on the social media platform you are planning to post in. We have created a table with the customary dimensions for each social media.

social media images sizes
Social Media Images Sizes

Tools for Creating a Social Media Kit

There are many websites and graphic design software which you can use to create your own kit. Likewise, we suggest the following three:

1. Canva

Probably the favorite one used by small businesses and beginners. Canva is easy to use and offers a variety of customization features. Also, you can either pay a subscription for premium features or use the free version which still gives you a lot of nice features.

On this website, you can create quick designs from scratch or choose from pre-elaborated templates for all your social media accounts including Facebook, Twitter, Instagram, TikTok, Youtube, and even LinkedIn. The premium subscription offers the option to create your brand kit which will have the types of fonts and color schemes for branding purposes.

example of canva
Example of Canva

2. Adobe Photoshop

Photoshop is the go-to for professional graphic designers. Correspondingly, it requires more expertise than Canva as it includes more advanced features. Yet, it allows you to create higher-quality designs.

All in one, it can be used to create almost everything you need for your social media: templates, photo editing, patterns, mockups, and much more.

example of photoshop
Example of Adobe Photoshop

3. Visme

Lastly, Visme is a content creation tool that allows you to create a wide range of visual content including web banners, infographics, interactive presentations, animations, etc.

In essence, it is an ideal online tool for those who need to visually communicate data, concepts, and ideas.

example of visme
Example of Visme

How Much Does It Cost?

Regarding costs, whether you decide to create it on your own, or if you lack the expertise to do it, the price will vary depending on your needs.

In-house

As can be seen, it is true that most graphic design software offers a free version. However, for bigger projects we recommend paying a premium plan as it will unlock features needed for full customization.

In fact, the costs will be directly related to the subscription plans of the graphic design platform of your preference. Here is a list of the price ranges for the platforms mentioned in the previous section:

  • Canva: $12.99 per month or $119 per year
  • Adobe Photoshop: US$20.99 per month or US$239.88 per year
  • Visme: Personal account at $15.00 per month or Business account at $29.00 per user per month

Outsource

Forget about designing logos and creating social posts – agencies can do those for you. That’s right: you can get just about any kind of graphic design or social media posting done.

In particular, the prices will depend on the number of files you would like to order. So, the best way to get an estimation is to visit our website and contact an agency today.

Benefits of Hiring a Social Media Agency

You know the digital world is a fast-paced place. Moreover, you also know it’s vital to get your brand out there and make yourself visible, especially if you’re a startup or small business.

But, how do you do that without spending hours creating content when all you have time for is work?

Social media agencies have experience creating social media kits. Surely, they can create social media kits that are customized to your business in a short period of time.

Furthermore, hiring a social media agency can also ensure that your brand’s voice is consistent across all social media platforms. As a result, making it easy for customers to find and follow you.

Ultimately, they can take over your social media branding and marketing ensuring that all your social media posts have the right fonts, template, image guidelines, etc.

Similarly, you’ll have peace of mind knowing that your accounts are always up-to-date, so you don’t have to worry about missing out on events or opportunities for engagement.

Generally speaking, this ensures that people will visit your site regularly, giving them a reason to follow you or interact with your business.

They have all the creative staff at your disposal. They have you covered if it’s for brand colors, fashion brands, or a lifestyle brand. The options are limitless.

A lot of agencies are constantly running special offers. All you need to do is to search for the right one. They create all the templates you need, and you can download and edit them when necessary.

Conclusion

In short, a social media kit can be used by a business to promote its products or services on multiple social media platforms. It’s an effective and cost-efficient way to create a consistent brand image across all social media platforms.

If you’re interested in learning more about marketing services or would like to schedule a consultation with one of our account managers in just a few clicks, you can contact us today!

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