Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive posts.

Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page is a great way to build and reach a broad audience without breaking your budget. However, it’s not enough to create generic posts anymore.

Users want engaging and fun posts that draw their interest.

In this article, we’re going to:

  • Explain what an interactive post is and why it works.
  • Share a few of our top interactive post ideas and marketing tips.
  • Give you one of our top Facebook post ideas.

If you want to boost your Facebook engagement, learn how to create fun posts, and build a super social media presence, keep reading! We’re going to share all our secrets to designing some of the most engaging posts for your Facebook business page.

You can also decide to work with a qualified agency in your region such as a Facebook advertising agency in Australia.

Table of contents

What Are Interactive Posts?

In short, interactive posts are Facebook posts that get users to engage with your content. Our Facebook feeds are flooded with posts, ads, videos, and articles every day.

Interactive posts are designed to draw attention and stand out.

In turn, users are more likely to engage with these posts, sharing them with their friends.

There are many different types of interactive posts. Not all may be suited to your business or industry, so take the time to evaluate your options.

The wrong kinds of posts may alienate your audience rather than foster engagement, defeating the purpose of an interactive post.

Why Do Engaging Social Media Posts Work?

Unlike a direct sales post, interactive content can boost interaction, increase reach, and initiate conversations. They do so because they’re painstakingly designed and optimized to be eye-catching and engaging. There are three key factors to focus on:

Personal

Did you know that 71% of consumers want to buy from brands that share their values? Another 72% expect brands to be positive contributors to society. That allows you to “hack” your relationship with your audience and establish a meaningful connection.

Post about things that matter, whether to you or your audience. Are you committed to environmental or social issues? Do you support LGTBQ+ rights? Perhaps your company makes donations to charities.

If you can use any of these issues to create a personalized message that will resonate with your audience, do so.

Purpose

You need to give your viewers a purpose, and a post is an excellent way to do so. Tutorials, tips, explainers, and how-tos are all fantastic ways to share your expertise with your audience. People want brands to add value to their lives, and you can do so by sharing free usable information.

Promotion

Direct sales posts are no longer the best way to initiate conversations and turn viewers into conversions. However, you still have to promote your business and services!

Below, we’ll share a few creative ways you can advertise your goods without becoming another post amongst many.

What is critical is creating a call-to-action that will encourage users to interact with your content. Without an excellent CTA, you won’t get the engagement you want.

You don’t need to include all three with every single post. Instead, incorporate some variation of each within your overall content strategy to get the best results.

If you use the Three P’s to your advantage, you’ll build a loyal and interactive Facebook community. It’s this community that will help you expand your reach and make your brand engaging.

9 Interactive Posts Ideas to Boost Facebook Engagement

You know you need interactive posts, but where do you start? Don’t worry! Here are a few of our top posts ideas that can inspire you to create fun, interactive posts that’ll boost engagement and thrill your audience.

#1 Questions, Quizzes, and Polls

facebook poll interactive post

The easiest way to engage your audience is by posing a question. Ask them their opinion and let them voice their opinions in the comments. You can also use polls and even quizzes to boost engagement.

One method that’s been growing in popularity is using different react buttons as ways to vote. For example, select “Like” to vote for option one or pick “Laugh” to vote for option two.

Not only do you get insights into your audience’s opinions, but you also get an extensive number of interactions.

#2 Give a Peek Behind the Scenes

What’s it like in your business? What is your company culture? How do you make your products, and where do you deliver your services?

Your audience may be curious about your business, and behind-the-scenes posts can take advantage of that. It’s a sneak peek behind the curtain and, when used correctly, can make your audience feel more connected to your brand.

Check out our #SortlistInside videos we post on a weekly basis of our chats with our agencies and their projects.

#3 Share Videos

Videos are a highly successful form of content. Over 140 million people spend an average of 26 minutes watching video content on the platform daily. That’s 3.64 billion minutes being watched every day. If you’re not creating videos, you’re missing out on a significant number of interactions.

Videos have an average engagement rate of 0.26%. That may not sound like much, but it’s significantly higher when compared to the average Facebook interaction rate of 0.18%.

Just like for our #SortlistInside, we offer testimonials on our Facebook page from agencies explaining their experiences using our platform.

Live streams have also grown in popularity, particularly during the events of 2020. Users enjoy being able to engage with a brand in real-time. They can ask questions, make comments, and get immediate responses.

#4 Fun Product Photos

Who said that product photos need to be boring? There are several ways you can turn a simple product photo into an engaging post that showcases your brand’s personality.

Powerful pictures sell stories, and stories sell products. Here are a few ideas:

  • Show the product in use. For example, Land Rover often shows their vehicles exploring beautiful and hard-to-reach landscapes. Even a tea strainer can look more attractive when it has delicious, steaming tea being poured through it.

land rover ad

  • Use creative visuals. For example, Oreo is well known for using exciting patterns and colors to showcase its cookies. By simply using space and color creatively, they continue to keep their brand images interesting.

oreo advertisement

  • Sell a lifestyle with your image. Dior and Nike are a few brands that are gifted at creating a sense of purpose. Nike is synonymous with active living, while Dior symbolizes the epitome of luxury.

nike vs dior

If you’re not sure whether an image is good enough, put it in a lineup with photos from competitors. If you manage to stand out, you’re on the right track.

#5 Contests and Giveaways

Everyone loves to get something for free! The desire to save a few pennies is so ingrained in people today that even psychological studies focus on our “obsession with free.” There’s nothing more exciting than winning a prize to most people in your audience, no matter how small.

#6 Give Tips

Giving simple tips is a great way to build a relationship with your audience and boost engagement. If you’re a marketing agency, you may want to share a few marketing tips. If you’re a photographer, share a short tutorial. Health lifestyle brand? Share affordable healthy living ideas.

You want to be seen as the expert in your field, the top choice amongst your competitors. You can do that by giving away a little helpful information for free. In turn, ask your audience to show you how they adopted your advice.

Not only does that encourage engagement, but it also gives you access to user-generated content.

#7 Play Games With Your Audience

Word games are a great way to engage your audience. You can even offer your audience a reward. For example, you can hide an exclusive discount code within the game, which players can use if they solve the puzzle. Consider games like:

  • Mad Libs
  • Hangman
  • Boggle
  • Jumble

You can even use anagrams with multiple solutions to make a slightly more challenging game. Alternative games include hiding clues in images or even having a cyber treasure hunt.

If you use an omnichannel marketing approach, you can use the latter to boost your Facebook reach, get more newsletter subscribers, and even increase the number of visitors you funnel to a landing page.

Think out of the box, and you’ll be surprised at the results. Creativity is key.

#8 Go Viral

Going viral is the ultimate goal of almost every single marketing campaign. Marketers want their posts to resonate with the audience so deeply that they can resist sharing them.

For example, many brands have learned how to use memes to their advantage, which are inherently viral. Another way to go viral is to share an unpopular opinion – in a responsible manner, of course.

However, you don’t want to go viral for all the wrong reasons. For example, Kendall Jenner and Pepsi took a hard hit when the public rallied against their riot advertisement. Instead of promoting peace, they sparked a fiery online riot and were hit with massive backlash.

#9 Our Final (Top Secret) Tip to Create Fun Interactive Facebook Posts

Finally, we have our top tip for creating fun and interactive posts on Facebook. Remember this cardinal rule:

It’s not about you!

People want to know about your business, products, or services, but they don’t want you to post blatantly self-promotional content continually. Instead, focus on creating content that inspires emotions and fosters engagement. Tell stories!

The modern social media audience has become increasingly blind to ads and promotional posts. They’ll scroll past your posts with ease, quickly forgetting that you were ever in their feed.

It’s become vital to create fun posts that are eye-catching and demand attention. Tell a story. Make your viewers mad, sad, or glad. Make them laugh.

Remember Melbourne’s Metro Trains “Dumb Ways to Die” ad? What about Old Spice’s “The Man Your Man Could Smell Like” campaign? Or Always’ “Like a Girl” posts?

melbourne metro

The point is this: people want stories. They want brands to make them feel a powerful emotion. Then they want to share that emotion with the world. If you want to create a Facebook post that will encourage more social media engagement, this is how to do it.

You may want to get in touch with a content marketing agency in the United States or in your country to help you out with this task.

Conclusion

Facebook is a hub of activity. The social media platform has over 2.85 billion users, including potential buyers and important decision-makers.

These online audiences want to be thrilled and delighted with high-value and engaging content. Regularly posting is no longer enough. If you wish to build an online community or reach a wider audience of potential customers, you need to spend time developing the correct type of Facebook posts.

Remember, ask questions, be creative, think outside of the box, and always tell a story.