YouTube is the second-largest search engine in the world, with only Google running ahead of it.  Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube subscribers than others?

This task may prove to be incredibly time and consuming and you might want to look into some social media agencies to carry the task out but otherwise, join us as we take a look at how some of the most successful channels operate, and how you can get more YouTube subscribers.

Table of contents

Different Factors Affecting Audience Interpretation

When it comes to building a YouTube channel, the largest part of your consideration revolves around the audience. The algorithm is vital, and many other elements are critical. However, without your target audience, the channel is doomed to failure from the beginning. Let’s consider some essential elements.

Listen to Your Viewers

The number one mistake that most creators make, is trying to reach too broad an audience. When you try to target everyone, you inevitably target no one.

Therefore, one of the most critical parts of creating your YouTube channel is defining your end user. Which kind of topics will you be covering? What kind of person would want to watch your videos?

Many YouTube creators try to focus only on trending topics. However, while trends are important they’re not the most critical aspect.

How Does Defining Your Audience Benefit You?

If you’ve ever had an interest in ecology, you know that the earth consists of millions of niches. There are climate niches, habitat niches, and even food-based niches.

Just so, YouTube consists of a myriad of different microcosms. You have a fully functioning farming community, another for tech, and one for entrepreneurs.

However, it doesn’t end there. Within each of those interest ‘habitats’ exists a series of microclimates with specialized viewers. Let’s use the cooking community as an example.

YouTube has a thriving community of culinary channels. From big names like Gordon Ramsey and Jamie Oliver to YouTube celebrities like Chef John from Food Wishes.

Of course, established celebrities rely on their fame to get huge subscriber numbers. The related chefs, however, have had to build their YouTube channels from the ground up.

Within this community, the microcosms are rife. For instance, there’s the artisan bread and fermentation community. You also have YouTube channels dedicated to vegan and fruitarian diets.

Also, let’s not forget about the channels for carnivores and barbecue masters. Finally, there are hundreds of different channels for regional cuisine.


It’s obvious that YouTube is a maelstrom of different interest groups and niches, but how do you use that to your advantage? Let’s say you decide to create videos about vegan cooking. If you create high-quality videos that retain viewers and target popular search terms, you break into the vegan community.

Not only will you become part of the videos that a certain audience is likely to search for, but you could also list them as a similar video. However, there’s more to it than that.

When you make content about vegan cooking, you target a single audience. However, if you make a series of videos about vegan French cuisine, two things happen.

First, you escalate from a single niche to targeting two markets. Second, you specialize even further to target a microniche. While targeting vegan viewers is fantastic, targeting French vegans gives you the edge of a specialized audience.

Logically, the niches that you decide to target will influence your subscriber count. However, the flip side is that you need to stay faithful to your audience. If your audience is all about vegan cooking, adding videos about raising and slaughtering beef sustainably isn’t the way to go.

Nevertheless, every niche has countless microniches. You can usually post for various specialized groups without losing subscribers. For example, your French vegan supporters probably won’t mind if you do a serious about vegan Israeli meals.

Targeting different microcosms without moving out of your general audience is a valuable way of reaching new viewers.

Trending Topics

Once you’re building an audience, pay attention to trends in your community.

Don’t do anything foolish like adding a controversial banner for a cause unrelated to your channel. In this too, you need to stay faithful to your audience.

Keep your ear to the ground regarding hot topics in your targeted community. If meat-free enchiladas are the current trend in your target audience, do enchiladas.

Depending on your channel type, you could take the audience with you as you learn to make the dish. Otherwise, you could learn how to make them then teach the audience what to avoid.

The gist of the matter is, stay relevant. If you incorporate current trends, you can become a trend as well.

People Judge a Channel by Its Cover

Few YouTubers realize how much impact their channel page has on the general population. If it looks like someone slapped together your banner image on Windows 95 Paint, then you’ll probably lose a lot of potential viewers.

Aesthetics are a vital part of our society, and you need to cater to potential subscribers. Let’s look at the three main things you should focus on when you’re creating your channel page.

The Channel Icon

Your channel’s icon is the first thing that most potential subscribers will see. You need to make sure that this part of your page is exceptional.

Not only is it the first aspect of your channel that people often see on YouTube, but it also appears next to any comments that you make.

How do you make a breathtaking logo that will get more subscribers? Here are a few tips from design experts.

  1. Choose meaningful colours. Designers caution to avoid using your favourite colours or currently trending shades. Trends change regularly, and your tastes may change too. It’s best to choose colours that are significant to the theme and branding of your channel.
  2. Don’t clutter the design. Most designers agree that empty space, or zero space, is an essential part of any design. Where colour is concerned, try not to go for more than three shades. As far as images go, don’t try to add too many aspects. Finally, don’t try to fit an entire description in your logo. Your name and tagline are the most you want to add.
  3. Choose a relevant icon. Many channels make the mistake of choosing an icon that’s unrelated to their focus. You want to choose an icon that’s relevant and memorable.
  4. Fonts always feature. When you’re designing your channel logo, you need to be careful with the fonts. Go for something that’s easily legible, and stick to a single font for the entire logo.
  5. Arrange elements wisely. You don’t want your logo to look like you liked a bunch of elements and threw them together. Put effort into the arrangement, so that each element contributes something.

These are tips for designing your logo. However, it may be worth having a designer create a logo for you.

The Banner Image

The banner image is the first thing that viewers see when they open your channel page and is worth investing time into. There are a few things to consider regarding your channel art.

  1. Sizing. You need to plan your channel art carefully because it needs to cater to multiple screen sizes. Right in the middle, you should have your focal point. The centre of the banner will be displayed on mobile screens. The site will display a slightly larger portion on tablets and computers. However, they’ll display the full image on television. Design your banner cunningly so you are relevant on any screen size.
  2. Stay relevant. We’ve said it before, and we’ll say it again, don’t go on a design tangent. If you don’t know how to incorporate your theme into your banner, stay basic or do abstract. Don’t use unrelated imagery or elements that won’t appeal to your target audience.
  3. Don’t be afraid of space. Many new creators are afraid of having space in their designs, and it’s not a good fear to have. Zero, negative, or empty space is a vital part of any design. Incorporate your elements so they’re eye-catching, and the negative space will only enhance them.

Describe Yourself Well

When new people arrive at your channel, they usually know nothing about you. A detailed description can help encourage viewers to subscribe to your channel.

When you’re doing your about section, you want to stay away from the cliche and generic. A profile like “I’m the Beaver and I make the best videos ever!” sounds cool, in your head. To your potential viewers, you just sound cocky and unoriginal.

Your about section should be polished, but also informative. Tell potential subscribers:

  1. What your channel is about.
  2. What you stand for.
  3. What they can gain from watching your videos.

While writing your description, and generally, make sure to ask the question “What do my videos contribute to subscribers?”. If you can’t answer that question with a solid statement, you’re missing the mark.

Tags, Titles, and Topics

The next set of vital elements revolve around how you upload your YouTube videos. It’s simple enough to upload a video, smack a title on it, and be done.

However, if you want to get more subscribers you need to be much more intentional. Even in the naming and presentation of your video uploads, there are many vital considerations.

The Title

The title of the video is one of the most significant elements in getting ratings. Additionally, your title often determines which searches you’ll appear on.

What should your title present, and which kind of information should it feature? Let’s look at the five main aspects of writing the perfect YouTube title.

  1. Use keywords. Keywords are an essential characteristic of top-notch YouTube titles. Whether or not you use the right keywords affects both your YouTube and Google ratings. We’ll take a closer look at keyword use later.
  2. Be descriptive. Many new creators neglect descriptive terms in favour of utilitarianism. While you’re trying to send a clear message to the YouTube algorithm, you still need to target your audience. Typically, your title and thumbnail will be the main determining factors about whether users watch your video.
  3. Use numbers in your title. Numbers affect search results more than you might think. Studies show that users are more likely to click on a video with a number in the title.
  4. Title lengths matter. Videos with titles that are over 70 characters in length get significantly fewer hits. You can use any one of the myriads of free title optimization tools to help with your title length.
  5. Avoid clickbait. Clickbait is a scourge on any social media site. YouTube and Google have both started taking steps against false advertising. Avoid using misleading terms, or other clickbait type gimmicks. Nevertheless, every good title incorporates some clickbait flavour. You need to build curiosity and intriguingly say things, but don’t stoop to deception.

The Key to Using Keywords

Now that we’ve had a closer look at title construction, let’s find out more about finding and using keywords.

Firstly, moderation is key when you’re using keywords. If you use four nearly identical keywords in your title, the YouTube algorithm will penalize you.

It’s like signage on a restaurant. A light or two and a decent sign are okay and likely to attract customers. However, if the restaurant has 50 signs and a billboard that says “EAT HERE!!!” you’re likely to get suspicious.

The same is true with SEO. You want to send YouTube and viewers a clear signal without seeming desperate.

How to Find Keywords

Even the greenest creator knows how essential keywords are, but how do you find them?

There are many potential ways to find keywords, and only time will tell what works for you.

One useful hack for finding keywords is to use YouTube autocomplete. Since the algorithm is configured to suggest only the topics that are currently trending, you can use it to find good search terms.

For example, if you were going to post a video about raising meat rabbits, you could type in ‘meat rabbit’. At the time of writing, YouTube offered ‘meat rabbit farming,’ ‘meat rabbits for profit,’ and ‘meat rabbits 101’.

You now know that those are all popular search terms, and you can use it to help sculpt your title. You could post a title like ‘Meat Rabbits 101 | Raising New Zealand Red rabbits from Farm to Table’.

This title is precisely 69 characters, contains a relevant search term and a keyword. Had you simply picked a relevant-looking keyword, it might have been a far cry from the trending searches.

As an aside, where you incorporate your keywords in your title is a critical aspect. You’re more likely to get hits when your keyword is the first part of your title.

Online tools

Another excellent way of gathering keywords for your titles and descriptions is using online tools. Software like TubeBuddy and Morningfame focus on keywords relevant to YouTube channels.

If you use any of these online tools, you can insert your topic and watch as the software provides relevant keywords. While you may need to pay for this service, it’s one of the easiest ways to find appropriate keywords.

The final option is to use free tools like to find appropriate keywords. The problem with using this kind of tool is that it’s optimized for Google and not YouTube. However, having some idea about which keywords to use is better than having none.

The Description

The video description is another vital element on YouTube. Apart from the title and thumbnail, the description is the most vital aspect of your video upload.

Here are some tips to help you get the description right.

  1. Write descriptions that are searchable.
  2. Use your description fully.
  3. Craft usable descriptions.
  4. Analyze the description’s effectiveness.
  5. Use hashtags in your description.
  6. Use advertiser-friendly descriptions.

Descriptions consist of two parts. The first part is the short intro which displays just below all your videos. The next part of your description typically displays beneath the ‘show more’ tag.

As with the title, try to incorporate a keyword within the first sentence of the intro. You can add secondary and tertiary keywords too, but don’t spam.

The long part of the intro is useful for providing more extensive information. If it’s important to redirect viewers to external pages, this is the place to do it.

Most users read the description intro before deciding whether to watch a video. However, the YouTube algorithm reads the entire description. If you have information that someone wants in your description, YouTube might suggest your video.

Fully Utilizing Descriptions

Many YouTube creators don’t fully realize the power of the description. However, there’s quite a lot of power in writing a decent description.

Many people write a number of identical descriptions and just copy and paste them into the description. Don’t make this mistake.

A unique description is a good way to get people to your videos. Duplicating descriptions over and over again may also get you labeled as a spammer.

Creating Usable Description

Descriptions may be fully text-based, but that doesn’t mean they need to be boring. You can turn the description into a useful tool for your viewers.

Of course, you can post links to your website or a related blog post. You can also link to your social media accounts or another YouTube channel if you have two.

However, as far as making the description usable is concerned, two great tools are timestamps and playlist links.

If you’re making long videos, how-to videos, or complex content then timestamps are your friend. You can create a comprehensive table of contents in the description so that users can easily find the relevant part of the content.

Linking to your playlists with related content is useful. You can also link to any collaborators who worked on your video with you. Essentially, make your description useful with interactive tools.

Analyzing the Description’s Effectiveness

Once you’ve published your video, it’s time to analyze your description’s effectiveness. You can do this in one of a few ways.

First, preview the video on multiple devices. You need to ensure that the video will display well on a mobile, tablet, desktop, and TV. Logically, you probably won’t have access to each option.

A fantastic option is using a mobile simulator with a tablet mode on your PC. You should also preview your video in the YouTube search, and on the video’s watch page.

Secondly, use YouTube analytics to help streamline your descriptions. You can explore which keywords led viewers to your video, and focus your description in that direction. You can also find out if there are any missing keywords that could boost your descriptions more.

Using Hashtags

Despite what some people think, hashtags are still an essential part of the social media cycle. Using a topic-specific hashtag in your description can lead more users to your videos.

Hashtags are also a brilliant addition to your titles. The nice thing about hashtags is that they have links to the topic page. This approach can help guide users to even more of your videos.

With hashtags, don’t:

  • Add a laundry list of hashtags.
  • Use unrelated hashtags.
  • Get so caught in trends that you go off-topic.
Using Advertiser Friendly Descriptions

Advertisers tend to target videos with specific keywords, and without others. If you want to get sponsored or want to add more ads to your videos, consider the following:

Are your title and description accurate? Don’t use a title about Fashion in New York if you’re a model in the United Kingdom. These kinds of discrepancies can scare off advertisers.

Are you using words that could be misinterpreted? You want to avoid overly sexual content, profanity, and other words that could be misread.

Context is key. YouTube advertisers focus on channels that offer the right content, and favourable context. Every company needs to build a strong reputation, and every word you post can get linked to them. Think twice before posting anything.

The Thumbnail

The thumbnail is the third, and final, aspect of the YouTube triage. It’s one of the three major elements of showing up in a YouTube search. To show you how much emphasis YouTube places on the thumbnail, we’ll discuss the CTR later.

Most users are visual and rely on thumbnails rather than descriptions to decide what to watch. If you have a verified account, you can create a custom thumbnail for the videos on your YouTube channel.

If you only have a standard account, you’ll have to choose one of the three automatically generated YouTube thumbnails.

What Makes an Ideal Thumbnail?

We’ll take a closer look at the various aspects of this in a moment. However, the essence boils down to:

  • The right size thumbnail.
  • A fantastic background image.
  • Include the title text.
  • Choose a clear font
  • Consider a branded template
  • Avoid deception
  • Use quality design software


More often than not, YouTube videos have terrible thumbnails because the sizing is bad. Your YouTube thumbnail should be 1280 by 720. The image should also be at least 640 pixels in width.

If your image is too small, then it has to stretch and skew to fill the space. This can cause distortion and bad overall quality. If your image is too large, then the image may not be clear either.

Optimize your thumbnails so that they fit the size range, and your thumbnails should be clear.

Background Imagery

The background of your thumbnail image speaks to the user about what they can expect from your video. Go for strong, relevant images that convey your theme well.

Title Text

Using a text title as an overlay on your thumbnail; helps convey additional context. More viewers are visual, so they’re more likely to read the image than the title.

If you have a series, including that in the title also lets users know to look for more videos.


Choosing the right font for your thumbnails is more important than you might imagine. Your font should be beautiful, though not too flashy.

Furthermore, you need to find a font that’s easily legible for people with reading disorders. Try to use a bold or heavy type font that makes it easy to read the title.


When you’re trying to grow your YouTube channel, establishing branding is a good idea. We’re used to ‘branding’ as a commercial term and it can sound rather intimidating.

However, the basics behind branding are to establish a uniform standard. Essentially, you want to create a template that will make it easy to make new thumbnails. If your template allows you to replace the background image and the title text you can easily create a standard.

When you’re creating your template, make sure that you make something you’re happy to stick with long term. Once your audience recognizes your brand easily, you don’t want to confuse them.

Avoid Deception

As with your title and description, your thumbnail should be accurate. If you want more subscribers on YouTube, you should play it straight. When viewers do a YouTube search, they want to get the content that the thumbnail promises.

Use Quality Design Software

Naturally, having quality design software goes a long way towards designing excellent thumbnails. Whether you choose to buy free-standing software or use an online thumbnail creator, make sure you choose well. The better your design is, the more clicks you’ll get on your videos.

Different Types of Videos

Many YouTube creators think that content is the only thing to worry about. However, most successful YouTube channels produce three different types of videos.

Each of the three video types has a different focus and contributes something else to your channel.


The first type of video content targets new subscriptions. This type of video typically targets a wider audience and covers a current trend. It’s essential not to neglect your core audience, but you also need to attract new subscribers.

The best way to get more subscribers is to create YouTube videos that get you seen. By covering trends, you’re more likely to trend yourself.

YouTube videos targeting subscriptions typically place more emphasis on the subscribe button. They don’t only have the subscribe button on the end screen.

Instead, these videos might remind people to subscribe to your channel near the beginning as well. For videos that aim to draw YouTube subscribers to your channel, you should draw a strong description of what your channel stands for.

2- Views

Videos that aim to get more views to your channel are often better at converting to monetization. As with the subscription-focused videos, these videos focus on trending topics.

While subscription videos have a strong call to get YouTube subscribers, these videos focus on being shareable. Make sure that you don’t try and take too strong a stance in these videos.

View-focused videos typically tend to be more lighthearted and engaging. You may focus on popular topics that aren’t too serious. You might also incorporate a call to like and share the video.

3- Engagement

Once you have a subscriber base, for your brand, you need to take care of your subscribers. It’s a good idea to release videos simply to engage with your current audience.

Incorporate a video thumbnail that appeals to your main audience. Make a video about content that appeals to a number of subscribers. Lives can be a great way to connect with viewers and get YouTube subscribers.

You need to connect with your subscriber base regularly, so don’t neglect this type of video. You’ll get more loyal subscribers by fostering relationships with your viewers than any other way.

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Studying Your Stats

While you’re building your YouTube channel, you need to act like an entrepreneur. Whether you’re a statistical person or not, the stats matter to your channel.

You can use YouTube analytics to help you study your channel information. There are many different things that you could look at.

There are multiple different analytics sets for you to study, and each has a myriad of subcategories. You can look at the following sets of metrics:

  • Channel metrics
  • Audience metrics
  • Discovery metrics
  • Video metrics
  • Engagement metrics
  • Revenue metrics

Channel Metrics

The channel metrics keep track of the overall performance of your channel. This category includes:

  • Subscribers. How many subscribers you have, and when they subscribed.
  • Realtime views. The number of views that you’ve had in the last 48 hours. This is useful for tracking your current progress and tracking stats for lives and premieres.
  • Top videos. This metric shows you which videos perform the best. You can set the time frame to see which videos performed well in a certain period.
  • Channel views. Here you can track how many views you get in a certain time.
  • Channel watch time. This stat records the amount of time that users spend watching your channel. It’s presented in hours.

Audience Metrics

The audience metrics give you insight into who watches your videos. It analyzes the following:

  • Unique viewers. This stat estimates how many different people have watched your videos at a certain time.
  • Average views (per viewer). Average views estimate how many times viewers have watched videos on your channel.
  • User view times. This stat analyzes at which times most viewers watch your videos.
  • Audience demographics. This metric helps you to find out how old your viewers are, which genders, and where they live.

Discovery Metrics

The discovery metrics focus on your SEO and how people find your videos. This category analyzes:

  • Impressions. The impressions record how many people see your thumbnail.
  • The click-through rate. This statistic measures how many people get to your video by clicking on your thumbnail.
  • Traffic sources. The traffic source metric measures where and how people find your videos.
  • Top YouTube search terms. This tool is useful for checking the effectiveness of your keywords. It measures which search terms generally lead people to your videos.

Video Metrics

The video metrics analyze the performance of specific videos. A lot of these metrics are similar to the channel metrics but focus on videos. This category measures your:

  • Video views. This stat measures how many times your video has been watched overall.
  • Video subscribers. How many people subscribed to your channel after watching a specific video? Find out here.
  • Watch time. How long do people spend watching your videos? If you have a short watch time, look for problems.
  • Audience retention. How many of your videos do people watch? If people only watch the first five minutes of a 20-minute video, they have a retention problem.

Engagement Metrics

The engagement metrics analyze how people engage with your channel and which kinds of people. These stats include:

  • Audience likes and dislikes. What does your audience like? What do they hate? Are your dislikes coming from people from a community that disagrees? Find out with this stat.
  • Element reports. Which elements that you incorporate into your end screen perform well? Which tools perform well on your cards?
  • Playlist analysis. Which of your playlists perform the best? Is it because of the topic or because of the style you used? This stat can help you find out.

Revenue Metrics

When you finally get enough subscribers, you can monetize your channel. At this stage, the revenue metrics become useful. Revenue metrics consider two statistics:

  • Estimated Revenue. Analyze how much money your channel earns at a certain time.
  • Revenue Sources. This metric breaks down the ways you earn money on YouTube.

Making the Metrics Work for You

We’ve seen that many different metrics could serve you. Let’s look at the critical stats, and how the metrics help you.

Most YouTube creators focus on four key metrics:

  2. Average CTR
  3. Retention
  4. Watch time
  5. Session time

The fifth aspect is more obscure but still essential.


Naturally, the idea is to get as many views as possible. By analyzing where your views come from, you can boost your SEO.

For example, if you find that a specific range of topics gets more views, that might be your ideal area. That doesn’t mean you can’t make other videos. However, if you make videos about the things you excel at, you can branch out later.

Finding out how people find and view your videos is a great way to attract more people to your YouTube channel.

Click-Through Rate

The click-through rate is an essential YouTube discovery metric. As we mentioned earlier, the thumbnail is a great way to attract viewers.

By analyzing the click-through rate for your YouTube video, you can find out which thumbnails have the best results. If the thumbnail on one YouTube video performs twice as well as another, emulate it.

Use the CTR rate to help discover the elements that work for you. After that, incorporate those elements into your branding template. The search results matter but having a beautiful custom thumbnail helps.


Many YouTubers focus on getting views. However, almost no one focuses on the retention aspect.

You need to build a YouTube video that encourages people to watch to the end. If you get people to watch to the end screen, they’re likely to subscribe to your YouTube channel.

Again, use the stats from videos that retain users to help improve on other videos. Find the factors that attract people to stay and emulate them.

Watch Time

The watch time is critical because it tells you how much time people spend watching your videos and channel. By analyzing this carefully, you can find out what leads people to watch longer.

Of course, you want to encourage people to watch for as long as possible. Try to use stats to help determine the best ways to keep them watching.

Session Time

Session time is similar to watch time, though it’s not the same thing. The session time is the amount of time that viewers spend on YouTube after watching your video.

If people spend a lot of time on YouTube after watching your videos, you’ve probably sparked their curiosity. However, if they have long session times, but short watch times, you’re probably not linking to enough related content.

The Moral of the Metrics

Some of the statistics are more useful than others, However, every single aspect of the analytics contributes to your channel rank.

Don’t use the stats only to inform you about how your channel is performing. Instead, let your performance become your classroom.

Every video’s metric can teach you something. Some videos may do well, and others not so much. Let the fantastic performers guide you to improve the poor performers.

The same goes for SEO. If you do well with some topics and keywords, let that help sculpt your target audience. Every metric can help sculpt your channels, and the best YouTubers use that.

Promote Yourself

Targeting search terms, thumbnails and titles are vital aspects of building your channel. However, promoting your channel can go far beyond that.

As you get more YouTube subscribers, you’ll develop a loyal fan base. Thanks to the ever-changing YouTube algorithm, your subscribers may not get your new videos.

Many successful YouTubers take matters into their own hands. Email broadcasts are an excellent way of ensuring that your viewers get your new videos.

You can ask users to sign up for your newsletter by adding a call to action in your description. Once you have the email address chain, don’t spam your subscribers.

If you have their permission, you can occasionally share blog posts and similar content too. If you create digital products, you can encourage loyalty by offering ‘get free’ emails to your subscribers.

Another excellent way of reaching your subscribers is building active social media accounts. In short, don’t leave promotion up to YouTube and search engines.

What About the Content?

As the expression goes, content is king. One of the essential aspects to increase YouTube subscribers is how you create videos. The second is how you upload YouTube videos.

Be Consistent

Most successful YouTubers agree that subscribers appreciate consistency. If you want to get more subscribers, upload regularly.

If you can create two high-quality videos every week, then you should. However, even if you can’t, create a consistent schedule. Even if you only upload a video every second Friday, be consistent.

Fail Forward

If you want to increase YouTube subscribers, upload many videos. Your first videos will, doubtlessly, be your worst. Many famous YouTubers only saw many subscribers after they posted the first 100 videos.

You can’t afford to be afraid of making bad YouTube videos. At first, it will take some getting used to. That’s okay, and good even, it’s how you grow.

While you’re embracing the potential to fail, be ready to experiment. Different styles and videos appeal to different niches in your audience. Don’t be afraid to play around and analyze the metrics.

However, once you’ve established something that works, don’t overdo the changes.

Don’t Put Yourself in a Financial Hole

When you’re starting, it can be tempting to buy expensive equipment. Don’t do it. In the beginning, use what you have. If all you have is a smartphone, start with that.

More aspiring YouTubers fail at the beginning than at any other time. More successful content creators have started small and worked their way up. On the other hand, people who buy expensive equipment often barely even start.

Have a Structure

Very few people can present and teach right off the bat. Most people are nervous about having an audience, and struggle to express themselves.

The best way to go is to develop a structure for your videos. Whether that means having a series of key cards, or a full script, you should plan your videos ahead of time.

As far as development goes, you should also have a basic structure pattern for your videos. Plan the time you use so you have a definite intro, build-up, content and conclusion.

Don’t make your subscribers feel like you’re wasting time by stammering through ten minutes of content for thirty minutes. Have well-defined parts to your video.

Once you’ve recorded your content, also optimize it for your subscribers. An essential element lies in the end screen.

Have a prominent subscribe button on your end screen. Also incorporate social media links and logos, and important links.

Another good idea is to link to similar, relevant content. However, choose the content for each end page carefully. Don’t clutter the screen.

Engage With Your Target Audience

The final key to getting more subscribers lies in engagement. Let’s look at a few key aspects.

Encourage Comments

Your videos will get more hits, and therefore more subscribers when they have comments.

How do you encourage people to comment on your videos? Talk to your viewers during your videos. Ask questions, and ask for their opinions about things. Let them interact with you and feel like they’re part of what you’re doing.

One fantastic way of getting responses is to ask multiple-choice questions. If you ask open questions, some people may answer. However, many people struggle with uncertainty when faced with so many possible answers.

Instead, ask questions to the effect of “Do you prefer option, a, b, or c? Let us know in the comments.”

These questions are easy to answer since there are set parameters. You’ll get far more comments that way.

A second brilliant tool is using pinned comments. Pin a comment with the question you asked during your video. People will see it while reading the comments, and be drawn to answer.

Engage in the General YouTube Community

YouTube consists of a large community of people who want to learn, teach, and create. If you want to draw people to your channel you should become active on similar channels.

Get into the community pages on other channels. Provide information that provides value to the users. As a community figure, you want to ensure that you add value.

Valuable information and advice will draw people to your profile. What you don’t want to do, is plug yourself on other channels. Don’t create ads for yourself, or post video links on other pages.

Apart from the fact that it’s against the community guidelines, it’s just rude. No-one likes spammers, except other spammers. This is especially true on content-based platforms like YouTube.

Reply to comments on your channel, especially when you start. You can’t reply to too many comments when you’re building engagement. Every user counts, and every comment matters.


Every new channel wants to increase YouTube subscribers and get more views. It’s not an impossible task, but it takes time and effort.

We’ve had a look at some of the critical aspects of building a channel, and helped you get a foot in the door. Let’s recap:

  1. SEO matters. Use keywords wisely, naturally, and without spamming.
  2. Focus on the triage. Present good titles, descriptions, and thumbnails to get more views.
  3. Measure those metrics! Your stats are one of the best ways to learn how to improve your channel. Use them wisely.
  4. Engage with your audience. Reply to comments on your videos, and get involved with similar channels. Don’t self-advertise, but add value to the lives of others.
  5. Content is king. Keep your content accurate, and focused on your niche. Don’t ever neglect your target audience, and always give valuable content.

Of course, that list is severely boiled down, but it’s the conclusion after all. Prioritize your viewers, and create excellent content. If you tick those two boxes, you’ll get more YouTube subscribers. Additionally you can always reach out to a social media agency if in need of further advice and assistance. We wish you all the best on your YouTube journey.