Why It Pays to Invest in Social Media Consulting
Social Media

Why It Pays to Invest in Social Media Consulting

5.00/5(1)

Social media marketing has become an integral part of many companies’ communications mix. After all, social media enable direct contact with customers and can have a positive impact on a brand’s image at the same time. Social media consulting can help with this.

However, a poor social media presence can also have the opposite effect. That’s why you should consider professional consulting to get the full potential out of social media platforms.

We’ll tell you how in this article.

What Is Social Media Marketing?

Social media marketing describes the use of social networks for marketing purposes. Companies, therefore, select the social media channels for their online presence that they expect to be most successful in a targeted and strategic manner.

Success here depends on the company’s respective goals. Some companies use social media for sales purposes, while others primarily want to generate more reach for their company on a selected platform with their social media presence.

social media consulting

The social media on which a company is represented also depends on the individual marketing strategy. Each social network has its very own target group and depending on which customers you want to address with your social media presence, you should also be represented on different channels.

For example, TikTok is most popular with a younger generation, while older customers may be more likely to hang out on Facebook.

hellenic-timeline
hellenic technologies
Athens, Greece
5 - 13 recommendations
Digital & Marketing StrategyE-commerceSocial MediaWebsite Creation Software
Discover the agencyarrow_forward
Emkan Media
Dubai, United Arab Emirates
5 - 4 recommendations
Advertising & DisplayDigital & Marketing StrategyPhotographySocial Media
Discover the agencyarrow_forward
Big Move Agency
Cairo, Egypt
5 - 11 recommendations
3dBrandingE-commercemoviePhotographySocial Media
Discover the agencyarrow_forward
6W Agency
Dubai, United Arab Emirates
0 - 0 recommendation
Digital & Marketing StrategySocial MediaWebsite Creation Software
Discover the agencyarrow_forward
swc-125
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
Advertising & DisplayDefaultDigital & Marketing StrategyMarketingPublic Relations
Discover the agencyarrow_forward
havas1
Socialyse Belgium
London, United Kingdom
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
op1
POP Communications
Dubai, United Arab Emirates
5/5 - 2 recommendations
MarketingPublic Relations
Discover the agencyarrow_forward
place1
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
Digital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
roots1
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
Digital & Marketing StrategyMarketingWeb DesignWebsite Creation Software
Discover the agencyarrow_forward
evol1
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
ab1
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
blen1
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
di1
Dice Marketing and Advertising
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayMarketingWebsite Creation Software
Discover the agencyarrow_forward
your
diARK
Bucharest, Romania
5/5 - 3 recommendations
Advertising & DisplayMarketingPublic RelationsWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
we1
Destinare Marketing Group
Doha, Qatar
5/5 - 1 recommendation
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
artx1
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
Digital & Marketing StrategyMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
redoy1
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
maroon2
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
wave
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketing
Discover the agencyarrow_forward
002
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
56
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
45
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
30
FMG
West Jakarta City, Indonesia
5/5 - 5 recommendations
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
Discover the agencyarrow_forward
06
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
04
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
veloma
heydaysss
Hong Kong Island, Hong Kong
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
ki
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
gendarme
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward
citrus
sendian creations
Al Maadi, Egypt
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
bonbon
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
Discover the agencyarrow_forward
ses
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
Content MarketingDigital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
jjjjjjj
Indigo Media
Qism El-Nozha, Egypt
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
aaaaaa
Ad Value Marketing Agency
Cairo Governorate, Egypt
5/5 - 2 recommendations
Marketing
Discover the agencyarrow_forward
lilliliil
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
Digital & Marketing StrategyMarketingWeb Development
Discover the agencyarrow_forward
hihi
New Step Media
Ad Doqi, Egypt
5/5 - 10 recommendations
Marketing
Discover the agencyarrow_forward
capture789
Essencius A/S
Copenhagen, Denmark
5/5 - 4 recommendations
Marketing
Discover the agencyarrow_forward
Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
Digital & Marketing StrategyMarketing
Discover the agencyarrow_forward

How Important Is Social Media Marketing for My Business?

According to data from Statista, there were 4.2 billion active social media users worldwide in 2021. This number alone shows how important it is, especially for businesses, to be on social platforms.

With the high number of users around the world, social media channels, therefore, offer great potential for reaching new people and promoting one’s own brand with appropriate social media activities.

But the large reach is far from being the only advantage of social media.

Direct customer contact

On social media, followers can connect with brands directly. Not only does this create a more intimate relationship between brand and customer, but it can also vastly improve customer service.

They can answer questions quickly while presenting themselves as friendly and solution-oriented. This leaves a positive impression on customers and, if done correctly, can lead to lasting loyal customer relationships.

Authentic recommendations

Many people use social media to get inspired and share interesting posts with their friends. These authentic recommendations are worth their weight in gold because they don’t contain promotional motives, but rather a genuine and honest recommendation to use a service or service.

Favorable branding

Finally, social media can be used perfectly for your own branding and creating an individual brand tonality. You don’t have to spend a huge ad budget and book billboards in cities like New York, Paris, or Tokyo, but you can publish your marketing campaigns on your social channels yourself.


Do you |

Discover the most relevant agencies for your project based on your own specific requirements.

Find an agency!


What Does a Social Media Consultant Do?

A social media consultant helps companies build a successful social media strategy. This ranges from analyzing existing social accounts, defining long-, medium- and short-term goals, to actively implementing the social content strategy and social media monitoring.

computer typing

It is not uncommon for the community management of the individual channels to also be part of the social media marketing that a social media agency takes on in a collaboration.

And depending on the range of services, the social media expert may also offer additional measures from the area of social paid, in which advertisements are placed on the various social channels to reach a specific target group or even existing customers.

What Does Social Media Consulting Include?

What services and products are included in social media consulting depends on the individual offer of the social media manager. However, the following services are usually included:

  • Analysis of the customer’s social web presence
  • Development of a social media strategy
  • Creating content for the social networks
  • Management of social media campaigns
  • Managing the social media accounts of companies
  • Supervising community management
  • Advising on current trends
  • Placing paid social ads
  • Holding workshops in the field of social media and online marketing

What Do I Get Out of Social Media Consulting?

Professional social media consulting has many benefits. For one thing, social media consultants can not only save their own resources, but they also bring valuable expert tips and their often years of experience in the field of social media marketing.

In addition, social media consultants and employees of larger social agencies often have a direct line to a contact person on the side of the social network such as Instagram or TikTok, and thus often know about changes, updates or trends earlier. This, in turn, can have a positive impact on the visibility of their own social media presences and also offer considerable added value for customers.

social media group

Finally, social media consulting usually includes the creation of a comprehensive content strategy based on data and facts that best addresses the desired target group. Social media consultants often have access to special tools for analyzing the social media presence and can thus determine even more precisely which customers can be reached via which marketing channels.

How Can I Recognize a Good Social Media Consultant?

With the beginning of the era of Instagram and Co., a great many startups for social media consulting have also sprung up. This often makes it difficult for companies to filter out which experts and which agency is right for their own consulting. Therefore, here are a few tips on how to recognize a good social media consultant.

1. A comprehensive analysis of the current situation

teaching

An experienced social media consultant usually begins the collaboration with an extensive analysis of the company’s existing social media campaigns as well as its competitors.

This is because realistic goals cannot be set and measures defined without the appropriate know-how about the content that has already worked well and also the options available to a company for creating content for social media.

2. Open and honest communication

The social web can be unpredictable. Follower numbers rise and fall in relation to social issues and global events, and without buying fake followers, it is impossible to say without a doubt how many followers you will gain on Instagram or Facebook in a specific period of time.

social media meeting

So if a social media consultant tells you something different or even recommends buying fake followers, you should look for an alternative as soon as possible. Open and honest communication and also setting realistic goals make for good social media consulting.

3. Direct contact with networks

As already described, good social media agencies usually have a direct line to an employee on the side of the social media platform, with whom they can place questions and also attend workshops.

In this way, they are always informed about current trends, updates in the algorithm, or new features within the social networks and can in turn advise their customers in this regard.

How Do I Find a Social Media Agency?

A simple search on Google is a good start to finding a suitable social media consultant. However, before shortlisting an expert for consulting, you should find out in which areas the consultant has previously been active and with which clients what successes have been achieved.

Of course, you should also take a look at the services offered, because if you only get individual services from a particular consultant, it will be difficult to achieve your goals together in the long term. A one-stop solution is definitely the better choice for your business in the long run.

If you don’t want to rely solely on a Google Search, it can also be helpful to exchange ideas with colleagues or other agencies you work with. After all, a personal recommendation definitely weighs more than the content of a Google Review or a simple star rating.

Finally, there are also websites that specialize in the search for social media agencies and can help you select suitable candidates. Those who are listed on these sites have usually already gone through a selection process and are therefore definitely qualified to help you achieve your social media marketing goals.

On Sortlist, we offer matchmaking based on your criteria and support you with personal advice so you can find your ideal partner.

Comments (0)

Publish a new comment


0/500

Your email address will not be published

close

Access our exclusive content!

email