26 January 2023 ∙ 9 minutes of reading time
E-commerce has been growing steadily for the last 8 years. According to Statista, in 2015 it concentrated only 7.4% of the sales market share. Today, that figure has risen to 20%, and the trend is expected to continue. But, what’s an e-commerce website price? If you are thinking of setting up an e-commerce platform, this […]
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24 January 2023 ∙ 10 minutes of reading time
According to our report on the state of social media, more SMBs than ever are seeking professional assistance with their social media, as demand has skyrocketed in the last year and a half. So owners often wonder if the amounts we are investing in social media marketing are within the normal range or not. If […]
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1 November 2022 ∙ 6 minutes of reading time
When it comes to brands, there is an asset that is priceless: trust. It is responsible for convincing a person to buy your products or services. It is the one that makes it easier for your satisfied consumers to recommend your brand. Trust is the one that creates close ties and stable relationships between your […]
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19 September 2022 ∙ 7 minutes of reading time
A great restaurant web design goes beyond just being beautiful. It needs to be effective. It’s the perfect combination of amazing images and useful information for any customer. And trust us when we say, that blend is not easy to create. A quick Google search can prove us right. Most restaurant websites focus on packing […]
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31 August 2022 ∙ 10 minutes of reading time
Let’s face it; every organization wants to build a memorable brand so its target audience doesn’t have to think twice before purchasing its products. That’s what brand awareness is all about, and with this post, you’ll learn ten different ways to build it. What is brand awareness? This marketing term refers to the degree of […]
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21 August 2022 ∙ 8 minutes of reading time
When it comes to marketing you will find yourself immersed in a world filled with terms that sound very similar to one another, but with rather different definitions. Understanding each one of them is the key to success. In this article, we will deep dive and compare product branding vs corporate branding. Although these two […]
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9 August 2022 ∙ 7 minutes of reading time
Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]
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15 March 2022 ∙ 8 minutes of reading time
We often hear that a web page can have an impact on the conversion rate. But how do you create a landing page that converts? In this article, we give you 12 landing page examples. These can inspire you to redesign your current site and improve your conversion rate. Understanding the Purpose of a Landing […]
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28 December 2021 ∙ 7 minutes of reading time
A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. Using branding models can help you determine your approach to branding. This definition itself isn’t entirely wrong, but it doesn’t tell the whole […]
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2 November 2021 ∙ 7 minutes of reading time
If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]
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