26 April 2024 ∙ 18 minutes of reading time
More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to be successful, reach a wider […]
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27 March 2024 ∙ 12 minutes of reading time
The ever-changing world of SEO may make you feel like you will never be able to outrank your competitors. But the good news is that you can always opt for SEO competitive analysis. In short, this is an ethical way to spy on your competitors’ SEO efforts and understand: Gathering this information serves as a […]
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20 March 2024 ∙ 8 minutes of reading time
Keywords play an essential role in SEO and SEA. They are responsible for getting your website in front of potential customers, so you really need to take the process of deciding which ones to use seriously. Through these lines, we will explore the concept of long-tail keywords vs. short-tail keywords. Our goal is to help […]
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13 March 2024 ∙ 12 minutes of reading time
The first step to a successful SEO strategy is understanding what keywords you want to rank for. To discover these keywords, you must use the best keyword research tools. These tools will help you understand search volume, domain authority, and other factors that make it easier or harder to rank for them. In this article, […]
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6 March 2024 ∙ 29 minutes of reading time
This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]
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10 April 2024 ∙ 23 minutes of reading time
More often than not, companies need an extra push to accelerate their pace to reach their marketing goals. Strategies like SEO and content marketing, while effective, will always appeal to your patience and time. Fortunately, you can turn to Search Engine Advertising (SEA) for that extra boost to reach a broader audience and drive more […]
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6 June 2023 ∙ 7 minutes of reading time
Not everything in marketing lives in the digital world. It is important that you take the time to review the processes that allow us to have physical art that helps promote your brand, products, and services. In this article, we will explain everything about digital printing, its effectiveness, and the trends that are taking place […]
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6 February 2023 ∙ 7 minutes of reading time
Many companies see outsourcing as a way to reduce and control the costs of day-to-day operations. By outsourcing certain tasks, you can free up time and focus on your core functions. There are many benefits that can be summed up in two words: increased productivity. Let’s take a closer look at the pros and cons […]
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5 February 2023 ∙ 21 minutes of reading time
Nowadays, having a communication plan is necessary, crucial, and beneficial for any business. Throughout this article, we will go over the different reasons why we say this. But, most importantly we will explain what are those key elements of a communication plan and how you can create your own. Have you ever stopped to think […]
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5 February 2023 ∙ 14 minutes of reading time
The pandemic has highlighted the need for all businesses, regardless of size or sector, to move into the digital world. But this is not just about having social media channels. Digitization must be experienced both in the optimization of processes and resources, as well as in the use of technology to market their products, services, […]
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