5 May 2025 ∙ 4 minutes of reading time
The average attention span in 2025 is 8.25 seconds, a number significantly lower than the 12-second average in 2000. We live in a world of immediacy, where people are constantly scrolling through thousands of posts, emails, videos and content without paying much attention to what they see. As a result, brands must adapt to differentiate […]
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28 April 2025 ∙ 3 minutes of reading time
The vast majority of gamers say immersive technology increases their satisfaction with a game. The UAE gaming industry has been quick to understand this and has creatively integrated both AR and VR experiences into game development. This new approach allows users to explore, interact and play in ways never before imagined. Immersive technology, and its […]
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23 April 2025 ∙ 3 minutes of reading time
Esports marketing has become a priority for non-endemic brands, with companies like Red Bull and Intelleading the way. The reason. Simply because the eSports industry is a global phenomenon, with projected revenues of $1.87 billion by 2025 and a CAGR of 17.48% by 2029. It offers a unique opportunity for brands to connect with a […]
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17 April 2025 ∙ 4 minutes of reading time
Taking a deep dive into a game development case study is always a smart idea, as it allows you to understand what others have done to achieve success. In this blog post, we will explore the path to more than 8 billion downloads and establish yourself as one of the largest game publishers. This is […]
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8 April 2025 ∙ 3 minutes of reading time
The UAE, particularly Dubai and Abu Dhabi, is experiencing a rapid expansion of the gaming industry. This is due to various government policies and private investment in infrastructure and innovation. As a result, many companies are opting to hire game developers in UAE. Should you do the same? How can you get started and hire […]
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2 April 2025 ∙ 3 minutes of reading time
Honor of Kings, Royal Match and Last War: Survival Game have one thing in common. They top the worldwide mobile game charts in terms of revenue. Honor of Kings generated over $1.87 billion in app revenue in 2024. Mobile game development is definitely an area to consider if you are looking for a new business […]
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1 April 2025 ∙ 3 minutes of reading time
The gaming industry in the United Arab Emirates (UAE) is expected to reach $492.9 million by 2027, growing at a CAGR of 5.4%, with more than 1.7 million gamers. Game development in UAE is no coincidence. It is happening thanks to a combination of factors, including: High internet penetration. A young and tech-savvy population. Government […]
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25 March 2025 ∙ 3 minutes of reading time
When it comes to creating an event, it is not enough to design it just for the sake of gathering a bunch of people and presenting your brand, products or services to them. You need to give people a reason to attend and actively engage with your brand. You need a WHY. Nike’s Breaking 2 […]
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20 March 2025 ∙ 4 minutes of reading time
Event management involves everything from choosing the right venue, day and time to managing budget and production costs. There are so many different details involved that in most cases it’s smarter to hire an event management company. In this article, we will walk you through the different steps of choosing an event management company. Remember, […]
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19 March 2025 ∙ 3 minutes of reading time
89% of markets say events are a critical component to achieving key business objectives. 52% of CEOs agree that event marketing delivers a higher ROI than any other marketing activity. No wonder both teams are so focused on delivering the best experience for their attendees. Fortunately, data analytics in event planning are here to make […]
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