13 March 2025 ∙ 6 minutes of reading time
How did a brand born at the height of a global pandemic generate $60 million in its first year? How did they grow to over $350 million in just 3 years? Rare Beauty is living proof that a well executed influencer marketing campaign can lead to success. Let’s take a closer look at this influencer […]
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12 March 2025 ∙ 4 minutes of reading time
Influencer marketing KPIs vary widely depending on who you ask. 68% of brands focus on measuring social media engagement metrics. 50% focus on link traffic from posts. 45% focus on website traffic during campaigns. But the truth is, in order to set KPIs accordingly, you first need to determine the goal of your campaign. Read […]
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5 March 2025 ∙ 4 minutes of reading time
69.7% of brands prefer to work with micro and nano influencers. The reason? Cost and return on investment. In 2025, over 67% of companies will spend $50,000 or less on this particular marketing effort. But, what can you actually get out of this spend? How much do influencers charge? What results will that budget produce? […]
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4 March 2025 ∙ 5 minutes of reading time
80% of brands spend a portion of their marketing budget on influencer marketing. But as a marketer, you may be wondering what are the best platforms for influencer marketing? In this article, we’ll explore platform specific statistics, influencer costs, and ROI so you can make an informed decision on where to run your influencer marketing […]
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27 February 2025 ∙ 5 minutes of reading time
Influencer marketing vs. paid ads – Which has a higher ROI? A question almost every marketer faces when creating a marketing plan. Looking at recent statistics, 63% of marketers say that influencer-generated content outperforms other brand-driven content. But that doesn’t mean you should ignore paid ads altogether. These efforts have an average return on investment […]
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26 February 2025 ∙ 4 minutes of reading time
Brands generate $4.12 for every $1 spent on influencer marketing. But what about B2B influencer marketing? Does it generate the same revenue? Does it really work? 💵According to Forbes, 94% of B2B marketers say it’s a successful strategy. It’s been proven to generate over 520% ROI, or $5.20 for every dollar spent. In other words, […]
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25 February 2025 ∙ 5 minutes of reading time
According to HubSpot, 50% of marketers are using influencer marketing. A trend that is not going away anytime soon, and that has created a new challenge: how to regulate it and prevent fraud or deception in the marketplace. The governments of the United States and the United Kingdom have taken the lead in developing and […]
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19 February 2025 ∙ 4 minutes of reading time
94% of a user’s impression of a website is created by its design. Another key point, is that first impression is made in 50 milliseconds. You have that little time to convince them to stay and guide them on what to do next. Fortunately, today we have a revolutionary approach to web design: Neurodesign. It […]
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18 February 2025 ∙ 5 minutes of reading time
Did you know that your website has an average window of 3-5 seconds to capture the attention of a new user? We live in a fast paced world and we need to act accordingly. Creating a website goes far beyond adding your branding, color palette and valuable content. You need to apply the psychology of […]
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13 February 2025 ∙ 4 minutes of reading time
According to a recent study, 2 out of 3 websites need to implement accessibility measures to remove existing barriers. Beyond being non-compliant, this number clearly shows that businesses around the world have a long way to go. The good news is that AI accessibility opens the doors to a world of opportunity. One where people […]
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