The 8 Best Ways to Rank Better With SEO for Architects
Last update: 28 May 2024 at 03:20 pm
5.00/5Almost every architect thinks a website is a place to showcase their portfolio, which isn’t a wrong assumption.
However, uploading only photos of your project won’t help you accomplish the expected success online. Of course, your website might look pretty, but that’s it! And we don’t think “pretty” or “aesthetically appealing” are the only things you wish to accomplish.
Therefore, you need SEO or search engine optimization.
SEO services allow you to transform your architect’s website into a treasured asset that helps you demonstrate your expertise to your target audience and build brand prestige to new heights.
We are drafting this blog with some valuable insights to help you grasp the concept of SEO for architects. Sit back and exalt your awareness through these SEO tips.
What can SEO do for an architect’s website?
Before we comprehend the various SEO practices that help boost your site’s ranking, it is imperative to determine why they are useful for your architectural firm.
Here is an overview of the benefits associated with search engine optimization for your existing website–
Help your website get found digitally.
Do you ever wonder why every other digital business competes to be on the top of the search engine ranking page?
It is estimated that Google processes 63,000 search queries every second, which translates to 5.6 billion searches per day. On average, a person conducts between three and four searches daily, which explains the need for SEO gurus.
The average monthly search for the keyword “architect” is 135,000. Without SEO, none of the searchers using such specific keywords will know that your business exists, leading to you losing many prospective clients.
If you want your architecture business to be found digitally in search results, investing in SEO for architects should be your priority.
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Discover the most relevant agencies for your project based on your own specific requirements.
Build your brand’s prestige.
Customers don’t prefer working with nobodies, especially when the service they wish to acquire costs them money. Therefore, prestige is crucial to run successful architecture firms.
An established branding for architects helps boost trust and loyalty among digital users, enticing them to choose you over others.
Add proper meta descriptions, other meta tags, and quality content to hook searchers. You will acquire many new projects once people start seeing your firm as an industry expert.
While you might think having a well-designed website is enough, without SEO, your website can only do so much to drive traffic and generate revenue. SEO helps your architectural firm’s website appear on top of search engines, thereby boosting your brand.
Untap new markets
Are you looking forward to tapping into the new markets? Perhaps you wish to expand your brand from one specialization to another. SEO for architects can help!
Even if your portfolio is empty, you can demonstrate your expertise and skills through written digital content such as blogs, articles, website content, and so on.
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8 best SEO practices for architects
Whether you own a well-established architectural firm or are just getting started in the industry, digital marketing, and SEO for architects are all it takes to make the difference between being known and being invisible to the prospective audience.
With the myriad of effective digital marketing strategies suggested below, you can improve your brand’s position on the search results and even boost conversion rates.
Target the right SEO keywords and use them strategically
The first step to the digital success of your architecture business is targeting relevant keywords – those that resonate with your niche and your potential clients are actively using for searching.
Of course, you will require brainstorming to determine terms that best describe your industry, but you can rely on the expertise of keyword research tools, such as Ahrefs, Google Search Console, and so on.
Another way to conduct relevant keyword research is to look at the “search results related” section on the search engines.
Remember that many of the keywords for architecture firms will have a locational element, meaning city/region/area names will be included in the keywords. If you want to be established as a local business, you must focus on local SEO and include these location terms in your keywords.
Once you create a list of SEO keywords for your architecture firm, you need to focus on creating web pages based on each keyword. For instance, if your chosen keywords are “restaurant architects near me” or “interior design business nearby,” you can create a page for each keyword to offer vital details about these local businesses.
To ensure this page shows up in search results for that term, you will require strategically placing the keyword throughout the website architecture of the webpage. You can use the keyword in –
- Meta Title tags
- Meta description tags
- Headings
- And URL of the page
Ensure the keyword fits your copies naturally and doesn’t look forcefully stuffed. Do not sacrifice the readability of your copies to use keywords; that is an unethical practice called keyword stuffing that will hurt your search engine rankings substantially.
You can use various variations of your primary or closely related keywords to prevent stuffing.
Remember to utilize long-tail keywords like “prices of architecture services near me,” etc., because they have low competition but high search intent.
Build creative and unique landing pages.
Every part of your site with a unique URL is considered a landing page. For instance, if you have a single home page offering details with a simple scroll-down, you have one landing page.
However, if your users can click, access, and navigate multiple pages, then your website has multiple landing pages.
It is time to use your landing pages to your architecture firm’s advantage.
The more landing pages your website has, its digital reach will be better. This is because each page on your website puts you in the position of being ranked. But you need to be mindful. Ensure that you customize all the URLs on your domain.
It is best to utilize keywords instead of symbols and a bunch of letters to name each of your website’s landing pages. This form of keyword optimization helps search engine bots and digital audiences comprehend your website.
Also, avoid creating landing pages just to have another URL on your website; instead, create one to meet a specific purpose.
Start blogging
If you want to expand the number of landing pages on your website, start blogging regularly. This effective on-page SEO strategy will create a never-ending stream of fresh, high-quality content that will help boost your search engine results pages’ rankings.
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Regular blogging creates a regular flow of information that search engines consider a positive signal. Besides, blogs make it possible to include a mixture of different high-ranking keywords that best reflect your architecture industry.
What’s more? A blog post can help establish authority in terms of SEO and among your ideal audiences. With better digital authority comes a better SEO position, followed by boosted brand recognition and loyalty.
Focus on responsive design.
No matter how many landing pages you create for your website or how regularly you blog, your website is useless without a mobile-responsive design.
Not all of your target audience might use computer systems to access your website; they might also use mobile, tabs, etc., to know about your architectural firm. If your website doesn’t fit these devices, you probably are losing immense opportunities.
Besides, search engines like Google and Bing prefer websites with mobile-responsive designs. This means your Google rankings are bound to fall.
Focusing on responsive design can make your website accessible from almost any device. This means your website visitors will be able to navigate, read, click through, fill out forms, and contact you easily from any device.
More so, responsive design is one of the factors that help determine a website’s SEO position.
A picture says a thousand words
While too many images on the website can prove overwhelming for the users and search engine bots, using relevant images in the right places can make a huge difference.
Visuals play a crucial role in sharing the story of your architecture firm. They showcase your work and present your team in the right light. These same visuals also significantly impact the SEO content creation process.
Besides keeping customers engaged, high-resolution photos and images showcase your professionalism, thereby invoking a sense of reliability in customers’ minds regarding your brand. Custom-made logos and graphics have the same impact, too.
Name images irrespective of where they are used. Also, don’t forget to add captions wherever required—perhaps a specific keyword. This will help gain added SEO exposure and can add up to more than you imagine.
Backlinks and internal links
Backlinks are one of the crucial off-page SEO strategies that search engines like Google and others evaluate to determine a website’s authoritativeness and reliability. The quality and quantity of the links that point back to your website matter significantly during the evaluation.
There are various ways to use an internal linking strategy. One straightforward and ethical way is to create content. Part of this process is simply creating high-quality content.
You can create a variety of content that helps earn many links, including statistics roundups, infographics, original research, and so on.
Outreach can also help obtain internal links. This method requires you to contact publishers like bloggers and ask them for links. However, to ensure your links are useful, spend time determining whether you are working with reliable content creators.
For instance, if you have created a statistics roundup that matches someone’s post, perhaps invite them to update it with your stats. You can even check for any website’s pages with broken links and provide one of your links as a fix.
Improve your brand’s social media presence.
You should never overlook social media when building an SEO marketing strategy.
Social media for architects helps connect with followers and fans of your architectural firm on a more personal level. It is a platform that allows you to share behind-the-scenes information about your design process and give your followers a sneak peek into something new.
By engaging with followers through DMs, comments, stories, etc., you expand your online reach and build a lasting relationship with customers.
Regular blogging can help generate fresh posts for social media platforms, which can drive organic search traffic from those pages to your website.
Make your website faster and more secure.
Not many website owners prioritize site speed and security, which, in the long term, can massively harm your website traffic.
Would you like to visit a website that takes too long to open? Or will you visit a website that doesn’t promise a secure and safe browsing experience? We don’t think so! Then why would you expect the same from your digital audience?
It is time to take relevant actions to make your architecture website faster and more secure for your audience.
For site speed
- If your website features high-quality images, try compressing them to reduce the page’s size by 30% to 40%.
- Get rid of unnecessary items that add to the website’s loading speed.
- Enable browser caching
- Use the content delivery network or CDN
- Reduce add-ons
For site security
- Change your location from HTTP to HTTPS – a more secure version of the web protocol.
To summarize
With these eight digital marketing and search engine optimization tips and practices, you should be able to create a highly convenient website for your digital audience and search engines.
Remember, SEO is an ongoing process, meaning you will need to continuously work on it to yield the many benefits stated in “What can SEO do for an architect’s website?” Plus, SEO is a time-consuming affair.
If you need assistance with online architecture marketing, why not partner with Sortlist? With the right skills and knowledge, our specialized SEO agencies can reliably and quickly obtain relevant results.
Key Takeaways
- Target Relevant Keywords: Use tools like Ahrefs and Google Search Console to find keywords your potential clients are searching for. Include location-specific terms to focus on local SEO.
- Create Unique Landing Pages: More landing pages mean better chances of ranking. Customize URLs with relevant keywords and ensure each page serves a specific purpose.
- Start Blogging: Regular blog posts improve SEO by providing fresh content and establishing authority. Use blogs to incorporate a variety of high-ranking keywords.
- Responsive Design: Ensure your website is mobile-friendly to avoid losing visitors and to improve your Google rankings.
- Optimize Images: Use high-resolution images with appropriate captions and names to enhance engagement and SEO.
- Build Backlinks and Internal Links: Quality backlinks boost your site’s authority. Create high-quality content that naturally attracts links and reach out to reliable content creators for link-building.
- Improve Social Media Presence: Use social media to connect personally with your audience, share behind-the-scenes content, and drive traffic to your website.
- Enhance Site Speed and Security: Compress images, reduce unnecessary elements, enable browser caching, use a CDN, and switch to HTTPS to ensure a fast and secure browsing experience.
