SEO Consulting: How to Succeed With The Right Provider
SEO has become an essential part of any marketing effort. As a result, we see that many companies have begun to add SEO experts to their teams. But what about those who can’t afford the cost of an additional employee? For them, there is the option of hiring SEO consulting services.
With this in mind, we explain how these professionals can be the ideal alternative that your business needs. They are the key to positioning your website among the first results in search engines.
We will also help you answer questions such as:
- When is it better to hire an SEO consultant?
- What services does SEO consulting include?
- And how do I find the ideal partner for my business?
When Do You Need to Hire SEO Consulting Services?
There are many reasons why you may want to work with SEO consultants. The first, and perhaps most important, is that it never hurts to have a third party verify how effective your SEO efforts are. This study will not only give you a set of results. It will include recommendations and practical advice tailored to the real needs of your business.
In addition, experience has shown us that companies, especially those that rely heavily on content marketing or e-commerce, see a significant increase in sales when they work with SEO experts.
Investing in good SEO consulting services will set your brand apart from the competition. In addition, by improving your Google ranking, you will see an increase in qualified traffic to your website. Interesting, huh?
Ultimately, this is a process that will have a major impact on your company’s sales numbers.
What Does an SEO Consulting Agency Do?
There are many tasks that an SEO consultant can take care of. Generally speaking, the work of SEO agencies consists of implementing various actions designed to improve the ranking or web positioning of their clients on Google. Or what’s also known as creating and implementing a comprehensive SEO strategy.
These efforts can include on-page SEO and off-page SEO practices, keyword research, SEO audits, and more. They also provide training to their client’s marketing teams. After all, the companies that hire them are desperate to see tangible results. They want to see their brand in the top Google results for the various keywords they have previously selected.
It is important to understand that the professional SEO services a consultant provides vary from one company to another. It all depends on your needs and the budget you are willing to invest in. For example, the specialist may be dedicated solely to providing SEO workshops and training for your internal SEO team or your marketing team, or he/she may conduct a comprehensive SEO audit.
What Do SEO Consultancy Services Consist Of?
An expert SEO consultant usually tailors the services to the concerns and needs of his clients. So, by hiring an SEO specialist you can get the full range of services or just some of the tasks listed below:
- SEO audit of your website
- SEO strategies or SEO campaigns
- Ongoing optimization
- Training and SEO knowledge
Some people prefer to hire a 360-degree SEO service that includes all of the above options. But before you go for this option, stop for a moment and think… Is this what my business needs? If so, here is a list of the top SEO agencies we at Sortlist recommend.
SEO Strategy: Room for Improvement
The first thing an SEO specialist will do is conduct a thorough analysis of your website’s search engine optimization status. Once the results are in, the consultant will begin to develop a strategy that will allow you to achieve your digital marketing goals.
It should be noted that SEO work is not something that happens overnight. It takes time not only to understand how search engines work but also to adapt your website to best practices. You need to consider search engine optimization as an ongoing activity for your business.
An SEO strategy can include everything from content creation and editing to keyword research and running campaigns through Google Ads. The specific actions for your business will vary depending on the current state of your SEO, what you want to achieve, and what your competitors are doing.
For example, website content creation is used to increase the number of keywords or search terms for which your business appears in Google. This type of action usually increases the amount of qualified traffic that passes through your website.
Keyword research is particularly useful for e-commerce. It allows them to determine which targeted keywords to use for each product page to increase traffic and rankings. Ultimately, this type of SEO campaign translates into increased sales.
SEO Consulting: How Does it Really Work?
Once the expert SEO consultants have defined the strategy to be followed and you have approved it, it is time to take action. This means that you need to start receiving expert advice and implementing each recommendation.
Depending on what you have agreed with your SEO agency or consultant, it is possible that some of the actions will fall in your lap. A clear example of this is the website edits, it’s possible that some will have to be done by your internal marketing team.
The SEO expert will focus on editing, improving, and modifying the content of your website. This not only improves the readability of the site. It makes it easier for search engines to understand the content and the value it brings to visitors.
To do this, the SEO expert will do some SEO copywriting, edit texts, improve titles and paragraphs, add images or audio files, insert lists, etc. There are many actions that can be taken. Each and every one of them has a positive effect on the user’s experience on your site. Which, in the end, helps your brand’s search engine rankings and appears among the first positions on Google.
The SEO expert your agency assigns to you is responsible for conducting keyword research for your website’s content. But their work doesn’t stop there. Once they have the words that work best for your business, they need to edit your site structure and add them to your site’s metadata. All of this of course according to best practices.
This metadata optimization process is key to letting search engines know which keywords you want your brand to rank for.
Unfortunately, as with almost any marketing effort, it is not enough to perform the SEO optimization process once. Ongoing evaluation and analysis are important to verify that the results of your SEO consulting services are actually working. And to understand whether or not you are on track to achieve your goals.
Depending on the results of these analyses, a good SEO consultant will adjust the SEO strategies and optimize their approach to achieve the set goals.
An important area of SEO consulting services is dedicated to link-building strategies. It refers to the process of building external links, also called backlinks, that direct users to your website. But what is the purpose of this action? It is a simple and efficient way to show Google that your website publishes content that is interesting enough for other website owners to link to it. This, in turn, improves your company’s search engine rankings.
SEO Consulting: A Training Course
Finally, many SEO providers often offer training packages or workshops for their client’s marketing teams. This is a great way to ensure that your SEO efforts are sustainable.
SEO Expert: How To Find the Right Partner?
Finding the right partner is not an easy task. It is important that you understand what you are looking for in a consultant. After all, this is the person or agency that will take on the task of placing your brand in the top positions for a Google search.
There are several elements to this selection process. On the one hand, there are the services offered by the SEO consultant and their reputation. On the other hand, there are the prices and the location of the company. These are all important elements that you should analyze in detail.
Just think about your business for a moment. If it’s located in London and you value personal contact, it’s best to hire a local consultant.
In addition, you need to ask yourself if you want to work with a freelance SEO consultant or if you prefer to hire an SEO consulting company. The advantage of the latter is that larger projects can be handled more quickly, and in case of doubt, they have a group of different professionals that can come in handy.
A freelance SEO consultant, on the other hand, may offer you a lower price but is likely to be less flexible in his capacity. In addition, they may not have the resources to solve problems.
The Bottom Line
Whether you work with an SEO consulting services agency or a freelance SEO consultant, the important thing is that your company allocates time and budget to improve its search engine rankings.
There are great benefits to being ranked first. On the one hand, it improves the authority that you as a company can have in a given topic, industry, or sector. On the other hand, we see that the websites that manage to rank at the top are the ones that receive the most clicks and visits. In short, good website rankings translate into better traffic and a significant reduction in the cost of each lead and customer for your brand.
It’s time to find your ideal partner! SEO takes time, and the sooner you let a specialist in the field guide you, the sooner you will see your brand benefit from the effects of this investment.
Here is a list of the top SEO agencies, all of which are sure to have the knowledge, tools, strategies, and data necessary to support your digital marketing efforts.