Can You Really Make Money off of YouTube Automation in 2023?
Last update: 27 October 2023 at 11:00 am
3.00/5With more than 2 billion monthly active users, YouTube has become a household name. In fact, YouTube is accountable for 37% of all mobile internet traffic, thereby showcasing its popularity among ordinary people.
What’s interesting is that more and more people are now leaning toward becoming YouTube content creators. And why not? Given top YouTubers make anywhere between $20 and $56 every minute.
Assuming you are a content creator, too, we believe you must have come across the term YouTube automation. Most creators consider it an income-generating, time-consuming expert strategy. But not many of them know what it exactly means.
With limited details on this trendy term, conflicting information and ideas are an expected chain reaction in people’s minds.
We decided to deep dive into whether YouTube Automation really helps make money…
What Is YouTube Automation?
With no clear, single definition out there, YouTube Automation is often labeled as a buzzword with murky meaning.
But, if experts are to be believed, then the term “YouTube Automation” is an umbrella term. For different people, it means something different. This ambiguous term is typically understood based on the context.
Here are three broadly recognized definitions of YouTube Automation –
- It is an outsourced content creation strategy
- It is a process of automating the YouTube engagement
- It is a process of managing the channels and their workflow through YouTube automation
Of course, after reading these three different definitions, confusion is bound to arise. Let’s take a look at all of these definitions to make things a little streamlined for you.
Outsourcing Your Video Content Creation
As we read earlier, one of the three meanings of YouTube Automation is that it is an outsourced content creation strategy.
In a typical situation, agencies that advertise YouTube automation as an outsourcing strategy tend to describe it as a passive income generation tactic. What they mean through this is that they help you with tasks like research, voice-overs, script-writing, and even video editing for a pre-decided amount of fee.
You can also consider hiring specialized video production agencies to delegate these tasks.
By choosing to outsource your video content creation, you can benefit from two things – growth in the channel and improved mental health. Among creators, being on the cusp of burnout is a common thing. Automating certain tasks by outsourcing them to an expert can help attain better peace of mind. You can even set up content quantity and quality.
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Find an agency!YouTube Engagement Automation: Giving a False Sense of Popularity
The second meaning of YouTube Automation is a little dark.
There are agencies out there that use YouTube Automation as an umbrella term for tools that assist you in gaining fake audience engagement. This means they buy shares, likes, and subscribers for your YouTube Channel. They may even increase your watch hours using unethical tools and practices under the guise of YouTube automation.
As we all know that on YouTube, the more engagement a video has, the better its recommendation rate on the platform, and so is the possibility of people stumbling across the video and clicking it.
For instance, suppose you are searching for a video on “how to bake mouth-watering chocolate chip cookies?” For sure, you will come across a handful of results, but you will most definitely click on one that has a better view rate.
And this is the very reason why certain agencies use unethical ways to purchase shares, likes, and subscribers. They even claim that the initial artificial boost in engagement is crucial for building a real audience.
So, are these agencies faithful to you?
Of course, not!
These practices are often termed as buying fake engagement, which YouTube is very against. This could result in your YouTube channel being terminated from the platform.
Again, some agencies often argue that it is the source of the engagement that matters. There are agencies that use bots for fake engagement, and there are some that pay real people to do so.
Irrespective of the source, it is best to steer clear of such practices. Because if YouTube determines you are cheating its algorithm, your YouTube channel will disappear forever, and so will your income from YouTube.
Instead, take a look at certified and trusted content marketing agencies that can help you boost engagement and revenue in an ethical and lawful manner.
Automating the YouTube Channel’s Management and Workflow
YouTube automation is also referred to as special YouTube automation tools that help speed up the workflows and overall channel management. These are cloud-based accessible YouTube Automation tools that often come as browser extensions or applications.
These tools assist in creating tasks like researching topics, producing thumbnails, scheduling YouTube videos, and so on. These tools can prove highly valuable, especially if you handle high volumes of content on a regular basis.
The two most notable tools are TubeBuddy and VidIQ vision browser extension. Both of these tools help with competitor analysis, performance tracking, and smoothening the workflow.
When it comes to automating the administrative functions of your channel, there are two things involved – scraping data and automating the admin.
For technical reasons, YouTube marks a red flag for both but for practical reasons; it doesn’t.
In fact, YouTube’s terms of service stipulate that you must submit in writing before proceeding with any YouTube automation method.
But that isn’t practically possible, given Google has zero-customer support.
It is observed that YouTube doesn’t block YouTube automation that assists content creators with administrative work.
When it comes to data scraping, some activities are accepted by the platform. For instance, you are scraping public data that search engines are able to index.
If you are considering automating the admin work, stick to automating honest work that a human can do. You should be able to run such operations with zero issues.
Is YouTube Automation a Viable Option for Businesses?
Yes, YouTube Automation is definitely a viable option for reasons like –
- When done right, YouTube Automation can help amplify the content and obtain more views for the YouTube channels.
- It can help multiply the money YouTube pays for your content.
- Assists with lead generation and offers a chance to get in touch with prospects.
- It becomes possible to upload videos during the live stream without any additional manual assistance from the staff members, thereby making the process highly efficient and streamlined.
- By producing algorithm-friendly content, you can generate a lot of views. For instance, using relevant titles, adding proper descriptions, etc.
- Helps in producing viral videos in higher quantities in less time.
- Helps maintain the consistency of the videos across channels.
- It helps in keeping the track of activities that results in conversions, including how long people spend time watching the video, what YouTube videos they view post watching your video, what amount of time users spend on each page, and so on.
Benefits of Working with a Content Marketing Agency
If you decide to proceed with the YouTube Automation method, consider outsourcing it from a reliable video content marketing agency. Why? Well, the reasons are listed below –
Save time and money
You may have a fair idea of how expensive creating an in-house team is. Not only are you required to invest in relevant YouTube automation tools and resources, but there is hiring, onboarding, training, salary plus benefit, etc., expenses involved in the process. And let’s not forget the amounts of time that goes into doing all of these things.
By choosing to work with an expert for your video production needs, you put an end to all of these added processes. Experts will never spend time obsessing over unnecessary details. Instead, they will pick up necessary data, information, and details for a much faster outcome.
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Gain access to experts
Hiring a video content marketing agency will give you access to a team of seasoned industry experts. These individuals must have worked on a variety of projects in the past and will have the right idea of what to do for your project to succeed.
Expert agencies have a lot of valuable knowledge and expertise that proves beneficial for your firm’s success.
Ensure that you work with an agency with a good track record, so there is a guarantee of obtaining quality results with their YouTube automation tricks.
Helps you with proven strategies and tactics
The best thing about working with an agency is that they have a team of experts. And by the team, we mean they have everyone on board, including the video editor, content researcher, video marketer, production team, and so on.
With so many experts on board, there remains a chance that the agency will use different marketing approaches based on expert suggestions to help you succeed.
An efficient video content marketing agency will develop strategies that resonate with your target audiences and helps you meet your goals. Whether you wish to boost sales, enhance SEO strategies or improve your YouTube channel visibility, they have got your back.
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Find an agency!Helps you remain consistent
Professional video content marketers will develop an exhaustive strategy for your brand. They will include all the elements in their strategy that helps with your business growth.
From producing quality content that aligns perfectly with your brand to maintaining a consistent brand image across channels, the experts can manage it all.
Consistency in the brand image helps in better recognition of the brand. It also assists in recalling important factors of your brand’s story.
Provides you access to professional tools
Since the aim of the video content marketing agency is to take your brand to the top, they will do everything within their limits to help you succeed. This means they will provide you access to premium YouTube marketer software and the best YouTube automation tools at a discounted rate or for free.
The agency might also spend time training your in-house team about the great YouTube Automation tool and how to use it for maximum returns.
Helps develop a custom strategy
A video content marketing agency will take time to comprehend your brand, its needs, objectives, and goals. By doing so, they are able to generate a marketing strategy that works for your brand in the given environment or moment.
Even though your firm might be completely capable of producing a custom marketing strategy, having an expert at aid can go a long way. Given they have decades-worth overall experience, they are in a better position to determine ideas that better work for your brand.
Wrapping up
It is evident from the blog that, based on the context, YouTube Automation has multiple definitions. For some, it means an outsourced content creation strategy; some believe YouTube automation is a process of automating YouTube engagement, which can prove harmful if unethical practices are followed, and others consider it as a way of managing workflows and channels through the YouTube automation method.
Irrespective of which definition you decide to follow after reading this blog, make sure that you hire experts if you wish to proceed with the YouTube automation process. Why? Well, it isn’t easy to decipher YouTube’s algorithm. And in order to stay within the guidelines having relevant expertise is inevitable.
