201 articles by Anne-Gaëlle Sy
Here's Why We Need User Experience Consultants

User Experience Consultant: Why You Need One and What They Do

20 July 2021 ∙ 7 minutes of reading time

In recent years, with the individualization of personal computers and the increasing number of devices per person, more and more software companies have begun putting customers first. While trying to understand the user and leverage their attention, user experience (UX) design services have become popular. The position of a user experience consultant combines what a […]

By Anne-Gaëlle Sy
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Creative & Visual
5 Essential Strong Branding Strategies to Outshine Your Competition

Strong Branding: 5 Things Your Brand Needs to Stand Out Amongst the Competition

20 July 2021 ∙ 6 minutes of reading time

How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. First, building a business involves establishing a solid and stable brand name. It can take months, if not years, of intensive effort to create the loyalty, recognition, and image […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
15 Fun Interactive Facebook Posts Ideas to Boost  Engagement

15 Fun Interactive Facebook Posts Ideas to Boost Engagement

13 July 2021 ∙ 11 minutes of reading time

Are you ignoring your posts or failing to interact? If so, it’s time for you to expand your social media marketing on Facebook to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy as part of their social media marketing. A business’ Facebook page is […]

By Anne-Gaëlle Sy
3 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 54.67/5(3)
Advertising & Marketing
what is a focus keyword by Sortlist

What Is a Focus Keyword and Why Is It So Important?

12 July 2021 ∙ 8 minutes of reading time

In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]

By Anne-Gaëlle Sy
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Advertising & Marketing
Decoding Shock Advertising Is it Right for Your Brand

What Is Shock Advertising and Should You Use It?

6 July 2021 ∙ 6 minutes of reading time

It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards.  “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]

By Anne-Gaëlle Sy
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Advertising
Boost Your Website's Success with Mouseflow: Enhance User Experience and Increase Conversions

Enhance Your Website’s Performance with Mouseflow: Optimize User Experience and Conversion Rates

5 July 2021 ∙ 3 minutes of reading time

The term mouseflow is used for two different functions. On the one hand, mouseflow describes the user experience in web design and search engine marketing. Here, page elements, form fields, and navigation dependencies are shown to collect behavior analytics. However, mouseflow is also a software that is used in the creation of tracking demos. Mouseflow […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Creative & Visual
The Sortlist Awards 2021 – MENA region edition 🏆

The Sortlist Awards 2021 – MENA region edition 🏆

23 June 2021 ∙ 5 minutes of reading time

The moment has finally arrived… After an exciting battle, the winners of The Sortlist Awards 2021 have been announced!  The jury, consisting of our qualified Sortlist team, carefully reviewed the entries of the nominees and selected a winner per category.  Read the article, to discover lucky winners the 6 Sortlist Awards. Check them out !  […]

By Anne-Gaëlle Sy
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Advertising & Marketing
Understanding YouTube SEO to Increase Your Number of Subscribers

Understanding YouTube SEO to Increase Your Number of Subscribers

29 June 2021 ∙ 19 minutes of reading time

YouTube is the second-largest search engine in the world, with only Google running ahead of it.  Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others molder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Advertising & Marketing
Winning Customer's Hearts The Power of Honest Advertising

Honest Advertising: Truthfully the Best Way to Your Customer’s Heart

28 June 2021 ∙ 6 minutes of reading time

Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoiding unethical practices, they can avoid penalties from regulatory bodies. Misleading ads erode trust, inviting competitor attacks, government action, and a […]

By Anne-Gaëlle Sy
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Advertising
Smarketing - The Fusion of Sales and Marketing to Increase Revenue

Smarketing: The Fusion of Sales and Marketing to Increase Revenue

23 June 2021 ∙ 6 minutes of reading time

Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
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