The term mouseflow is used for two different functions. On the one hand, mouseflow describes the user experience in web design and search engine marketing. Here, dependencies of page elements, form fields, and navigation are shown to collect behavior analytics. However, mouseflow is also a software that is used in the creation of tracking demos.

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Mouseflow in Online Marketing

Mouseflow can provide valuable information in online marketing when visitors’ behavior to and on a website can be tracked. This shows correlations between SEO, content, and scrolling movements, which are used for optimization.

Web designers and agencies specializing in SEO are given a powerful tool with Mouseflow to better understand a target group.

Depending on the requirements, a wide variety of web analytics and data can be extracted from these analyses. We will explain in the following article how you collect the data and what the Mouseflow analyses can be filtered.

How Does Analysis With Mouseflow Work?

As a rule, visitors to a website do not find out when Mouseflow analyzes their movements, so as not to create artificial behavior. As an advertiser, there are different packages available to you. The price varies depending on how many visits to your website should be recorded. The data obtained is sifted using various tools. These include:

Heatmaps

This feature highlights elements that are visited very often. Similar to the way a thermal imaging camera works, the areas that have been visited often by the mouse are displayed accordingly.

As a sub-function, the heatmap can be broken down by type of mouse action. For example, there are click, movement, geo, and scroll heat maps. This makes it much easier to analyze which areas are perceived particularly intensively.

For example, if visitors scroll directly to the lower area or how long they generally stay on the website, all this can be recorded with the Mouseflow Tool.

An effective heatmap software is the behavior analytics platform, Tableau. They offer a free two-week trial of their user recording tool and give you an in-depth comprehensive review of a customer’s journey via their mouseflow.

tableau

Filtering

Users of mouseflow get a lot more information with the mouseflow-analysis than just simple mouse movement. Here you can choose for yourself whether you want to determine the country of origin of your website visitors or which operating systems are used. Further filtering options are for example:

  • Length of visit to the website
  • Screen resolution
  • Browser type

Session Replay

This function allows you to record users’ visits and replay the session recording afterward. This allows you to see one-to-one the mouse movements of the corresponding customer. With filter options, errors and problems can be uncovered. At which points the customer hesitates or possibly aborts the visit altogether.

You can make minor tweaks based on this data that can in the long run improve massively your conversion rates.

Mouse tracking

Mouse tracking is a very interesting tool that provides a lot of information about the user’s visit. Clicks, scrolling movements, and form entries are noted here.

These movements give a lot of information about whether a user of your website finds his way quickly. Does he/she search confusedly on the homepage for the right redirection or is the user interface of the website clearly and transparently structured so that the target is found quickly?

The information from mouse tracking can be used wonderfully for funnel analysis. With the funnel strategy, users are specifically redirected from one website to the next until the target website, such as a contact form or newsletter, is reached.

Insights For User Experience

Thanks to mouseflow analytics, a lot of data can be gathered that will help you build your website even more efficiently. You can determine whether the elements used, such as menu, horizontal scrollbars, and links, are well received by the target audience. Are these elements perhaps too extensive and are your customers losing track of them?

Heatmaps allow you to see trends. Which areas of the page are visited longer with the mouse and are accordingly important for the users. This info can be integrated into the design and SEO strategy.

Pros and Cons of Mouseflow

With Mouseflow it becomes apparent how a customer moves on your website. Which areas are perceived intensively and which elements are perhaps not noticed at all.

Are buttons and links well positioned and are they easily found, or is the design rather confusing? Does the user spend a lot of time searching and perhaps even leave the website altogether?

All this data can be very useful and in combination with other SEO tools can lead to an even better website. Specialists integrate different tools into the analysis process for website optimization.

However, you can’t learn everything from your customers. You may see the movements, but you can only speculate about the motivation. This is where analysis with Mouseflow reaches its limits. For example, it is not possible to determine with Mouseflow and mouse tracking whether advertising spaces are perceived by your customers.

Alternatives to THE Mouseflow Software

The Mouseflow software developed by Lasse Schou works on the principle of mouse tracking, which is also offered by other software producers. For example, you can also integrate Google Analytics into your marketing strategy to analyze the whereabouts of the target group on your website.

In this case, a small tracking code is programmed into the web page that is to be examined. Here, too, the mouse movements are now recorded. On the Google Analytics platform, you can then use filters to sort the results and draw your conclusions.

Other offerings that can be used to analyze and evaluate mouse movements are:

Adobe Analytics

Adobe Analytics, with a very intuitive interface, offers full integration with AdWords.

Crazy Egg

Crazy Egg delivers practical features with ease of use and is a good choice to support classic analytics tools.

Conclusion

Mouseflow analysis is a very interesting option for analyzing your customers’ movements on different websites. Whether you use the Mouseflow program of the same name by Lasse Schou for this purpose or reach for another analysis tool is up to you.

The functions are similar in the various programs. In addition to heatmaps and various filters, the session replay option is usually also offered.

If you prefer to draw on the experience of specialized agencies, this is also possible. Many experts integrate this analysis area into the marketing strategies for website optimization. Improve your web presence with the support of mouseflow analyses.