Author’s articles Anne-Gaëlle Sy

Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoiding unethical practices, they can avoid penalties from regulatory bodies. Misleading ads erode trust, inviting competitor attacks, government action, and a […]

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Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

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It’s not just humans that get themselves ready for the summer.  Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]

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Snapchat vs TikTok… perhaps not a debate that lights up your social gatherings of a weekend (unless you’re a teenager yourself!) but a fight to the death that’s sure to rumble on in the battle for the attention of the teen market. These are two social media apps that have skyrocketed in popularity over recent […]

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When you own a business, setting the prices for your items and services is often one of the most challenging tasks. If you set the prices too high, your sales could decline. If you set them low, then you may miss out on sizeable revenue. The skill is in knowing how to get the market […]

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Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]

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Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales.  With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]

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You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

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Graphic design can be considered a form of modern art and can breathe fresh life into your digital marketing campaigns. The importance of graphic design doesn’t stop after adding an element of beauty to your advertising. It’s an essential part of creating brand awareness and helping potential clients make buying decisions. The way you present […]

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The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]

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