10 August 2021 ∙ 7 minutes of reading time
Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time, you have probably heard the term market space used. As it is used now, the term market space is a relatively new concept that’s been increasingly […]
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3 August 2021 ∙ 6 minutes of reading time
Kevin Plank didn’t take much to get the idea to create one of the world’s biggest sporting apparel brands. He set off on a mission to develop moisture-wicking athletic apparel for amateur and professional athletes. He eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the world in 2014. So, […]
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4 August 2021 ∙ 7 minutes of reading time
Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’s online presence. PPC optimization strategies remain one of most businesses’ most important forms of advertising. One of the best things about this kind of advertising is that […]
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9 August 2021 ∙ 5 minutes of reading time
At the beginning of this year, some trends were already announced in the customer service field. This article will look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodbye to, and what do we expect […]
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3 August 2021 ∙ 8 minutes of reading time
Often, we interchange the words organization and company when talking about businesses and work. Still, these two words aren’t interchangeable to the point where we want to pin them against each other and explain the difference between organization and company. Large organizations and successful commercial companies start with an idea, a purpose, or a goal. […]
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2 August 2021 ∙ 5 minutes of reading time
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
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4 August 2021 ∙ 16 minutes of reading time
A copy strategy is a one to two-page document that summarizes a digital marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. […]
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2 August 2021 ∙ 6 minutes of reading time
Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]
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2 August 2021 ∙ 8 minutes of reading time
Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]
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27 July 2021 ∙ 6 minutes of reading time
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]
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