203 articles by Anne-Gaëlle Sy
7 Best Kept Secrets To eCommerce Exposed

7 Best Kept Secrets To eCommerce Exposed

11 August 2021 ∙ 7 minutes of reading time

We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 2020. And as these figures are […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Navigating the Business Landscape with Strategic Marketing Metrics

With the Right Marketing Metrics, Your Company Stays on Track

11 August 2021 ∙ 8 minutes of reading time

Online marketing has become an inevitable strategy since the internet revolution to increase a company’s reach and success regardless of its size. Moreover, marketing actions such as banners, posts, SEO, or even email marketing can now be adapted cost-effectively to the appropriate target groups. To ensure the success of your marketing concept and the corresponding […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
market space

Unveiling Market Space: Strategic Tips for Elevating Your Business Marketing

10 August 2021 ∙ 6 minutes of reading time

Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time, you have probably heard the term market space used. As it is used now, the term market space is a relatively new concept that’s been increasingly […]

By Anne-Gaëlle Sy
3.00/5(2)
E-commerce
under armour marketing strategies

Under Armour Marketing Strategies: Rebuilding a Brand

3 August 2021 ∙ 6 minutes of reading time

Kevin Plank didn’t take much to get the idea to create one of the world’s biggest sporting apparel brands. He set off on a mission to develop moisture-wicking athletic apparel for amateur and professional athletes. He eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the world in 2014.   So, […]

By Anne-Gaëlle Sy
5.00/5(6)
Branding
Unlocking SEA Success Your Guide to Harnessing the 7 Golden Rules of PPC Optimization

7 Golden Rules of PPC Optimization: Take Control of Your SEA

4 August 2021 ∙ 7 minutes of reading time

Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’s online presence. PPC optimization strategies remain one of most businesses’ most important forms of advertising. One of the best things about this kind of advertising is that […]

By Anne-Gaëlle Sy
2.33/5(3)
Marketing & Advertising
The Latest Customer Service Trends for 2021

The Latest Customer Service Trends for 2021

9 August 2021 ∙ 5 minutes of reading time

At the beginning of this year, some trends were already announced in the customer service field. This article will look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodbye to, and what do we expect […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
Organization vs Company by Sortlist

6 Easy Differences in the Organization vs Company Dilemma

3 August 2021 ∙ 8 minutes of reading time

Often, we interchange the words organization and company when talking about businesses and work. Still, these two words aren’t interchangeable to the point where we want to pin them against each other and explain the difference between organization and company. Large organizations and successful commercial companies start with an idea, a purpose, or a goal. […]

By Anne-Gaëlle Sy
14 votes, average: 3.57 out of 514 votes, average: 3.57 out of 514 votes, average: 3.57 out of 514 votes, average: 3.57 out of 514 votes, average: 3.57 out of 53.57/5(14)
Human Resources
StoryDoing: 8 Steps in Marketing to Be Less Talk, More Action

StoryDoing: 8 Steps in Marketing to Be Less Talk, More Action

2 August 2021 ∙ 5 minutes of reading time

A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Crafting an Effective Copy Strategy A Comprehensive Guide with Free Template and Real-World Examples

Mastering Copy Strategy: A Comprehensive Guide with a Free Template and Real-Life Examples

4 August 2021 ∙ 9 minutes of reading time

A copy strategy is a one to two-page document that summarizes a digital marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. […]

By Anne-Gaëlle Sy
4.00/5(6)
Content Marketing
operational marketing

Operational Marketing: Success With Classic Measures!

2 August 2021 ∙ 6 minutes of reading time

Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
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