Author’s articles Anne-Gaëlle Sy

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

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An issue is a cause that can disrupt your project for any number of reasons, preventing the project from continuing to achieve the intended result. This can happen at any time and to anyone and this is where issue management comes in. It helps you prepare for situations you do not expect and teaches you […]

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Marketing is essential for businesses of all sizes, but creating a marketing plan can be time-consuming and confusing at times. While some companies opt to develop marketing plans internally, others prefer to seek external help from marketing agencies. In this case, the marketing plan will come at a cost. The exact cost of a marketing […]

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When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

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In many ways, a graphic designer and a visual designer sound like they have the same job. Some businesses may even use the titles interchangeably. However, while there are many similarities, these two careers are also vastly different. Visual designers and graphic designers do very jobs. If you’re interested in joining one of these careers, […]

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The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]

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If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this:  The value of a brand lies primarily in the way it is perceived by its target audience.  For this reason, it is essential that you always listen carefully to your customers, […]

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Chatbots are software applications that use programmed or AI-generated responses to interact with and help users. They’re quickly rising in popularity, with many businesses adopting the technology to optimise their processes and enhance their customers’ experiences. Are you planning to build a chatbot? While there are significant benefits to doing so, there are a few […]

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Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]

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Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

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