Author’s articles Gaurav Roy

Fostering genuine connections among coworkers is an employee advocacy that boosts employee engagement and improves the overall employee experience. It creates a positive company culture where talents have been looking for a workplace. One way to give employee recognition is through an employee spotlight. Many businesses, especially in the digital era, rely on company newsletters. […]

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Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]

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Pop-up shops are intended to reach and engage customers through a creative experience. Building a pop-up shop is far less expensive than opening a long-term physical store. It’s often used to test a new concept, create excitement around a holiday, raise brand recognition, or as a part of the digital transformation of your retail store. […]

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Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

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Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’ll want to develop a presence on numerous marketing directories to boost exposure, […]

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The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

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Your company objectives will determine your restaurant advertising mix. Whether you’re just starting, want to rebrand, or establish yourself as the go-to spot for a specific cuisine, a strong marketing campaign may help you achieve your goals. Restaurant ads have always attempted to arouse the senses by emphasizing the food itself. While food photography is […]

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A man named Max Ringelmann observed something unusual in people around 1913. Ringelmann, a French agricultural engineer, grabbed a rope and had people tug on it individually. Then he invited a group of those same folks to tug on the rope. He noticed that when people pulled in a group, they exerted less effort than […]

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Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

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Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]

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