47 articles by Gaurav Roy
honest branding

Honest Branding: 7 Ways to Gain Your Clients’ Trust – Examples

26 October 2021 ∙ 7 minutes of reading time

Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

By Gaurav Roy
5.00/5(1)
Branding
Discover 7 Free Employee Spotlight Template and Newsletter Ideas

7 Free Examples of Employee Spotlight Template and Newsletters

19 October 2021 ∙ 8 minutes of reading time

Fostering genuine connections amongst coworkers is one of the essential measures organizations can take to keep staff engaged. Here are some examples of an employee spotlight template. Many businesses, especially in the digital era, rely on company newsletters. And, with so many of us working remotely, it’s a great way to keep everyone up to […]

By Gaurav Roy
2.57/5(7)
Human Resources
Which of These 6 Strategic Frameworks is Right For Your Business?

Which of These 6 Strategic Frameworks is Right For Your Business?

14 October 2021 ∙ 7 minutes of reading time

Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]

By Gaurav Roy
5.00/5(1)
Advertising & Display
virtual pop up shop

Mastering the Virtual Frontier: 8 Remarkable Examples of Successful Pop-Up Shops

18 October 2021 ∙ 7 minutes of reading time

Pop-up shops are intended to reach and engage customers through a creative experience. Building a pop-up shop is far less expensive than opening a long-term physical store. It’s often used to test a new concept, create excitement around a holiday, raise brand recognition, or as a part of the digital transformation of your retail store. […]

By Gaurav Roy
3.00/5(2)
E-commerce
Mastering the B2B Marketing Funnel A Proven 4-Step Blueprint for Success

Grasping the B2B Marketing Funnel: 4 Steps to Creating Your Own

12 October 2021 ∙ 7 minutes of reading time

Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
The Best and the Worst Marketing Directories For Your Business

The Best and the Worst Marketing Directories For Your Business

6 October 2021 ∙ 6 minutes of reading time

Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’ll want to develop a presence on numerous marketing directories to boost exposure, […]

By Gaurav Roy
5.00/5(2)
Digital & Marketing Strategy
peso model

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
3.00/5(2)
Digital & Marketing Strategy
restaurant advertisement examples

15 Drool-Worthy Restaurant Advertisement Examples to Follow

4 October 2021 ∙ 10 minutes of reading time

Your restaurant advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant ads have always attempted to arouse the senses by emphasizing the […]

By Gaurav Roy
5.00/5(1)
Advertising & Display
Ringelmann effect

Tug On The Ringelmann Effect To Start Acing Your Productivity

29 September 2021 ∙ 8 minutes of reading time

A man named Max Ringelmann observed something unusual in people around 1913. Ringelmann, a French agricultural engineer, grabbed a rope and had people tug on it individually. Then he invited a group of those same folks to tug on the rope. He noticed that when people pulled in a group, they exerted less effort than […]

By Gaurav Roy
2.33/5(3)
Human Resources
marketing ploy

Marketing Ploy: See If You Can Spot Them in These 8 Examples

28 September 2021 ∙ 8 minutes of reading time

Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

By Gaurav Roy
4.50/5(2)
Digital & Marketing Strategy
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