47 articles by Gaurav Roy
sales enablement content

How to Create Lead Converting Sales Enablement Content

14 September 2021 ∙ 5 minutes of reading time

Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]

By Gaurav Roy
Content Marketing
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
Digital & Marketing Strategy
advertising photography

Why Advertising Photography Is the Future of Any Marketing Strategy

13 September 2021 ∙ 7 minutes of reading time

When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]

By Gaurav Roy
Advertising & Display
digital analytics

Digital Analytics In Marketing: Using Data for Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting in enough effort is not the reason people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

By Gaurav Roy
Digital & Marketing Strategy
marketing models

9 Popular Marketing Models You Need to Know in 2023

6 September 2021 ∙ 7 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the critical drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. In their simplest forms, all digital marketing models express how internal […]

By Gaurav Roy
Digital & Marketing Strategy
conversion cost

Have You Thought About Efficiency? Calculate Your Conversion Cost

1 September 2021 ∙ 5 minutes of reading time

Inventory-producing companies rely significantly on specific indicators to measure production and assess how efficiently inventory is generated and sold. Conversion costs are one of the most often used measures for this. This statistic measures the costs of converting raw resources into marketable inventories. We’ll go over what conversion costs are and try to know more […]

By Gaurav Roy
Human Resources
Tesla SWOT Analysis

The End of Tesla? Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
Digital & Marketing Strategy
Market Segmentation Theory Unveiling the Myths of Interests

Market Segmentation Theory: Unveiling the Myths of Interests

23 August 2021 ∙ 6 minutes of reading time

At its core, the market segmentation theory assumes that there is no correlation between short-term and long-term interest rates, and the interest rate for each different maturity segment is different from the other. Introduced in 1957 by John Mathew Culbertson, an American economist, the theory works on the premise that each bond securities market segment […]

By Gaurav Roy
Digital & Marketing Strategy
Cracking the Code of Visual Communication Design A Beginner's Guide to the Fundamentals

The ABCs Of Visual Communication Design Decoded

17 August 2021 ∙ 7 minutes of reading time

The core responsibility of visual communication design is to develop and nurture the relationship between the viewer and visuals. To create the desired impact, set design characteristics, and instilling emotional responses are among its major objectives. In a way, they design the experience of how various design elements capture a viewer’s attention first, create common […]

By Gaurav Roy
Creative & Design
Decoding the Role of a Performance Coach and Unveiling Its Indispensable Benefits

Here’s Why Performance Coaching Matters

16 August 2021 ∙ 7 minutes of reading time

When it comes to your future, you don’t want to stay in one place. You have big goals that you want to achieve eagerly. But how could you make this happen? Performance coaching is a recognized process that supports you in gaining development, growth, and peak performance in your career. In this article, you will […]

By Gaurav Roy
Human Resources

Access our exclusive content!