46 articles by Gaurav Roy
Mastering Your Market A Brief Exploration of Diverse Business Audiences

Mini-Guide To Understanding the Types of Audiences For Your Business

10 August 2021 ∙ 7 minutes of reading time

Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]

By Gaurav Roy
5.00/5(1)
Marketing & Advertising
Phygital: Blending Physical and Digital Worlds

Phygital: Blending Physical and Digital Worlds

20 July 2021 ∙ 8 minutes of reading time

We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop. This is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience. In fact, we are […]

By Gaurav Roy
5.00/5(3)
Digital & Marketing Strategy
Mastering Revenue Operations (RevOps) Your Comprehensive Guide from A to Z

A-Z Guide to Getting Started With Revenue Operations (RevOps)

26 July 2021 ∙ 6 minutes of reading time

As digital user experience evolves, the need for different departments to share information has grown; revenue operations (RevOps) is the best strategy to bring them together and more accurately measure the return on investment (ROI).  The RevOps team can act as your company’s central hub for user information, focusing on user bookings, acquisition, recurring revenue, […]

By Gaurav Roy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing & Advertising
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Sponsored Links: Mini Guide – What, How, and How Much?

27 July 2021 ∙ 7 minutes of reading time

Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]

By Gaurav Roy
2.33/5(3)
Marketing & Advertising
A Deep Dive Into Digital Communication [2023 Edition]

A Deep Dive Into Digital Communication [2023 Edition]

19 July 2021 ∙ 6 minutes of reading time

Let us guess the device you currently use to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and atoms. There are electrons and neutrons, again a group of three quarks.  Next, you will find tiny energy filaments that vibrate to produce what we know as […]

By Gaurav Roy
5.00/5(2)
Digital & Marketing Strategy
Harnessing the Potential of Branding & Graphic Design Creating Value and Impact

How to Leverage Branding & Graphic Designing for Value Creation?

12 July 2021 ∙ 8 minutes of reading time

Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms first-time buyers into loyal customers and even turns the audience into brand evangelists. It […]

By Gaurav Roy
5.00/5(2)
Branding
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