Author’s articles Gaurav Roy

Approaching reopenings post-lockdown, brands recognize competitive positioning’s vital role in ensuring long-term sustainability. Earning customer trust amid competition demands solid, unique reasons for them to choose you over others. Crafting competitive positioning isn’t rocket science; it’s about adapting your brand in a dynamic market. In a way, it defines how and why your customers connect […]

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Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]

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We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop. This is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience. In fact, we are […]

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As digital user experience evolves, the need for different departments to share information has grown; revenue operations (RevOps) is the best strategy to bring them together and more accurately measure the return on investment (ROI).  The RevOps team can act as your company’s central hub for user information, focusing on user bookings, acquisition, recurring revenue, […]

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Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]

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Let us guess the device you currently use to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and atoms. There are electrons and neutrons, again a group of three quarks.  Next, you will find tiny energy filaments that vibrate to produce what we know as […]

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Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms first-time buyers into loyal customers and even turns the audience into brand evangelists. It […]

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