Fostering genuine connections amongst coworkers is one of the essential measures organizations can take to keep staff engaged.

Many businesses, especially in the digital era, rely on company newsletters. And, with so many of us working remotely, it’s a great way to keep everyone up to date on what’s going on at work without having to call a huge staff meeting.

Employee spotlight is a popular feature, but one that is badly designed might cause more harm than good.

When done right, employee spotlights can be a powerful tool for fostering confidence among colleagues as well as with prospects and customers.

Providing internal employee spotlight to applicants at various phases of the recruiting process will assist them in making a better-educated choice about whether your firm and job are a good fit for them.

Whether your workers are all based at one place or are dispersed across many regions and locations, highlighting employees may be a great way to keep them motivated and engaged.

The benefits of employee monitoring are numerous. For example, it can help you maintain a high level of productivity in your workplace by decreasing distractions and fluctuations that might arise from ineffective supervision practices as well as providing an opportunity for workers to air any grievances or assertive concerns about their work environment.

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An Employee Spotlight Template That Your Employees Will Like

If this is your first time highlighting workers, or you’re searching for a strategy that’s simple to duplicate and repeat, you’ll be happy to hear that spotlights are simple to create. Here are 6 examples of a template for an employee spotlight

1. Showcase The Appropriate Person For The Job

While most companies are likely to have well-known “star” performers, it’s also vital to showcase a diverse range of team members and personalities.

Focus on assisting workers in getting to know one another, whether it involves introducing someone to other departments, showcasing a recently promoted supervisor, or just promoting a great colleague whose efforts may otherwise go unnoticed.

2. Decide On A Format

Employee spotlights may be given in a variety of interesting ways, so experiment to see what works best for your company. Some companies like to publish Q&As in a corporate newsletter, while others publish public blog entries that are accessible to both employees and customers.

We’ve also seen the video and audio recordings work effectively since they’re easy to absorb and can give the article more personality.

3. Conduct A Formal Interview With The Candidate

Whether you use your smartphone to film an interview or utilize a face-to-face encounter to take notes, doing an in-person interview is always the best option.

You’ll get real responses and have the opportunity to go deeper into the subject. Share your questions ahead of time so that your employee has time to prepare, but be prepared to delve a little further when more questions arise.

4. Make It A Visual Experience

Images and media are always more engaging than a textual transcript. Request a range of photographs from your staff to keep your spotlight fresh.

Consider including footage of your employee in action if you want to share the spotlight interview through video — whether that means weaving in recordings the employee provides with you or spending some time shooting a few activities at the workplace yourself.

5. Describe Your Employee’s Professional Path

When prospects are deciding whether or not to apply for a position at your firm, it might be beneficial for them to discover how current workers acquired their jobs.

UI Path offers prospective in-depth interviews with employees who discuss their experiences before applying to the firm and why they chose to accept the position. The articles also provide candidates with some pointers on how to prepare for their particular recruiting procedure.

ui path employee spotlight
From UI Path

6. Remember To Promote, Promote, Promote!

Make sure to promote your staff spotlights on your careers page, social media, and career platforms, regardless of the sort of employee spotlight you produce — or if you create many to discover what connects with your applicants.

Some businesses have an Instagram account dedicated entirely to showcasing their culture and highlighting employees. They include background information about each employee, their role, and what they perform daily in each post.

Then they go through a straight quotation from the employee that covers a wide range of subjects. With a maximum of 2,200 characters, Instagram, unlike other social media sites, is ideal for lengthier captions.

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Benefits Of Employee Spotlight

Employee spotlights are first and foremost about honoring the amazing individuals that work for your organization, but it isn’t the only advantage.

1. Increases the Effectiveness of Your Recruitment Strategy

Employee spotlights are an excellent strategy for attracting top talent to your organization—the sort of person who can propel your company’s sales to new heights.

Taking up a new position requires a significant amount of dedication. This is especially true if the position is in senior management or an executive role. When all job advertisements appear to be the same, potential employees seek out as much inside information as they can.

They want to know what it’s like to work for you, who their coworkers could be, and what kind of benefits they might expect. Employee spotlights bring attention to the day-to-day experience at your firm and may be the decisive factor in a candidate’s decision to work for you.

2. Fosters Meaningful Employee Relationships 

There are few better methods to foster meaningful employee connections than a series of articles and interviews that spotlight individual employees.

Employee spotlights may be especially effective in huge corporations where it might be difficult for employees to get to know colleagues from other departments.

They break down departmental barriers and silos and provide employees with a simple way to start a conversation between teams. This can help you improve your productivity, communication, and bottom line.

3. Increases Your Social Media Engagement and Reach

When posted on social media platforms, the employee spotlight is generally quite popular. Employees, their friends, and their families like sharing postings about persons they are familiar with. While corporate sales messages may only receive a few shares, this type of social media interaction has the potential to be transformative.

Each remark, like, and share exposes your business to a much larger audience. This may result in additional applications and even clients. Potential clients have a positive impression of a firm with highly engaged, connected, and happy workers.

4. Attracts Potential Clients

Employee spotlights are an excellent way to attract new customers. When there isn’t much of a difference between businesses in terms of pricing or prior work, the client’s choice is typically based on which one they think will be more pleasurable to deal with.

Consider which firm you’d like to work for: a faceless organization with no team page on its website or one that is proud of every single employee and goes out of its way to show employees’ skills, company culture and their core values.

5. Existing Client Relationships is Strengthened

Employee spotlights are surely beneficial for attracting new customers. They may also help you strengthen your existing client relationships. When you include staff spotlights in your email newsletter, presentations you provide your current clients with another chance to interact with your brand and confirm their decision to work with you.

They might browse about the services that best employees provide or discover more about your company’s culture. As a consequence of something highlighted in your highlight, you could get additional business.

An employee spotlight template is a fantastic tool for fostering interpersonal relationships inside a company. They aid in the dismantling of barriers between teams and employees. Higher involvement and more meaningful cooperation result from greater connections between departments.

When current and potential customers see social media posts of happy, engaged staff, it gives a message of great business culture.

An employee spotlighttemplate may be a powerful sales tool. Because there are a lot of shady businesses out there, it’s a good idea to look at a company’s resources and materials.

When anyone sees strong content on the about us page of a company, especially if it matches their LinkedIn profile, it gives them greater confidence. Employee spotlights might provide potential consumers a greater sense of trust in the firm and their service or product if you have complex buying habits. If you discover you don’t have chemistry, it’s generally advisable to stop the relationship before either side expends too much time or energy.

Summing Up

An employee spotlight template is a great way to show off the great team that is behind the success of your company. Showcasing talent also helps attract recruits. It’s also not difficult to make them. All you need is a simple Q&A or a short video to begin influencing your company culture for the better and increasing sales as a result. Feel free to show off.