46 articles by Gaurav Roy
edm marketing

EDM Marketing: The 21st Century Version of Email Marketing

21 December 2021 ∙ 6 minutes of reading time

One of the most effective ways to reach out to potential consumers is through EDM marketing. Many of your potential clients will be on social media, but not all of them will be. Almost everyone has access to the internet and has an email address. You’ll also need an email address to create a social […]

By Gaurav Roy
2.33/5(3)
Emailing
upward communication

Upward Communication: Giving Employees a Voice

14 December 2021 ∙ 8 minutes of reading time

The growth of an organization depends on the growth of its employees. Organizations that understand this simple mantra, grow a long way. Employees are the heart and soul of the company, knowing their opinions and suggestions for the development of an organization is essential. Keeping this thing in mind, a new work culture is arising […]

By Gaurav Roy
2.33/5(3)
Human Resources
rich content

The Hidden Powers of Rich Content to Increase Engagement

14 December 2021 ∙ 7 minutes of reading time

To persuade customers to buy things from your website, you need exceptional content. Great material, on the other hand, might be tough to come by. It must be interesting, instructive, and valuable. Rich content improves long text fields by allowing you to use the Rich Text Editor to format the text. You may customize the […]

By Gaurav Roy
4.67/5(3)
Content Marketing
Puddding Your Case Studies? Here’s What to Do

Puddding Your Case Studies? Here’s What to Do

16 November 2021 ∙ 4 minutes of reading time

Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services. But publishing them can be tricky as there are […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
shopify experts directory

Is the Shopify Experts Directory Your Solution for Visibility?

15 November 2021 ∙ 3 minutes of reading time

After the pandemic, millions of retail businesses closed worldwide, and many got used to the internet and marketing directories to stay afloat. Shopify is everyone’s favorite when building online stores; thus, Shopify store development companies are finding the current conditions favorable. Getting maximum visibility is their aim, and being listed on the Shopify Experts Directory […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
facebook partner directory

Facebook Partner Directory: Should Your Agency Be Listed?

15 November 2021 ∙ 3 minutes of reading time

As an agency, you may be looking to be part of marketing directories online to increase your chances of visibility and leads. You may have stumbled on the Facebook Partner Directory but are unsure whether it is worth the investment… Several substantial improvements have been made to the Facebook Partner Directory. These changes were aimed […]

By Gaurav Roy
5.00/5(2)
Marketing & Advertising
evolution vs revolution

Evolution Vs Revolution Explained For Organizational Growth

9 November 2021 ∙ 7 minutes of reading time

Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
localized digital marketing

6 Easy Hacks to Localized Digital Marketing + Examples

2 November 2021 ∙ 8 minutes of reading time

In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
Comprehensive Blueprint for Constructing Your Custom Analytics Framework

Full Guide to Building Your Own Analytics Framework

27 October 2021 ∙ 6 minutes of reading time

We must discover a means to arrange data analysis to gain insights into today’s environment as we grapple with the data explosion. Data and analytics frameworks are critical when we need to automate tracking a product’s performance. A framework provides context for measurements. It aids in identifying a company’s core metrics and the many elements […]

By Gaurav Roy
2.33/5(3)
Development & Product
honest branding

Honest Branding: 7 Ways to Gain Your Clients’ Trust – Examples

26 October 2021 ∙ 7 minutes of reading time

Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

By Gaurav Roy
5.00/5(1)
Branding
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