Author’s articles Anne-Gaëlle Sy

Customer relationship management (CRM) oversees and nurtures a company’s interactions and relationships with potential and existing customers. As a leading CRM solution, Salesforce offers many tools to help build and manage these relationships, boost business growth, bolster marketing efforts, and much more. These efforts go hand-in-hand with customer retention, a core business goal for most […]

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When people talk about graphic design, they often use it as an umbrella term. It describes the visual elements of anything from business cards and signage to websites and advertisements. While it’s become an essential part of any brand awareness campaign or marketing strategy, there’s a lot more to graphic design than aesthetic appeal. It’s […]

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Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

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Customers are the backbone of any business. To be profitable, you must know your target market and their preferences and match your products’ needs. Analyze trends, communicate, and observe Get To Know Your Customers Day to learn about your target market. There are four days each year on which business owners and employees should get to […]

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Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

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Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]

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It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings.  Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]

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With the evolution of communication and digitalization, companies have more and more varied needs for their graphic design teams. Not only do their in-house graphic design studio need to be up to date, with more and more graphic designers working from home in their own office, it is difficult to know which gadgets and tools […]

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If you have stumbled upon this article, you might consider restructuring your website content creation.  Maybe it’s time for a change, or maybe you’re starting something new.  Regardless of the situation you may be in, this blog post is valuable to you.  It’s time to start thinking about slow content.   In recent decades, society has […]

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Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]

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