4 May 2021 ∙ 6 minutes of reading time
Customer lifecycle marketing is a rapidly growing concept in the marketing world that generates goodwill, and, when executed properly, continues the customer journey until the customer becomes a firm supporter of a business or a service. It aims to turn prospects into customers and customers into brand advocates – and thus turning the sales funnel […]
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3 May 2021 ∙ 8 minutes of reading time
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos with a YouTube tag generator will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at […]
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3 May 2021 ∙ 9 minutes of reading time
The power of influencers in modern-day marketing, cannot be denied. Influencers are quickly becoming a force to be reckoned with. Their opinions can make or break entire businesses especially if the market is millennials. So we know the importance of influencers, but what differentiates Instagram influencers from influencers on other platforms? Instagram is where followers […]
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26 April 2021 ∙ 5 minutes of reading time
As technology continues to reach new frontiers, we’re finding better ways to make our lives easier. One of the most exciting and progressive fields to study in tech is AI development and becoming an AI developer. If the thought of programming a machine to perform complex tasks excites you, a career in artificial intelligence may […]
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26 April 2021 ∙ 8 minutes of reading time
The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news production. These are the prominent bastions […]
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19 April 2021 ∙ 12 minutes of reading time
Constant improvements to software are undeniably crucial. Every company wants to deliver the next killer app that changes both the industry and the way we look at technology. Product designers work endlessly to determine what the next big thing in the tech world might be and how to turn it into a reality. However, a […]
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19 April 2021 ∙ 6 minutes of reading time
Design impacts the success or failure of your marketing materials through a wide range of options. For marketers, possibly the most-used types of design are graphic design vs web design. While these two roles work hand-in-hand to a large degree, there are some vital similarities and compelling differences between them. To better understand the role […]
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12 April 2021 ∙ 5 minutes of reading time
In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses. At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]
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6 April 2021 ∙ 7 minutes of reading time
A micro-influencer is someone who creates content in a certain niche and posts it on social media platforms like Instagram, Facebook, Snapchat, and TikTok. People who are searching these platforms might find these and decide to follow them. Anyone who acquires 10,000 to 50,000 followers is labeled a micro-influencer. A micro influencer’s content can be […]
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12 April 2021 ∙ 7 minutes of reading time
Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020. With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium. We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]
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