203 articles by Anne-Gaëlle Sy
How to Advertise on Pinterest

How to Advertise on Pinterest

2 March 2021 ∙ 8 minutes of reading time

Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Discover the significance of an inbound marketing funnel and gain insights into its mechanics

The Importance of an Inbound Marketing Funnel and How It Works

1 March 2021 ∙ 8 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital & Marketing Strategy
In just 10 Easy-to-Follow Steps, Learn the Secrets to Launching a Successful Vlog

How to Start a Successful Vlog in 10 Simple Steps

1 March 2021 ∙ 7 minutes of reading time

When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]

By Anne-Gaëlle Sy
5.00/5(2)
Content Marketing
working remotely-with-an-agency

Mini Guide: How to Work Well with an Agency when Working Remotely

24 February 2021 ∙ 5 minutes of reading time

For years, we have heard that the future of business is working remotely. Now, it is part of our reality. At Sortlist, we have asked the question: But how do you best work from home with an agency?  We decided to answer this question by offering tips in this mini-guide.   What is ‘remote working,’ and […]

By Anne-Gaëlle Sy
5.00/5(2)
Business Insights
in house-vs-outsourcing

In-House vs. Outsourcing – Which One to Choose and When?

3 March 2021 ∙ 6 minutes of reading time

Are you looking to progress with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or entirely.    But which outsourcing options do you have? Which […]

By Anne-Gaëlle Sy
3 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 54.67/5(3)
Business Insights
Four Steps to Rebuilding Your SEO through Pillar Pages

Have You Thought About Pillar Pages? 4 Steps to Rebuilding Your SEO

18 February 2021 ∙ 6 minutes of reading time

Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
how long-should-a-press-release-be

Press Release Length: How Long Is Too Long?

17 February 2021 ∙ 5 minutes of reading time

Writing press releases can be stressful. Announcing company updates becomes easier as you grow comfortable with your audience, and they remain interested in your announcements. When the audience extends outside the company, getting the words down on paper can be hard. What is too much? What is too little? What is the right press release […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
create a wix website

Is Creating a Wix Website Right for Your Business?

30 May 2018 ∙ 8 minutes of reading time

Among the different website creation platforms, Wix is a player that is gaining more and more market share thanks to a very aggressive marketing strategy. The platform offers its visitors to create a free and personalized website in just a few clicks, Wix also offers paid packages that allow the user to have more possibilities […]

By Anne-Gaëlle Sy
2.33/5(3)
Website Creation Software
Blogging For Dummies: Getting Your Blog Started

Blogging For Dummies: Getting Your Blog Started

20 April 2018 ∙ 9 minutes of reading time

Are you interested in starting a personal blog and joining the blogging community? Don’t know where to start? You have come to the right place! In this article, we give you our advice on how to create a successful blog for free with a few blogging basics! Choosing the right blogging platform Whether you are […]

By Anne-Gaëlle Sy
2.33/5(3)
Development & Product
Brief a Communication Agency

The Most Effective Strategies for Briefing a Communication Agency

2 May 2018 ∙ 6 minutes of reading time

Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]

By Anne-Gaëlle Sy
4.50/5(6)
Public Relations
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