22 March 2021 ∙ 7 minutes of reading time
With just over 1 billion websites on the internet, it is very easy for yours to become one of the many. With this number continuing to grow by the second (literally), so does competition. If your website is looking to make any profit, it will need to stand out amongst the crowd, and what better […]
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15 March 2021 ∙ 13 minutes of reading time
Search engine optimization (SEO) is one of the most critical steps you need to take to make your business thrive online. By working on your SEO results, you are boosting organic search results for your website and increasing its findability. SEO allows you to improve your ranking position in Google, and you can either do […]
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15 March 2021 ∙ 7 minutes of reading time
It may be a common misconception that if we work from home, we avoid any possibility of a burnout. But this could not be further from the truth. Working from home makes us more susceptible to suffer from this potentially career threatening exhaustion. As a result of this pandemic, employee burnout has increased by 13% […]
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16 March 2021 ∙ 6 minutes of reading time
If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]
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16 March 2021 ∙ 7 minutes of reading time
As more businesses and customers joined the digital world, marketers began looking for new ways to improve, automate, and streamline their marketing workflows. One of the most effective and popular ways to do that is to use marketing automation software. These tools play a critical part in determining how we approach our digital marketing strategies, […]
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9 March 2021 ∙ 8 minutes of reading time
The consumer behavior of many customers has changed dramatically in recent years. Today, users can find everything they need for their private and professional lives on digital platforms, e-commerce, and company websites; thus, using an SEM strategy is critical. To compete against many competitors, a powerful search engine marketing strategy (SEM) is becoming increasingly important […]
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2 March 2021 ∙ 8 minutes of reading time
Your marketing team are no longer the only marketers in your company. Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]
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8 March 2021 ∙ 7 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research and search engine optimization is the best approach to increase your outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times […]
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2 March 2021 ∙ 8 minutes of reading time
Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]
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1 March 2021 ∙ 8 minutes of reading time
Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]
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