203 articles by Anne-Gaëlle Sy
Revitalizing Your Website's Content Strategy The Importance of Addressing Slow Content

Website Content Creation: What About Slow Content?

23 March 2021 ∙ 5 minutes of reading time

If you have stumbled upon this article, you might consider restructuring your website content creation.  Maybe it’s time for a change, or maybe you’re starting something new.  Regardless of the situation you may be in, this blog post is valuable to you.  It’s time to start thinking about slow content.   In recent decades, society has […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
link bait

Effective Methods for Crafting Link Bait Content That Can Go Viral

22 March 2021 ∙ 8 minutes of reading time

Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]

By Anne-Gaëlle Sy
5.00/5(2)
Content Marketing
brand authority

Establish Your Brand Authority in 5 Simple Steps: A Practical Guide

22 March 2021 ∙ 7 minutes of reading time

With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.  With this number continuing to grow by the second (literally), so does competition.  If your website is looking to make any profit, it will need to stand out amongst the crowd, and what better […]

By Anne-Gaëlle Sy
5.00/5(2)
Branding
SEO Results Everything you Need to Know

SEO Results: Everything you Need to Know

15 March 2021 ∙ 13 minutes of reading time

Search engine optimization (SEO) is one of the most critical steps you need to take to make your business thrive online.  By working on your SEO results, you are boosting organic search results for your website and increasing its findability.  SEO allows you to improve your ranking position in Google, and you can either do […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
What are some ways to prevent experiencing burnout while working remotely from home

How to Avoid a Burnout When Working from Home

15 March 2021 ∙ 7 minutes of reading time

It may be a common misconception that if we work from home, we avoid any possibility of a burnout.  But this could not be further from the truth.  Working from home makes us more susceptible to suffer from this potentially career threatening exhaustion.     As a result of this pandemic, employee burnout has increased by 13% […]

By Anne-Gaëlle Sy
5.00/5(1)
Human Resources
The Beginner's Guide to Crafting SEO-Optimized Metadata for Improved Online Visibility

The Beginner’s Guide to Writing SEO Optimised Metadata

16 March 2021 ∙ 6 minutes of reading time

If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
The Ultimate Guide to Understanding Marketing Automation Everything You Need to Know

What Is Marketing Automation? The Ultimate Guide

16 March 2021 ∙ 7 minutes of reading time

As more businesses and customers joined the digital world, marketers began looking for new ways to improve, automate, and streamline their marketing workflows. One of the most effective and popular ways to do that is to use marketing automation software. These tools play a critical part in determining how we approach our digital marketing strategies, […]

By Anne-Gaëlle Sy
2.33/5(3)
Marketing & Advertising
search engine-marketing-successful-digital-marketplace

SEM Strategy: Successful Digital Marketplace with SEO/SEA

9 March 2021 ∙ 8 minutes of reading time

The consumer behavior of many customers has changed dramatically in recent years.  Today, users can find everything they need for their private and professional lives on digital platforms, e-commerce, and company websites; thus, using an SEM strategy is critical. To compete against many competitors, a powerful search engine marketing strategy (SEM) is becoming increasingly important […]

By Anne-Gaëlle Sy
5 votes, average: 4.20 out of 55 votes, average: 4.20 out of 55 votes, average: 4.20 out of 55 votes, average: 4.20 out of 55 votes, average: 4.20 out of 54.20/5(5)
Digital & Marketing Strategy
Elevate your Marketing Strategy and Capitalize on the Influence of Buzz Marketing

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 8 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
5.00/5(2)
Digital & Marketing Strategy
pinterest keyword research

6 Steps for an Optimal Pinterest SEO With Keyword Research

8 March 2021 ∙ 7 minutes of reading time

Whether you use Pinterest for personal use or for a business, optimising your keyword research and search engine optimization is the best approach to increase your outreach and sales.  With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
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