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Business Insights

6 Creative Ideas to Make the Most of ‘Get to Know Your Customers Day’

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Customers are the backbone of any business. To be profitable, you must know your target market and their preferences and match your products’ needs. Analyze trends, communicate, and observe Get To Know Your Customers Day to learn about your target market.

There are four days each year on which business owners and employees should get to know their customers. These days fall on the third Thursday in January, April, July, and October. Each Get To Know Your Customer Day is a dedicated opportunity to connect with your customer base, build relationships, and hopefully secure their continued loyalty.

If you’ve never incorporated a Get To Know Your Customer Day into your retention plan, it’s not too late to start. Here are some ideas for getting the most value out of this day of customer celebration.

Key Takeaways

  1. Customer Understanding: Knowing customer preferences is key for business success.
  2. Get To Know Your Customers Day: Held every third Thursday of January, April, July, and October, it’s crucial for building customer relationships.
  3. Celebration Ideas:
    • Reintroduce your business through creative communication.
    • Gather feedback via surveys to understand customer needs.
    • Build customer profiles for personalized interactions.
    • Offer rewards to show appreciation.
    • Host events for engagement.
    • Utilize social media for interaction and appreciation.
  4. Personalization and Engagement: Show genuine appreciation and maintain regular engagement beyond special days.
  5. Flexibility: Celebrations can range from small gestures to larger events based on resources and preferences.

Reintroduce Your Business to Your Customers

A subtle reminder about what you do or sell can make a huge difference. Reaching out benefits customers who haven’t supported your business recently and those who have purchased your goods or services only on one occasion.

Reopening these communication channels will stand your business in good stead for future loyalty.

Get To Know Your Customers Day is the ideal time to connect with your customers. Use a series of emails with help from an email marketing agency in the US or elsewhere as teasers leading up to this day in January, April, July, and October.

Creative text ideas are more effective in grabbing attention than bland informative emails. Remind them to add the Get To Know Your Customers Day dates to their calendar and tell them how much you value their business.

Ask For Feedback

Get To Know Your Customer Day is the perfect chance to ask for your customers’ thoughts and ideas. You can do this through an online questionnaire or survey or individual emails requesting honest feedback on various topics.

The internet has some useful programs you can use to draw up a questionnaire or survey, but make sure you ask open questions that require more than a yes or no answer.

The more information you can get from your customers, the more value this exercise has for your small business.

Your questionnaire should aim to determine your patrons’ shopping habits. Finding out if there are specific days on which they shop or preferred times of day can help you in targeting the right audience for a store promotion or event.

Ask for feedback on things like customer service and their overall customer experience. Knowing how your customer feels when in your store, using your product, or interacting with your employees is important.

You might prefer to survey your patrons when they visit your business on any Get To Know Your Customers Day. Provide your employees with a brief outlining the information you want. They can frame the questions based on their interactions with each customer on the day.

Build Your Customer Profiles

Trying to get to know your customers adds value to your business but won’t mean much if you don’t keep records. It’s unlikely you’ll be able to maintain an accurate record of everyone interacting with your small business, so focus first on your regular patrons.

When they visit your business, use these opportunities to learn about them. Make a note of their:

  • name
  • birthday or those of their family members
  • hobbies
  • special interests
  • what they buy, particularly if there are repeat purchases
  • other relevant information that may have come up in your conversations

What your customers buy will help you to learn more about them and their shopping habits. You can leverage CRMs like HubSpot or their available alternatives to manage all of your customer’s personas and can work on personalized campaigns.

Ask each customer to complete a form with information like their name, email address, and date of birth, and also ask them to opt into receiving a company newsletter that will keep them up-to-date on new products, promotions, or job opportunities. You’ll find that showing an interest in your customers builds loyalty and strengthens customer relationships.

On days like ‘Get to Know Your Customers Day,’ you’ll also be able to send out personalized offers to all of your loyal customer bases if you better understand what they wish to get out of your business.

Offer a Reward or Incentive

Everyone loves to get something for nothing, and Get To Know Your Customers Day is the perfect chance to thank them for their customs or incentivize them to support your business.

Businesses with customer loyalty programs might offer double points on Get To Know Your Customers Day or scratch off two blocks on loyalty cards instead of one. Still, if your business doesn’t have such a program, it doesn’t mean you can’t implement something specifically for this holiday.

Think about what would make your customers feel special. It could be a discount voucher you email them to be used on their next visit or with their next order or a gift they receive when they enter or leave your store. Anything that adds value to their customer experience will keep your business in their mind.

Create a Get To Know Your Customers Event

Organize an event to tie in with a Get To Know Your Customers Day in January, April, July, and October. You can use this to promote your products, brand name, or service, but first and foremost, it’s about building customer relationships. If you have a main street location, you can invite your patrons just to drop in, but if your business is more remote, you may need to hire a venue.

Communicate event details through email and by advertising it on your website. Use in-house marketing channels to promote your event to your customers to thank them for the support they’ve given you and the part they’ve played in your success.

Regardless of the type of event that you arrange, make sure that you connect with your customers on a personal level and not just in terms of the business they can give you.

Small, intimate events allow business owners to spend more time with customers, but larger-scale events can reach more customers.

The time of year can determine the type or theme of your event. You might organize a new year event for Get To Know Your Customers Day in January, where you serve champagne and canapes and celebrate what the new year has in store. April could tie in with Easter, July could celebrate summer, and October could be a run-up to Halloween.

All these themes can generate excitement among your customers and have great exposure potential for your website or social media.

Leverage Social Media

Take the opportunity of Get To Know Your Customers Day to push your social media channels to your customers. Get them to connect with you through likes, follows, and sharing your posts. You could link a competition to your social media pages that require people to like and share a particular post. Social media platforms are wonderful marketing tools.

Take advantage of interacting with your target market across these channels and use them to add value to your small business.  Ask your followers for referrals so that you can build your customer base. They can name friends who may be interested or tag them in a post. There are many ways to use social media to grow your clientele.

Companies with a regular social media presence have a better chance to build better customer relationships. Invite people to review your product and customer service on social media. When reviews are public, business owners are more inclined to pay attention and take measures to improve their services.

Organize events for Get To Know Your Customers Day, document with photos, use a hashtag, tag customers, and encourage interaction.

Try it Out

Notwithstanding the usual, better-known holidays with regular places on your calendar, many other special days in the year must be celebrated. On Get To Know Your Customers Day, we must celebrate our customers and their value to your business. You can go out and arrange lavish events and gifts or keep it small and more intimate.

When Get To Know Your Customers Day comes around, at the very least, say thank you. Those two words, said from the heart, hold more meaning than any gift or event. It’s a simple sentence that costs nothing and takes no time. It’s the best way to convey to your customers how much you value them.


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