21 September 2021 ∙ 7 minutes of reading time
Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” As a business owner, you want high-performing teams playing on your side of the court. A successful team means a competitive advantage against your competitors. Teams are what support your business. Effective teams will hit their team’s objectives consistently and if your […]
Read more
14 September 2021 ∙ 6 minutes of reading time
Marketing today is the exchange of values between a seller and a buyer. It creates a demand for a company’s products or services. If there is value in a product or service, then a buyer will want to pay. Marketing Management is the planning, organizing, and implementing of marketing plans and strategies. These plans should […]
Read more
20 September 2021 ∙ 6 minutes of reading time
Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]
Read more
15 September 2021 ∙ 5 minutes of reading time
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B services marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. […]
Read more
7 September 2021 ∙ 7 minutes of reading time
With 197 million visitors per month, Amazon has become the number 1 eCommerce platform in the world. Counting such a large customer base, many businesses have decided to sell their products on this multi-billion-grossing platform and join the other 9.7 million vendors already on there. With a current average of more than 1 million new vendors […]
Read more
12 October 2021 ∙ 7 minutes of reading time
There are various myths about entrepreneurs that need to be busted when choosing whether or not establishing a business is good for you. Various beliefs and myths of entrepreneurship may deter you from starting your venture. Not all of these misconceptions, however, are true. Additionally, several business owner notions may urge you to establish your […]
Read more
6 September 2021 ∙ 7 minutes of reading time
Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]
Read more
2 September 2021 ∙ 6 minutes of reading time
Your entire business success is dependent on your customer’s journey. If you ask yourself what that means, then this guide to customer journey management will help you. You can learn to deliver the customer experience that your customers expect from your brand. Customer journey management is not a marketing campaign. It’s a strategy that seeks […]
Read more
1 September 2021 ∙ 7 minutes of reading time
Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important. What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]
Read more
31 August 2021 ∙ 7 minutes of reading time
Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]
Read more
