one to one marketing

How to Do One to One Marketing and Why You Should Be Doing It

4 January 2022 ∙ 7 minutes of reading time

Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
cultural branding

Cultural Branding: Start Expanding Your Target Market

4 January 2022 ∙ 7 minutes of reading time

Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

By Anne-Gaëlle Sy
5.00/5
Branding
brand pyramid

How a Brand Pyramid Can Save Your Company’s Branding

3 January 2022 ∙ 6 minutes of reading time

A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is an important step new brands should take. It creates an understanding of the company’s core values and benefits and as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

By Anne-Gaëlle Sy
5.00/5
Branding
branding models

The Ultimate Guide To Branding Models: Know What Works

28 December 2021 ∙ 6 minutes of reading time

A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term online. The definition itself isn’t entirely wrong; it just doesn’t tell the whole story. In truth, a brand is much more than just a sign […]

By Anne-Gaëlle Sy
5.00/5
Branding
attraction marketing

Seduce Your Customers in With Attraction Marketing

21 December 2021 ∙ 7 minutes of reading time

Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more by targeting their needs […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
netflix ads

The Reason Behind Netflix’s No Ad Marketing Strategy

20 December 2021 ∙ 6 minutes of reading time

While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]

By Anne-Gaëlle Sy
5.00/5
Advertising & Display
Top 5 Adidas Ads and Secrets to the Brand’s Success

Top 5 Adidas Ads and Secrets to the Brand’s Success

20 December 2021 ∙ 5 minutes of reading time

Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]

By Anne-Gaëlle Sy
5.00/5
Advertising & Display
hiring a marketing agency

6 Essential Factors to Consider When Hiring a Marketing Agency

13 December 2021 ∙ 7 minutes of reading time

Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of dollars wasted in addition to […]

By Anne-Gaëlle Sy
5.00/5
Marketing
Demarketing: How Marketing Backwards Is the New Solution

Demarketing: How Marketing Backwards Is the New Solution

7 December 2021 ∙ 8 minutes of reading time

Everyone’s heard of marketing, which involves increasing people’s interest in a product or service. However, demarketing is a concept you might not know much about. Implementation strategies include price discrimination, bait and switch, stock outage, crowding cost, and differentiation. You can find many examples of businesses and governments using such tactics to reduce demand for […]

By Anne-Gaëlle Sy
5.00/5
Digital & Marketing Strategy
marketing security

How Marketing Security Can Save Your Company From Failure

7 December 2021 ∙ 5 minutes of reading time

Running a business requires a lot of effort. There are many types of work in digital marketing, a marketer needs to pay attention to. However, one highly important aspect is often overlooked. Simply put, marketing security is the monitoring and management of customer data in order to avoid a data breach. Ideally, you want to […]

By Anne-Gaëlle Sy
5.00/5
Web Development

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