UX/UI designer

How to Become a Successful UI/UX Designer

19 April 2021 ∙ 11 minutes of reading time

Constant improvements to software are undeniably crucial. Every company wants to deliver the next killer app that changes both the industry and the way we look at technology. Product designers work endlessly to determine what the next big thing in the tech world might be and how to turn it into a reality. However, a […]

By Anne-Gaëlle Sy
5.00/5
Creative & Design
Graphic design

Design Wars: Graphic Design vs Web Design

19 April 2021 ∙ 6 minutes of reading time

The term ‘Design’ covers a broad spectrum of options, all of which contribute in some shape or form to the success or failure of your marketing materials. For marketers, possibly the most-used types of design are graphic design vs web design. While these two roles work hand-in-hand to a large degree, there are some vital […]

By Anne-Gaëlle Sy
5.00/5
Graphic Design
Online Training Courses

2021 Online Courses and Training Survey: Europeans are All Business

12 April 2021 ∙ 5 minutes of reading time

In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses.  At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
salesforce

How to Use Salesforce To Increase Customer Retention

12 April 2021 ∙ 7 minutes of reading time

Customer relationship management (CRM) is about overseeing and nurturing a company’s interactions and relationships with potential and existing customers. As a leading CRM solution, Salesforce offers a vast range of tools to help build and manage these relationships, boost business growth, bolster marketing efforts, and much more. These efforts go hand-in-hand with customer retention, which […]

By Anne-Gaëlle Sy
5.00/5
Marketing
Graphic design

10 Types of Graphic Design You Should Know

12 April 2021 ∙ 7 minutes of reading time

When people talk about graphic design, they often use it as an umbrella term. It describes the visual elements of anything from business cards and signage to websites and advertisements. While it’s become an essential part of any brand awareness campaign or marketing strategy, there’s a lot more to graphic design than aesthetic appeal. It’s […]

By Anne-Gaëlle Sy
5.00/5
Graphic Design
in house vs agency

Cost of In-House Marketing Team vs Marketing Agency for SMBs – Survey

6 April 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
5.00/5
Sortlist Insights
microinfluencer

What You Need to Know to Become a Micro Influencer

6 April 2021 ∙ 8 minutes of reading time

A micro-influencer is someone who creates content in a certain niche and posts it on social media platforms like Instagram, Facebook, Snapchat, and TikTok. People who are searching these platforms might find these and decide to follow them. Anyone who acquires 10,000 to 50,000 followers is labeled a micro-influencer. A micro influencer’s content can be […]

By Anne-Gaëlle Sy
5.00/5
Marketing
world get to know your customer day

Getting The Best Out Of ‘Get To Know Your Customers Day’, April 15th!

12 April 2021 ∙ 7 minutes of reading time

Customers are the backbone of any business. For your business to be profitable, it’s vital that you know who your target market is, what their preferences are, and match your products to their needs. Regular trend analysis and communication go a long way to knowing your target market, but one of the best tools you […]

By Anne-Gaëlle Sy
5.00/5
Marketing
billboard

OOH Advertising: Advertising in the Digital Era

6 April 2021 ∙ 6 minutes of reading time

Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

By Anne-Gaëlle Sy
5.00/5
Marketing

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