22 June 2022 ∙ 8 minutes of reading time
We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]
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28 June 2022 ∙ 5 minutes of reading time
The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also advise you on the best […]
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27 June 2022 ∙ 9 minutes of reading time
What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]
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20 June 2022 ∙ 5 minutes of reading time
It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world’s population owned a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]
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29 March 2022 ∙ 3 minutes of reading time
In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. From this perspective, the choice of the person who will occupy the position of manager should not be made lightly. Therefore, […]
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24 March 2022 ∙ 10 minutes of reading time
Increasingly present in web and mobile interfaces, flat design is a style of graphic design very pure. Today, it is increasingly found in user interfaces (UI) and web design developed by companies. In this article, we explain in more detail what flat design is, where this trend comes from, and we give several concrete examples. […]
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28 February 2022 ∙ 4 minutes of reading time
Why Think About the Name of Your YouTube Channel? If you want to share video content to promote your business on the Internet, YouTube is inevitable. And to succeed on YouTube, the name of your channel is very important. In addition to the title of your videos and their thumbnails, these are the only elements […]
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28 February 2022 ∙ 8 minutes of reading time
Bing Ads is growing in power and is gradually gaining ground. When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]
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14 February 2022 ∙ 9 minutes of reading time
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, investing enough time in creating such a file is necessary. It is important to include as much relevant information about your company as possible in order to attract the interest of journalists […]
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8 February 2022 ∙ 10 minutes of reading time
If you want to develop your brand’s presence on social networks, you will need to create a LinkedIn company page. This is a channel that can help you achieve several goals and will largely complement your personal profile. In this article, we explain why LinkedIn is interesting, and share the 5 steps to follow to […]
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