24 January 2022 ∙ 4 minutes of reading time
When you want to work with an agency, they usually make a business pitch. Most of the time, these pitches focus on the agency’s functional capabilities. These include: Its size Its skills Its expertise The projects it has already completed That said, before choosing an agency, it is necessary to go beyond its functional capabilities. […]
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18 November 2021 ∙ 7 minutes of reading time
Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]
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17 November 2021 ∙ 5 minutes of reading time
As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right […]
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26 October 2021 ∙ 6 minutes of reading time
The market for mobile applications is huge: 228.98 billion dollars in 2023. This figure shows the interest that professionals have in the creation of a mobile application. Indeed, we can see that more and more companies are planning to develop a mobile application. However, as for social networks or website creation, the development of a […]
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25 October 2021 ∙ 7 minutes of reading time
Defining a communication budget, or marketing communications budget, is far from easy because many factors come into play to determine it. For example, your communications budget will depend on It is, therefore, challenging to say precisely how much you should invest. However, we do know that communication is an expense item often neglected, especially in VSEs and SMEs. However, […]
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9 September 2021 ∙ 12 minutes of reading time
The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]
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2 June 2020 ∙ 16 minutes of reading time
With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet. All this is true, but what about the facts? More specifically, what is happening […]
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21 April 2020 ∙ 5 minutes of reading time
In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is intensifying […]
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27 April 2020 ∙ 6 minutes of reading time
In marketing strategy and competitive positioning, the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. […]
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27 April 2020 ∙ 6 minutes of reading time
Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]
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