1 March 2023 ∙ 6 minutes of reading time
For an agency, which mainly offers services to its clients, the quality and stability of its team is a crucial issue. So we organized a webinar with Nicolas Darcis, Talent Acquisition Strategist, to talk about how an agency can build its dream team. The goal was for Sortlist member agencies to get concrete advice on […]
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1 March 2023 ∙ 11 minutes of reading time
Today, there are many channels that can be used to give visibility to your agency and attract clients. That said, SEO remains an important channel that has proven itself and continues to do so. To talk about it, we organized an online conference with Nicolas Finet, Co-Founder and CMO of Sortlist. The objective was to […]
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30 January 2023 ∙ 5 minutes of reading time
Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an […]
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30 January 2023 ∙ 6 minutes of reading time
Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk about […]
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25 January 2023 ∙ 5 minutes of reading time
This article presents all the elements that a graphic design quote should contain and explains how to analyze them. Graphic design estimate: what are the mandatory mentions? In order to conclude their contract, the design agency has to make an estimate. But what should graphic design quotes contain? Firstly, a step-by-step summary of the project, […]
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29 December 2022 ∙ 8 minutes of reading time
Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. To talk about this, we organized a private call with Philippe Gillotin, Sales Coach at iconoClass. The goal […]
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29 December 2022 ∙ 7 minutes of reading time
Today, there are many channels and types of content you can use to talk about your expertise (and indirectly give visibility to your agency). Content strategy is one of them. To talk about it, we organized a private call with Théo Lion, CEO and Founder of the Social Ads agency Coudac. The goal of the […]
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16 August 2022 ∙ 6 minutes of reading time
What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]
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7 July 2022 ∙ 8 minutes of reading time
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we define content marketing and […]
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20 June 2022 ∙ 7 minutes of reading time
“Digital strategy” refers to the company’s mechanisms to create value with digital tools. In other words, it is the actions you can take to develop your business online. It encompasses various actions and initiatives to develop and enhance the organization’s online presence and operations. At its core, digital strategy involves utilizing digital tools and platforms […]
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